An event occurred in the last month of 2017 that reshaped the global film and television competition landscape。188bet app acquires 21st Century Fox (hereinafter referred to as Fox) for US.4 billion，Many of Fox’s IPs have expanded 188bet app’s influence in cable TV and content intellectual property through this operation，But it will have a significant impact on 188bet app’s six theme parks。

188bet app’s theme park business is the only segment that achieved double growth in revenue and operating profit in fiscal 2017，It is also 188bet app’s second largest business segment after film and television。This merger will have a major boost to 188bet app’s theme park business。As the world’s largest theme park、Resort Operator，188bet app theme parks rely on strength、Rich IP content a huge success。After acquiring 21st Century Fox，188bet app theme parks will have the richest IP content capabilities in the world，But it is not easy to apply 21st Century Fox’s film and television IP to theme parks。

188bet app becomes the king of IP

What needs to be acknowledged is，188bet app theme park operation methods have reached the extreme。Not long after a Disneyland opened in the early years，Walt 188bet app, the builder of the 188bet app empire, discovered that a cowboy character from Frontierland was walking in and out of the aisles of Tomorrowland。Obviously，The cowboy character entering and exiting from the passage of Tomorrowland is not the theme of the park。

This kind of conflicting themes gives 188bet app a headache，Even when designing the Walt 188bet app World Resort in Florida，188bet app designs exclusive passages and secret entrances for different characters，To prevent characters in the park from walking on passages that do not belong to them。

After the 188bet app acquisition of Fox is completed，The 188bet app entertainment empire may want to add more exclusive channels for characters。Not long ago，After 188bet app acquired most of Fox 21st Century assets in an all-stock deal for .4 billion，The entertainment giant acquired the latter's TV series including "X-Men," "Fantastic Four," "Deadpool" and "The Simpsons"、Movie、Creation copyright of comic characters。

Some of these characters could be introduced into 188bet app theme parks，With the existing Marvel "Guardians of the Galaxy"、Lucas "Star Wars" series of movies、The characters of "Toy Story", "Monsters, Inc." and "Cars" produced by Pixar Animation Films form a stronger IP camp。

188bet app and Fox executives have yet to announce how they will introduce new characters to 188bet app theme parks，There is no explanation on how to deal with characters that have been used by other companies。For example，The characters from "The Simpsons" have enjoyed high visibility in two theme parks at rival Universal Studios。

188bet app Chairman and CEO Bob Iger assured investors at the press conference that day，This merger and acquisition transaction can enhance 188bet app’s strength in many aspects。"After acquiring Fox，We have the opportunity to develop more iconic characters like the Marvel Super Heroes and Star Wars franchises for the next generation of 188bet app fans around the world，”He said。

Industry experts say，The 188bet app-Fox merger can bring predictable profit opportunities to 188bet app’s theme parks。Said by theme park consultant Dennis Spiegel，After the completion of this large-scale acquisition, 188bet app will become the king of IP。"188bet app now owns the most different types of IP copyrights in the world，" said the president of Cincinnati-based International Theme Park Services Inc.。

Fox also has many TV or movie characters that may be introduced into theme parks，Such as "Ice Age", "Rise of the Planet of the Apes", etc.，Especially if 188bet app brings the Fox TV series American Horror Story to the theme parks，This move poses a huge challenge to Universal Studios’ very popular Halloween Horror Nights event。

How to make IPs with different styles compatible

188bet app fans have mixed feelings about the introduction of new movie and anime characters into 188bet app theme parks。Some people are worried，Attractions built for Fox’s new IP will steal the spotlight from some of Disneyland’s classic attractions。They think，The existing park is already very crowded including characters from different movie series，Adding new characters and mixing them together may make the theme and story of the park seem nondescript。

However，Others believe 188bet app can handle this issue properly，Can move new animated characters into the theme park，It can also ensure that tourist attractions popular with tourists will not be damaged。

188bet app announces renovations to Twilight Zone Tower of Terror at California Adventure theme park，When replacing it with a themed attraction featuring Marvel Guardians of the Galaxy characters，Many fans did not agree with this plan at first。More than 3.50,000 fans of “Twilight Zone” attractions sign petition on website，Ask 188bet app not to replace this ride。

Although some people are worried about the integration of different IPs，But the "Guardians of the Galaxy" attraction became one of the most popular rides in the 188bet app after it opened in May 2017，Tourists sometimes even have to wait in line for an hour and a half to play。

Theme Park Expert、Martin Lewison, professor of business management at Farmingdale State College, New York，Fans who only like 188bet app animated characters may worry that 188bet app parks will become cluttered in the future。However，188bet app has had experience in using new IP to attract more tourists to the park。“Since 188bet app spends huge sums of money to purchase IP，They will definitely find ways to rely on their strong IP resources to increase revenue and corporate cash flow，" Lewison said。

Spiegel said，188bet app may also introduce characters from Fox movies into theme parks outside the United States，Perhaps 188bet app fans in other countries do not have such strict requirements for the matching of stories and characters。Spiegel, a theme park consultant, seems confident about the integration。

*this文来Source: Economic Information Daily，Author: Zhang Qian，Senior Analyst in Cultural Travel Industry，Original title: "188bet app theme park swallows Fox super IP group》.