China’s 188bet Online Sports Betting and Casino industry seems to have never been short of excitement.

According to the "2017 China 188bet Online Sports Betting and Casino Property Rights Transaction Analysis Report" recently released by 188bet Online Sports Betting and Casino Property Rights Network，The total transaction volume of domestic 188bet Online Sports Betting and Casino assets in 2017 is expected to exceed 35 billion yuan。It is not difficult to see from the intensive buying and selling transactions，The domestic 188bet Online Sports Betting and Casino industry is experiencing pain points and transformation in a period of change。

Overall，2017 was a year of ups and downs for the 188bet Online Sports Betting and Casino industry。Except for Wanda Commercial’s massive sell-off of 188bet Online Sports Betting and Casino assets，There are also many star-rated hotels that have been sold off due to performance losses。The above report states，From the perspective of 188bet Online Sports Betting and Casino industry growth，2017，The growth rate of China’s total 188bet Online Sports Betting and Casino volume has dropped sharply，Up to 32.6%，High-end 188bet Online Sports Betting and Casino construction has cooled significantly。

Meanwhile，Personalized mid-range 188bet Online Sports Betting and Casino are becoming the new generation of darlings in the accommodation industry，The growth rate of mid-range 188bet Online Sports Betting and Casino ranks first in the industry，Budget 188bet Online Sports Betting and Casino are also accelerating their transformation and development，Intelligent means have become the new focus of competition in the industry。

Withdrawal of cards in succession

According to data released by the National 188bet Online Sports Betting and Casino Administration，2017，my country’s per capita travel has reached 3.7 times，Past three years，my country’s comprehensive 188bet Online Sports Betting and Casino final consumption accounted for more than 14% of the total final consumption of the national economy during the same period，Comprehensive 188bet Online Sports Betting and Casino capital formation accounted for about 6% of the total national economic capital formation in the same period。

With the advent of the era of mass tourism，High growth in total domestic tourism revenue，The demand in the accommodation industry is gradually escalating，The 188bet Online Sports Betting and Casino industry is also facing huge competitive pressure from the supply side of the industry itself。

Past year，It is undoubtedly a cold year for many five-star 188bet Online Sports Betting and Casino groups。Last half of last year，The Shanghai Hilton 188bet Online Sports Betting and Casino, which has been in business for 29 years, issues an announcement，Announced official withdrawal from January 1, 2018，The Kunlun 188bet Online Sports Betting and Casino, which will subsequently be merged under Jin Jiang International, will be listed for operation。It is reported，This is the first Hilton 188bet Online Sports Betting and Casino to enter the Chinese market。

Coincidentally，Sheraton Shanghai Hongqiao、Beijing Wanda Sofitel has also experienced withdrawals and changes of ownership，High-end multinational 188bet Online Sports Betting and Casino are frequently withdrawn，It means that domestic high-end 188bet Online Sports Betting and Casino may accelerate into the industry reshuffle period。In the opinion of Zhao Huanyan, Chief Knowledge Officer of Huamei Consulting Group，The problem of changing ownership of international brands，Before the opening, it was basically the reason why the developer’s capital chain was broken，After opening, the contract will expire.。

It’s worth noting，The stagnant sales of 188bet Online Sports Betting and Casino assets are deteriorating and gradually from three、Fourth-tier cities to first-tier cities、Affected in second-tier cities，In the core areas of first-tier cities, there have also been cases of 188bet Online Sports Betting and Casino insolvency and 188bet Online Sports Betting and Casino operating performance being seriously insufficient，For example, W 188bet Online Sports Betting and Casino Beijing、Beijing Jade Palace 188bet Online Sports Betting and Casino, etc.。

Although many owners left sadly，The overall revenue of China’s star-rated 188bet Online Sports Betting and Casino is still rising year after year。Public data display，The total profit of national star-rated 188bet Online Sports Betting and Casino in 2016 was 4.7.1 billion yuan，Among them，The total profit of Shanghai star 188bet Online Sports Betting and Casino reaches 29.4.9 billion yuan，ranked first；Beijing to 27.Ranked second with a total profit of 4.6 billion yuan。

In fact，Facing the reshuffle period，High-star 188bet Online Sports Betting and Casino in terms of location and positioning，All need to be dynamically adjusted as customer sources change。

November 2017，High-end 188bet Online Sports Betting and Casino brand Regent 188bet Online Sports Betting and Casino officially opens in Chongqing，This store is also Regent’s second store in the mainland after Beijing。Pan Siliang, chairman of Jinghua Jing 188bet Online Sports Betting and Casino Group and Jinghua International 188bet Online Sports Betting and Casino Group, said frankly in an interview with reporters，Competition among international high-end hotels in first-tier cities such as Beijing, Shanghai and Guangzhou is particularly fierce，The return on investment may not be very high，Therefore, I pay more attention to exploring new cities with potential。In his opinion，Luxury hotels really need to be redefined in modern times，Consumers no longer blindly pursue luxurious facilities，Humanistic elements will be the main axis of the future。

The rise of local people, the entry of technology

China’s 188bet Online Sports Betting and Casino industry has experienced 20 years of growth，On the one hand，The appeal of international brands to consumers is gradually weakening，On the other hand，Local brands are rising rapidly。

"2017 China 188bet Online Sports Betting and Casino Property Transaction Analysis Report" pointed out，Past 3 years，The continuous compound and rapid growth of mid-range hotels has caused the total number of mid-range hotels (including unopened ones) to have increased approximately five times compared with three years ago，First-tier cities and key second-tier cities have basically completed the layout，most three、Fourth-tier cities do not yet have the investment conditions for mid-range hotels。Report expected by the end of 2019，The mid-range 188bet Online Sports Betting and Casino market will be filled。

Currently，The development opportunities for mid-range 188bet Online Sports Betting and Casino mainly come from the new economic circles emerging from urban migration and the upgrading and renovation of old 188bet Online Sports Betting and Casino in old cities。In Zhao Huanyan’s opinion，The golden age of budget 188bet Online Sports Betting and Casino has passed，And mid-range 188bet Online Sports Betting and Casino have double the room revenue，Thus favored by investors。

Judging from the transaction situation in the past year，Large 188bet Online Sports Betting and Casino groups are continuously reducing heavy asset operations through sell-offs，Conquer the world with the "asset-light" approach。Meanwhile，Mid-range innovative brands will enter a period of rapid explosion，Shared accommodation formats and mid-range hotels will still be investment hot spots in the accommodation format in the next few years。

Founder of Dongcheng International Group、Chairman and CEO Cheng Xinhua said in a previous interview with reporters，Generally, large international groups start from the middle position when entering China，Because the mid-range is easier to charge，After development, we will “acquire” to the high end，Can also be expanded through acquisitions，Acquisition of some high-end brands，or featured brand。

“The bargaining power of strong foreign brands is still much stronger，This reflects its strong brand management system and ability to grasp the market，This is difficult for Chinese companies with a relatively short development time to match。The advantage of Chinese companies is their understanding of the local market，At development speed、Foreign brands are relatively lacking in implementation。" Cheng Xinhua analyzed。

Reviewing the 188bet Online Sports Betting and Casino industry over the past year，Intelligence is one of the key words that cannot be ignored more and more。VR、AI and other emerging technologies are constantly “invading” various application scenarios in hotels。

Online 360-degree room selection and ordering；Complete facial recognition within 30 seconds after arriving at the 188bet Online Sports Betting and Casino、Verification；Leave the 188bet Online Sports Betting and Casino, check out, put the room card at the front desk and leave，All consumer credit settlement within 24 hours。In the Westin Sanya Haitang Bay Minsheng 188bet Online Sports Betting and Casino，Fliggy showed the future 188bet Online Sports Betting and Casino 2 to the media.0’s full functionality，This is also the first time Alibaba’s artificial intelligence technology has been applied in a 188bet Online Sports Betting and Casino scene on a large scale。

Another Internet giant, Tencent, is not to be outdone in competing for the smart 188bet Online Sports Betting and Casino cake。November 2017，Tencent QQ and Chimelong Group reached strategic cooperation，Working with Zhuhai Chimelong Penguin 188bet Online Sports Betting and Casino to build the first QQ smart theme 188bet Online Sports Betting and Casino based on technology。In the smart guest room on display，There are also robots、Smart Speaker、AI products such as facial recognition check-in。

Future，Does the 188bet Online Sports Betting and Casino have a "smart" label，Maybe it will become an influential user，Especially for users of the Internet generation，Determining factors of booking or not。

In Zhao Huanyan’s opinion，Will smart 188bet Online Sports Betting and Casino be successful in the future，There are two main standards，First, it really improves the guest experience，The second is to achieve energy saving and consumption reduction。

*Source of this article: 21st Century Business Herald，Author: Wen Yingran，Original title: "Brand upgrade technology iteration, 188bet Online Sports Betting and Casino industry transformation reaches the middle game》.