One day in August 2017，Chat with several Malaysian travel agency leaders，Maybe I met a dedicated listener，An industry owner opens up the conversation，Like a surging river，It mentioned two details about China’s foreign 188bet login exhibitions: “Is the 188bet login bureau’s exhibition aimed at our travel agencies?”？Right。But we don’t understand，First，Cities are still those cities，The scenic spots are still those scenic spots，Why was 188bet login called another name last year，This year is also called the Maritime Silk Road？We call the tourist route this name，Our guests are going to be weird，I don’t know what 188bet login means。Second,A certain provincial 188bet login bureau in China told us，First day in this city，To that city the next day，We all secretly find it funny，Plan your itinerary that way，Guests will complain about us。Why does the 188bet login Bureau arrange itineraries for our travel agency?This is a matter of our own business. ”This is what some domestic 188bet login agencies often do in their destination marketing promotions by focusing on me，The problem of talking to yourself。Destination 188bet login organizations are marketers，A service provider。The travel agency in the source area is a channel provider for the destination，is a customer，Destination 188bet login agencies must provide marketing assistance and services，Including industry roadshows、Home training、Marketing materials provided、Product manager steps out of line、Travel expert incentives and more。There is no such detailed or even trivial marketing business，Only high-end exhibitions and advertisements，And self-righteous，Yuezu acting on behalf of others，Cares to create flashy so-called "products" for 188bet login agents，No matter how loud the slogan is, it can only stay on the display board。

Not long ago，Visiting a large travel agent client in Mumbai, India，The person in charge of the travel agency said enthusiastically，Shandong Provincial 188bet login Development Committee is the first Chinese 188bet login agency marketing representative received by a travel agency。I feel a little confused，Known after understanding，It turns out that in recent years, many domestic 188bet login organizations have come to India for marketing，It’s just that most of them go home after the promotion meetings and exhibitions，Singing on the stage，Then pack up and leave。Even if the travel agent is interested in cooperating with the destination，Also because people leave the tea to cool off，Let it go。One detail is，The head of the MICE travel department of this travel agency took out the company’s MICE product manual，Said once channel cooperation is reached，Go to Shandong Province to understand the information in the manual，Different layouts and capacity of the hotel conference room in the picture。Destination enters the MICE product manual that combines these destination information and meeting venue information，is one of the initial conversions from related roadshows and promotion activities。

Promotion and roadshow activities have always been one of the main methods of overseas marketing for domestic 188bet login agencies，But quite a few of them end abruptly after the promotion meetings and roadshows，Neither pay attention to the conversion of activities，It is impossible to talk about channel maintenance after the meeting。It can be called digging holes without planting trees，Thunder but no rain。One detail is that a few domestic 188bet login agencies deliberately invite Chinese media and foreign media to participate in their overseas promotion activities，It is also possible to transfer news to domestic sales，The domestic commotion is greater than that abroad。

In the past few years，Promotion meetings are also becoming popular in domestic marketing of destinations，You come to my city to promote，I will come to your city to promote，Geographically adjacent partner recommendations，Pairing recommendations with similar themes，Exaggeratedly, the northern and southern ones are recommended together，The famous saying goes to you in winter，Come to me in the summer... no matter how the organizers arrange it，The form is still the same，Don’t look ahead and look behind，Change the soup without changing the medicine，Not even changing the soup。What are the details behind these dazzling promotion activities？One detail is that many overseas industry players invited to promotion events held in China are gray-haired，Drawing the family together，Clearly making up the numbers，Someone joked: The grandfather of the general manager of the travel agency was invited，The effect can be imagined；Another detail is said by a guy from the association，Many travel agencies now have "insects"，Some are not even travel agency employees，Specially participates in various promotion meetings，Watch the show，Get the prize，Sometimes I even have a meal，Do these people account for one-third or even one-half of the travel agency representatives at the promotion conference？It’s really hard to say。It makes people think in the opposite direction now: inbound 188bet login marketing activities are so popular in China，Then the news in overseas tourist destinations is a bit disturbing；Domestic 188bet login marketing activities are flying with colorful flags within the industry and destinations，There may not be much noise in the tourist destinations。Hold a 188bet login promotion meeting in the future，It really takes a lot of thinking。

There is a passage in Laozi's "Tao Te Ching": "The difficult things 188bet login world must be made easy，Great things 188bet login world must be done in detail。” means: “solve difficult things，Start from the simplest place；Do big things，Start from the subtle points。”There are many unknown details behind the “big events” in the 188bet login industry，These details are not done well，No matter how big a thing is, it is not safe，Unreliable，Sooner or later there will be a joke。The devil is in the details，Professionalism lies in the details。Not paying attention to details，It’s just a showpiece。

*Source of this article: WeChat public account "Weituo Yichu" (ID: cn12301)，Yan Xiangjun，Expert Author，Director of the Marketing Department of Shandong Provincial 188bet login Development Commission，Original title: "The devil is 188bet login details - Fengqi Qingping’s talk part 34》.