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According to the latest report jointly released by Nielsen and Alipay,About 65% of Chinese tourists use mobile payment when traveling overseas,Non-Chinese tourists account for only 11%。“China Overseas 188bet online sports betting and Consumption Trends in 2017” Report Findings,Chinese tourists use mobile payment much more frequently overseas than non-Chinese tourists。
With the substantial increase in per capita income of Chinese residents,The number of Chinese citizens traveling abroad is also increasing steadily year by year。According to China National 188bet online sports betting Administration,2017,Chinese tourists traveling abroad 1.3.1 billion times,7% increase over the previous year。To understand the role of mobile payment in Chinese tourists’ overseas travel,The report examines the spending behavior and payment methods of Chinese and non-Chinese tourists。
From the perspective of average annual consumption of overseas 188bet online sports betting,Chinese 188bet online sports betting’ consumption is growing steadily。2017,The average overseas spending of Chinese 188bet online sports betting reaches 5,USD 565,Expected to reach 5 in 2018,USD 715,3% year-on-year growth。
The overseas travel budget of non-Chinese 188bet online sports betting is significantly different from that of Chinese 188bet online sports betting。The top three categories of overseas spending for Chinese 188bet online sports betting are shopping (25%)、Accommodation (19%) and catering (16%)。But the top three categories for non-Chinese 188bet online sports betting are accommodation (29%)、Dining (18%) and shopping (15%)。
While traveling overseas,The average shopping spending per Chinese tourist is US2,Far more than non-Chinese 188bet online sports betting (USD 486)。62% of Chinese 188bet online sports betting shop at duty-free shops,is the most popular shopping place,Followed by department stores (47%) and supermarkets (47%)。
52% of non-Chinese tourists believe that price is a key factor in their overseas shopping decisions,Total 188bet online sports betting budget (43%) and product quality (35%) are also important influencing factors。Chinese tourists are most concerned about discounts (41%) and payment methods (41%),The second is the price of the goods or services (40%)。For non-Chinese tourists,Absolute price has a greater impact on purchasing decisions,The relative price after discount has a greater impact on Chinese tourists。Meanwhile,The payment methods accepted by local merchants also have an important impact on Chinese tourists’ overseas shopping decisions。
Generally,The proportion and amount of Chinese 188bet online sports betting using mobile phones to pay overseas are increasing,The younger generation uses mobile payments more frequently。
*thisText source: WeChat public platform "199IT Internet Data Center" (ID:i199it), Author:Nielsen, original title: "2017 China Overseas 188bet online sports betting and Consumption Trend Report》
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