Ryanair, Europe’s largest 188bet Online Sports Betting and Casino airline, has been reluctant to enter the long-haul 188bet Online Sports Betting and Casino air transport market，The company issued a succinct statement: "The board of directors has not considered or approved any plans for transatlantic route operations，I don’t plan to do that either”。And before that，Ryanair’s maverick CEO Michael O’Leary often has surprising quotes，For example, he once vowed that the company is preparing to launch long-distance 188bet Online Sports Betting and Casino routes，Connecting Europe to a dozen US cities，Ticket only costs £10。

Although，Ryanair decided not to get involved in 188bet Online Sports Betting and Casino area，But even without Ryanair joining，Many European low-cost 188bet Online Sports Betting and Casino are either already flexing their muscles，Or they are working hard to get a share of the pie，Especially now that the price of wide-body aircraft is still quite attractive。The low-cost long-distance air transport market is developing rapidly in Europe。
Two of Ryanair's rivals - Norwegian Shuttle and Icelandic WOW Air - hold a large share of the transatlantic market；The three major European 188bet Online Sports Betting and Casino have also established or committed to establishing their own low-cost long-haul aviation subsidiaries。

Only the brave become heroes

Actually，Ryanair is also seeking to approach and enter this 188bet Online Sports Betting and Casino in a roundabout way。Recently，Ryanair and Aer Lingus sign cooperation agreement，Both parties will provide flight connection services to each other。This is the first time Ryanair has signed such an agreement。

According to the agreement，Europe’s largest 188bet Online Sports Betting and Casino airline Ryanair will use some of its European routes to supply passenger traffic to rival Aer Lingus’s transatlantic routes，Aer Lingus flights will also connect with Ryanair flights to various European destinations。

Kenny Jacobs, chief marketing officer of Ryanair, once said，Ryan Hope，Flights connecting with Aer Lingus 188bet Online Sports Betting and Casino start operating this year。

Passengers in the Asia-Pacific region have become accustomed to long-range, low-cost wide-body aircraft，AirAsia X in Malaysia、Jetstar 188bet Online Sports Betting and Casino in Australia and Cebu Pacific 188bet Online Sports Betting and Casino in the Philippines, etc.，All have taken root in the Asia-Pacific region，Thrivingly developing。Many people in the industry believe it，Long-distance 188bet Online Sports Betting and Casino routes have gone through a long period of exploration，The booming era has finally arrived in the European market。

Norwegian Shuttle 188bet Online Sports Betting and Casino is considered the leader in this operating model in Europe。2013，After the company introduced the first Boeing 787 passenger aircraft，The long journey begins。As of October 2017，The airline currently operates in 5 European cities (Copenhagen、London、Oslo、Paris and Stockholm) invested 13 aircraft，Serving 6 destinations 188bet Online Sports Betting and Casino American continent (Boston、Fort Lauderdale、New York、Oakland、Orlando and Los Angeles)、Two cities 188bet Online Sports Betting and Casino Caribbean (San Juan, Puerto Rico and the U.S. Virgin Islands) and Bangkok。

Some U.S. 188bet Online Sports Betting and Casino have blocked its expansion for years，Objection to the granting of a foreign air carrier license to Norwegian Shuttle parent company Norwegian Air International，The reason is that Shuttle 188bet Online Sports Betting and Casino is a subsidiary registered in Ireland，Enjoys lower operating costs than its parent company，And it is more convenient to apply for traffic rights。In the final days of the Obama administration，Norwegian International has just obtained a foreign air carrier license。The regulatory green light also prompted the company to announce a series of new routes。

Also，Norwegian Shuttle 188bet Online Sports Betting and Casino’ new generation of narrow-body aircraft also plans to play an important role in the long-distance transportation market。Summer 2017，The company is present in 5 cities in the UK and Ireland (Edinburgh、Belfast、Cork、Shannon and Dublin) launch Boeing 737MAX aircraft，And operates at 3 second-tier airports in the United States。Currently the company has ordered 108 Boeing MAX aircraft、26 Boeing 787、30 Airbus A321neo LR，These orders demonstrate the company’s ambitious development plans，And the expansion in the long-distance low-cost market will continue for a long time。

In comparison，Iceland WOW 188bet Online Sports Betting and Casino is developing more slowly，It takes advantage of the superior geographical location of its local base，Providing direct service to the Atlantic aviation market。Estimated by the end of 2018，The company’s current fleet of 3 Airbus A330 and 9 Airbus A320 aircraft will be expanded to 24 aircraft。Summer 2017，The company operates 9 European routes and 10 North American routes。

The three major European 188bet Online Sports Betting and Casino are not to be outdone

The development of 188bet Online Sports Betting and Casino long-distance route market，Has attracted the attention of three major traditional operators in Europe。For example, the International 188bet Online Sports Betting and Casino Group (IAG) has established a subsidiary of the Level brand，Flying from Barcelona to the US West Coast on an Airbus A330、Caribbean and Argentina。Originally IAG already owns two 188bet Online Sports Betting and Casino in Spain - Iberia and Vueling, which carry the Spanish flag。Group CEO Walsh has said: Barcelona is just the beginning of the Level brand，More European bases expected soon。Currently，Its competitive strategy is to pursue Norwegian Shuttle 188bet Online Sports Betting and Casino into the Atlantic long-haul aviation market。

Lufthansa avoids face-to-face competition，Basically establishing a remote 188bet Online Sports Betting and Casino operation model in Germany，Subsidiary Eurowings since 2015，has been operating Airbus A330 wide-body aircraft in Cologne，Currently operating 6 aircraft，Operating in the United States、Caribbean、Routes such as Thailand and Mauritius。Later 2017，The company also opened routes to South Africa and Namibia。Lufthansa is also considering Hamburg、Berlin and Dusseldorf set up such remote 188bet Online Sports Betting and Casino operation bases。

The Joon brand of Air France’s sister airline has not yet been universally recognized。According to current assumptions，Joon will not be a 188bet Online Sports Betting and Casino airline，Because the brand will provide products and services that reflect the characteristics of Air France，Medium-haul flights from Paris Charles de Gaulle later in 2017；Long-haul flights will only start operating in mid-2018。

Although there is a difference in price，IAG’s 188bet Online Sports Betting and Casino brand targets first-time long-haul passengers，Young people whose social media image is trendy，Joon is targeting digital travelers。

The feasibility of remote 188bet Online Sports Betting and Casino model

The long-range low-cost market that was once thought unable to sustain growth，For passengers, it can promote full-service 188bet Online Sports Betting and Casino to lower fares。But，The main problem currently facing European 188bet Online Sports Betting and Casino is that the feasibility of low-cost long-haul travel services has not been strongly proven。Also，Due to the lack of foreign competition of the same type，The market viability is also a question mark。

Asia has more experience with long-range low-cost models than European competitors，Now they are turning to flights that support medium-haul transport services。Benjamin Ismail, CEO of AirAsia，Because more flights can be arranged，Can earn more income。Once the flight is 12 hours or 14 hours，Lost this ability。2017，The only long-haul LCC in Asia operating flights to Europe is Singapore’s Scoot。In North America，U.S. low-cost 188bet Online Sports Betting and Casino have no concrete plans to operate European routes。

Actually，The remote 188bet Online Sports Betting and Casino operation model has also experienced ups and downs in Europe。Many 188bet Online Sports Betting and Casino are now trying，There are ups and downs inside，There are many ups and downs，Only by adapting to the ever-changing market can we carve out our own path。Who will be the leader in Europe’s future long-distance 188bet Online Sports Betting and Casino air transport market？Until now，Everything is unknown，Only time can give the answer。

Case analysis:Level 188bet Online Sports Betting and Casino has accumulated a lot of experience

June 1, 2017，Level 188bet Online Sports Betting and Casino, the latest member of the International 188bet Online Sports Betting and Casino Group (IAG), makes its first flight，Operating 4 routes using two new Airbus A330 aircraft from its base at El Prat Airport in Barcelona, ​​Spain，Buenos Aires respectively、Los Angeles、Oakland and Punta Cana, Dominican Republic。LEVEL 188bet Online Sports Betting and Casino has ordered 3 Airbus A330-200，To be delivered in summer 2018。

IAG did not specifically disclose any operating data of LEVEL 188bet Online Sports Betting and Casino in its 2017 semi-annual report，But CEO Walsh says sales continue to far exceed their expectations。As of October 2017，IAG claims that LEVEL 188bet Online Sports Betting and Casino has sold 160,000 tickets。

This stable sales growth shows that there is a 188bet Online Sports Betting and Casino for LEVEL’s services。LEVEL after its first flight to Los Angeles on June 1, 2017，Start flying to Buenos Aires, the capital of Argentina, on the 17th of that month，3 flights per week；Increase to 5 flights per week starting from October 29, 2017。

Meanwhile，Norwegian 188bet Online Sports Betting and Casino launches London (Gatwick)-Buenos Aires route from February 2018。The latter is Norwegian Air’s first South American route，This is also its 11th long-haul low-cost route from London Gatwick Airport。

LEVEL 188bet Online Sports Betting and Casino and Norwegian Air have also begun to compete in the Auckland and Los Angeles route markets，The latter flies from London Gatwick to Auckland，3 classes per week，And flights to Los Angeles，One flight per day。

So what is the difference between the products of these two 188bet Online Sports Betting and Casino？The economy class of Norwegian Air’s Boeing 787-8 and Boeing 787-9 has 9 seats side by side，Using 3+3+3 layout，Level’s Airbus A330 has 8 seats side by side，Using 2+4+2 layout。LEVEL has 293 seats in economy class，With 30 inches of seat pitch，21 seats in the super economy class，37 inches pitch。

According to data from SeatGuru，Norwegian’s Boeing 787-8 Premium Economy Class has 32 seats，Economy class has 259 seats；The Boeing 787-9 aircraft has 35 seats 188bet Online Sports Betting and Casino super economy class，309 seats in economy class。Both 188bet Online Sports Betting and Casino offer behind-the-seat entertainment systems、Power outlet and USB port，But LEVEL 188bet Online Sports Betting and Casino provides in-flight wireless Wi-Fi service。

Also，The two 188bet Online Sports Betting and Casino have their own ideas for motivating customers to stay loyal。LEVEL airline customers can earn and redeem Avios – IAG’s loyalty program，This enables travelers to fly to 380 destinations across the group’s network。LEVEL 188bet Online Sports Betting and Casino has also signed a codeshare agreement with American 188bet Online Sports Betting and Casino, also a member of the oneworld alliance, on flights between the United States and Barcelona。

On the other hand，Norwegian’s frequent flyer program previously committed 188bet Online Sports Betting and Casino members to fly 20 round trips，Earn at least 3000 points (by December 31, 2017)，Get a free flight from Gatwick to any of 188bet Online Sports Betting and Casino remote destinations。

Norwegian doesn’t seem to care much about the existence of LEVEL 188bet Online Sports Betting and Casino，Already announced plans to operate Gatwick-Chicago O'Hare and Austin-Bergstein routes from March 2018。The company will continue to make the UK its core base。

And LEVEL is not to be outdone，Considering increasing its European presence，Following Rome、Paris and other European cities。Because British Airways owns a transatlantic airline called Open Skies based in Paris，Currently codeshared with American 188bet Online Sports Betting and Casino，Mainly operating routes between Paris Orly Airport and Newark International Airport in France。Both parties can support each other，Jointly expand market share。

*Source of 188bet Online Sports Betting and Casino article: China Civil Aviation Network，Author: Ni Haiyun，Original title: "The rise of long-haul low-cost 188bet Online Sports Betting and Casino in Europe, the profit model is still unclear》