Profit margins are compressed, Asia-Pacific 188bet mobile will not have an easy time in 2018

Big Traffic Author of this article: Ni Haiyun 2018-03-20
Full-service 188bet mobile in the Asia-Pacific region need to cope with the challenges of foreign 188bet mobile,We also need to face the fact that low-cost and ultra-low-cost 188bet mobile are rapidly expanding in Asia,Intense competition is reducing the profit margins of full-service 188bet mobile。

2018,Very critical for several large legacy 188bet mobile in Asia Pacific。In recent years,Market changes have put tremendous pressure on these 188bet mobile,Now they must prove that their respective reorganizations can work as they should。

Similar to the situation of similar 188bet mobile in other regions,Full-service 188bet mobile in the region need to cope with the challenges of foreign 188bet mobile,We also need to face the fact that low-cost 188bet mobile and ultra-low-cost 188bet mobile are rapidly expanding in Asia,Intense competition is reducing profit margins for full-service 188bet mobile。

The performance of Cathay Pacific and Malaysia 188bet mobile attracted the most attention。Both 188bet mobile have focused their development on turning losses into profits、Restore profitability,And there are new leaders。The company’s new leader urges change,Hope to show good financial performance this year。

188bet mobile is deep in losses

188bet mobile suffered losses for two consecutive years in 2016 and 2017,Following the loss of 5 in 2016.After HK.5 billion,Loss in 2017 further increased to 12.HK.9 billion。

Reasons for continued losses in 2017,Cathay Pacific Group said,Roughly the same as 2016,Overcapacity in the passenger market has led to fierce competition with other 188bet mobile,And continue to reduce the profitability of most major routes。

According to data released by 188bet mobile,Its passenger revenue in 2017 was 664.HK>261_word_end<.8 billion,Decreased by 0 compared with 2016.8%;Passenger capacity increased by 2.8%,Mainly due to the opening of new routes and the increase in frequency of other routes;Load factor decreased by 0.1 percentage point to 84.4%;Although the rate of return in the second half of the year increased by 3% compared with the first half of the year.1%,But still under pressure most of the year,Down 3.3%。

From the perspective of regional income,Cathay Pacific’s operating income in North America and Southeast Asia declined in 2017,This is not unrelated to the fact that Chinese mainland 188bet mobile have continued to open routes to Southeast Asia and North America in the past period。

Similar to Singapore 188bet mobile,Due to lack of support from sufficient local customers,Cathay Pacific’s passenger base mainly comes from passengers transiting to Hong Kong for long-distance international flights。But in recent years, with the rise of the three major Gulf 188bet mobile (Emirates Airline、Etihad Airways、The rise of Qatar Airways,And mainland Chinese 188bet mobile are increasingly opening direct flights,Cathay Pacific’s passenger base is gradually diverted。

In terms of cost,Due to rising oil prices and business development,The total fuel costs of 188bet mobile and Cathay Dragon (excluding the impact of fuel hedging) increased by 51 compared with 2016.HKD 4.7 billion (or 27%)。Fuel costs remain the 188bet mobile Group’s largest cost,30% of total operating costs in 2017.7% (29 in 2016.6%)。

As early as 2014~2016,188bet mobile lost HK.8 billion due to fuel hedging contract。188bet mobile also pointed out,Due to rising oil prices,Fuel hedging losses reduced,But after accruing hedging losses,Fuel costs are still 31% higher than in 2016.HKD 5.9 billion (or 11.3%)。

In order to turn losses into profits,188bet mobile subsequently announced its restructuring plan。

For the sake of better troops and simpler administration,188bet mobile Airways has significantly reduced the number of employees at its headquarters,And proceed to restructure the company。188bet mobile’s route network and fleet have not been significantly affected。Does the company’s business model require more substantial changes,Depending on its financial performance。

Said Craig Jenks, President of Airline Project Consulting,Cathay Pacific Airways faces double challenges in operating China-Europe long-distance routes in second-tier cities in mainland China。The number of international airline operators in mainland China continues to increase,And it has opened more and more long-distance point-to-point routes without connecting flights。With the introduction of Boeing 787 188bet mobile,Non-stop flights are easier to achieve,The "long-distance fragmentation" transportation model in the Chinese mainland market has undergone tremendous changes。

To address these challenges,188bet mobile is trying to be more flexible in its route network layout。2015,188bet mobile Airways launches route from Hong Kong, China to Dusseldorf, Germany,Now scheduled to be grounded,Modify flights to Brussels, Belgium、Flights from Copenhagen, Denmark and Dublin, Ireland。Jenks sees changes in 188bet mobile’s long-haul route operations,Indicates that it is no longer as focused on adding flights to existing routes as before,Instead, focus on opening new routes。

Malaysian 188bet mobile reborn from the ashes

Malaysia 188bet mobile,MAS) officially ended operations on August 31, 2015,And starting from September 1st of the current year,With the new Malaysia 188bet mobile (MAB,Operated as Malaysia 188bet mobile Berhad。Drastic reforms have caused Malaysia 188bet mobile to lay off about 6,000 employees。MAB has re-adjusted its route network layout,Investing more energy in the development of the Asian market, especially the Chinese market,And eliminated some old models。

MAB’s focus in the next phase is to adjust the fleet。New route network strategy to better serve,MAB will replace old 188bet mobile with new ones。so far,The airline has ordered 25 Boeing 737MAX 188bet mobile,Planned delivery starting in 2019,10 of them are Boeing 737MAX10 188bet mobile。

Last year,MAB has signed a memorandum of understanding with Boeing to purchase 16 Boeing passenger 188bet mobile,8 of them are Boeing 787 Dreamliners。But MAB says,This is not enough to meet its demand for twin-aisle 188bet mobile。MAB is still negotiating with Airbus and Boeing,To decide whether to buy Airbus A330 188bet mobile or more Boeing 787 188bet mobile。In order to pass the window period for the delivery of wide-body 188bet mobile,MAB leases old Airbus A330 188bet mobile。

MAB’s order for 6 Airbus A350 188bet mobile has begun delivery,The remaining orders will be delivered by the middle of this year。These 188bet mobile are mainly used to replace the Airbus A380 models that fly from Kuala Lumpur, Malaysia to London, UK。

Replacement of 188bet mobile will bring new challenges to MAB - how to make profits on these old Airbus A380 188bet mobile?Failed due to plan to sell 188bet mobile,MAB wants to set up an independent business unit,Operating used 188bet mobile in the charter market。

MAB will continue to use Airbus A380 188bet mobile during peak flight operations,Including flights to London。These 188bet mobile will serve a separate business unit,for rental。

This year will be a good year for MAB,Reorganization has given it a taste of the sweetness。Because it is not listed yet,MAB did not release detailed financial statements,However, some information disclosed by MAB shows that its financial performance is getting better。The company aims to return to profitability in the second half of 2018,And plans to reissue shares in 2019。

Frequent changes in leadership are not part of MAB’s restructuring plan。Christo Müller and Peter Bellew both served as CEOs,But both of them resigned after working for almost a year。Now MAB is placing its hopes on its own veteran Izham Ismail,The new CEO has spent his entire career with Malaysia 188bet mobile。He said in a statement,Ready for the challenge,will continue to lead MAB to implement the revival plan。

Low-cost 188bet mobile are eyeing

This year,The rapid development of low-cost 188bet mobile remains a huge challenge for traditional 188bet mobile in Asia。

Speaking of the development speed of low-cost 188bet mobile,We must mention AirAsia。AirAsia was established in Malaysia in 2001,Now it has become a low-cost airline group including 6 188bet mobile。AirAsia Group net added 22 aircraft in 2017,Fleet size reached 196,Represents AirAsia’s fastest development rate in the past four years。

AirAsia plans to purchase 33 more 188bet mobile in 2018。In addition to core business being carried out in Malaysia,AirAsia Group in Thailand、Indonesia、Philippines、Both Japan and India have overseas joint ventures and branches。AirAsia also plans to expand its footprint by establishing new branches in China and Vietnam。AirAsia Group plans to expand its fleet to 500 188bet mobile in 2027,This also means that it will expand at a rate of about 30% every year in the next 10 years。

AirAsia is not the only low-cost airline that is actively implementing expansion plans,Its Indonesian rival Lion Air also has ambitious long-term development goals,Plan to purchase a large number of narrow-body 188bet mobile。

Low-cost 188bet mobile are no longer content to develop on short- and medium-haul routes。Center for Asia Pacific Aviation (CAPA) data display,As of January 9,There are 22 low-cost 188bet mobile operating 167 wide-body aircraft in the world。This number was 136 at the end of 2016,115 at the end of 2015。Among them,The largest wide-body aircraft fleet of low-cost 188bet mobile in Southeast Asia,is 62。Asia’s largest low-cost operator of wide-body aircraft is AirAsia X, part of the AirAsia Group。

AirAsia X plans to lease 9 more Airbus A330ceos 188bet mobile in 2018,And the first of its 66 Airbus A330neo order will be delivered later this year。The company currently operates 30 Airbus A330 188bet mobile。

Meanwhile,Singapore’s Scoot is entering the Asian and European markets that have traditionally been the domain of full-service 188bet mobile。Scot launched the Singapore-Athens, Greece route last year,The aircraft type is Boeing 787,And plans to increase flights to Berlin, Germany this year。

*Source of this article: China Civil Aviation Network,Author: Ni Haiyun,Original title:2018 will not be easy for Asia-Pacific 188bet mobile

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