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Cultural Tourism Benefits Author of this article: Li Haiqiang 2018-03-28
Despite Bollywood、The rights to use many Hollywood movies and many Lego theme park IPs,How to attract tourists to the greatest extent is still the biggest problem facing the largest theme park operator in the Middle East。
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Dubai theme park operator DXB Entertainments (DXBE) recently announced that it is restructuring its debt and adjusting its attendance target for Legoland and Sony Pictures-themed parks。

The main reason why the number of tourists in 2017 did not reach the expected target。“The company originally planned to have 6.7 million tourists in 2017,But this goal is currently unlikely to be achieved。" DXBE CEO Mohamed Almulla said in a phone interview with Bloomberg,“This goal can 188bet Online Sports Betting and Casino finally be achieved,But not in the short term,”He said,But no specific timetable was mentioned。

After the release of the financial report with larger-than-expected losses for 2017,DXBE reaches AED 1.2 billion with major shareholders (3.US$2.7 billion) of equity-converted debt,Agreement to delay repayment of bank loan。DXBE attractions include Dubai Parks & Resorts is the most famous,Others include Bollywood movies、A park themed after Hollywood movies such as The Hunger Games,But the number of tourists to these attractions last year was only 2.3 million。

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Dubai Parks & Resorts “Not fully operational for most of 2017,”Almulla said,“I think 2018 will be the year that reflects the company’s true performance。”

As of 1:00 pm on the 26th, Dubai local time,DXBE stock price fell 1.7% to 0.AED 515,Set a record low in the company’s closing price,The share price has fallen by 50% in the past 12 months。

The company stated in an announcement on the 26th,DXBE agrees to become Meraas Leisure, the major shareholder with 52% of 188bet Online Sports Betting and Casino the shares & Entertainment LLC’s AED 700 million loan converted into convertible bonds。188bet sports betting app download

The top priority is to achieve breakeven 

According to people familiar with the matter,Start last month,DXBE, which has the Qatar Investment Authority as its second largest shareholder, has begun negotiations with lenders on restructuring bank loans。DXBE’s financial report released in February this year,The company suffered a loss of 11 in 2017.AED 200 million (3.USD 0.4 billion),Above Analyst 8.Expected loss of AED 9.6 billion。Also,Since launch in 2014,The company has not distributed any dividends yet。 

CEO Almulla said,The most important task of DXBE at the moment is,Calculated based on profit before interest, tax, depreciation and amortization,The company can reach loss balance。“The good momentum of the company’s performance at the end of 2017 gives us confidence in continuing to execute the current strategy and achieve greater success in 2018。”

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2019 park opening projects

Almulla 188bet app said,The company is building a Legoland hotel and a Six Flags theme park,Both projects are expected to begin operations by the end of 2019。

“We are on track to build Six Flags and the Legoland Hotel,”He said,“These two projects are fully funded,After opening in 2019, it will play a major role in attracting tourists。”

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