Still a fast pace，The Ministry of Culture and the 188bet app Bureau changed their official websites almost at the same time: after the same "Ministry of Culture and 188bet app of the People's Republic of China"，A label labeled "Cultural undertakings and cultural industries"；Another one labeled "188bet app industry"。

In response to Confucius’ words: “The name is not correct，The words don’t go smoothly；Unsatisfactory words，It will fail。”What’s next？Let’s take a look at what Confucius said: “Don’t worry about not having a position,The cause of the disease。”means，Don’t just worry about status，What’s more important is the ability to stand upright。A very important part of this ability is professional，Professionals behind careers and industries。Shouting the slogan of soul and carrier，Expressing poetry and distant feelings，Tell me something specific，Talk about culture and professionalism in 188bet app products。

Singapore NATAS Travel Show and Innovative Travel Show are one of the most famous travel shows in Singapore，The distinctive feature is that it is a hypermarket of 188bet app products for the public，Most of the companies participating in the exhibition are travel agencies，The sales of some large travel agencies during the exhibition generally account for about 5-10% of the annual sales。Such an intensive marketing display and sales activity directly to tourists，Also provides a typical industry window。

The first half of each year，What are the 188bet app products in Shandong and even in China that are most attractive to tourists from Singapore？It’s flower viewing。Yes，I traveled all the way to Shandong Province, China in the spring，Ornamental peonies、Peach Blossom、Sakura and other flowers，Shandong Province’s flower-themed 188bet app products have been flourishing in the Singapore market for more than ten years，Product coverage destinations spread to northern China and even Northeast China。

Few people would think that Shandong’s most attractive destination cultural attribute for Singaporean tourists is flower viewing，Besides, the vast majority of tourists are Chinese with the same culture and ethnicity；Perhaps more people will think that as part of the influence of Chinese culture, Singapore tourists should be interested in Mount Tai and Confucius，Even if not，It should also be a destination product that we think has some "cultural content"。From the perspective of inbound 188bet app products，The cultural attributes are recognized by tourists，Rather than put it in by the destination。Cultural self-confidence is not cultural self-righteousness，You can also say，The prerequisite for telling the Chinese story well in inbound 188bet app marketing is to understand the culture of the source country (region)。

Since the 188bet app exhibition is a 188bet app hypermarket，So how do tourists determine their destination at a travel exhibition？Communicated with many Chinese managers of travel agencies at the exhibition，Based on past experience, they believe that most tourists entering the 188bet app exhibition have already determined their destination country or direction，For example, Europe、United States or China, etc.，And more than half have not determined specific destinations and 188bet app products。

From a time perspective，Visitors sit down and meditate，Exchange product information with 188bet app agency sales staff，Pay the money and leave after confirming the product，Short ten minutes，More than an hour long。

At this stage，One of the main parts of communication between buyers and sellers is which destination product represents China more，With limited time at this time, I definitely won’t dwell on the destination’s so-called local characteristics and profound culture，Tell Chinese stories well，Must hit the point。Joking with a 188bet app agency manager during this period，The difference between viewing peonies in Shandong and other provinces in China is: in other provinces in China，Look at the peonies one by one；And in Heze, Shandong Province，You can see peonies one acre at a time。

At the exhibition, almost all travel agencies from Singapore that provide outbound 188bet app are concentrated，Travel salesmen, big and small, are always ready，Go all out，Marketing methods are also all kinds of martial arts。The most common one is the salesperson holding an IPAD，Show destination pictures to tourists，There are pictures and the truth，A picture is worth a thousand words，Concrete and intuitive image。

These exquisite pictures and poster materials must be provided by the destination 188bet app agency。Shandong Province’s destination marketing content construction work started in 2016，Including providing destination pictures and posters for travel agencies in source countries，At this exhibition，also shows effects。Tell Chinese stories well，Not a voice comparison，More often it is small or even trivial details，Culture is also a concrete manifestation。

At the 188bet app fair，Almost all cooperative 188bet app agency channel partners in Shandong Province have launched special products，For example, traveling to Mount Tai during the Mid-Autumn Festival with celebrity Cao Guohui。

The cultural presentation of destination 188bet app products is multi-dimensional，Southeast Asian market in recent years、The trend of traveling with celebrities has emerged in the Korean market，Who to travel with and where to go、When to travel becomes equally important。In this featured product，Where to go——Taishan、When to go - Mid-Autumn Festival and who to go with combine to reflect the cultural characteristics of the destination，Attention should be paid to the time dimension, especially the unique role played by festivals in presenting destination culture，We should also pay attention to the superimposed effect of celebrity culture and destination culture。Tell Chinese stories well，Many times foreigners may speak better than us。

2018 is the year when Shandong Provincial 188bet app Development Committee implements the preferential cooperation method for channel providers in overseas Southeast Asian markets、Shandong 188bet app Expert System、The second year of systematic marketing of inbound 188bet app including marketing content construction work，The 2018 Singapore NATAS 188bet app Exhibition and Innovative 188bet app Exhibition are also the first concentrated expression of Shandong Province’s systematic marketing in the Southeast Asian market，It’s a small test。Shandong Province’s marketing channel partners in the Singapore market have set up Haoke Shandong booths or 188bet app product areas。

Distributor Haoke 188bet app Booth

Distributor Haoke 188bet app Booth

Channel Shandong 188bet app Product Zone

Some channel partners also set up a separate 188bet app branch188bet app Product Manual

Highlight Shandong products in China’s 188bet app product series

Highlight 188bet app destinations in China’s cross-regional products

On-site sales staff wear "Shandong 188bet app Expert" badges.

Outside the 188bet app exhibition venue，The stores of channel partners have also decorated and posted advertisements and product posters of Shandong Hospitality，The above are just some of the methods for optimizing overseas marketing channel providers implemented by Shandong Province。Tell Chinese stories well，It is systematic、Specialized Engineering。Yu is，Travel and Culture Partnering，Don’t worry about not having a position,The cause of the disease。

*Source of this article: WeChat public platform "Weituo Yichu" (ID: cn12301)，Author: Yan Xiangjun，Expert Author，Director of the Marketing Department of Shandong Provincial 188bet app Development Commission，Original title: "Career, industry and profession - Fengqi Qingping’s talk No. 39》