These years，From streaming media to short video，From music to live streaming，From offline to metaverse、Digital collection for sale，“Jay Chou”Where，Where the traffic is。

July 6, 12 noon，Jay Chou’s new album released the first wave of title song MV，Only 1 hour and 47 minutes after it went online, the total number of plays exceeded 6 million，The total number of shares exceeded 200,000 times，The total number of comments exceeded 120,000。“Jay Chou”Phenomenal topic dominates many Weibo hot searches。

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After six years，When the official title of the new album has not been announced yet，Based on“Second Creation”’s works have been ranked first on various platforms many times，Many giant channels behind the scenes are participating in various forms of launches。

New faces in cultural tourism marketing channels--“小波站”Station B，This high-profile official announcement was made as early as the end of June，「Ouch，Not bad” Come to Station B，Also included a photo that looks like Jay Chou’s silhouette，Thinking。Until "Jay Chou is going to station at Bilibili" there are more 188bet app and more discussions，Station B just explained it again，Invited is Jay Chou’s music company, Jewel Music，Not Jay Chou himself。Finally，July 2，Station B announced，Jewell Music will release the MV of Jay Chou’s new song on Station B on July 6th，It can be said that it has caught up with the hot spots。

Picture from Station B

Under promotion at station B，Jay Chou’s new song MV will premiere on Station B，But on the 6th，Including Tencent Music、Tencent News、Video number、Tik Tok、Today’s headlines、This MV has been launched on many platforms including Kuaishou，It’s just a little time difference，Kuaishou specifically emphasized that "Jay Chou himself debuted on the entire Kuaishou network"，Platforms without copyright such as Douyin are released by the account of Jewel Music。

It’s worth noting，For Jay Chou“Fanatical”’s multiple platforms are the main new media channels for cultural tourism destination marketing。

When the platform is already chasing Jay Chou for traffic，Many cultural and tourism destinations are still chasing the platform for traffic，I have to say it’s a bit ironic。

Did Cultural Tourism seize this opportunity?

In fact，Jay Chou’s cooperation with tourist destinations has never stopped since his debut。

As ​​early as 2002，He made a special trip to Milan, Italy to shoot the album "Eight Dimensions of Space" he released。Later, he made Prague popular through songs such as "Prague Square", "Chopin in November", "Confession Balloon" and "Mojito"、Venice、International tourist destinations such as Paris (on the Seine) and Cuba。

"Mojito" is online in June 2020，The strong Cuban style presented in the MV，Causing huge domestic attention to Cuba tourism，188bet app download As of noon of the day，Cuba search popularity increased by 1113% month-on-month。It’s worth noting，The beginning and end of this MV，Both are shots of Jay Chou playing the piano at La Samaritaine, a luxury department store in Paris owned by LVMH，The department store reopened last June after a 16-year renovation，If it were not affected by the epidemic，It will definitely become a popular destination for outbound travel。

Screenshot source: Jay Chou——《Mojito》MV

Cuba Town

But focus on the country，Cultural tourism company that cooperates with Jay Chou、There are very few tourist destinations。

2015，Tuniu Travel Network invites Jay Chou to become the brand spokesperson。But no more in-depth cooperation was carried out after that，The huge traffic IP "Jay Chou" is regarded as ";Mascot”On hold。

2020，"Travel Notes", which features Jay Chou and a group of friends, was also a hit，It can be said that you have mastered the traffic password。In "Travel Notes"，Jay Chou will invite a group of friends to a certain city to carry out certain activities in each issue。But in these cities involved，Most of them are foreign tourist destinations，There are only two cities in China, Shenzhen and Taipei。

How is it done in China?

Whether it is the recent hit "Menghualu"，Still "The Twelve Hours of Chang'an"、"Three Lives, Three Worlds, Ten Miles of Peach Blossom" and other major film and television IPs from the past，After a short period of time, a drama set a city on fire、After a cultural tourism project，Whether the business model behind it is completely successful still needs to pass the test of time。

Take "Three Lives, Three Worlds and Ten Miles of Peach Blossom" as an example，The filming location of Puzhehei is covered with a glamorous "Sansheng"188bet online sports betting “Outerwear”，But it was often messy and messy、High charges、Poor service、True to its name、“Black”“False”“Expensive”Waiting for widespread criticism。

Screenshot of evaluation of Meituan’s “Puzhehei Scenic Area”

“Movie and TV drama bonuses become offline scenes，The essence is to turn it into a business rather than a guiding activity。From this perspective，Organically integrated film and television hot spots、The accumulation of fan groups and the creation of offline scenes are crucial。”Zhihui founder Liu Zhaohui said，“Otherwise，Need to figure out the business model、The relationship between operation format arrangement and consumer experience。A temporary popularity does not necessarily bring about later operation and maintenance benefits，Only accumulated initial investment and user base。Want to continue to be popular，We also need to comply with ecological operation requirements。For cultural tourism，Enriching the audience’s gaming experience is crucial。The organic integration of hot spots and offline scenes involves many aspects of scene creation，For example, story line design、Experience guarantee, etc.。”

But in the past，Domestic cultural tourism destinations、Companies have never seized this opportunity。

Cultural self-confidence must be engraved in the DNA of Chinese cultural travelers

Jay Chou’s love for China、To the culture of the Chinese nation、They are very confident in Chinese style。

The source of this confidence，Probably the broad and profound culture of China。

In the MV of Jay Chou's new song "The Greatest Work"，The modern Chinese painter Sanyu is brought 188bet online sports betting into the audience’s field of vision。

Sanyu was an early Chinese painter who traveled to France、A typical tragic figure in exile，It is the Chinese style Modigliani，Is a person who creates freely for his own artistic beliefs、A painter with great achievements。

Only artists understand artists best.

Jay Chou pays tribute to the great painter in the MV，Conversation with Sanyu over the air。The corresponding lyrics，Like a summary of Sanyu’s life。

The nostalgia of traveling across the ocean, the tenderness of having nothing left.

Only the lonely branches can grow the flowers Sanyu wants.

The excitement in this world comes from loneliness.

Before the release of Jay Chou’s new song MV，Few people remember this great painter，No one even remembers him in his hometown of Nanchong, Sichuan。

But Jay Chou dared to rectify the name of the great painter，This comes from his deep cultural confidence。Looking back at the painter’s hometown of Nanchong，“Never paid attention”I’m afraid this is the most realistic portrayal。

Chinese culture requires self-confidence，I hope the cultural tourism industry can have more "greatest works"。