After testing the cross-border 188bet game market in Hangzhou，The first cross-border B&B built by NetEase Yanxuan and Tujia in Houhai, Beijing was also unveiled;Muji, which started as a “grocery store”, will also open a second 188bet game in Qianmen this summer。With the popularity of scene-based consumption，Retailers are setting their sights on the 188bet game industry，New accommodation experience is quietly popular。Retailers are integrating their products and concepts into rooms，Opened up a new scenario-based shopping format。

Houhai B&B becomes an e-commerce “model room”

Out the window is the sparkling water surface，The house is a comfortable and simple living space，Recent，188bet game "sea view room" on the south bank of Houhai has become an Internet celebrity in the homestay industry。It is the first themed B&B jointly created by NetEase Yanxuan and Tujia。As small as a pillow，As big as a mattress，Most of the household items in the room，You can “buy while using”。

When the reporter found 188bet game B&B next to Houhai，Ms. Liu, who came to Beijing for a visit, just received the key from the landlord。“Coffee、Black tea、Aromatherapy...These products can be used for free，If you use it well, you can place an order directly online，I can also send you the link。”More than 50 products in the room can be found and purchased on the NetEase Yanxuan e-commerce platform，After the landlord’s introduction，Ms. Liu started a new homestay experience。

As a B&B lover，Ms. Liu found that there are more and more new types of B&Bs，188bet game trip to Beijing，She also experienced the "Hidden Hutel·Stacked Courtyard" at the front door。In 188bet game courtyard，Xiaomi and ecological chain enterprise Zhimi Technology provide a full set of smart home products。Last year，Xiaomi also cooperates with Ant Short-term Rental，Build a Xiaomi-themed smart B&B，Provides dozens of smart home products。

Retailers are opening hotels across borders

Except B&B，Retailers are even more ambitious in 188bet game layout。As early as August last year，NetEase Yanxuan cooperates with Atour 188bet game，Opened "Atour NetEase Selected 188bet game" in Hangzhou，The household items in the 188bet game are all carefully selected from NetEase。

Muji, which started as a “grocery store”, also sets its sights on the 188bet game industry。January this year，MUJI’s world’s first 188bet game debuts in Shenzhen，Most of the furniture and soft furnishings in the 188bet game are from MUJI。Today，At the northwest corner of Beijing Square, Qianmen，The billboard of “MUJI 188bet game” is very eye-catching，This is MUJI’s second 188bet game，Can be seen through the door，Workers are busy constructing inside，Estimated to open this summer。

Looking from outside，MUJI 188bet game has 4 floors in total，Based on MUJI’s previous introduction，This 188bet game has 41 rooms，MUJI products will be used from guest rooms to public areas。Except 188bet game room，There is also a cafe on the first floor、Shop、Bookstore and Lounge，There are restaurants and bars on the 4th floor，Also equipped with a rooftop terrace，You can overlook Tiananmen Square from here，There will be a MUJI retail store on the first basement floor。

Well-known home furnishing retailer IKEA also announced，The first 188bet game in China will be opened in Changsha Huiju Center，This store will become a 188bet game、Large-scale mixed business format integrating furniture and offices，Estimated to open at the end of next year。

Scenario consumptionCreate a new accommodation experience

Versace opens a five-star 188bet game on Australia’s Gold Coast，Armani builds the world's first 188bet game in Dubai，Lamborghini and Suzhou Zhongyin Group jointly developed the first Lamborghini 188bet game...looking at the world，Some luxury brands have also entered the 188bet game field。Lai Yang, executive vice president of Beijing Business Economics Association, believes，It is very convenient for consumers to buy goods nowadays，More and more brands are beginning to explore how to build more lifestyles with consumers、Emotional connection。

“A brand opening a 188bet game can create a scene，188bet game is a manifestation of lifestyle。Wear clothes like this，Put sheets like this，Use toiletries like this，Design your home like this，This is my definition of life。"Lai Yang said，When consumers identify with the lifestyle created by the brand，It will also drive consumption of related products，This form has more brand communication power than shopping mall counters or opening experience stores。

But there are certain risks in this cross-border attempt，Even fell into the embarrassment of "well received but not popular"。The reporter saw it in Dianping，Since opening，Many fans of MUJI go to this internet celebrity 188bet game，But the reviews after the experience are mixed，Many consumers say the price is too expensive，188bet game service is not satisfactory。

To this，Lai Yang said，Successful business still requires sustained profitability，188bet game industry operation management requires professional skills and levels，Brand crossover cannot only be "applauded" but not "popular"。

*Source of 188bet game article: Beijing Daily，Author: Ma Jing，Original title: "Cross-border becomes popular, accommodation “new retail” is here》.