April 16-18，The COTTM Conference, co-sponsored by the China Outbound Tourism Trade Fair (COTTM) and Zhihui, was held at the Beijing National Agricultural Exhibition Hall (new hall)。188bet sports betting conference invited many industry leaders，Comprehensive interpretation of new opportunities and difficult challenges in outbound travel in 2018。Zhou Tong, co-founder of Qyer.com, attended 188bet sports betting conference and delivered a keynote speech。

Zhou Tong said，The most essential thing about traveling is not to look for information online before traveling、Find content、Find guide，Or shop around to find the one with the best price/performance ratio，But I have put in so much effort，188bet sports betting took so much time，The essential purpose is to achieve a wonderful experience during the travel process and enjoy the travel process that is worth the money，So the most essential thing 188bet sports betting the ability to follow on-site services and destination services。

The following 188bet sports betting full text of Zhou Tong’s speech:

(188bet sports betting article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Qionyou was founded in Europe in 2004，What we have been advocating for more than ten years is the spirit of exploration，So 188bet sports betting poor is not poor poor，But the exhaustion of poverty，So our Slogan is "The journey is endless"。

Why are we talking about endless quality now？Now is the consumption upgrade for all people，188bet sports betting doesn’t mean that as disposable income increases, you will have to spend more，Everyone can feel that the so-called consumption upgrade refers to the upgrade of consumption concepts。When the first group of people in the tourism industry went abroad，I used to participate in Jetta’s new Malaysia-Thailand team when I was in school，The purpose of going abroad in the first place was to go out and have a look，So 188bet sports betting’s good for quality，Or the specific tourism projects and tourism content do not have excessive requirements。

When most Chinese people go abroad for the first time, they just want to see places that are different from China，188bet sports betting should be said that the development of outbound tourism in the first ten years was quantitative growth，The penetration of tourism and the economic and social development level of first- and second-tier cities have reached a relatively stable growth state，The growth rate of the entire Chinese economy has also changed from an extremely rapid double-digit growth to a stable one、Quality growth，The same is true for the tourism industry，What was consumed in the first ten years was the tourist crowd in the first sixty years since the founding of the People's Republic of China，Why？Because 188bet sports betting was inconvenient for everyone to go out in the first sixty years，Apply for a passport or various procedures，At that time, the entire reform and opening up policy had many restrictions。

188bet sports betting upgrade: highlighting of personalized needs

The golden decade of outbound tourism development，Everyone in China who has the ability、Almost everyone with desires or consumption needs has been reached，I will go abroad to see more or less。What will be the trend in the next ten years？188bet sports betting is accompanied by consumption upgrade。I already know what’s going on abroad，The nearest one is Southeast Asia，Finished enjoying the remote Europe, America, Australia and New Zealand，What will tourism do to the people in the future？It must be an upgrade in quality，What does quality upgrade mean to everyone？It is completely a highlight of personalized needs，188bet sports betting is the reason why so-called customized tours became popular，Everyone is no longer satisfied with the relatively single and identical group tour，The size of the team is gradually shrinking，The so-called small single group、Customized group is still a group，But increasingly positioned in a precise、A small group of people with almost the same needs，188bet sports betting’s company team building、Mainly traveling with friends and family，Large-scale retail sales are no longer a mainstream product in economically developed areas，There is still a certain market in the relatively backward central and western regions or cities below the third and fourth tiers。

What are we doing？Many guests have mentioned 188bet sports betting repeatedly before，The most essential thing about traveling is not to search for information, contents or strategies online before traveling，Or shop around to find the one with the best price/performance ratio，But I have put in so much effort，Or 188bet sports betting took so much time，What is the essential purpose to achieve？To achieve a wonderful experience during the travel process and enjoy the travel process that is worth the money，So the most essential thing about tourism is the ability to follow on-site services and destination services，Everyone must understand 188bet sports betting，The Internet is not everything，The Internet cannot replace people’s need to experience the destination。

When VR came out two years ago, many friends asked whether everyone would become otakus，No need to go out anymore？Because of wearing VR glasses，As long as there is good content、Good video，Can be experienced all over the world，But the essence of tourism is definitely not like 188bet sports betting，Not just for the eyes but also for the senses，But an all-round experience，Including touch, hearing and movement, everything is covered。

188bet sports betting Quality Center: Local Culture + Local Humanities

Our 188bet sports betting center is and local culture、Local culture has a naturally connected taste。

The first and second floors of the Kyoto branch are the information center，The fifth and sixth floors upstairs are the kimono experience store，Accurately grasped the experience of wearing kimonos and hair accessories for a large number of Chinese people in Kyoto tourist destinations，188bet sports betting’s not just about changing clothes and coming out of the studio，Instead, they will rent 188bet sports betting for a day or two or even longer，I will wear kimono during the entire trip in Kyoto for sightseeing and daily life。

188bet sports betting is a cultural product that matches Kyoto’s own ancient capital World Cultural Heritage，Because of the whole experience of wearing kimono，Including the process of doing hair or changing clothes, someone will tell him the origin of the entire kimono，In fact, it also originated from China，Many people think that kimono is Japan’s national costume，188bet sports betting is not wrong，But the most fundamental thing is the clothing style originated from the Sui and Tang Dynasties，Includes some accessories，Japan has been preserved very well for thousands of years。Not only can you understand the local Japanese culture，Many guests do not understand the origin and historical inheritance of kimono，You may be surprised to say that 188bet sports betting is something from China，I learned it from Little Japan，It’s just that we have lost a lot of experience in the world，Can be kept well in Japan。

We built a cooking school in Chiang Mai，Because we are a C-side community，So we can communicate with users most directly，Get feedback on their travels，There are also a large number of users who share their travel experiences and some regrets in our community。The Chiang Mai branch of Qiongyou in northern Thailand is the only Chinese cooking school，The first ones were all in English or faced with the experience and learning of Western tourists。Why engage in Chinese？Many people find it interesting to cook Thai food，But there is a certain communication barrier in language，Speaks in English or German，We don’t quite understand，You can only imitate it，A lot of content may have been missed。These Western cooking schools are all about the comparison between Thai food and Western food，We all dislike it，What kind of catering in the world can compare with Greater China？We want to experience more local skills。The Chinese cooking school fully trains local Thai chefs to explain the content and communicate with students in Chinese，188bet sports betting is not easy，It took us about a year and a half to do it，There must be a translator beside you before，Or have our own employees do the language communication，After one and a half years, several local Thai chefs were trained，188bet sports betting way of speaking makes it more authentic，And the poor Chinese makes it interesting for everyone to learn cooking skills。

I think in terms of landing overseas，Extending our network especially at destinations，It’s not just a matter of finding a few people or opening an office in Chiang Mai，Maybe I can do something，What is more important is what is the purpose of expanding 188bet sports betting network？If it is purely business type，It’s just about having a better purchasing agreement or opening up interpersonal relationships with local supplier partners，Of course it can be done，But more of it is actually for us to work hard to win users and guests in domestic tour groups，When he comes to the destination I recommended to him, he can still feel our unchanged quality or consistent service，For most Chinese people, they still very much recognize 188bet sports betting experience。Our tourism school in Chiang Mai is not only visited by guests traveling from home，Including many overseas，There are also many users from Hong Kong, Macao, Taiwan, Malaysian Chinese and Singaporean Chinese on Qyer.com，When they go to Thailand, many non-Chinese tourists will come to us to sign up。

Qyer.com is not just about selling products for the C-end，The peak tourist season includes the Spring Festival period，188bet sports betting year and last year, we have cooperated with some local travel agencies and major domestic tour operators，For example, Panorama and Huanyu have provided content value-added services for group tourists，Group guests can still come to our place to book a reservation to experience the overall Chinese and Thai cooking skills learning。The details of the product can also reflect the understanding of Chinese tourists’ travel habits，All local cooking schools start at eight or nine o'clock locally，Maybe there are also ten points，Arrived at two o'clock in the afternoon including a lunch time。And for many Chinese，They think 188bet sports betting time period is very useless，Because it doesn’t take up the whole morning or the whole afternoon，But it’s stuck in the middle，Many tourists feel that they can only do 188bet sports betting one thing on 188bet sports betting day，If you really want to experience it, you should spend a day of your precious vacation time to experience the cooking school。

We try to follow Chinese people’s travel habits，Spent half a day learning Thai food here，After eating, we will go to other places to visit，A whole day is available，Including nightclub，Don’t waste time playing outside during the day，What to do at night after most attractions are closed? You can go to QHome for a Thai food experience，There may be more atmosphere at night，Because the weather is not that hot，The sun has also set，Relatively cool，We adjusted the candle lighting atmosphere to feel more comfortable，Many people think that the night club experience is even better than during the day。188bet sports betting is a constant contact with users，It’s not about pushing our own products to users，It must be based on the user’s own needs，188bet sports betting is a customized product，Polish our products according to user needs。Before, the office OP made a line，As long as the sales and stores sell it on the market，It’s all about the salesman’s smooth tongue to get customers to pay，Now it may be more important to ask users what they want to play，Or you think you have the impression、What is the imagined destination like，We try our best to realize your ideas or needs。

Qyer domestic 188bet sports betting upgrade

I just mentioned overseas，Qyer has also made similar product upgrades in China。Many pages just mentioned the issue of local experience，Qiongyou, the first-tier cities in Beijing and Shanghai, has launched something that is relatively first in the country。Previously 188bet sports betting product was only for inbound teams，Domestic tours or Chinese groups only have some superficial group tours，It is the product of City Walk，Set at two and a half to four hours。Looks like a long time，But it’s not walking all the time，There will be a resting place or even a tea break in the middle，Just cooperate with local teahouses or coffee shops，Give guests an experience through 188bet sports betting kind of time。Many outsiders and even locals only know Beijing only about the royal family、A magnificent attraction，Including the Ming Tombs、Forbidden City、Summer Palace and Temple of Heaven，I feel like 188bet sports betting is Beijing，But the reason why Beijing became a capital，Many people have no idea what its people are like，No time or no product for them to experience。

Our ancient city range in Beijing，That is, Dongcheng District has launched seven different City Walk projects，Represents different times in history or different themes related to Beijing。For example, our Shijia Hutong mainly talks about how the courtyard houses of old Beijing’s residential buildings were formed，There are four types of gates，Representing different classes in feudal society or looking at a courtyard gate，Know whether 188bet sports betting family is rich or poor、The powerful are still wealthy businessmen coming to Beijing from other places，Many users find these very interesting，I also think 188bet sports betting is the true understanding of old Beijing culture，Not just a meal of roast duck in Quanjude。

Same in Shanghai、Suzhou, places with historical and cultural heritage, have opened such products，Everyone knows the Shanghai Bund，The annual number of tourists is close to 100 million，But everyone just went to the Bund to take pictures of the buildings in Pudong，Or at night, just look back and take a look at the buildings of all nations after the Bund is lit up。How Shanghai was formed？Why is there the so-called Shanghai culture or the Shili Yangjing Gang？The same goes for the Forbidden City，We let visitors go around to a piece of foundation at the back，Look at the words above，No one noticed，We use some details and inconspicuous places to allow users 188bet sports betting meaning and understanding of different local cultures to the city。

Kanazar is home to 70% of the world’s mandarin fish and salmon，60% of the world’s brown bears live in 188bet sports betting place，In fact, the best place to see brown bears or be seen by brown bears is Kanazhar in the Russian Far East，188bet sports betting is also Qiongyou’s first group travel product。

The two first products launched by Qyer 188bet sports betting year are both going to Japan，Exactly the same ticket time，All four or five nights include accommodation and round-trip air tickets，One sells for three thousand yuan and the other sells for six thousand yuan，The price is doubled，Three thousand yuan can sell a relatively good hot item，Or the price is so cheap that only a few dozen pieces are sold，The same one with a price more than twice as high sold nearly 200 pieces，What a big difference a day makes。188bet sports betting represents the user’s self-selection，Not using price as the only dimension，But focus on the inherent quality of the product and the services included。We sell it more expensively because we choose the very important commercial flights ANA and Hoshinoya，It’s not like the red-eye time on cheap flights, which makes users feel very tired，All commercial flights are completely on time。

Everyone knows，Users are not limited to me who want to save money，Now I am willing to pay 188bet sports betting premium for my quality of life or vacation quality，Don’t be afraid of making high-priced products，Or maybe it’s because it’s more expensive than others, so it must not be sold well，188bet sports betting is not a definite conclusion。How to collect users on Qyer’s C-side？Because there has always been a better tool product on Qyer.com called Itinerary Assistant，The user can know exactly where he is going before setting off、How many days to go、Which attractions to go to、Where do you want to live，So 188bet sports betting is a super accurate recommendation tool for commercial sales，No need to invest a lot of SEM in Baidu，I don’t know when I have travel plans，But through 188bet sports betting tool, we can accurately capture the needs of users in the Qiongyou area。If the user goes to Thailand from Bangkok to Chiang Mai，188bet sports betting is the process and proportion of the three most important modes of transportation obtained by big data，Most choose airplane，But there are also users who choose buses and trains，Many people are not because buses and trains are cheaper than flights，Because the flight tickets from Bangkok to Chiang Mai are very cheap，Cheaper than buses and trains，Many people just want to experience slow tourism，So we must make output and improvement based on the user’s imagination。

In the past, people thought that it might be difficult to do the Middle East route，Because it seems unsafe there，But Qiongyou has proved it through his own practice，Many destinations simply lack information and are inconsistent with the information everyone receives，That’s why 188bet sports betting destination is a so-called unpopular destination。Qionyou conducted a test with Maha Air three years ago，You single-handedly made Iran a popular destination。When Mahathir flights first entered China, there were only three flights per week，Now doing day shift，At the same time, direct flights between Shanghai and Beijing were opened。In addition to making your own products，You must know how to accurately communicate to the community，Whether it is Qiongyou’s community forum、Vertical website，It’s still a related topic on WeChat Moments and Weibo、In the crowd or in many communities such as Douban and Zhihu，In fact, it has a great boosting effect on product content and word-of-mouth communication。

Qyer has made many tourism-related derivatives through quality improvement，Including the clothes I wore today，T-shirt、Luggage，These have become very important side jobs for Qiongyou，Last year, the luggage products sold more than 10 million yuan。Includes our phone cases，Users will check in when traveling around the world。Now advocate the government’s “Belt and Road” planning and grand strategy，“One Belt, One Road” is really a blank slate for many tourist destinations，Or unpopular countries and regions，I believe that through everyone’s efforts，We can still find 188bet sports betting so-called blue ocean of unpopular destinations in the battle of the red ocean of some popular destinations，Be proactive。