April 22，The reporter learned from people familiar with the matter，Lechuang Entertainment (formerly LeTV Pictures) will establish a joint venture with Sunac，Named Lechuang Wenjing，Enter the real-life cultural and 188bet online sports betting business。

Lechuang Entertainment disclosed the news of establishing a joint venture on the day of the annual meeting，And proposed the "butterfly mode"，Focus on IP plus brand co-operation business、Internet video business linked to movies and dramas、IP authorized derivative business and IP real-life cultural 188bet online sports betting business。

Among them in the IP real-life cultural 188bet online sports betting business，It has the form of Cultural 188bet online sports betting City、Cultural Town、Sunac Community, etc.。

Lechuang Entertainment "Butterfly Mode"

Lechuang Entertainment (formerly 188bet online sports betting)，Maybe it’s in the LeTV system，The part that got out of the "darkest hour" earlier。

March 27 this year，188bet online sports betting officially announced its name change to LeChuang Entertainment，Chairman、CEO Zhang Zhao introduced in an interview with the media，LeTV Holdings’ shareholding in 188bet online sports betting will be completely disposed of in the next few months，Although the valuation has shrunk，The renamed Lechuang Entertainment will start new financing。Sun Hongbin also said in the interview，188bet online sports betting will increase capital in the next step，There are many interested investors。

Enter the real-life cultural and 188bet online sports betting business，It is a natural thing for Lechuang Entertainment。

First，Sun Hongbin, chairman of Sunac China, the largest shareholder of Lechuang Entertainment, has always had the idea of ​​doing cultural 188bet online sports betting projects，July 2017，Sunac、Wanda announced，Sunac to 438.4.4 billion yuan acquisition of 13 Wanda cultural 188bet online sports betting projects。

In the 2017 annual report released by Sunac on March 29，Sunac said，In 2018, the group will establish an independently operated cultural 188bet online sports betting group，Committed to improving the operating capabilities and profitability of the cultural 188bet online sports betting projects that the group has deployed from a high starting point。At the results conference on March 29，Wang Mengde, Executive Director and Chief Executive Officer of Sunac China，The quality and cost of the cultural and 188bet online sports betting assets currently held by Sunac are still very appropriate，With the rapid upgrading of consumption and the improvement of people’s living standards，There is still a lot of room for growth in this property，Everything in Wanda Cultural 188bet online sports betting City will be delivered as scheduled。

April 18，At an industry forum at the Beijing Film Festival，Lechuang Entertainment CEO Zhang Zhao also said during his speech，“Many people ask，Your largest shareholder is 188bet online sports betting China，Bought all 13 locations in China，Will you become a big owner of Wenjing？That is a very important brand experience market。

There are many companies doing cultural 188bet online sports betting real-life projects，Overseas models include Disney、Universal Studios，There is also Huayi Brothers Feng Xiaogang Film Commune in China，Huaqiang Fantawild’s “Bear Haunted Theme Park”, etc.。

Sunac has taken over 13 cultural 188bet online sports betting projects from Wanda，Then content operator Lechuang Entertainment will be able to provide film and television IP support for Sunac’s cultural 188bet online sports betting projects。

Lechuang Entertainment (formerly 188bet online sports betting) founded in December 2011，Once a member of the first echelon of a private film distribution company，The works produced or released in the past include movies such as "The Return", "Tiny Times", "The Bear", "Grand Trail", "The Great Wall", and "Kang Rinpoche"，The works to be released include Zhang Yimou's "Shadow"。

End of 2016，LeTV system has a capital chain crisis，188bet online sports betting was also affected。Sunac announced its investment in LeTV in January 2017、Three companies, 188bet online sports betting and LeTV Zhixin，10 of which invested in 188bet online sports betting500 million yuan to obtain 15% equity。July 2017，Increased 6% stake in 188bet online sports betting，Shareholding ratio increased to 21%。 December 2017，Sunac Department announced that it will completely replace LeTV Holdings, which is actually controlled by Jia Yueting，Became the largest shareholder of 188bet online sports betting，Holding 40.75%。March 27，188bet online sports betting announced its name change to LeChuang Entertainment。At the Sunac performance meeting on March 29，Sun Hongbin said，May and June this year，Sunac will also conduct a second round of capital increase in Lechuang Entertainment。

*thisWen LaiSource: The Paper, Author:Chen Yuxi, originalTitle:《LeTV Pictures will enter the cultural and 188bet online sports betting real-location market: establishing a joint venture company with Sunac, LeChuang Cultural Scenery》.