188bet Online Sports Betting and Casino For this，The central government has specifically listed 2020 (complete the institutional framework)、Three time plans for 2035 (basically realizing rural modernization) and 2050 (comprehensive rural revitalization)。

Let’s first look at the market capacity in the field of rural revitalization。Research shows，The scale of investment in rural revitalization during the 13th Five-Year Plan period alone may exceed 3 trillion。The calculation method is as follows:

First、According to the "Thirteenth Five-Year Plan for Comprehensive Improvement of the National Rural Environment"，"By 2020，130,000 new incorporated villages have completed comprehensive environmental improvements，Accumulated to more than one-third of the total number of organized villages in the country”，Far beyond the scale of rectification completed before the “13th Five-Year Plan” (7.80,000)。

Second、Assuming that the calculation is based on the projects that listed companies have won bids since the 19th National Congress，Each organized village involves an average investment of about 24 million yuan (22.9.5 billion/97，Calculated based on projects with announced investment amount and number of incorporated villages)，The total investment scale involved in the comprehensive improvement of the rural environment during the "Thirteenth Five-Year Plan" period will exceed 3 trillion，Huge space for expansion。

Currently，Analysis and discussion on rural revitalization in the market、There are numerous research articles。Amongst this，Conveying two major misunderstandings to the market，It is necessary to make an in-depth evaluation first。

1、Rural revitalization is not about large-scale development of agricultural industrialization population。

Not all villages can be revitalized。Everyone knows，When land resources and output are close to their limits，To increase farmers’ income，There is only one way in the end，That is to reduce the agricultural population。Agriculture must operate on a large scale，The prerequisite for large-scale operations is to reduce the rural population。In the future, the rural population will move into cities on a large scale，The population living in the countryside will become large-scale farmers，Use an industrialized model to operate the countryside。

Why do you say that? Let’s look at a set of studies.

A brief calculation was made in the paper "Prospects of Rural Settlement Changes and Development Patterns" published by China's top journal "Economic Geography"。Take the author’s research in Henan as an example: the average monthly income of farmers working outside is about 4,000 yuan，Two people per household work for about 100,000 yuan per year。If you farm, you can earn 1,000 yuan per mu per year，Each household needs 100 acres of land for large-scale planting to be equivalent to the income level of working people；The recent increase in agricultural production costs and the decrease in food prices，The income of many places dropped to only 600 yuan per mu，So each household needs 160 acres of land for large-scale planting。It is inferred that a village of 20 households can cover more than 3,000 acres of cultivated land and the current village of about 1,500 people。The current average cultivated land area per household in China is only 1 to 3 acres，The future obviously requires gathering。

Research shows，The per capita agricultural land area in China is only one-fourth that of the United States，One fortieth of the European Union。Small area per person，It must mean that it is difficult to increase the income of agricultural workers。

2、Rural revitalization is not only driven by tourism，It is more important to develop various rural industries。

Many people now mention rural revitalization，It must be said that pastoral complex and rural tourism。I think this understanding is narrow，This is a huge industry misunderstanding。The model of rural industry is adapted to local conditions，Form differentiation。Japan’s so-called one village, one product strategy，It is indeed suitable for our country。Regional economics theory tells us，What kind of industry is suitable for a place to develop depends on its comparative advantages。

Let’s see what the underdeveloped central states in the United States do？Mainly relying on three resources: agriculture、Tourism and Resource Industry。This is because in modern American society，Human capital、Technology、Capital and other production factors can fully flow，But only these three things cannot be moved。

So，A local economic development always only thinks about one thing，That is how to use your comparative advantages to develop the economy，Increase people’s income。

In such a situation，What is the situation in China’s rural revitalization market？How should we carry out systematic rural reconstruction？Today I would like to share a batch of case studies with you，To discover strategies for rural revitalization、Playing style and operation logic。

From the specific steps，Every institution and team that has implemented rural transformation in China knows this，Everything must go through a necessary operation process。Normally，188bet app download A project from idea to implementation，It often goes through several stages:

1，Carry out the overall preparation of target village planning and related planning documents，The project can only be officially approved after it has been approved by the relevant administrative unit。

2，After merging with Hecun，Properly solve the resettlement problem of existing farmers。

3，After the land transfer process，Start setting up a top-level architecture for comprehensive development。

4，Determine core characteristic industries，Design industry cycle model，Comprehensive consideration of rural homestead renewal and transformation strategies，Thinking simultaneously about the reconstruction and upgrading of rural infrastructure，Comprehensively promote rural development。

This one，Introducing capital to form a partnership mechanism with local villagers’ organizations，Finally through the transformation of agricultural industrialization and modern Internet technology，is a key link in the entire project operation。

Besides,Rural work starts from the grassroots level，This is a discussion with the local people、Creating the future of work。So it is different from the common project development routines in cities，The starting point of rural transformation work is in the countryside，The foothold is also in the countryside。China’s current various types of financial capital、Investment institution、Real estate developers，In need of transformation and development，Still using the inherent path dependence mode to communicate with local government officials，In order to open up the situation in the rural market。But such an ungrounded top-level design cannot bring rural revitalization to fruition。

What’s worse，We see，There are various funds in the Chinese market gearing up to invest in beautiful countryside，Frequently releases plans for thousands of towns and villages。In fact, China can really unite the interests of villagers，Eradicating potential rural property rights disputes，Willing to transfer land on agreed terms，It allows villagers to work together to introduce new industries，How many villages will there be that have the foundation to introduce new industries？Even if such a fund successfully raises funds，Can meet investment conditions，How many rural targets can be successfully invested？

After such a complete set of process operation basis，Let’s look at a set of cases，Let’s look at how different types of rural redevelopment drive rural revitalization。

We follow the development paths of different industry revitalization，I will analyze some classic cases for you。

一、Ignite the countryside with high-tech industries—the revitalization strategy of Kamiyama Town in Japan

Everyone knows，In Japan，The loss of young population and the intensification of aging，Making the problem of excessive population reduction in remote mountainous areas increasingly serious。However，Among them，Not a tourist attraction，Kamiyama Town has no surprising natural scenery, but it stands out，The population achieved positive growth for the first time in 2011，How Kamiyama Town found its own way，As a result, engineers and creative workers have chosen to settle here，How is it in the context of Japan’s Daxing Satellite Office，The one who realized the miracle of the sacred mountain？

Actually，The success of Kamiyama Town is inseparable from the transfer of Tokyo’s high-tech industries。

Due to the oversaturation of the population in first-tier cities such as Tokyo，Japan has launched the “rural telecommuting” plan，The advantage of this method is that it can achieve local population growth without taking away local job opportunities。Meanwhile，Enterprises are also looking for development plans to reduce costs and spread business risks。The coincidence of government and enterprises and the rise of communication technology have made all this possible。

So,The advantages of satellite offices，Attracted a large number of venture capital companies and companies such as Yahoo、High-tech companies such as Google rent old residential buildings for office space，The arrival of these enterprises has brought popularity and vitality to the town，The rich natural resources and free working style provide a relaxed atmosphere for employees，Greatly stimulate their creativity。Also，Employees enjoy the same remuneration as employees at the Tokyo headquarters，You can enjoy a high-quality life at a low cost，Don’t worry about traffic jams and air pollution，You can buy fresh organic vegetables，You can soak in the famous Holy Mountain Hot Spring。

In this context，Kamiyama Town seized the opportunity。Tokushima Prefecture where Kamiyama Town is located，Has the best communication infrastructure in Japan。From 2005，Large-scale optical fiber network has been laid throughout Tokushima Prefecture。Even in a small rural area like Kamiyama Town，Can also connect to wireless networks smoothly。Now the county’s per capita optical fiber length ranks first in the country，The highest speed of local broadband can even reach ten times that of Tokyo！It is under this premise，Only Kamiyama Town has the confidence to attract IT and other industrial companies，And through remote working, distance is no longer a limitation。

Today，This “Green Silicon Valley” gathers companies and young people from the city，Actively talented creatives and business elites。There is already a teahouse here、bakery、Cafe、Department store、Bookstore、Cultural Center、Dental Clinic、Farm、Food Store、Integrated satellite office building and a series of supporting projects，It is becoming an incubator of creativity step by step、A proving ground for working methods，Become a model of Japan’s new rural industry revitalization in the 21st century。

It can be seen from this，The essence of Kamiyama Town’s success is the agglomeration of rural population and the revitalization of related industries brought about by the transfer of technology industries。

This rural revitalization model，It is the Valhalla-style boutique suburb mentioned in the famous book "New Geography"。A village like Kamiyama Town is like the countryside in New England in the United States、Countryside North Carolina、Florida’s West Coast Countryside，Knowledge workers in this beautiful scenery、A place with convenient transportation and basic service facilities in big cities，Enjoy the pastoral and paradise-like environment while working，While investing in the booming information economy。

So if you want to win this kind of knowledge group that represents the future, enter the countryside，Package、Infrastructure、Services are necessary conditions that need to be prepared in the early stage。Conceivable，Without the forward-looking investment in fiber optic infrastructure by the Governor of Tokushima Prefecture，A village like this wants to be favored by Tokyo’s IT technology community，It can only be an extravagant hope。

2. Rural revitalization that detonated the tourism market

In fact，Except the technology industry，Rural tourism、Modern agriculture and ecological health care industry are both breakthrough directions for the revitalization of rural industries。

Especially rural tourism，This new type of tourism model appears in rural areas，Developed rapidly after the 1990s，The development of rural tourism can not only increase the fiscal revenue of local governments，It can also bring real employment opportunities to local villagers。We have noticed the rapid development of rural tourism in recent years，Gradually showing the scale of the industry and the diversification of products。However，Different from the technology industry，The development of tourism must rely on unique resource endowments，Unique natural resources、Rich and splendid cultural heritage，These are the key elements needed for tourism development。

Development of rural tourism，It is also inseparable from the support of such basic elements。

below，Let’s explore unique rural tourism projects together，To explore the operational logic。

(1), Hongcun—China’s top beautiful countryside

It should be said that Hongcun’s fame and success come from the unique resource endowment of Huizhou region and the unique vision of entrepreneur Huang Nubo。The beauty of Hongcun as a world heritage，In a sense, it represents the ultimate beauty of Jiangnan ink painting。This is Hongcun’s most unique resource。Therefore，Hongcun itself is a beautiful tourist attraction。To be precise，This is a national treasure-level rural tourism project gifted to us by our ancestors。

Hongcun is located in the northeast of Yi County, Anhui Province，Village area 19.11 hectares，Hongcun site selection、The layout and the beautiful scenery of Hongcun are directly related to water，It is an ancient village that has been rigorously planned。The people of ancient Hongcun were the first to pioneer "bionics" with their unique ingenuity，Planned and built the cow-shaped village and artificial water system that are regarded as "unique in China"。

1、The profound historical heritage and cultural relics have natural cultural and tourism endowments

Hongcun is a "cow-shaped village"，The whole village seen from a height，Like a green cow lying by the stream in front of the mountain，The half-moon-shaped pond in the village is called "Cow Stomach" (月marsh wind lotus)，A stream more than 400 meters long is coiled in the "cow belly"，Called “cow intestine”。Four wooden bridges are erected over the stream in the west of the village，As a "leg of cattle"，This unique village water system design，Not only produced for villagers、Domestic water and fire water provide convenience，And adjust the temperature and environment。

There are more than 140 well-preserved ancient dwellings of the Ming and Qing Dynasties in the village，The "Chengzhi Hall" of the Forbidden City is magnificent，It can be said to be the best ancient residential house in southern Anhui。The rows of stacked courtyards in the village complement each other with the beautiful lakes and mountains，Suitable for movement and stillness，Ethereal Implication，Views everywhere，Step into picture。From the natural environment outside the village to the water system in the village、street、Building，Even the interior layout completely preserves the original state of the ancient village，No sign of modern civilization。These provide excellent natural endowments for the tourism development of Hongcun。

2、Ingenious site selection and the use of Feng Shui to achieve the harmonious unity of man and nature

Relevant historical materials record that people of all generations in Hongcun have deep-rooted Feng Shui concepts，This is closely related to the formation of Hongcun’s unique space。Hongcun is carefully "designed"，The traditional environmental concept of advocating nature in its external space is reflected in its location selection、Concretely reflected in the plan。The site selection and planning and construction of the ancient village of Hongcun are in line with the traditional "pillow on the high hill"，Flowing face，The feng shui principle of "endless as far as the eye can see"。

The water in Hongcun mainly comes from Xixi，And finally the water was "returned" to Xixi。The Hongcun people just cleverly made it "travel" in the village，At the same time, it meets the daily needs of the villagers。This kind of defect according to natural conditions，Ingenious ways to benefit through artificial measures，It has the effect of turning stone into gold。From the entire historical process of the formation of Hongcun, an ancient Chinese village，You can see the overall planning of the entire residential group and the understanding of the importance of environmental protection in ancient Chinese architectural consciousness。Finally formed the "flowing water on high hills"，Endless as far as the eye can see"，Living close to mountains and rivers，The green hills serve as a barrier behind the village，Can be used as a wind from the north，High terrain，No risk of flash floods，There is the joy of looking up at the mountains and listening to the sound of the spring。

It can be seen from this，Hongcun Building Group is a collection of construction engineering、Ancient Science、Culture、Religion、Aesthetics、Art equals a comprehensive entity。While striving to meet the actual functional needs of villagers，Taking into account both cultural atmosphere and ornamental value，making it sustainable for development，“Village in Chinese Painting” is well-deserved。

With such a resource base，After Huang Nubo, Chairman of Zhongkun Group, found out，Hongcun’s tourism transformation plan was launched as early as 20 years ago，Signed a 30-year scenic spot management agreement，The company forms a partnership with the villagers，And invested tens of millions of yuan in road construction、Dredging and transformation of water systems，And renovate the building，The entire ancient village will be charged tickets for tourists in the later stage，The number of tourists increased rapidly。It is said that Hongcun’s ticket revenue starts from the early development to the later stage，A cumulative increase of dozens of times，Good investment returns。

However, Hongcun’s success is not easy to replicate today。Tourism resources 20 years ago and the value conditions of tourism resources now，Not the same。If you want to be as legendary as Hongcun，In a market filled with cultural tourism funds，To find undervalued village resources，It’s already very difficult。

So，How to survive when resource quality is scarce，Achieve tourism success through later humanistic reconstruction，Such a case has more reference value。Let’s look at the case of Taomi Eco Village in Taiwan。

(2)、Creating rural IP out of nothing—Taiwan Taomi Ecological Village

If the picturesque Hongcun is a gift from our ancestors，So the renovation case of Taomi Eco Village in Taiwan，is a model of modern version of rural tourism reconstruction。

After the "921" earthquake in Taomi Village, Taiwan，Becomes a decline of traditional agriculture、Population outflow、"Taomi Pit" filled with garbage，Via Taomiri Government、Academia、Joint discussion between social organizations and community residents，Determined to carry out post-disaster reconstruction in the direction of "Ecological Taomi Village"。

This move not only succeeded in rebuilding homes on the ruins，And Taomi Village has completely "turned around" as a result，After decades of hard work，Taomi Eco Village has changed from a chaotic environment、Marginal communities unable to develop，Transformation into integrated organic agriculture、Ecological Conservation、Cultural Creativity、A model of rural ecology integrating rural tourism。Discover the reasons for success，We still have to start with the original intention of eco-tourism。

1、Taking the exploration of unique ecological resources as the basis for developing eco-tourism

Taomi Village is rich in ecological resources，Taiwan native 29 frogs，Taomi has 23 types，143 species of dragonflies in Taiwan，49 species found in Taomi。However，At first the villagers were not convinced about the development of a frog-themed eco-village，Even some resistance。To this end, the New Hometown Cultural and Educational Foundation has opened a series of ecological courses for villagers，cultivated many “ecological commentators”，Introduction to frog conservation knowledge，It is through a large number of training sessions，The villagers slowly changed their minds，Recognized the economic value of local ecological assets，And consciously join the team that reshapes their hometown。

2、Create a unique ecological IP "Frog Republic" and drive the development of derivative industries

With the help of local government，Taomi villagers tap resource potential，Continuous promotion of various frogs and colorful dragonflies，Design frogs into various cute cartoon images，Conspicuous locations throughout the countryside。At the same time，Encourage villagers to take action，Paper、cloth、Handicrafts made from rural materials such as stones，This quickly transformed Taomi Village from an earthquake ruin into an insect ecological and cultural experience area。Taomi Eco Village has refined its unique cultural IP - "Frog Republic"，atTaomi Community，You can see frog sculptures and totems everywhere，And create ecological homes for frogs through wetland parks and ecological ponds in the courtyards of B&Bs。In order to further extend the development of the industry，Taiwan 2014 based on Taomi，The story is about a frog family looking for a paradise，Using 3D movie technology，Completed a very touching "Peach Frog Spring"。From this，Taomi Community’s industry is provided by Frog Tourism、Ecology、Travel，Towards film and television media，As a result, the industrial chain continues to extend，further expands the economic benefits brought by the industry。

One-fifth of the villagers in Taomi Village now operate the eco-tourism industry，And other traditional agriculture operated by villagers，Also appreciated due to eco-tourism，The first-class ecological environment here、Unique Taomi Culture、Attracting city dwellers to come here for sightseeing、Vacation、Casual。According to incomplete statistics，The eco-tourism industry can bring nearly 30 million yuan in income to this village of more than 1,200 people every year。

三、The idealistic rural practice of health care + agriculture—Chengdu Duoli Peach Blossom

In 188bet sports betting app download Southwest China，There is a classic agricultural project in the past two years，The industry has always been eager to learn from it，That is Dolly Peach Blossom Land。About this project，We have written a detailed case introduction (2017 small town hot product project - Chengdu Duoli Peach Garden)，Here is a brief summary of the entire project operation ideas of Dolly Peach Garden。

The biggest bonus of the Dolly Peach Garden project is the site selection and location。Only based on insights into the vacation and retirement markets in the suburbs of large cities，There is a market foundation for investing in and building new rural resort and health care projects。

Located by the Xuyan River in Chengdu，30 kilometers from the city center，The initial planning area of ​​the project is 2,700 acres，Total area exceeds 10,000 acres。According to plan，Project Court、House、Park、Tian’s four-level space system，The sense of space is based on farmland，With agriculture、Travel、Community and maintenance are the main functional layout，The entire town is surrounded by farmland，Dissolved between trees and gardens，Fully highlights the original ecology of the forest structure in western Sichuan and the scattered village layout。

The small town layout of Dolly Peach Blossom Land with “one core, five gardens and eight areas”，Jiang Tianyuan、Linmu、Effective integration of courtyard and water system，Creating an organic and ecological living environment，A small town based on agricultural tourism and characterized by the integration of "organic life + pastoral + small town + culture"。One core is the town center，Five parks including sports park、Four Seasons Park、Demonstration Farm、Agricultural Expo Park and Leisure Park。The functions of the town center mainly include the owner’s restaurant、Kindergarten、Yile Academy、Sports Center、Health center, B&B, commercial street, etc.。

At the same time，The project provides four service systems: health and medical service system、Cultural and Educational Service System、Agricultural production service system、Home life service system。

1. Health and medical service system:Create a complete family health file for each resident，And provide regular health examinations and health promotion programs，To meet the health care needs of owners of all ages。Especially worth mentioning，The elderly care and living system that Greentown has implemented in Wuzhen Yayuan and other projects will enter Chengdu for the first time。

2. Cultural and educational service system:Through Natural Classroom、School at 4:30、Animal Ranch、Yile Academy and other platforms provide various types of culture for small town residents of all ages、Parent-child entertainment、Health and leisure services。For children aged 0-16 in small towns，Providing education from kindergarten to junior high school，For people over 60 years old，You can learn something in a small town，Care for the rest of your life。

3. Agricultural production service system:In Dolly Peach Blossom Land，Yards and gardens will become standard features in every home，The pastoral plot that greatly satisfies the poetic residence of the target customers。

4. Home life service system:This will rely on the organic farming technology and standards of Dolly Farm，Provide home agronomic services，Building a farmer’s market、Agricultural Silicon Valley、Organic agriculture science popularization, etc.，Provide professional agricultural consulting services to small town residents。At the same time，With a small town、Owner’s Restaurant、Slow life blocks and other supporting facilities provide thoughtful home life services for every small town resident。

Exquisite and practical Chinese-style architecture、Farmland where you can plant your own crops、Perfect life system、Complete property service system、High-quality health education institution、The health concept of medical care，These Blue City tags，Plus Dolly Farm’s organic farming technology、Standardized vegetable production process、High standard quality management system，This project has achieved the effect of combining powerful forces, 1+1 is greater than 2，And quickly became an excellent example of the integration of agriculture and health care in the country，Respected by the industry。

4. Revitalize culture, culture thrives in villages—Japanese gassho

From Japan、From the experience of developed countries such as Europe and the United States，There is also a type of rural area that is very valuable for transformation and revitalization，That is a cultural village。The culture here includes folk culture、History, culture and traditional local culture，It represents the growth of a village、The soul of development。

As a majestic country with a history of more than 5,000 years，China has an extremely rich humanistic history in many villages。The culture here、Tradition、Customs and historical figures emerge in large numbers，It is an excellent tourist attraction in itself。Under such conditions，Use culture as the starting point for rural reconstruction，is a very good entry point。

Gasho Village in Japan，This is a very famous case of rural cultural revitalization in the East Asian economic circle。Let’s take a look at how this century-old village carries out cultural protection and thus promotes the revitalization of rural industries。

In fact, the reason why Gassho Village is famous，The most important feature is first of all the picturesque scenery。We can find out by looking at the picture below。The houses and rice fields here form a picture，Very charming like a peach blossom garden。In addition to the pastoral scenery，The most commendable thing about Gassho Village is its inheritance of folk traditions，This point is worthy of extensive learning and reference by the Chinese industry。

In fact, in the early years we participated in the roof structure 188bet Online Sports Betting and Casino of Nianhuawan, a popular project in a small town in China，It fully refers to the charm of Gassho Village。This point is worthy of extensive learning and reference by the Chinese industry，This is the most important architectural symbol here。

Let’s take a look at Gassho Village’s specific measures in cultural inheritance。

1、Attach great importance to the protection of native buildings and formulate strict development rules

In order to properly protect the unique natural environment and develop landscape resources of Gassho Village，The villagers of Gassho Village spontaneously established the "Baichuan Township Gassho Village Community Nature Conservation Association"，The "Resident Constitution" of Shirakawa-go was formulated，Specifies Gassho Village buildings、Land、Arable land、Mountain Forest、Trees”No selling, no renting, no destroyingThe "three no's" principle。The association also developed the "Landscape Protection Standards"，For retrofitting buildings in landscape development、New building、New billboard、Paving the road、Specific provisions have been made for new facilities etc.。

At the same time，Consider landscape materials、Color、Height、The importance of modeling’s impact on the environment，The association requires that all houses in Gassho Village need to be renovated or built，You must submit architectural renderings and engineering drawings of the appearance of the house in advance，Explanatory materials、Color、Shape and height，Construction can only start after approval。Guaranteed by the "Shirakawago Gassho Village Natural Environment Protection Association"，Making the overall architectural style and landscape environment of Gassho Village well preserved。

2. Fully explore traditional folk culture and integrate it with tourism

Projects to increase tourism，Shirakawa Township Gassho Village looks for content with local characteristics from traditional culture，They dug fully to pray to God to protect the village chief、Traditional festival with the theme of road safety——"Dark Wine Festival"。Lights and decorations are displayed in front of the Gassho building during festivals，Every villager comes to participate and celebrate the festival，The fun of the festival has also become an important part of attracting tourists。Except for large-scale festival celebrations，The villagers also organized folk song performances with local traditional characteristics。Planting rice seedlings by traditional hand，Working while singing yangko as a tourist project，Visitors can participate，Experience the joy of labor。

3、Promote folk culture by establishing folk museums and creating ecological landscapes

After some villagers moved to the city，The house is vacant，For this，The local association carried out careful planning and design of "Gasho Min Homes" for empty houses，The layout of the courtyard，Indoor displays etc. strive to adhere to the historical original state，Make it a folk museum that displays ancient local agricultural production and living utensils。

The "Gasho Folk Home" museum, a combination of nature and Gassho buildings, is a beautiful small village that combines several Gassho buildings with the surrounding natural environment。Combining gassho architecture with Japanese gardens，Constitutes a rural landscape with high aesthetic value。The structure of the thatched house building in Gassho Village is displayed in the museum、Materials and construction methods。Such a unique cultural museum and its surrounding natural and beautiful landscapes are naturally highly praised by tourists from all over the world。

4. Coordinated development of eco-tourism, traditional agriculture and homestay industry

To improve overall economic benefits，Shirakawa Township has proactively formulated development policies related to agricultural and sideline products，Covers various crop cultivation and poultry breeding, etc.。These agricultural production projects are all in tourist areas，It is both a farming activity area and a tourist attraction。Shirakawa Township also directly links local agricultural and sideline products and processed healthy food with tourism，Enable tourists to taste local fresh produce while viewing，You can also buy organic agricultural products home。This kind of adapting measures to local conditions，Sales method of digesting agricultural products on the spot，Reduced transportation and labor costs，Benefit both local farmers and tourists。

With more and more passengers，Stay overnight、The number of guests enjoying farm life also increased。To cater to tourists’ living habits，Renovated the interior of Gassho House，Building appearance remains unchanged，The interior is basically all modern household facilities，In a new modern family environment，There are still some objectively preserved folk implements with historical significance and local toys from the rural past，Tourists can feel the simplicity and warmth of rural life while traveling。

5. Four major operational points for the decisive battle in rural development and operation 

Overview of the above projects，We go from "Green Silicon Valley" Kamiyama Town to "Dream Village" Gassho Village，Experienced in the technology industry during this period、Historic Village Tourism、Ecological Village Tourism、Modern Agriculture、Health care industry、The development and application of cultural protection in the revitalization of rural industries。

It is not difficult to see from this，Although the core industries and development priorities seem to be different，But in culture、Ecology、Historic Relics、The development strategies for tourism scenes and experiences are basically the same。After summary，It can be roughly summarized into the following points:

1. Accurately select the industry direction,Truly one village, one product.High Technology、Agricultural industrialization、Travel、Health care、Culture and Art, etc.，Every village has its own focus on industry categories，This is the most important foundation for rural revitalization。No industry，Don’t talk about revitalization。The choice of industry lies in eight words: adapt to local conditions，Comparative Advantage。No other way。This is a prerequisite for all subsequent operations。

2. IP resource shaping to create a sufficient tourism experience.That is, by retaining the original ecological and natural environment of the countryside，And recreate and protect it on this basis。Taomi Village, Taiwan，Make full use of local natural ecological resources，Make the article about frogs and dragonflies more comprehensive，Is the most typical example of IP resource shaping。

Rural tourism experience includes agricultural activity experience、Picking experience、Parent-Child Ranch、Popular Science Agriculture、Traditional folk custom、Handmade workshop、Intangible cultural heritage, etc.，The healthy development and utilization of these experiential activities can greatly satisfy the emotional appeal of rural tourism among tourist groups，Improve the reputation of rural tourism。Rugashang Village develops and integrates agricultural activities and cultural tourism sectors，A good combination of agricultural development and cultural tourism experience，Maximize the tourist experience。

3. The localization of scenes and the revitalization and reshaping of culture.Rural scene includes ancient trees preserved in the countryside、Old Bridge、Old house、Stone mill、Mountains、Fences and other ecological landscapes，And the clothing style of the villagers、Folk customs、Farming methods、Behavioral patterns such as ethnic performances。The Hongcun above is a world cultural heritage，The local protection of ecological landscapes and folk customs is a model in the industry。Under the simple surface，Introducing emerging cultural and creative industries、Catering and B&B business。With a new design、Technology、Cultural means，Show rural culture，This is crucial。

4. Build a reasonable business model.Operation of B&B、Collection of tickets for agricultural tourism projects、Supporting facilities for catering industry、Sales of agricultural products，These are the profit points of rural development。Rationally design investment model，Transfer government funds、Reasonable combination of social capital，Form short, medium and long-term capital entry and exit strategies，This is the fundamental way to revitalize rural areas。

In the context of the integration of culture and tourism，How to operate and develop rural areas，What opportunities and challenges are faced in building a cultural and tourism complex？June 7, 2018，《 hosted by ZhihuiCTCIS2018 The 3rd Cultural Tourism Consumption Innovation Summit》will be held in Beijing，The conference will comprehensively analyze the prospects and future of the cultural tourism industry，Many leading companies in the industry will share their operating methods。Scan the QR code below to register for the conference、View the entire summit agenda。

*thisText source: WeChat public platform "Real Estate Observer" (ID:realestatereview）, Author: Zou Yi, Zhu Jiangang，Expert Author，General Manager of Lingyi Consulting (personal WeChat ID: brian378183884)，Original title: "Models, strategies and strategies for rural revitalization in China》.