In recent years，Rural 188bet mobile login has gradually become a new 188bet mobile login consumption hot spot in the market。According to statistics from the National 188bet mobile login Administration，National rural 188bet mobile login reached 2.5 billion in 2017，The scale of 188bet mobile login consumption exceeds 1.4 trillion yuan，Accounting for about half of the country’s domestic tourists，27 year-on-year increase.3%，Exceeding the 30% growth rate of national domestic 188bet mobile login revenue。

With the booming development of rural 188bet mobile login，Especially with the help of the national strategy of rural revitalization，The domestic rural 188bet mobile login market has attracted more and more participants。However，Under the trend of cultural and 188bet mobile login integration，Rural 188bet mobile login also faces thousands of villages in the development process、Single business format、Weak cultural connotation、Shortcomings such as low added value。The development of rural 188bet mobile login requires more efforts to explore culture。

Rural 188bet mobile login needs to enhance its cultural charm

Rural 188bet mobile login as an important innovative practice to achieve rural revitalization，Strengthen and expand the rural cultural 188bet mobile login industry，Let rural 188bet mobile login benefit more people’s lives，is an important focus in developing a beautiful rural economy。The current domestic rural 188bet mobile login forms can be roughly divided into two categories: natural scenery and cultural customs，The cultural and customs categories include characteristic folk customs and historical ancient villages and towns。Generally speaking，Humanistic customs are the main component of the current domestic rural 188bet mobile login market，For example, many folk experiences、Pastoral farming experience、Historical village tour, etc.。

Under the strong impetus of the market and policies，Rural 188bet mobile login is blooming everywhere，Developing rural 188bet mobile login to a certain extent drives the number of regional tourists to grow，Brings more economic income to local villagers，Improved the living standards of villagers；But at the same time，Because of "get on with it"，Lack of unified guidance plan，Rural 188bet mobile login shows a barbaric development situation。In the context of increasingly closer integration of culture and 188bet mobile login，Promote rural 188bet mobile login cultural potential，Required in new business format、New consumption、Make new changes in terms of new talents and other aspects。

Visit rural areas surrounding some cities with beautiful natural scenery，Farmhouse is the main business format，Farmhouse Restaurant、Mainly hotels，But these catering services do not have obvious regional characteristics。Since Yuanjia Village, Liquan County, Shaanxi Province, has become the core of historical and cultural relics such as Zhaoling Museum、line、With、After the formation of an integrated 188bet mobile login system，Attracted many followers，But because it neglected to explore the local cultural characteristics，There are very few projects that can successfully replicate。

The rural 188bet mobile login product format of humanities and customs is relatively aging，The same thing over the years，There are deficiencies in innovation and development，Mostly tourist products。People not only want to pursue deeply embodied travel，And it can fit in with the current mainstream life and entertainment style。The same Chinese story，"Beijing 8 Minutes" performed at the PyeongChang Winter Olympics in South Korea amazed the world，What this tells us is: telling the current Chinese story to the world in a universal language。

Domestic rural 188bet mobile login cultural creativity can be derived from local nature、History、Customs and sentiments、Start with the cultural background，Implement it into “eating”、Live、row、游、Purchase、Entertainment” and other small aspects of life，Let’s try to stimulate the potential of rural 188bet mobile login transformation and upgrading，Empowering rural 188bet mobile login with cultural creativity，Improve the added value of the industry。

Rural 188bet mobile login needs to explore new consumption

With the continuous upgrading of the consumption structure of the Chinese market and the deepening of urbanization，Consumer demand for cultural 188bet mobile login products continues to grow，The trend of high-end consumption is accelerating。The middle class that dominates quality life、More than 400 million Millennials and considerable income、The "new silver people" who live a prosperous life are becoming the new main force of consumption，This new consumer group is driving the domestic 188bet mobile login industry towards high-quality 188bet mobile login。

As a way to improve the national happiness index, 188bet mobile login has become a basic way of life for people。Statistical data from the National 188bet mobile login Administration，2017，my country’s per capita travel has reached 3.7 times，Travel has changed from a luxury item in the past to a normal necessity in people’s lives。But after the rise of the new main consumer force，Their demand for 188bet mobile login products has also put forward higher requirements，In terms of travel style，Self-driving、Free travel is on the rise，The proportion of Internet mobile reservations continues to increase；In terms of travel experience，From sightseeing to leisure and vacation in-depth experiential 188bet mobile login，Pay more and more attention to the cultural connotation of 188bet mobile login。

Facing new consumer groups，The rural 188bet mobile login market also needs to change with the times，Perform supply chain upgrade，Promote the transformation of rural 188bet mobile login from boring to modern and creative。Rural 188bet mobile login practitioners need to think about how to integrate current social and cultural development trends，Innovate product formats in rural 188bet mobile login scenarios、Content Innovation，Meet the diversity of new consumer groups、Personalized experience requirements，For Millennials，You can plan and organize some new activities in the ancient village according to local conditions，Such as mini marathon、Weekend theme party；Aimed at family and parent-child customers，You can organize and plan some small cultural and creative markets，Village Museum，Overnight stays in ancient houses and other themed activities；For students，You can start an outdoor camp in the beautiful countryside、Creative sketching、Study trips and other activities，Enhancing young people’s understanding and love of nature。

The development of rural 188bet mobile login requires cultivating new talents

Under the new development situation，Cultural revitalization is the meaning of rural revitalization，Cultural revitalization is inseparable from the comprehensive development of rural areas，Talent is the foundation of development。Whether it is the innovation of new rural 188bet mobile login formats，It is still the rise of new consumer groups，To adapt to the development of the situation，Talent is the driving force。

However，The biggest constraint facing the development of rural areas today is the lack of talent，Lack of intellectual support。In recent years，Rapid development of urbanization，Broad development opportunities and convenient living conditions，Concentrate all the outstanding talents in big cities，The brain drain in rural areas is serious，Data display，In the past 15 years，The number of traditional Chinese villages dropped sharply by nearly 920,000，And start with 1 per day.The speed of 6 continues to decrease。

Therefore，Under the national strategy of rural revitalization，Developing rural 188bet mobile login requires solving the problem of lack of talent and intellectual resources。First，It cannot be separated from the strong support of government policies，Need to encourage and support relevant talents and enterprises to develop rural 188bet mobile login；Secondly，There is a greater need to retain local people，Improve local infrastructure and living environment，Narrow the basic gap with towns；Third，Exploring the establishment of rural areas and cultural 188bet mobile login think tanks、Enterprise、Universities establish talent training、Intelligence support cooperation mode，Absorb advanced development experience and concepts。

Under the trend of cultural and 188bet mobile login integration，Culture is the soul，Travel is the carrier。The content attributes of culture and the scene attributes of 188bet mobile login are increasingly closely integrated，The close integration of culture and 188bet mobile login adapts to the current needs and market development trends of in-depth experiential 188bet mobile login，To enhance the development potential of rural 188bet mobile login culture, multiple measures need to be taken，Jointly promote the development of rural cultural 188bet mobile login。

*thisSource: Economic Information Daily, Author: Wang Yanchao,Original title：《The development of rural 188bet mobile login needs to enhance cultural potential》.