With the development of the sharing economy、Upgrading of residents’ consumption，After more than ten years of explosive growth, budget 188bet login，Starting to encounter the “ceiling”。

According to the report released by Yingdie Consulting，2005 to 2012，China’s budget 188bet login are growing rapidly，The number of budget 188bet login increased by more than 9,000 during the period，Only 2012 compared with the end of 2011，The growth rate is 35.68%。But starting in 2016，The growth rate of budget guest rooms has dropped significantly。Data display，About 16 new guest rooms in 2016.60,000 rooms，The slowest growth rate since 2010。2017，Budget hotel growth continues to slow down，As of the end of 2017，The number of domestic budget 188bet login in operation is 32,444，The number of rooms is 2009738，The number of guest rooms increased by only 9 year-on-year.95%。

Meanwhile，Facing the huge number of middle class，Huazhu、First Travel、Home Inns and other Chinese local hotel management groups are gradually increasing their focus on mid-range hotel brands。Although mid-range 188bet login have been popular abroad for many years，But my country’s mid-range 188bet login currently account for less than 30%，Huge market potential。Take Huazhu as an example，Huazhu net added 316 mid- to high-end 188bet login in 2017，Accounting for 82% of the total number of net rooms added by Huazhu；BTG Hotel Annual Report Display，In 2017, the number of newly opened mid- to high-end 188bet login by BTG Homeinns exceeded the number of budget 188bet login。

With the rise of the sharing economy，Consumers’ demand for accommodation is no longer just satisfied with conventional standardized 188bet login，Personalization、Theme type、188bet login with a sense of design are increasingly favored by the younger generation。Before, BTG launched a variety of novel hotel brands，Including B&B、Small towns, etc.，Huazhu not only operates the mid-to-high-end resort brand Manxin，Also strategic investment in Chengjia Apartment, etc.。

Featured mid- to high-end 188bet login、Themed hotel、The rise of personalized accommodation such as B&Bs，Gradually leaving budget 188bet login behind。The tendency of homogeneity has become the biggest "weakness" restricting the development of economical 188bet login in the new consumption era，In addition, the price advantage has long been diluted by emerging market entities，Falling into decline is inevitable。

Last month，Greentree is listed on the New York Stock Exchange，But it broke on the first day of listing，This also reflects that the company does not seem to be favored by the capital market。A few days before Greentree was launched，Super 8 Hotel 1 is also rumored in the market.News about failed attempt to sell oneself for US0 million。Budget 188bet login whose business is getting harder and harder，Facing the new market environment，Where to go？Is transformation to mid- to high-end the only way out?？

Sun Jian, general manager of BTG Home Inn Group once said，With the increase of China’s per capita GDP，In the future, mid- to high-end 188bet login will be where BTG Homeinns must make efforts in the chain process of the hotel industry。But he also pointed out，China’s largest main group is still in budget 188bet login，Although mid-to-high-end 188bet login are growing rapidly，But we cannot only focus on the mid-to-high end as future development。Under the trend of consumption upgrading，188bet login will become increasingly non-standardized in the future、Diversification，To create more fun for young people。

Admittedly，The transformation and upgrading of budget 188bet login is not completely inclined to mid-to-high-end，It is not a subversion of products or business models，It is an upgrade of consumer-centered product management capabilities and customer service capabilities。Budget 188bet login can only achieve the ultimate in hotel management and service，Take a differentiated development path，Only in order to take advantage of the competition。

Industry insiders think，Budget 188bet login have experienced a period of rapid development，Large stock，High chain rate in first- and second-tier cities，But the return on investment is low，Need to find new development paths，Carry out change and innovation from the development model。For example, repositioning and focusing on market segments in first- and second-tier cities，Properly optimize and upgrade products，Or use the hotel’s shared resources，Add extended service chain，Provide value-added service income and other channels for useful exploration。

At present, budget 188bet login have completed the transition from brand accumulation to capital accumulation，We are all facing a period of transformation or seeking opportunities for change，But transformation does not mean focusing only on mid- to high-end。Although the mid- to high-end hotel market is growing rapidly，But the competition is also extremely fierce，Under the Red Sea of ​​the Market，The contradiction between supply and demand may become increasingly prominent in the future。Budget 188bet login are on the road to transformation，Only if you fully understand the market trends，Improve basic quality and value-added services，Improve the experience of mass consumers，Take the path of differentiated development，Only in order to stand out in the fierce market competition。

*Source of this article: Economic Information Daily，Author: Tang Fei，Senior Analyst of Zhihui Culture and 188bet login Industry，Original title: "How to transform budget 188bet login when encountering a “ceiling”》.