May 11，The 3rd China Cultural Tourism Industry Summit Conference and Industrial Resource Link Expo opened with great excitement in Beijing。The theme of this conference is “Sharing·Win-win·Community”，Gathering industry leaders、Pioneer of rural revitalization、Big names in financial power and cultural tourism industry，Focusing on upgrading the cultural tourism industry、Rural Revitalization、Wonderful speeches and dialogues on topics such as tourism + finance。

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This conference opened with a stunning opening with a large-scale immersive magical light and shadow show created by CTV Pinnacle，Bringing guests an immersive audio-visual feast - the "Flying Dragon from Beyond" airborne scene is a feast for the eyes of the guests，6.1-channel sound design，Holographic projection，Colorful，Colorful presentation，Performed a visual performance、Dual enjoyment of hearing，Enter the audience，Lead the opening to a climax！

2. Peak fusion, innovation leadership

Zhu Minghui, President of Beijing Dingfeng Zhiye Tourism Culture and Creativity Co., Ltd. (referred to as "Dingfeng Zhiye"), delivered a speech at the conference，Pointing out that transformation and breakthrough are the keywords of this year’s cultural tourism industry，This is also a problem that Pinnacle Intelligence has been facing，And announced a new strategy for Summit Intelligence to achieve transformation and fusion:

New capabilities - the newly established Dingfeng Intelligent Industry has strategically upgraded from a "creative service provider for the entire tourism industry chain" to an "innovation leader in the cultural tourism industry"，Diversified integration and close collaboration of business models，Taking "tourism + culture + technology" as a new breakthrough。

New Vision—the two major industrial resource business platforms of OCT Tourism Investment Management Co., Ltd. and Beijing Summit Cultural Tourism Group Co., Ltd.，Showing Pinnacle Intelligence as a traditional consulting company，We are working hard to transform into a platform company！

New pattern-Dingfeng Intelligent Industry established strategic resources and key customer center and industrial resource center，Market-oriented，Close to market demand，Provide one-stop overall service and resource allocation。Customer-centric，Introducing industrial resources for strategic customers，Upgrade 188bet app industry and product system。

3. Hundreds of big names, a feast of ideas

This conference is a contention of a hundred schools of thought、A cultural tourism industry event where a hundred flowers bloom。On-site focus on new ideas and new opportunities in the cultural tourism industry，Continuously exciting，The conference reaches another climax，Nearly 30 big names gave wonderful keynote speeches，Full of useful information，Continuous applause。

The following are the wonderful opinions of the elite celebrities on the first day of the opening.

Dai Bin, President of China Tourism Academy

The direction of cultural and tourism entrepreneurship is to meet the needs of 1.4 billion people，Cannot regard the high-end consumption of a few people as the basic market direction，The scale and development stage characteristics of the holiday tourism market cannot be regarded as product trends，Really study the product market，Don’t cheat when doing cultural and creative work、Don’t cheat when doing technology、Don’t fool around in industrial layout ，Oriented by shared values，Continuously promote supply-side structural adjustment，Be a valuable cultural tourism product advocated by the country，Telling stories that interest the common people，This is the mission entrusted to us by the new era。

General Manager of OCT Group、President of China Tourist Attractions Association Yao Jun

Culture is the best resource for tourism，Tourism is the largest market for culture。Culture is conducive to the specialization of tourism、Quality、Efficient development，And tourism is conducive to cultural attraction、Competitiveness、Increase in influence。Cultural tourism has risen to a new level of national strategic development、Industrial investment entities present a new competition pattern、In the context of consumption upgrading forcing new forms of innovative products on the supply side，The development of cultural tourism industry enters a new era。

Effective paths for cultural and tourism industry integration include: integration of cultural and tourism industrial resources，Technological integration brought about by scientific and technological progress，Livable and travelable、The functional integration of host and guest sharing and the integration of Jingcheng boundaries brought about by the three industrial integrations。

The integrated development of the cultural tourism industry has created new opportunities: First, policy opportunities。The state establishes the Ministry of Culture and Tourism，Industry-related policies that were originally relatively independent and separated will inevitably become integrated，Promote cultural undertakings、The deep integration of cultural industry and tourism。Second, market opportunities。Market size，It is expected that the "culture + tourism" industry 188bet app will reach a scale of 15 trillion in the next 5-10 years。Market segmentation，We should pay more attention to the changes in tourists’ diversified and personalized needs，Tourism enterprise planning teams should focus on the post-90s generation、Characteristics and consumption preferences of post-00 consumers。The third is business opportunities。Take OCT Group as an example，Continuously enrich and develop "culture + tourism + urbanization"、The connotation and extension of the two innovative development models of “tourism + Internet + finance”，Rapidly form a nationwide layout，And build "culture +", "tourism +" and "Internet +" emerging industry ecological cluster。

China has entered a new era of socialism with Chinese characteristics，Pursuing a higher quality of cultural life and happiness、Sense of gain、Experience，Becoming the biggest demand now and in the future。

Former Deputy Director of the Urban Center of the National Development and Reform Commission，Current Vice Chairman of the Central Think Tank Qiao Runling

The current situation of China’s urbanization process mainly presents four major phenomena。First, with the advancement of urbanization in China，Rural land is increasing instead of decreasing；Second, China’s urban construction land and rural land standards far exceed national standards；Third, cities and towns in many places in China are shrinking；Fourth, as a large number of Chinese farmers move into cities，A large-scale increase in homestead land。

New areas and policy orientations of land use also tend to be in four aspects。First, control quantity expansion，Improve land use efficiency；The second is to encourage the use of four wastelands and collective construction land to develop tourism；Third, the differentiation of land development priorities in different regions is accelerating；Fourth, rural homesteads will be the largest land space in the future。Land use policy and market trends are at a crossroads，The population flow has changed greatly，Different land development values ​​need to be re-evaluated and utilized。

How to obtain and develop land？On the one hand, state-owned construction land can be obtained through the government。On the other hand, the key to the new field of tourism land lies in land and rural collective resources，Focus on rural collective construction land。

Chairman of Xiangyuan Phoenix Tourism Development Co., Ltd.，Chairman of Phoenix Ancient City Cultural Tourism Investment Co., Ltd.，Ye Wenzhi, Chairman of Huanglongdong Investment Co., Ltd.

The growth path of China’s tourism is that culture promotes the revitalization and rise of the tourism industry，It is tourism that promotes the prosperity of culture，The integration of culture and tourism industries witnesses and accompanies 188bet app the extraordinary process of the country’s reform and opening up，Promote the renaissance and rise of Chinese civilization。The process of traveling is experience、The process of appreciating and feeling culture。Culture is the root and foundation of tourism，Tourism is the form and body of culture。It should be said that China’s tourism originated from culture，Cultural confidence makes the artistic phoenix。

Famous stage and lighting designer of CCTV、Qu Guojun, Chief Expert of CTV Summit

In the context of combining culture and tourism，Light and shadow products are becoming a way to build cultural confidence，Tell Chinese stories well，Important products for enjoying travel life。Light and shadow show is a new light and shadow art between real scenes and movies，Create a business card through the integration of culture and high technology，Restore a piece of history，Show a beautiful scene，Let tourists gain a life experience，The shocking point that inspires the audience、Tears、Laughing point、News Point、Interaction point。Light and shadow products are flesh and blood，And low cost、Light Operation、High Technology、Strong Culture、Short cycle、Report High、Easy iteration，A hot item that can become a tourist destination。

Wang Zaorong, CEO of Shenda Intelligence Group

Tourist destination resources have entered the "new retail" operation era。There are two key points in new tourism retail，One with the help of advanced Internet of Things、Artificial intelligence and other technologies，Building digitalization、Intelligent and visual service scenarios，If facial recognition technology is used for self-service ticket purchasing、Scenic Area Ticket Check、Hotel reservation、The entire check-in process is unmanned, etc.。The second is to create “experiential” products and services，For example, the same scenic spot adopts different strategies，Through research、Parent-child、Public welfare activities and other educational activities；Develop “tourism+” products，Build core traffic + night tour project，Increase the unit price per customer。Visible，Future online travel market competition，It must be an enterprise (platform) that has the ability to innovate product supply and obtain traffic from offline consumption scenarios more easily to win！

Former Vice Chairman of Taiwan Hakka Committee、Taiwan Ten Billion Hakka Tung Blossom Festival Trader Zhuang Jinhua

Doing cultural tourism，Must have cultural and creative thinking、Future Thinking、Technological thinking。The combination of culture and tourism means that cultural and creative industries will become the core of tourism，Culture + tourism will have more vitality，The height of tourism comes from the depth of culture and the power of stories。Take the “Ten Billion Hakka 188bet app download Tonghua Festival” as an example，Excellent cultural and creative products should have the "cultural perspective"、Use cultural totem、Display local characteristics、Create Narratability” trait，Terroir capital creates all things，The combination of creativity and daily necessities injects new life into cultural tourism style。Pay attention to culture，Starting from culture，Starting from consumer demand，Seeking updates at any time，Seeking change at any time，Create dreams at any time，Innovate at any time。

4. Elite Dialogue, Confrontation of Wisdom

The collision of opinions is the turbulent cultural and tourism landscape，The exchange of wisdom is a feast of ideas between the two heroes！

The conference invited the founder of Dingfeng Intelligence、Liu Feng, Chairman of OCT Tourism Investment Management Co., Ltd., and Li Zhi, General Manager of Zhongjingxin Tourism Investment and Development Group Co., Ltd., opened a smart and exciting conversation。

Between the fusion and collision of two heroes，Thought interaction，Sharpen your edge，Frequent golden sentences，Continuously exciting，Enjoy the guests at the scene。Wonderful Quotes，Served immediately！                   

（李志） 

Landscape is not just nature，There is also culture，Have character and temper，While building，Sightseeing is not the only thing，You still need to figure out your temper。

Tourism products should focus on creating core attractions，But we must also gradually enrich the nightlife。Tourism and leisure are not contradictory，Listen to the sound of wind, birds and rain on the mountain，Singing and feasting at the foot of the mountain，To form the effect of 1+1=3。

Real innovation is not in the office，But in a dream，Or you may have an epiphany while walking in the mountains，In order to get innovation。

（Liu Feng）

Seeing mountains is not just mountains，Mountains also have culture，More inner temper and character，Need to adjust measures to local conditions，Discover the inner soul，Implant diverse content。To create a natural scenic spot, you must first have core attractions，Seeking innovation、Seeking differences、Qiute，Create a big difference in the world of Datong，And further create slow tourism on this basis，Le Vacation，Build a complex integrating multiple business types at the foot of the mountain。Entertainment in the mountains，Playing and singing at the foot of the mountain，Let poetry and the distance be perfectly combined。Tourism development is ever-changing，It is not easy to achieve the spirit of ingenuity，It will take decades as a day，Slow work produces fine work，Less imitation、More innovation，Less concepts、More content，Be less reckless and reckless、More creative leadership，Don’t forget 188bet app your original intention，Climbing mountains and ridges，Continuously moving forward on the road of continuous innovation！

Although the two industry giants are of different ages、Different life experiences、Different directions，But they have a common perception and understanding of tourism innovation and cultural interpretation。

5. Rural revitalization and joint development

The report of the 19th National Congress proposed the “rural revitalization” strategy for the first time，This conference responds to national policies，Specially opened rural revitalization tourism sub-forum。This forum started with industry think tank experts represented by Dean Xiang Yong and Dr. Liu Feng，Proposed development strategies and systematic solutions for rural tourism。Secondly，Pioneer enterprise of sharing economy in rural tourism industry、Tujia and Homestay with tens of millions of traffic、Rural tourism cultural and sports content supplier Huayi Qiming Oriental Dream Maker at Fangxing Theater、The leader in the sports tourism industry wants to interact and cross-country e-family，made wonderful speeches from their respective industries，Introducing high-quality landing content into rural tourism。Third，Invited the rural tourism platform Tuniu.com, the leader in the online tourism market、Bajie Summit, an intellectual platform for the cultural tourism industry chain, gives rural tourism the wings of the Internet。final，The conference announced the Rural Culture and Tourism Alliance，Building a one-stop comprehensive service platform for rural cultural tourism，Committed to integrating resources，Promote rural revitalization。