Introduction:Culture and tourism have been integrated into our lives，Become an integral part of our lives。Unfortunately，There are very few exciting cultural and tourism IPs，Let alone going abroad。The reason，We are in an era of rapid development but great incoherence，The rapid development makes people eager to catch up，Incoherence often leads to confusion，The result is that truly excellent ideas have not had time to be polished，The spark of an idea has become an internet celebrity that started a prairie fire。Thankfully，Under a vast array of flowers，There are always a few people who are far-sighted and down-to-earth who are working hard。Believe in time，The cultural tourism 188bet online casino games that truly fascinates countless people from the depths of this land will bloom quietly，Enrich and enhance our quality of life。As a platform and carrier, Grand Culture and Tourism looks forward to ushering in the shining moment for those truly outstanding cultural and tourism IPs as soon as possible in such a process of rapid development。

Upgrading from traditional tourism to cultural tourism，188bet online casino games is the core driving force。

If the essence of business is the understanding of human nature，So Disney can be said to be one of the most successful business models。

2011，Wang Zhongjun, Chairman of Huayi Brothers, saw this，Decided to deploy live entertainment - this was in the market environment at the time，It’s really a bit ahead of its time。In his plan，Be like Disney，Extend Huayi Brothers’ film 188bet online casino games，Realize real-life experience、Interaction、Entertainment。This way，While increasing monetization channels，188bet online casino games scene experience can also gain users’ emotional recognition，Extend 188bet online casino games vitality。

7 years later，Huayi Brothers Live 188bet online casino games completed 20 project layouts across the country，Including the opened Mission Hills Huayi Feng Xiaogang Film Commune in Haikou；Huayi Brothers Movie World (Suzhou) to open in summer，Changsha Movie Town、Nanjing Movie Town and Jianye Huayi Brothers Movie Town (Zhengzhou) are scheduled to open in 2018。

At the same time，The domestic market has undergone earth-shaking changes。Real-location 188bet online casino games has gone from being ignored to being popular。 “Being China’s Disney”，has become the most common slogan of film companies。Including Huayi Brothers、Light Media、Bona Pictures、Many local film veterans including Great Wall Film and Television，all invested heavily，Film and television companies are opening up live 188bet online casino games。

What is live entertainment？Different from the general playground、The theme parks of real estate companies are different， “Real-life entertainment” is more like a game played by film and television companies，That is, the integration of own film 188bet online casino games and urban culture。This is essentially a literal translation of culture + tourism，Also closer to the essence of Disney model。

Can a business model that has been successfully demonstrated internationally be successful in China？Many industry insiders are optimistic about the 21st Century Business Herald reporter，And believes that the domestic market is larger、More opportunities。

However，Film and television companies have been gearing up for many years，At present, there are few real-life entertainment projects with 188bet online casino games attributes。In addition to the "Bear Haunted" series under Huaqiang Fantawild，Haikou Mission Hills Huayi Feng Xiaogang Film Commune， "Huayi Brothers Movie World (Suzhou)"，They are the first ones to open in the industry。

The Rays joined hands with Yangzhou at the end of last year，Building Light (Yangzhou) China Movie World，Total investment reaches 10 billion yuan，188bet online casino games is Ray’s third tens of billions project；Bona signed a contract with Shenshan Cooperation Zone in 2016，5 billion to build a film and television city。

It’s time to discuss live-action 188bet online casino games，21st Century Business Herald reporter interviewed some companies that have achieved initial success in live-action 188bet online casino games，Trying to find the business logic of local Disney。

“The word cultural 188bet online casino games is very cute、It’s also scary。A movie theater in a commercial street is also called cultural 188bet online casino games。But the cultural 188bet online casino games they talk about has nothing to do with us，Movie、Culture plus 188bet online casino games，This is the real cultural 188bet online casino games。”Vice President of Huayi Brothers、Qin Kaiyu, general manager of Live Entertainment, said in an exclusive interview with the 21st Century Business Herald，“This needs to be done by a company with cultural inheritance genes，Company that does not do cultural projects，Can’t hold on。”

188bet online casino games is the core engine

2014，Qin Kaiyu, then CEO of CEFC Asset Management，At the invitation of Wang Zhongjun，He officially took over the specific operations of Huayi Brothers’ live 188bet online casino games business。At that time，The Haikou project only opened the "1942" street、Shenzhen project under construction，Suzhou project has not started yet。

20 projects in 5 years，This is Huayi’s goal for live 188bet online casino games。No movies、Qin Kaiyu with live 188bet online casino games experience，Researched including Disney for this、Universal Studios、Almost all modes in domestic OCTs。“How many Chinese people have done this、Successful、Can still operate sustainably？Not yet。” He told reporters。

He came to the conclusion，The content Huayi has accumulated over the years is the core engine that attracts people，188bet online casino games continuously produced every year，Is the foundation for the continued operation of live entertainment。

From a business logic perspective，Real-life entertainment is a derivative industry of 188bet online casino games，Provide another monetization channel for movies，Solving the pain point of relying on box office revenue；Value up，It is an extension of the vitality of 188bet online casino games，It is also a secondary development of content，Help film and television companies realize industrial chain layout。

“Cultural tourism is cultural tourism，Use culture to drive tourism experience，But most cultural tourism companies fail to do this，Many scenic spots do not have 188bet online casino games。Upgrading from traditional tourism to cultural tourism，188bet online casino games is the core driving force。” Chen Shaofeng, deputy director of the Institute of Cultural Industry of Peking University, told reporters。

Although Huayi Live Entertainment has different directions，Huaqiang Fantawild, which focuses on animation 188bet online casino games, has the same attitude。Liu Daoqiang, President of Huaqiang Fantawild Group, told 21st Century Business Herald，188bet online casino games is the core of live entertainment，Missing header 188bet online casino games，Live-action entertainment lacks the cornerstone and soul。

As understood，Huaqiang Fantawild’s theme parks include classic series、Beautiful China Trilogy、Specialized Cultural Theme Park、Anime Series Park。Among them，Anime series with popular anime 188bet online casino games as the main content，Fangte Animation Park has been built、Bear Haunted Paradise、Bear infested town, etc.。

Different from the existing 188bet online casino games of the film and television company，Huaqiang Fantawild is the first theme park、Extension to the main animation image。2012，After launching the "Bear Infested" 188bet online casino games，Integrate 188bet online casino games deeply into the theme park，This embeds the soul of 188bet online casino games into the park。Liu Daoqiang revealed to reporters，Huaqiang Fantawild animation movie "City of Terracotta Warriors" is in preparation，Planned to be released in 2019，will also become one of the themes of Fantawild Theme Park。Multi-188bet online casino games strategy will be launched in the future，Integrate and apply 188bet online casino games to offline parks。

188bet online casino games conversion

Owned 188bet online casino games，How to translate it into offline scenarios，is the difficult point in the whole project。

For Huayi，The first step is among many IPs，Find the 188bet online casino games suitable for scene development，Qin Kaiyu and his team first sorted out the film library。Different types correspond to different customer groups，The selection methods of the two business models of Movie Town and Movie World are also different。

Movie World is positioned as a theme park with movie-themed immersive interactive experiences。Take Suzhou Movie World as an example，The section design of "If You Are the One" includes a love theme、War-themed "Assembly" and "Di Renjie's Empire" parks, etc.。

In Qin Kaiyu’s plan，This is Huayi Movie World 1.0 version，2.0 will rely on more data during the design phase。Like love theme，Different from the single scene in Suzhou，2.0 will be integrated into many love-themed movies，More abundant content presentation。He told reporters，The 188bet online casino games Movie City (Jinan) under construction is 2.0 products。

Not all IPs are suitable for development in offline scenarios。Qin Kaiyu’s methodology is，Valuable、ductility、Suitable for experience interaction，Otherwise, no matter how good the 188bet online casino games is, it will not be able to go offline。

Chen Shaofeng’s analysis to reporters，Develop offline 188bet online casino games，You must first have fan attributes，The content itself has room for incubation，There is continuity，Continuously tell stories for this 188bet online casino games image。“The unification of story 188bet online casino games and image 188bet online casino games，People will buy your product。”

Disney proves the importance of choosing the right 188bet online casino games。Whether it’s Mickey、Minnie，Or "Zootopia" quickly entered Disneyland after its popularity，All have formed long-term purchasing power。

Take the 2013 animated film "Frozen" as an example，A survey at the end of 2014 showed，About 20% of parents in the United States are willing to buy toys for their daughters, the new princess character Elsa (the heroine of the film)，The toy sold for million，The "princess dress" she wore sold for about 400 million US dollars，These two incomes alone are basically equivalent to the total box office of the film in North America。

Also an anime 188bet online casino games，The cumulative box office of the five "Bear Bears" films reached 2 billion yuan，Provides the foundation for Huaqiang Fantawild’s theme park。 Liu Daoqiang told reporters，Real-life entertainment is not just a simple scene reproduction of 188bet online casino games，What’s more important is the combination between 188bet online casino games and visitor experience，How to let tourists deeply understand the 188bet online casino games story through immersive experience、Scene and essence，This is also one of the difficulties in live entertainment。

From film and television content to offline conversion，Liu Daoqiang believes that the most important thing is to ensure that the 188bet online casino games itself has sufficient content and strong brand appeal。Process，Including 188bet online casino games deep implantation park、Involving a bear infested store、Theme Project、Stage play，And involves workers traveling through the hospital、Scenery, etc.。

Next step，Huaqiang Fantawild will rely on the 188bet online casino games design of "Bear Infested"、Building Fantawild Animation Park、Bear Haunted Paradise，Bear Infested Town and other park products。

Essentially，188bet online casino games is very similar to Disney’s model。In Qin Kaiyu’s view，Tokyo Disney is one of the most successful theme parks in the world。33 years established，Still at the forefront in various dimensions。

For learning experience，Qin Kaiyu leads the team to Europe,Visit Poland、Lithuania、Italy、Hungary、The Czech Ministry of Culture of the five countries communicated with people from the folk culture and art circles。13 days in the middle，Completed the visit and signed 50 cooperation agreements on European 188bet online casino games industries。

After a series of visits，Early this year，Huayi Transnational has hired Keiichi Goto, the design chief of Universal Studios、Operation Director Fujio Komoritani,Served as Design Director and Operations General Consultant respectively；Nobuori Sakamoto, the general operating consultant of Tokyo Disneyland for more than 20 years, serves as the honorary consultant of Huayi Live 188bet online casino games。

Integration of local culture

Successfully invited international experts，In Qin Kaiyu’s view，188bet online casino games’ creation of local culture is the core reason that attracts them。actually，This is also the main style of 188bet online casino games’ movie town mode。

In Tokyo Disney’s 33-year history，More than 70% of the people are locals，Facing the huge and stable demand from local users，Tokyo does not have a localized 188bet online casino games for the head。

In comparison，Movie Town, another product of Huayi, aims at local 188bet online casino games content，Create a city-specific movie town。In the overall proportion of Huayi Live Entertainment，Movie World will not exceed 25%，The rest are movie towns。

Take the Huayi Feng Xiaogang Film Commune in Mission Hills, Haikou, which opened in 2014 as an example，January 2017，Director Feng Xiaogang transformed part of the unused land in the film commune into a compound for the 188bet online casino games troupe，80% of the scenes in "Youth" were shot here。With the release of the movie，"Youth Courtyard" is opened as a new attraction，Received nearly 200,000 tourists during the 2018 Spring Festival。

As the first batch of products，Haikou project is 1 of 188bet online casino games Movie Town.0 products，Under construction、Future movie towns will place more emphasis on the combination of content and local culture。For example, the Changsha Movie Town under construction，The story of finally choosing Changsha to defend the battle。

1939，The Chinese army and the Japanese invaders conducted three large-scale and fierce offensive and defensive battles in the Ninth Theater Center centered on Changsha，Known as the "Changsha Defense Battle"。While browsing historical information，Qin Kaiyu saw a set of numbers，Number of Japanese soldiers killed in Chinese territory，The proportion reaches 25% in Hunan，188bet online casino games shocked him，188bet online casino games triggered the idea of ​​integrating with local spiritual culture。Changsha town with 188bet online casino games as the main scene，Currently in the preparation stage。

Business Model，Except for the earliest Haikou project，In other projects，No matter the movie world、Or movie town，All will adopt a light asset + heavy operation model，Operations are controlled by 188bet online casino games。Income up，In addition to ticket revenue，Related derivatives have also entered the orderly layout stage。

Whether it is Huayi、The light is still Bona，The published projects all emphasize strong local 188bet online casino games characteristics，It is also one of the future directions of Huaqiang Fantawild。According to Liu Daoqiang’s introduction，One direction of Huaqiang Fantawild Theme Park is customization，Combining regional characteristic culture with theme entertainment，Ruanyang Fangte Yin Shang Shen Painting、Nanning Fantawild ASEAN Divine Painting、Jiayu Pass Fangte Silk Road Divine Painting、Zigong Dinosaur Park、Handan Idiom Culture Theme Park。

Chen Shaofeng also analyzed the reporter，The next step for live 188bet online casino games is the experience center of urban culture。

Once domestic live entertainment gradually opens，The pace of the industry may accelerate rapidly。In Qin Kaiyu’s view，Opening of 188bet online casino games Park，For amusement park businesses that lack 188bet online casino games，Will cause impact。

Under ideal conditions，Real-life 188bet online casino games can become a stable source of income for film and television companies。Disney’s financial data shows，FY2017，Even at a financial low when other business segments saw revenue decline，The park business still maintained a growth rate of 6%。

Judging from the current market status，The industry is still in its infancy，Many industry insiders told reporters，Different from Disney，Domestic film and television IPs are generally weak，It is difficult to achieve Disney’s 188bet online casino games appeal，And 188bet online casino games happens to be the core of everything。Deputy General Manager of Analysys Analysis Group、Interactive Entertainment Director Xue Yongfeng expressed optimism about this，“Before, there was mainly no content accumulation，Cultural industry has a short development time，The time to market is also short。But there has been a lot of accumulation over the years，I think this is just a matter of time。”

According to plan，188bet online casino games Suzhou Movie World will open in the summer，At that time，188bet online casino games' "Detective Dee: The Four Heavenly Kings" will be released soon，There may be a linkage effect。“I opened it in Suzhou，There will not be another product of the same type in this place。" Qin Kaiyu told reporters。

*Source of 188bet online casino games article: 21st Century Economic Report, Author:Wu Yanyu, original title：《It’s time to discuss live-action 188bet online casino games!》.