As Ma Huateng once said，Always，Culture is the soil of social interaction。Social platforms continue to grow with the development of Chinese culture，Every WeChat、Sending QQ emoticons，And every WeChat public account can spread culture。

The cooperation between Tencent and the 188bet online live casino has a long history。In "Crossing the 188bet online live casino to See You"，Zhu Di, the founder of the Ming Dynasty wearing sunglasses, from the history book 700 years ago、Coming through time in the scroll，Singing rap，Playing with WeChat and taking selfies。The National Palace Museum from Gao Leng，An image that is difficult to understand even if you get close，Became a cute post-90s generation。

This work comes from the TGideas team of Goose Factory，They come from creativity、Design、From the perspective of cultural shaping，Find elements that are emotionally connected to today’s young people，Thus reconstructing the personified image of the 188bet online live casino。

Of course，Revitalize the 188bet online live casino in the form of H5，Just an incision。The 188bet online live casino IP elements are also reflected in emoticons、Game、Among pan-entertainment works such as comics，For example，Restore the Jinshui Bridge in the game "Tiantian Love Elimination"、Famous architectural landscapes of the 188bet online live casino such as Taihe Gate。The game "Miracle Nuannuan" is respectively named "Queen of the Qing Dynasty Winter Court Dress"、Restore and recreate the theme of "Twelve Beauties" and the cultural relics of Yangxin Hall。

Like a former CCTV celebrity，That’s what Zhao Pu, the founder of the current craftsmanship e-commerce company, said at the "Qi Pa Conference"，Trading is the best protection for traditional crafts。Tencent is socializing、Game、In scenarios such as emoticons，Presentation of the 188bet online live casino IP，It is also the best inheritance of traditional culture。There is a profound historical connotation and story behind every cultural relic in the museum。

These crafts and 188bet online live casino relics，Some have their own halo，Has gained widespread recognition；Some historical stories and fragments are not well known to the public，Need to recreate based on the current context、Repackaging，Give it a new era story background and meaning。

From the perspective of user perception，H5 and games belong to the marketing and communication level，The "Fun 188bet online live casino" applet recently launched by Tencent Maps and the 188bet online live casino directly targets the experience of the 188bet online live casino。

Before going to the 188bet online live casino，Familiarize yourself with the basic information of the 188bet online live casino in advance through “Playing with the 188bet online live casino”，Level、Type、Fare、Introduction、Overall explanation、Waiting during opening hours，The hand-drawn version of the panoramic map has a better visual experience；

Arrive at the Forbidden City and start visiting，The mini program collects the essence of Forbidden City 188bet online live casino，Recommended classic tour routes，For example, panoramic tour、Quick Tour、Essential Tours, etc.，Visitors can also search for buildings through “location search”、Exhibition、Catering、Shop、Parking lot、Bathroom、Route planning at common locations such as entrances and exits；

Memories and sharing，Visitors can check in at important buildings through the 188bet online live casino to receive exquisite auspicious cards，The auspicious card contains the auspicious story，Tourists can share their travel experiences with one click。

Last two years，Tencent uses the NEXT IDEA Tencent Innovation Competition as a platform，Continuously activate the 188bet online live casino IP，This time I used a small program to play with the 188bet online live casino，In Tencent’s view, it is actually using new methods to connect with the new public。

Over the past few years，The chemical reaction between the Internet platform and the 188bet online live casino，In other words, from the perspective of personalized cultural marketing，Advanced to practical tourist services。The former arouses your interest in culture，It is the emotional and mental level，The latter uses a complete set of smart solutions，Improve visitor experience，Service capabilities of scenic spots，Even improve commercial realization efficiency。

March this year，The "13th Five-Year Plan" National 188bet online live casino Informatization Plan" is issued，Including national/global 188bet online live casino holographic information system project、B&B information project、188bet online live casino e-commerce platform project、188bet online live casino Internet Marketing Platform Project、188bet online live casino industry supervision comprehensive platform improvement project、The 188bet online live casino emergency command system improvement project has been listed as a key task。Plan proposed，By 2020，Our country will strive to achieve free WiFi in tourist attractions above 4A level、Smart tour guide、Electronic explanation、Online booking、Full coverage of information push, etc.。

Data display from Analysys Think Tank，The proportion of smart entrance to 188bet online live casino reached 25% in 2016，October 2017，The Palace Museum achieves online sales。Driven and guided by top-level design and market demand，Scenic Area Intelligence and Scenic Area Economy 2.0The era has come。

In the past, our understanding of the intelligentization process of scenic spots came more from OTA，For example, online channels，Ctrip、Lvmama and other online platforms’ coverage of 5A-level scenic spots，OTA slave product、Promoting role in operations and product decisions。This is more reflected in the front end。And now，We see，188bet online live casino、Famous scenic spots such as Huangshan are also increasing investment in intelligent facilities，For example, mining of user data and user behavior，For example, strengthening the construction of Internet-based office operation system, etc.。

Intelligence in 188bet online live casino can solve pain points from both supply and demand ends。for 188bet online live casino，Smart construction can directly connect tourists，Accumulate visitor behavior data，Improving efficiency and service capacity through processing and analysis。For tourists，is in line with user habits，Improve consumption convenience，Release more energy for sightseeing and experience。

A scenic spot is first of all a special natural geographical complex or cultural landscape area，Has unique geological heritage、Landscape、Ecosystem、Natural beauty or heavy archaeological remains、Ancient 188bet online live casino ruins、Building community、History, culture, etc.。

With the construction of smart 188bet online live casino，More data will continue to enrich the content of spatiotemporal big data in 188bet online live casino，Such as smart scenic spot monitoring data、Visitor real-time statistics、Visitor and vehicle positioning communication data、Visitor online media data、Social network data、Card consumption data, etc.。For Tencent，The advantages of the entry-level platform enable it to use the smart navigation applet to link online and offline，Collect tourists’ behavior data based on LBS points、Mind the basic information of tourists and open up the traffic between 188bet online live casino and the Internet。

Obviously，Entry-level platform、Big data mining、Map service、Basic capabilities such as smart routes，It is smart 188bet online live casino resource protection、Refined business management、The prerequisite for precise business services。

We can tell from “Playing in the Forbidden City”，Application of lightweight applet，Not just at the common e-commerce and mini-game levels，It can also open up all aspects of the entire scenic area economy and even the 188bet online live casino industry。

Mini programs are decentralized thinking that focuses on people rather than functions，It is a scene embedded。Except the Forbidden City，Other well-known places have also started trying mini programs，For example, "Visit Yunnan with a Mobile Phone" is a provincial-level all-area smart 188bet online live casino project jointly launched by Yunnan Province and Tencent。

This project integrates the WeChat public platform、Mini program、Tencent Cloud、WeChat Pay、Face recognition、AI、Multiple core technologies and capabilities including 188bet online live casino retail。Of course，Mini programs are just one part of it，“Traveling in Yunnan with a mobile phone” is more like a complete service system，Contains geographic information open system、Based on LBS digital resource service system、AI service system, etc.，Covering tourists before traveling in Yunnan、中文、Various needs and experiences such as food, accommodation, travel, entertainment, shopping, etc. after traveling。

For example，“Traveling in Yunnan with a mobile phone” can quickly realize face recognition to check into the hotel，Swipe your face to enter the park，Accurate destination routes, navigation, and more。Same as "Fun in the 188bet online live casino"，Visitors can also enjoy smart search for parking spaces through the mini program、Looking for the toilet、Intelligent voice commentary and other services。After traveling，Visitors can still enjoy shopping、Apply for electronic invoice、Complaint、Credit evaluation and other services。

For traditional 188bet online live casino，Purchase tickets at the ticket sales、Entry crowd control、Obstacles in queuing crowd control and other aspects have not been effectively resolved。The traditional smart scenic spot solution，Often requires a lot of effort and cost。The emergence of small programs，It undoubtedly provides a new idea for 188bet online live casino。

Start with “Playing in the 188bet online live casino”，As you can imagine，More and more scenic spots will use mini programs to communicate and interact with tourists。Meanwhile，Mini program requires no installation、Register、Log in and go、Advantages such as social fission，It is also changing people and services in all walks of life、How people and businesses connect。

*thisWen LaiSource: Pintu Business Review, Author:Wu Tao Tao,OriginalTitle:《When traditional IP meets the power of technology，The number of "military medals" on the 188bet online live casino's road to Internet celebrity is half that of Tencent》.