Island 188bet mobile is a 188bet mobile segment，The volume is getting bigger，Chinese tourists have become an important support。

With the advancement of “One Belt, One Road”，Island 188bet mobile products along the route will continue to enjoy national strategic dividends，Will become a bellwether for the trillion-dollar cultural 188bet mobile market。But in contrast to the popularity of international island 188bet mobile，China’s island tour with rich characteristic island resources，There is still a big gap in development，Still in a relatively early stage。With the continuous development of the marine leisure 188bet mobile market，How China can tap its own island 188bet mobile resource potential，Become the key。

Island 188bet mobile continues to be popular

Data display，2016，China has sent 28 million tourists to the world’s island tourist destinations，The output value of coastal 188bet mobile has reached 1.2 trillion yuan，2017，Transporting nearly 30 million tourists to island tourist destinations around the world，Island travel has gradually become one of the most popular travel methods for domestic outbound tourists。

Information display，Most popular islands are visa-free or visa-on-arrival for 188bet mobile，Chinese tourists generally tend to go to islands with convenient visas，For example, Bali、Saipan、Fiji、Mauritius、Seychelles and Maldives, etc.。

But changes have also occurred。Compared to earlier overseas shopping，Chinese outbound tourists pay more and more attention to the experience brought by the travel itself，Increased demand for leisure 188bet mobile experience projects，Especially with the trend of younger people traveling to islands，More free travel、The pursuit of personalized experience is more obvious。For example, choose customized travel、Private group tour or book local driver through travel platform、Wizard，has become a new trend。Island travel is no longer limited to "touring"，What’s more, it provides a rich “island travel lifestyle”。This makes the service and product offerings of island tours more segmented，The elements that can be added behind "Island+" are more diverse。The product offerings of island tours have also changed，The demand for products with distinctive themes such as "Wedding Photography Group" and "Diving Group" is increasing，The booking volume has exceeded that of traditional travel products。

Qulv founder and CEO Luan Jie revealed，The island 188bet mobile destination products it invests include rental sports cars、Diving、Overseas weddings, etc.，“Activities on the water are more popular。”For example, sea fishing。He said，Currently tourists’ experience needs have been upgraded，The requirements for hardware facilities for island tours are getting higher and higher。

Zhihui founder and CEO Liu Zhaohui revealed，When I went to Nha Trang before, I noticed that there were many passengers from Chengdu and Changshu at the airport，Many people from second-, third- and fourth-tier cities are flocking to tourist destinations。He thinks，The island 188bet mobile market from China’s second, third and fourth tier cities will have greater room for growth。It will maintain a compound growth rate of around 20% from 2018 to 2023。Marine cultural 188bet mobile and vacation industry will become the next trend，This will be a bellwether for the trillion-dollar cultural 188bet mobile market。

Luan Jie also thinks so，Driven by consumption upgrade，The development trend of international island 188bet mobile will be upward，At the same time, the destination needs to develop more leisure and entertainment projects，Add island elements，We must have a daytime life，There is also a night life。

The gold nugget problem of China’s 188bet mobile tour

In fact，In terms of the total number of islands，China is rich in island resources。Data display，In China’s 3 million square kilometers of sea area，More than 6,500 islands with an area greater than 500 square meters，Some islands have superior geographical location and climate environment，Has unique rocks、Diverse organisms，And many historical and cultural relics are preserved、Fishing village folk customs and other historical and cultural resources，The natural and cultural stock resources for the development of island 188bet mobile are relatively sufficient。

But compared to Phuket in "Heat Island"、Bali、Saipan and Maldives and other famous islands，In terms of economic benefits，There are still many gaps in the development of island 188bet mobile resources in our country。The development of my country’s island 188bet mobile industry is in its initial stage as a whole，The structural mismatch between supply and demand is more obvious，Currently except for parts of Hainan Island，The development of island 188bet mobile in other coastal cities is relatively lagging behind，Regional development shows obvious signs of stratification。

Luan Jie’s analysis，China’s island 188bet mobile is affected by seasonality，Different from some foreign islands，Chinese islands can generally only be open for about six months，August and September are over，We will have to wait until May next year to reopen。At the same time，Many island resources in China are polluted，Poor water quality，The travel experience it brings is not very good。Also，Compared to foreign islands, there are many five-star hotels and other facilities，The overall facilities of domestic islands are still poor，Infrastructure、The hotel and service level are relatively low，And tourists’ requirements are getting higher and higher，Little motivation to go on vacation。

One of the main reasons is that domestic 188bet mobile tour products are relatively single，Personalization of tourists’ leisure vacation、The demand for strong experience has not been effectively met。Ouling Investment Partner Jiang Tianyi once said，There are too many homogeneous products for 188bet mobile tours in China，The tourist product itself has poor experience，Unable to meet current consumer needs，There is a huge gap in content products in the market，Includes marine entertainment、188bet mobile transportation、Water sports。“I don’t know what to do when I go there，Only seafood、 Swim swimming，” Luan Jie said，Many domestic islands are affected by tourist source areas，Doing business in peripheral markets，Overseas islands are in the global market。

Liu Zhaohui also thinks so，The development of China’s island 188bet mobile faces many challenges，Including lower development levels、Inappropriate infrastructure、Insufficient development funds，Fragile natural ecology、Imperfect system。

How to implement favorable policies

Although there are many shortcomings，But the potential of China’s island 188bet mobile is constantly emerging。Public data display，China’s coastal 188bet mobile output value in 20161.2 trillion yuan，Accounting for 30% of the entire 188bet mobile market。How to stimulate the development potential of China’s island 188bet mobile，Form a larger market，It is a problem that China’s 188bet mobile industry needs to solve。

Both "China Marine Agenda 21" and "National Marine Economic Development Plan Outline" list "coastal 188bet mobile" as a pillar marine industry for key development。Back in 2013，The former National 188bet mobile Administration designated this year as the "China Marine 188bet mobile Year"，And signed the "Cooperation Framework Agreement on Promoting the Development of Marine 188bet mobile" with the State Oceanic Administration；Proposed in the 2016 "Thirteenth Five-Year Plan" 188bet mobile Development Plan，my country will vigorously develop ocean and waterfront 188bet mobile during the 13th Five-Year Plan，Increase investment and development of ocean and island 188bet mobile，Building a number of island tourist destinations。

Specific to island 188bet mobile investment and financing，There is also continuing policy support。2010，"Several Opinions of the State Council on Promoting the Construction and Development of Hainan International 188bet mobile Island" states，On investment and financing policies，Support qualified 188bet mobile companies to issue corporate bonds，Establishment of 188bet mobile industry investment fund。

2016，The "Thirteenth Five-Year Plan for National 188bet mobile Protection Work" pointed out，On the investment and financing model，To enhance diversified investment，Make full use of central fiscal funds and marine development financial support，In addition, multiple channels must be established、Diversified investment and financing mechanisms，Give full play to the leading and demonstration role of fiscal funds，Actively promote the government-social capital cooperation (PPP) model，Guide and encourage social funds to participate in 188bet mobile protection。

Duan Siqi, Vice President of CITIC Industrial Fund Investment once said，The investment threshold for island 188bet mobile is relatively high，As a comprehensive product，Large investment volume，Purchased from the island’s 50 or 60-year operating rights，To infrastructure construction and later multi-business operations，Long investment cycle，Requires long-term continuous investment。

Luan Jie thinks，China island tour is under development，The government must play a major role。For example, solve the first phase of development of water and electricity first、Issues such as transportation and other infrastructure construction on the island。At the same time, the participation of enterprises is also very important，After issues such as infrastructure and land are resolved，Hotel、Leisure and entertainment items and other services and products are provided by the enterprise，Bring traffic in。He also thinks，With the government、Real estate developers and other investors are paying more and more attention to the development of island 188bet mobile，Various problems such as marine pollution may be gradually solved，To create an island travel destination where more tourists are willing to spend money，The industry has huge space。

There is another background that cannot be ignored，Promotion of “One Belt, One Road”。Shenzhen Municipal Culture, Sports and 188bet mobile Bureau、Wu Bo, Director of the 188bet mobile Promotion Department, once said，The scale of two-way 188bet mobile exchanges between China and the “One Belt, One Road” exceeds 25 million people，25% of them chose island tours。Industry insiders think，Under the country’s strategic deployment of fully promoting the “Maritime Silk Road”，The development opportunities of island 188bet mobile will become more prominent。

*Source of this article: Economic Information Daily，Author: Zhang Limin，Original title: "How China can tap into the trillion-dollar island 188bet mobile market》.