China’s online vacation 188bet Online Sports Betting and Casino transaction size approaches 100 billion,Tuniu, Ctrip and Lvmama ranked in the top three

Author of this article: Zhihui 2018-05-25
China’s online vacation 188bet Online Sports Betting and Casino transaction scale reached 978 in 2017.900 million yuan,An increase of 31 compared with 2016.8%。The 188bet Online Sports Betting and Casino share of leading companies remains stable,Tuniu、Ctrip、Donkey mothers ranked among the top three。

Abstract of this article:

1.The proportion of vacations in the online 188bet Online Sports Betting and Casino market structure continues to increase in 2017,Total market transaction size 7384.100 million yuan,Growth rate 25.1%,Online penetration rate 13.3%。

2.Group tours are still popular among the public,The main reason is that while users’ willingness to 188bet Online Sports Betting and Casino abroad is increasing,Language communication issues and product reservation issues have not yet been well resolved,Therefore, some users will choose to join a group to meet their needs for outbound 188bet Online Sports Betting and Casino。

3.China’s online vacation 188bet Online Sports Betting and Casino transaction scale reached 978 in 2017.900 million yuan,An increase of 31 compared with 2016.8%。The 188bet Online Sports Betting and Casino share of leading companies remains stable,Tuniu、Ctrip、Donkey mothers ranked among the top three。

4.The share of outbound tourism market continues to increase,54 in 2017.0%;Meanwhile,Peripheral 188bet Online Sports Betting and Casino accounted for more than domestic 188bet Online Sports Betting and Casino for the first time,The main reason is that the fragmentation of holidays makes more and more users choose short-term peripheral 188bet Online Sports Betting and Casino。

5.The differentiation of different user needs has led to an increase in the subcategories of 188bet Online Sports Betting and Casino and vacation,Promotes clarity of product supply chain,Conducive to the cultivation of professional talents。

Scale of China’s online 188bet Online Sports Betting and Casino market

Online 188bet Online Sports Betting and Casino market is growing steadily

The transaction size of China’s online 188bet Online Sports Betting and Casino market in 2017 was 7384.100 million yuan,An increase of 25 compared with 2016.1%。From 2014 onwards,The growth rate of online 188bet Online Sports Betting and Casino market transaction size continues to slow down,The growth rate is expected to decrease to 12 by 2020.2%。From the perspective of penetration rate,The online 188bet Online Sports Betting and Casino penetration rate in 2017 reached 13.3%,An increase of 1 compared with 2016.3 percentage。iResearch Analysis,With the steady growth of user traffic in the online 188bet Online Sports Betting and Casino market,The increase in online penetration will decrease year by year。

Market structure of China’s online 188bet Online Sports Betting and Casino industry

Online vacation 188bet Online Sports Betting and Casino shareContinuously improving ratio

From the perspective of the online vacation market,The proportion of its transaction size in the overall online 188bet Online Sports Betting and Casino market transaction size continues to increase,17 in 2017.9%。The main reasons are: First, with the upgrading of consumption,Residents’ demand for tourism is gradually increasing;Second, as the proportion of residents choosing outbound 188bet Online Sports Betting and Casino increases,The average price per customer of vacation products increased,The overall transaction size of vacation increases。

From the perspective of online air ticket 188bet Online Sports Betting and Casino and online accommodation 188bet Online Sports Betting and Casino,The proportion of the two in the overall tourism 188bet Online Sports Betting and Casino in 2017 was 57% respectively.5%&20.1%。Due to the slowdown in the air ticket 188bet Online Sports Betting and Casino,The proportion decreased to 57 compared with 2016.5%;The accommodation 188bet Online Sports Betting and Casino share remains unchanged,Still 20.1%。

China 188bet Online Sports Betting and Casino Tourism Traffic Data Analysis

Mobile visits account for nearly 70%

iReli monitoring data display,In 2017, mobile user visits in China’s online 188bet Online Sports Betting and Casino industry accounted for nearly 70% of the total number of visits。The number of monthly visits on mobile devices from January to February and September to December accounted for more than 70%,And both October and December exceeded 75%。iResearch believes that,With the further development of China’s mobile Internet,Users’ acceptance and frequency of use of mobile terminals will increase significantly,The proportion of mobile visits will further increase in the future。

Definition of China’s online 188bet Online Sports Betting and Casino and vacation market

Definition and classification of online 188bet Online Sports Betting and Casino vacation

1.Online 188bet Online Sports Betting and Casino: Online 188bet Online Sports Betting and Casino is through the Internet、Provide consumers with 188bet Online Sports Betting and Casino-related information through mobile Internet and telephone call centers、Industry of products and services。It includes online ticket booking、Online hotel booking、Online vacation booking and other 188bet Online Sports Betting and Casino products and services (such as business 188bet Online Sports Betting and Casino、Insurance、WiFi, etc.)。

2.Online 188bet Online Sports Betting and Casino and vacation: Online 188bet Online Sports Betting and Casino and vacation,refers to via the Internet、Provide consumers with 188bet Online Sports Betting and Casino and vacation package products through mobile Internet and telephone call centers、Industry of single-item tickets and other 188bet Online Sports Betting and Casino-related products and services。According to the 188bet Online Sports Betting and Casino mode, it can be divided into two forms: online group tour and online self-guided tour。


Development environment of China’s online 188bet Online Sports Betting and Casino and vacation market

Tourism and leisure vacation coexist and develop

According to public data from the National Tourism Administration,The domestic 188bet Online Sports Betting and Casino purposes of Chinese urban residents have changed dramatically from 2009 to 2016。Starting from 2011,The proportion of urban residents who 188bet Online Sports Betting and Casino for vacation, leisure and entertainment as the purpose of 188bet Online Sports Betting and Casino is gradually increasing,Significant growth in 2014,The number of tourists accounts for 50% of the total.1%,Slightly declined to 48 in 2016.3%。Starting from 2010,The proportion of urban residents who use sightseeing as the purpose of 188bet Online Sports Betting and Casino shows a downward trend,Slumped sharply to 14 in 2014.2%,But it rebounded suddenly in 2016。iResearch Analysis: As outbound 188bet Online Sports Betting and Casino becomes more and more popular,Tourists with natural problems such as language communication are more receptive to group tours,Therefore, the proportion of tourists whose main purpose is sightseeing has increased again。

China’s online 188bet Online Sports Betting and Casino and vacation industry chain

Online 188bet Online Sports Betting and Casino and vacation industry industry chain

China’s online 188bet Online Sports Betting and Casino and vacation industry chain map

Scale of China’s online 188bet Online Sports Betting and Casino and vacation market

Improving living standards support the steady growth of the online vacation 188bet Online Sports Betting and Casino

The scale of self-operated transactions in China’s online vacation 188bet Online Sports Betting and Casino in 2017 was 979.900 million yuan,An increase of 31 compared with 2016.8%。iResearch believes that,With the improvement of residents’ living standards,Their willingness to take a vacation will further increase,Estimated in 2020,The scale of self-operated transactions in China’s online vacation 188bet Online Sports Betting and Casino will exceed 180 billion yuan。

Competitive landscape of China’s online vacation 188bet Online Sports Betting and Casino

The leading companies in the online vacation 188bet Online Sports Betting and Casino remain stable,Tuniu ranks first

iResearch data display,China’s online 188bet Online Sports Betting and Casino vacation market in 2017,Tuniu still occupies the first position in share,Da27.0%,Ctrip ranked second,Proportion 25.7%,Donkey’s mother surpassed Tongcheng and ranked third,Market share is 15.3%。iResearch Analysis,As capital expands its presence in the online vacation market,Market concentration will further increase,The market share of leading companies will steadily increase。

Analysis of popular product types in China’s tourism and vacation 188bet Online Sports Betting and Casino

2022 Beijing Winter Olympics,Promoting the expansion of China’s ice and snow tourism 188bet Online Sports Betting and Casino

Successful bid to host the 2022 Beijing Winter Olympics,Promoted the development of China’s ice and snow tourism 188bet Online Sports Betting and Casino in two dimensions。

1.Infrastructure construction dimension: on the one hand,The hosting of the Winter Olympics will drive national enthusiasm for ice and snow sports,Thus promoting the construction of related infrastructure for ice and snow tourism or ice and snow sports;On the other hand,After the major event,The site is mostly used for commercial operations,So after the Winter Olympics,The competition venue may be used for residents’ ice and snow sports venues or ice and snow tourist attractions, etc.。

2.Dimension of popularization of vacation methods: The holding of the Winter Olympics will drive the national enthusiasm for ice and snow sports,Ice and snow tourism will develop rapidly,And diverse forms,Diverse locations。

Group tour/self-guided tour online vacation 188bet Online Sports Betting and Casino structure

The development of outbound tourism drives the proportion of group tours to rise

iResearch data display,China’s online 188bet Online Sports Betting and Casino vacation market in 2017,Proportion of group tours 45.9%,Self-guided tours account for 54.1%。The proportion of group tours has increased compared with 2016,The main reason is that more and more tourists choose to 188bet Online Sports Betting and Casino abroad,However, problems such as language communication and 188bet Online Sports Betting and Casino product booking make some tourists prefer group tours to self-guided tours。

In the recovering group tour 188bet Online Sports Betting and Casino, Tuniu still ranks first in 188bet Online Sports Betting and Casino share

iResearch data display,China’s online vacation and group tour market in 2017,Tuniu ranks first in the market,is 34.8%,Ctrip and Lvmama occupy the second and third positions respectively,Market share is 25.8%&13.7%。In China’s online self-guided vacation 188bet Online Sports Betting and Casino market in 2017,Ctrip ranks first in market share,is 25.6%,Tuniu No.2,is 20.5%,Donkey mother third,is 16.6%。

Outbound 188bet Online Sports Betting and Casino/domestic 188bet Online Sports Betting and Casino/surrounding 188bet Online Sports Betting and Casino online vacation market structure

The share of outbound tourism 188bet Online Sports Betting and Casino continues to increase,For the first time, the share of peripheral tourism is higher than that of domestic tourism

iResearch data display,China’s online 188bet Online Sports Betting and Casino vacation market in 2017,The proportion of outbound tourism has further increased,is 54.0%,For the first time, the proportion of peripheral 188bet Online Sports Betting and Casino is higher than that of domestic 188bet Online Sports Betting and Casino,Proportion 23.4%,The proportion of domestic tourism dropped to 22.6%。iResearch Analysis,On the one hand, with the improvement of the convenience of outbound 188bet Online Sports Betting and Casino process and the reduction of price threshold,The number of users choosing overseas destinations has increased,Therefore, the outbound tourism market share is increasing year by year;On the other hand,The fragmentation of China’s holiday system makes more and more office workers choose to 188bet Online Sports Betting and Casino during short holidays or weekends,Therefore, the surrounding tourism market is also gradually developing。

The outbound tourism 188bet Online Sports Betting and Casino concentration has further increased

iResearch data display,In China’s online outbound 188bet Online Sports Betting and Casino market in 2017,Tuniu is the number one in the market,share is 33.0%,The second and third are Ctrip and Tongcheng,Accounting for 29 respectively.5%&13.2%;In the domestic tourism market,Ctrip、Tuniu and Lvmama occupy the top three seats respectively,Market share is 29.5%、29.5% and 10.7%;In the peripheral 188bet Online Sports Betting and Casino market,Donkey mother with 40.6% share ranks first in the market,Tongcheng and Ctrip are numbered 17.1%&13.2% share occupies the second and third positions。

China online 188bet Online Sports Betting and Casino vacation traffic data analysis

Ctrip ranks first throughout the year, and the echelon situation appears

iReli monitoring data display,The monthly coverage of China’s major online 188bet Online Sports Betting and Casino and vacation PC websites in 2017 is obviously stratified,Ctrip ranks first throughout the year,Flying Pig、Where to go、Both Mafengwo and Tuniu remain in the second tier。Q3 is the peak period for major websites,September was slightly lower than July-August。Fliggy traffic fluctuations are obvious,The monthly coverage number in February dropped significantly compared with January,However, the huge traffic increase brought by "Double Eleven" in 2016 was not reflected in 2017。

China’s online 188bet Online Sports Betting and Casino and vacation market traffic analysis

Tuniu and Mafengwo traffic increased significantly,Open the gap with the third echelon

According to iResearch monitoring data,Among the major online 188bet Online Sports Betting and Casino and vacation websites in China in 2017,The difference in the number of monthly visits between Fliggy and Ctrip is small,Each leads the other sites in different months。Tuniu and Mafengwo have experienced significant growth compared with 2016,Gradually widening the gap with the third echelon。

Head enterprises account for 70% of the total user usage time

iReli monitoring data display,The leading companies in China’s online 188bet Online Sports Betting and Casino and vacation industry accounted for 71% in 2017.8% of users’ usage time,Medium-sized enterprises account for 19.8%,And small businesses only have 8.4% proportion。iResearch Analysis,With the merger and integration of China’s online 188bet Online Sports Betting and Casino and vacation industry,The industry concentration will further increase,Traffic will become the primary point of contention for various companies。

Case Analysis of China’s Online 188bet Online Sports Betting and Casino and Vacation Market

Tuniu: Integrate supply chain and improve product quality

After listing,Tuniu is committed to the integration of the tourism supply chain and the connection between upstream and downstream。2014,Tuniu began to purchase 188bet Online Sports Betting and Casino products directly from local 188bet Online Sports Betting and Casino agencies or more advanced 188bet Online Sports Betting and Casino resource suppliers,Played an important role in promoting the integration of tourism supply chain。2017,Tuniu starts to pick up companies on its own,On the one hand, it improves the quality of products and services,Conducive to improving customer satisfaction;On the other hand, the main profit point is in your own hands,Conducive to improving the company's profitability。2018,On the upstream supply side,Tuniu will continue to increase the proportion of direct procurement,Increase the number of self-operated pick-up companies;And at the downstream sales end,We will also continue to increase the number of stores to expand our sales network。

Donkey Mama: Scenic Spot Tickets、Important brands in peripheral tourism,Create the ultimate user experience

Lvmama 188bet Online Sports Betting and Casino Network was established in 2008,Take scenic spot tickets as the entry point,Created with “scenery + wine + X”、Product system based on "air tickets + wine + X" etc.,has become a domestic online scenic spot ticket、An important brand in online peripheral 188bet Online Sports Betting and Casino and other market segments。2017,Lvmama is an industry leader in the peripheral 188bet Online Sports Betting and Casino market,At the same time, the number of tourists transported to many scenic spots across the country ranks among the top in the industry。By theming、IP shapes tourism consumption scenarios,Donkey Mama successively launches "Donkey Joy Parents and Children"、“Happy Donkey Trip”、"Super Ticket Day"、“Donkey Select” and other IP sub-brands。2018,Lvmama increases investment in creating “ultimate user experience”,Established internal super member business group,Further exploring the tourism market potential in the context of consumption upgrade,Provide users with diverse services,Improve satisfaction and repurchase rate。

Mafengwo: From content to transaction

In the new tourism era with the explosive development of independent 188bet Online Sports Betting and Casino mode,188bet Online Sports Betting and Casino products are gradually fragmented and personalized,Product demand and product supply have also begun to diversify,In such an environment,User needs are becoming increasingly complex,As a result, its decision-making process takes more time and effort than before,The need for information is more urgent。Mafengwo uses the massive information accumulated over the years as resources,Supplemented by big data technology,Provide users with 188bet Online Sports Betting and Casino guides and product booking services,Solve complex user needs in a simple way。

Development Trend of China’s Online 188bet Online Sports Betting and Casino and Vacation Industry

The number of tourism and vacation subdivisions has increased, and the group selection direction is obvious

In recent years,China’s online 188bet Online Sports Betting and Casino and vacation market shows a trend of increasing subdivisions,The main reasons are: first, compared with before,Today’s consumers have higher requirements for tourism quality,Separating a certain vacation product can provide consumers with more professional services;The second is from the perspective of the industry itself,The independent development of segmented products will be conducive to the clarity of product supply chains and the cultivation of professional talents,Thus driving the healthy development of the vacation market。

Mobile Internet promotes the rise of local entertainment sector

With the popularization of 4G and the development of 5G,Mobile Internet technology further develops。Meanwhile,The "book while playing" 188bet Online Sports Betting and Casino method will also further drive the rapid rise of local tourism,Select and confirm “food, accommodation, transportation” and other related steps after arriving at your destination,Spend more time on the game itself instead of searching a lot for guides。Via mobile,Can include catering reservations、Strategy matching、Map query、Ticket purchase and many other instant operations,Enables consumers to decide on follow-up matters based on their own circumstances after an amusement project ends,Has greater convenience and autonomy,Greatly reflects the "personalization" characteristics of the times in the tourism and vacation industry。

*thisWen LaiSource: iResearchOriginal title:China Online 188bet Online Sports Betting and Casino and Vacation Industry Research Report》.

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