June 7，Hosted by Zhihui，Zuo Yu、Chunxiao Capital、Co-organized by Yuanhe Capital and Pintu Group，The "2018CTCIS Third China Cultural 188bet game Consumption Innovation Summit" with the theme of "Following the Trend and Seeking Change" was held in Jingdian。The conference helps poverty through cultural 188bet game、China-Europe 188bet game Year、Cultural 188bet game Investment and Operation Innovation、Destination product innovation, marketing and cultural communication innovation、Integration and innovation of cultural 188bet game industry and other multiple dimensions、Decoding the development logic of China’s cultural 188bet game industry from multiple perspectives。Shang Lingxia, executive vice president of Songcheng Performing Arts, attended this forum and delivered a keynote speech。

At the summit，Shang Lingxia shared Songcheng’s asset-light model，She thinks，There are three bottlenecks in the brand output industry: First、Most companies are not familiar with the entire industry chain of 188bet game and performing arts；Second, there is no leading company in brand export；Third、The business model is not ideal，High investment，Low income。

Shang Lingxia said，In the 188bet game investment industry，People have expectations for cultural 188bet game products，Investors are also very enthusiastic，But how to invest accurately,How to contribute high-quality cultural 188bet game products to the market through effective management，became a prominent problem。Songcheng adopts light asset model，Bringing China’s top culture、Travel、Performance brand output，For the government、Enterprise、Scenic Area、Theme Park、The performing arts provides a package of solutions and turnkey projects，Sharing Songcheng’s brand and professional advantages，Precise investment improves efficiency，Work together to create a local 188bet game landmark。

The following is the full text of Shang Lingxia’s speech:

(This article is compiled based on the speech transcript，188bet game slightly deleted)

Hello everyone，I am very happy to have the opportunity to share with you my thoughts and attempts in the light asset aspect of the cultural 188bet game industry。It has been exactly 22 years since Songcheng developed to this day，These 22 years of development can be said to be the perfect integration of culture and 188bet game，We also deeply feel the infinite charm of the integration of culture and 188bet game。Today I will share with you mainly from three aspects:

This is the best of times and the worst of times

China’s 188bet game market in 2017，Domestic 188bet game revenue reaches 4.57 trillion yuan，5 billion tourist arrivals，Per capita travel has reached 3.7 times。Chinese people spend 914 yuan per domestic trip，Equivalent to an average of 3,300 yuan spent by all citizens on domestic 188bet game throughout the year。Cultural and creative industries are growing rapidly，Significantly improved status in the economic structure。But compared with major cultural and entertainment consumption contents，The performance market size is low。

Displayed in the National 188bet game Administration’s “2016 China 188bet game Investment Report”，In 2016, the actual investment in the national 188bet game industry was 1.2997 billion yuan，29% year-on-year increase ，18% more investment than the tertiary industry，An increase of 21% compared with the investment in fixed assets，It can be said to be growth against the trend。

at 1.29 trillion investment，188bet game investment of 1 billion to 5 billion accounts for 81%。We know that there are some laws in the 188bet game investment industry，Basically 10% of projects can be profitable，20% can be flat，Nearly 70% is a loss。Such a big fund，Where to invest？Most owners may not have the ability to manage professionally，Which companies in the market provide services for these 188bet game investments？We have sorted out the 6 types of brand output in the cultural 188bet game industry:

The first is the scenic spot、188bet game Enterprise；The second is travel agency；The third is OTA；The fourth is the organization of 188bet game planning and design；The fifth is a powerful 188bet game investment fund；The sixth is that some performing arts organizations provide performance content for these projects。

Based on the analysis of the entire brand output 188bet game，We found that there are three bottlenecks in this 188bet game:First、Most of these companies are not familiar with the entire industry chain of 188bet game and performing arts；Second、No leading enterprise in brand export has been formed；The third business model is not ideal，High investment，Low income。

In the field of 188bet game investment，On the one hand, people are full of expectations for cultural 188bet game products，Investors are also very enthusiastic；On the other hand，How to invest accurately，How to pass effective management，To truly contribute high-quality cultural and 188bet game products to the market，becomes a prominent contradiction。

Interpret Songcheng’s asset-light model

"Xunzi Encouraging Learning" said，"No silicon step，Nothing can reach a thousand miles，Don’t accumulate small flows，There is no way to build a river"。Before becoming asset-light，We first need to ask ourselves if we are ready，Have you finished practicing your internal strength?，Only when you are prepared can you do it with ease。

March and May this year are less than two months apart，CCTV reported on Songcheng twice。March 25，CCTV's "News Network" with "cultural development，Report on Songcheng with the title "Tell Chinese Stories in the New Era"。May 21，CCTV's "Focus Interview" reported that the "Eternal Love" series created five "firsts" in the world's cultural 188bet game performing arts market throughout 2017: No. 1 in the number of theaters、Number of seats、No. 1 performance in the year、No. 1 annual audience、No. 1 in annual performance profit。

On this basis，Songcheng’s asset-light model came into being: China’s top culture、Travel、The performing arts brand is the government、Enterprise、Scenic Area、Theme Park、The performing arts provides a package of solutions and turnkey projects，Sharing Songcheng’s brand and professional advantages，Precision Investment，Improve efficiency，Work together to build the project into a local 188bet game landmark。

In 22 years，Songcheng has accumulated rich experience，It can help partners avoid detours，Provide package solutions and turnkey projects，Make investment more accurate。We calculate，Through Songcheng’s precise investment，Can reduce general investment by 30%，This is the biggest savings。At the same time, it helps the project become a local 188bet game landmark。It has several features，The charges may be high，But the corresponding service is the best。Ability to be precise in investment，The content must fully reflect the local culture，At the same time, we must withstand the test of the market，Reach world level。The characteristic of Songcheng is that it has no shortcomings，Whether it’s creativity、Operation，Still planning and design、Construction。

At the same time, we developed Songcheng’s asset-light menu，It is to meet the different needs of owners。On the road of promoting light assets,We also summarized the basic principles for selecting targets。We put the 188bet game heritage last，Because China’s culture is broad and profound，Every place has its own 188bet game characteristics。What we lack is not culture，What is missing is 188bet game refinement and expression。

Share about Songcheng’s asset-light projects。The Eternal Love of Tanhe River in Ningxiang, Hunan Province is a project that has just opened less than a year ago，But there were nearly a thousand performances，The peak performance is 7 shows a day，Has created four firsts in Hunan 188bet game，Created employment for more than 3,000 local residents，Enhanced the cultural pride of local people，It has become a classic case of cultural targeted poverty alleviation，Achieved a double harvest of social and economic benefits。

on pattern，We will further upgrade our products，Strengthen expansion with partners，Especially the expansion method that focuses on both light and heavy tasks。

Finally, I will end today’s sharing with one sentence。Culture is the blood of a nation，Is the spiritual home of the people。188bet game confidence is more basic、 Deeper、More lasting power。Songcheng helps every city find its own "188bet game confidence"。Songcheng’s asset-light road，Write love all over the mountains and rivers！