June 7, 2018，Sponsored by Zhihui，The "2018CTCIS Third China Cultural Tourism Consumption Innovation Summit" with the theme of "Following the Trend and Seeking Change" was held in Beijing，This summit spans June 7th、8 days and two days。On the 7th，From the global cultural tourism investment community、Nearly a thousand practitioners in the cultural tourism industry and online tourism industry focus on targeted poverty alleviation through cultural tourism、China-Europe Tourism Year、Cultural Tourism Investment and Operation Innovation、Destination product innovation, marketing and cultural communication innovation、Themes such as cultural tourism industry integration and innovation，Multidimensional、Decoding the development logic of China’s cultural tourism industry from multiple perspectives，Planning for the road of industrial development。

This forum is under the guidance of China Tourism Academy and Tourism TV，Sponsored by Zhihui，Zuo Yu、Chunxiao Capital、Co-organized by Yuanhe Capital and Pintu Group，SMART、Zhixue Academy、Aijia Media、An industry forum jointly organized by Yingyingtianxia and Wenlvbang as strategic partners。

Former Deputy Director of the National Tourism Administration、Wang Zhifa, deputy secretary of the Party Leadership Group, attended the summit and delivered a speech。For the development of China’s cultural tourism industry，Wang Zhifa said，Big consumption of cultural tourism is a big issue，It also promotes our country’s economy、Society、Big issues in cultural development，It is also a major issue in the current supply-side structural reform。He thinks，Big consumption of cultural tourism is facing the "three modernizations" - popularization、Lifestyle、Quality。

*Former Deputy Director of the National Tourism Administration and Deputy Secretary of the Party Leadership Group Wang Zhifa

China’s tourism investment has maintained rapid growth in recent years，Hu Tenghe, Managing Director of CITIC Industrial Fund, gave a keynote speech on tourism destination investment，Hu Tenghe said，Facing the financing environment 188bet Online Sports Betting and Casino in the tourism industry、Changes on the consumer side，Our tourism investment may change or remain unchanged。First，We always adhere to professional investment，We are looking for the most professional people to cooperate in various fields，Second point，Do chain operations，After specialization, we will create chains and groups。

*Hu Tenghe, Managing Director of CITIC Industrial Fund

At the summit，Olympic champion Deng Yaping introduced the investment direction of Deng Yaping Sports Industry Investment Fund。She thinks，Sports is content，Travel is the carrier，Sports can add more content to tourism。From a sports perspective，The era when tourism is about “seeing mountains and rivers” has passed，The era of “playing with mountains and rivers” has come，Experience the upgrade of lifestyle is a must choice。

*Deng Yaping, founder of Deng Yaping Sports Industry Investment Fund

Zhihui founder and CEO Liu Zhaohui said in the keynote speech，China’s tourism consumption market is undergoing a transformation from consumption upgrading to consumption transition，China’s cultural tourism consumer industry will take on a new mission，The cross-border integration of tourism and other industries will make China’s modern service industry the main force in industrial upgrading，At the same time, the large consumption of cultural tourism plays a huge driving role in the industry，will become an important starting point for rural revitalization and a key carrier of cultural dissemination。

*Zhihui founder and CEO Liu Zhaohui

Shang Lingxia, executive vice president of Songcheng Performing Arts, shared Songcheng Performing Arts’ asset-light model，She believes that there are three bottlenecks in the brand output industry: first、Most companies are not familiar with the entire industry chain of tourism and performing arts；Second、No leading enterprise in brand export has been formed；Third、The business model is not ideal，High investment，Low income。Songcheng adopts light asset model，Bringing China’s top culture、Travel、Performing brand output，For the government、Enterprise、Scenic Area、Theme Park、The performing arts provides a package of solutions and turnkey projects，Sharing Songcheng brand and professional advantages，Precise investment improves efficiency，Work together to create a local cultural landmark。

*Shang Lingxia, Executive Vice President of Songcheng Performing Arts

As a leading company in domestic theme parks，Chen Huijun, Senior Vice President of Huaqiang 188bet sports betting app download Fantawild said，The trend of cultural tourism integration will bring more opportunities to our industry，The state has standardized and clarified the theme park industry more and provided a lot of encouragement。The integration of culture and tourism has an amplifying effect on the tourism market，There are also great changes and promotions on the supply side。

*Chen Huijun, Senior Vice President of Huaqiang Fantawild

2018 was designated as the China-Europe Tourism Year by the National Tourism Administration，Under the auspices of Zhihui founder and CEO Liu Zhaohui，Tourism organizations from many places in Europe、Company CEOs had a wonderful discussion on how to promote the development of China-Europe tourism and the development of China’s inbound tourism。

*China-EU Tourism Dialogue

2017 is a year of rapid development for China’s cultural tourism industry，Various hot events are surging。Zhihui Exploring Cultural Tourism Big Consumption Research Institute conducted research on the development and investment trends of China’s cultural tourism industry in recent years，Compiled the "2018 China Cultural Tourism Consumption Industry Investment and Development Report"，and published at the summit。

Spring 2018，The former National Tourism Administration issued the "Notice on Further Improving the Current Tourism Poverty Alleviation Work" (Lvfa [2018] No. 27)。Developing rural tourism has become an important means of targeted poverty alleviation through tourism and an important way to realize the rural revitalization strategy。In the roundtable forum session，Liu Fuxin, Assistant to the President of Summit Intelligence/Dean of the Innovation Research Institute, and Huang Yongjia, Chairman of the Tourism Poverty Alleviation Alliance/Chairman of China Poverty Alleviation and Development Services Co., Ltd.、Zhang Peng, General Manager of Xilingol League Cultural Tourism Investment Company、Li Jie, Assistant General Manager of Zhongjingxin Tourism Investment and Development Group、Tang Yan, founder of Tangrenfang、Li Guanjie, founder and CEO of Beijing Xingtianxia Automobile Club and other guests，Shared their respective views and opinions on the theme of tourism poverty alleviation。On the forum，Representatives of many outstanding tourism poverty alleviation companies came on stage，Received the medal of the Honorary Enterprise of Tourism Poverty Alleviation。

*Dialogue and Seminar on Tourism Poverty Alleviation

*Tourism Poverty Alleviation Honorary Enterprise Awarding Ceremony

In recent years，Domestic tourism market starts from sightseeing、Vacation 188bet Online Sports Betting and Casino to Culture、Changes in the development of in-depth experience tourism。Chinese people’s travel consumption is towards buying experience、Enjoy the transformation of experience，Pay more attention to the quality of consumption。Changes in people’s consumption demand for leisure travel have also boosted investment in cultural tourism destinations in my country in recent years，Especially the resort complex、Theme Park、Cultural Tourism Town、Pastoral Complex、Special B&B、Scenic area upgrade and renovation projects have increased significantly。Hu Weidong, Chairman of Beijing Zuoyu Investment Management Co., Ltd.、Long Yinxi, Chairman of ACTIONPARK Asia Pacific Group、Hua Caixin and Chairman Li Shuhua、Fu Weihuan, General Manager of the Hotel Department of Shanshui Wenyuan Group Business Management Center、Founder and CEO of Wanyu Gravity、Electric shock bureau seat Zhou Xiao、Zhang Yi, Chief Operating Officer of Colorful Investment, and other guests discussed the topic of iterative upgrading of tourism products in the context of consumption upgrade。

*Research on iterative upgrade of tourism products under the background of consumption upgrade

At the summit，Guan Lei, CEO of Fendu Tower Technology, gave a keynote speech and announced the world’s premiere of Fendu Tower Technology’s accurate WiFi translation all-in-one machine。

*Guan Lei, CEO of Sound Tower Technology 

Co-founder of Tongcheng Travel、Wu Jian, President of Tongcheng International Travel Group, attended this forum and delivered a keynote speech，Wu Jian said，Some new changes in the cultural tourism consumer industry，Behind this is the upgrade of form、Technological innovation and application of social platform products。Facing consumption upgrade，The problem we need to solve is: how to solve the problem of "coolness and dazzle" for customers，How to solve "pain and fear" for customers。

*Wu Jian, co-founder of Tongcheng Travel/President of Tongcheng International Travel Group 

Tencent Cultural Tourism General Manager Shu Zhan said during a keynote speech，The technology of digital technology has expanded from breadth，Comprehensive penetration into various industries from depth to precision，Including cultural tourism industry。The development of cultural tourism industry has entered a new era，Completely entering the era of digital cultural tourism。We hope to become an assistant in the digital cultural tourism industry，A comprehensive assistant，Can become the best form of digital assistant and assistant from the government 188bet app to related enterprises to individual users。

*Tencent Cultural Tourism General Manager Shu Zhan

Yu Zhuo, Vice President of Mafengwo Tourism Network, attended this forum and delivered a keynote speech，She believes that the motivations for consumer decision-making are undergoing many changes，The crowd is changing，Even our customer acquisition methods have changed a lot。The era of independent travel has fully begun。

*Yu Zhuo, Vice President of Mafengwo Travel Network

Cao Ge, Chairman of Yimei Financial Committee、Li Xuefang, general manager of the Destination Marketing Center of the Domestic Vacation Division of Meituan Travel, shared with the participants the practical experience of their respective companies in the cultural tourism consumer industry。

In the round table discussion session，Revolving around the theme of "Destination Marketing and Cultural Communication in the Era of Free Travel"，Under the guidance of Chen Longjun, Chairman of Taijiu Information，Zhou Wenjie, General Manager of Shanshui Wenyuan Investment Group Development Center、Ren Guocai, Vice President of Jingyu Lvmama Group、Li Mingru, Chairman and CEO of Kulv Interactive Data、Zhang Lei, founder and CEO of Varitrip Six Arts、Lv Jianbiao, Chairman of Tianmai Network, expressed his wonderful views。

*Research on destination marketing and cultural communication in the era of independent travel

That night，The China-Europe Cambon CXO Speed-dating Business Negotiation Conference, jointly hosted by Zhihui and Kanbang, was held in the grand banquet hall，More than 30 Chinese and European tourism companies participated in and signed investment agreements、Letter of intent for cooperation on tourism products, etc.。

This summit will last two days，The content of the summit on June 8th will be more exciting。On the 8th，Zhang Rungang, Vice President and Secretary-General of China Tourism Association, will attend the summit and deliver a speech。Fang Jinghua, Secretary of the Party Committee/Chairman of Zhejiang Tourism Group Company、Wang Zhifang, President of Mingtai Investment Development Group、Mark, Director and President of Huayi Qiming Oriental、Chen Xiaohua, Chairman of Lantern Culture and Tourism and other guests，From night tour economy、Specialized town、Keynote speech from the perspective of sports tourism。Yang Zhenzhi, founder of Laiye Shares、Qin Chuan, Vice President of Greenway Cultural Tourism, will focus on the "integrated development of tourism under the new situation"、Excellent opinions on topics such as "Methods and models of real estate transformation into cultural tourism"。

This forum also invited Oriental Culture and Tourism、OCT Cultural Tourism、CITS United、Tempower International、Qujiang Cultural Tourism、CCB International and other units conducted more in-depth sharing and discussions at the closed-door meeting，In the form of project roadshow and Speed ​​Dating at the same time，Help entrepreneurs promote projects，Promote the connection between capital and projects。

The "3rd China Cultural Tourism Consumption Innovation Summit" was launched after the establishment of the Ministry of Culture and Tourism，The first domestic industry chain event、Focus on the integration of culture and tourism，An industry event that seeks to change the future development of the cultural tourism industry，Building a platform for people in the industry to understand each other，Promoted mutual business cooperation，Leading China’s cultural tourism consumer industry on a new journey。