In the current 188bet best bookmaker, let’s stay together and overcome the difficulties together.

Zhihui joins hands with dozens of top names in the industry，United Domestic and Foreign Key Cultural and 188bet best bookmaker Industry Associations、DingTalk and Alibaba Taobao University，Launching 60 live broadcasts of public welfare courses for cultural and 188bet best bookmaker front-line celebrities for free。

The live broadcast course covers industry analysis in a horizontal manner、188bet best bookmaker Finance、Destination、Cultural 188bet best bookmaker Complex、Capital Market、Cultural 188bet best bookmaker Technology、Cultural 188bet best bookmaker Marketing、Theme Park、Hotel B&B、Scenic Area、More than 20 fields including cultural and creative industries，Vertically covering each segmented project and segmented area、In-depth analysis of the industrial chain。

We believe，Knowledge is immunity，It is the power of resistance and advancement，Hope to continue to be a cultural 188bet best bookmaker industry operator、Enterprises provide more support as they “fight the epidemic”。We want to reset the button on this，Charge、Forward，Complete a transformation together。

Knowledge War "Epidemic"，Together we 188bet best bookmaker overcome the difficulties。Wait until the cold winter fades，Welcome the industrial spring together。

Live broadcast of charity classes by cultural and 188bet best bookmaker celebritiesThe fifth course，We invited Zhang Senhua, founder of Colorful Investment, to share the theme of "How the cultural 188bet best bookmaker and accommodation industry can overcome the impact of the new coronavirus epidemic"，Detailed explanation of the impact of the epidemic on the cultural 188bet best bookmaker and accommodation industry，And related plans to deal with the epidemic。

Zhang Senhua said，The impact of holiday B&Bs in the short term is extremely serious。He thinks，After large-scale chargebacks during the Spring Festival and winter vacation，Many hotel chain brands lose 15~30% of their annual revenue，Facing the difficulty of almost drying up cash flow。Within three months after the epidemic is initially over，As the economic environment worsens，The cultural 188bet best bookmaker consumer market is calming down，Price and occupancy rate dropped，The homestay market is not optimistic，If there is no large-scale economic policy stimulus，It is difficult for the consumer market to pick up or even overtake as quickly as it did after the end of SARS in 2003。

He said,The mid- to long-term judgment of the homestay market is likely to be an overall recovery.Because rural 188bet best bookmaker includes leisure 188bet best bookmaker，will become a necessity for people，Especially when people stay at home every day during this epidemic，They are eager to go out。6 months later，With the complete end of the impact of the epidemic，The cultural 188bet best bookmaker consumer market is still promising，B&B will once again become a top priority in rural revitalization。

Zhang Senhua further stated，Mid-range hotels are off-season in most cities during the Spring Festival，The ability to resist risks is relatively better。But the rental cost and labor cost of the mid-range hotel industry are very high，Once the business is closed for too long (more than 2 months)，The impact 188bet best bookmaker also be very large，Large-scale breach of contract (brands and investors、Investors, property owners and other hotel partners) 188bet best bookmaker appear。He thinks，The rent for hotel properties was relatively high in the early stage，The market began to become more rational a few years ago，After this epidemic，Many property prices have dropped further (those with higher prices in the early stage can also be renegotiated with the owners)，Hotel investment is more reasonable。

He said,After the epidemic，The mid-range hotel market 188bet best bookmaker gradually pick up as the economy recovers，Still optimistic about the development of mid-range hotels in the medium to long term；But mid-range hotels face greater cost pressure and financial risks，It 188bet best bookmaker definitely affect the upgrading process of the entire mid-range hotel market；In addition, hotel brand performance is greatly affected，May affect Ruyaduo、The valuation of Junting and others when they were listed。

In his opinion,High-end resort hotels may not be particularly optimistic，The impact in the short term is extremely serious，The losses are also very large，Because labor costs are very high，Spring Festival is also a busy season，So the impact is very big。Affected by the epidemic and China’s macroeconomic downturn，The high-end business travel and high-end vacation markets 188bet best bookmaker decline，It may not be over in 6 months，So it 188bet best bookmaker be a long time，Performance pressure 188bet best bookmaker be very high。Foreign brands，Especially some traditional foreign brands，Also suspended、Evacuation、Impact of blockade and other aspects，These impacts 188bet best bookmaker lead to the possibility of some brands changing their licenses。At the same time，Owners 188bet best bookmaker also be more cautious in investing in high-end hotels，There 188bet best bookmaker even be many bank non-performing hotel assets。

During the epidemic，How should the cultural 188bet best bookmaker and accommodation industry respond？Zhang Senhua believes that there are three stages:

1、188bet best bookmaker stage: comprehensive war against the 188bet best bookmaker、Endure labor pain、Reduce losses、Strive for subsidies。

He said,We have to endure labor pains during the 188bet best bookmaker、Cultivation of internal strength，Reduce your own risks through a variety of measures，We must unconditionally support the fight against the 188bet best bookmaker，Absolutely obey the arrangements of the national and local governments。

2、Recovery Phase: Restart Marketing、Cultivation of internal strength、Expand income、Improve service。

He thinks，In the recovery stage, marketing must first be restarted，Because the hotel industry is greatly affected，There are also many calls after the disaster，Various marketing plans 188bet best bookmaker appear；Then practice internal strength。From closure to reopening，This stage is also a stage of rebirth，The team needs to constantly summarize and improve，Service、Product ready；The third is to expand income。It is imperative for B&Bs to expand their income，Most hotels 188bet best bookmaker also focus on hotel sales；The last is to improve the service。The essence of a B&B hotel lies in service，Good service quality is bound to lead to good development。

3、Medium and long-term stage: model thinking、Asset Allocation、Future shape reconstruction。

He thinks，There are certain limitations to operating a hotel with the “second landlord model”，Success in the past twenty years does not mean success in the next twenty years，The rental appreciation model is no longer sustainable。In non-performing assets、Reconstructing the value of assets such as point-based land supply，Acquire assets at relatively low prices，Thus creating a hotel asset with good cash flow，Maybe more in line with the long-term trend。In his opinion,The impact of this epidemic on health、A profound and lasting education on lifestyle and online working for all people，The future life and work patterns may undergo great changes，How hotel products respond to the reconstruction of this future model，This is a direction that the cultural 188bet best bookmaker and hotel industry needs to consider in the long term。

He said,In the long run，In the future, people 188bet best bookmaker invest more and more in health intelligence。After the epidemic，The demand for this product 188bet best bookmaker increase，People go to hotels for vacation，I hope health and smart products can be combined together，Provide a comfortable, convenient and safe environment。

For the construction of hotel/B&B product models，Zhang Senhua said，Hotels should consider changing from pure business to business travel，And dining and lifestyle to do，To avoid the decline of a single customer group，The health and hygiene of the hotel 188bet best bookmaker become one of the most important references for travelers to choose，Urban leisure micro-vacation products 188bet best bookmaker become the new direction chosen by many B&B hotels。He suggested，Hotel investment must be more rational，Under great cost pressure、When the income expectation is not high，The industry 188bet best bookmaker not grow rapidly，It 188bet best bookmaker further allow investors to rationally choose to enter this industry，On the contrary, some asset management companies 188bet best bookmaker enter the hotel investment field。