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Author of this article: Zhihui 2018-06-12
The innovation of technology in the ocean can also bring us a disruptive lifestyle experience。
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Driven by the “One Belt, One Road” and “Marine Power” policies,Ocean development has become an important strategic plan for national development。Now the consumption structure is upgraded,The era of tourism is over,The underdeveloped marine economy faces new industrial structure adjustments,Single destination maritime consumer products can no longer meet the needs of new users,How to reshape a new way of life at sea is becoming a new national issue。

Afternoon of June 11th,The "2018 First Marine Leisure Sports Industry Development Forum" hosted by Zhihui and Deep Blue was held in the International Conference Center Hall of Pudong Star River Hotel in Shanghai。This forum is themed “New Lifestyle at Sea”,Gathered the top think tanks of the marine economic industry chain,From capital to resources to product side,Aimed at combining maritime sports with lifestyle、Integration of tourism resources and sports resources,And seek solutions for the transformation and upgrading of traditional resorts,Providing support between new technologies and traditional industries、Collaboration between enterprises and different fields of enterprises,Jointly promote the development of marine economy。

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Displayed in "2017 Tourism China Leisure and Vacation Index",Last year leisure and vacation tourism accounted for more than 50% of the overall tourism market,And it is growing rapidly,China has entered a new vacation era。At this year’s Two Sessions,There are also two important signals 188bet app download regarding the development of tourism,First, it is proposed to create a global tourism demonstration area,Reduce ticket prices for key state-owned scenic spots;The second is the merger of the Ministry of Culture and Tourism。This means,The government will guide my country’s tourism pattern to accelerate the transformation from sightseeing to leisure vacation and cultural tourism。

Zhihui founder and CEO Liu Zhaohui said,There is room for long-term growth in the Chinese market,This is a historic opportunity。The national “One Belt, One Road” layout has brought huge room for industrial development to the island industry。People from third- and fourth-tier cities,The middle class accounts for an increasing proportion,There will be greater room for release in the future。The arrival of experience economy、New economic development will have a more promising future driven by technology。

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Zhihui founder and CEO Liu Zhaohui

Opportunities and challenges coexist,Challenges facing China’s island development,Liu Zhaohui thinks,There are many shortcomings in the application of land and resources,The island still has a lot of development opportunities。China’s island infrastructure is imperfect,The service package cannot keep up,In industry model、There is an urgent need to discuss vacation content and other aspects。And the future development of China’s islands,We should transform from simple island sightseeing tours to the integration of cultural tourism and large consumer industries,Developing marine cultural tourism with new ideas。

As a powerful engine for China’s national economic development,Marine economic development has begun to emerge in recent years。China is a country with 3 million square kilometers of maritime areas under its jurisdiction、1.A large maritime country with a continental coastline of 80,000 kilometers。In the report of the 19th National Congress of the Communist Party of China, 188bet sports betting app download it was proposed to "adhere to the coordination of land and sea,The strategic requirement of accelerating the construction of a maritime power",Strengthen the marine economy、Strengthening the protection of marine resources and environment、It is imperative to safeguard maritime rights and interests。What role does technology play in the task of strengthening the ocean economy,What kind of weight does it have?To this,Deep Blue CEO Wei Jiancang delivered a keynote speech。

Deep Blue CEO Wei Jiancang

Deep Blue CEO Wei Jiancang said,The future marine leisure sports market has huge potential,With the upgrade of consumption,With the improvement of human quality of life,This number will gradually increase。Deep Blue’s mission is to explore the new underwater world,Guarding human development of underwater resources。The vision is to become a pioneer and leader in the underwater intelligent equipment industry,Continue to create maximum value for customers。

Exploring water sports to help develop the marine economy

Data display from the State Oceanic Administration,The national gross marine product value in 2017 was 7,761.1 billion yuan,An increase of 6 over the previous year.9%,Marine GDP accounts for 9% of GDP.4%。This is a small value,But its development shows a steady growth trend。Small means lots of room for growth,Capital’s attention is enough to explain。Yu Lifeng, managing partner of Yuanxing Capital, delivered a keynote speech on "Capital + Technology + Consumption" Empowering the Marine Economy at the forum。   

Yu Lifeng said,Our country is undergoing a transformation from a landlocked country to a maritime country,This transformation brings new development opportunities,There are also shortcomings and challenges。China’s ports are large but not strong,Shipping services are underdeveloped,The phenomenon of a large number of marine resources being idle。And Ocean Cruises、188bet online sports betting Marine Information Service、Marine leisure tourism and other tertiary industries are still in the initial stage of development。He thinks,Capital、Economy、Consumption will be the troika of marine economic development,Consumption leads the upgrade of the consumer side of the marine industry,Technology realizes supply-side reform of marine industry。Especially capital,will become a catalyst for the development of marine economy。

Yu Lifeng, managing partner of Yuanxing Capital

In the context of consumption upgrade,Integration of culture and tourism,The rise of a new generation of middle class,Market demand is changing with each passing day。How to survive in the ever-changing market environment,Uncovering new needs tests the pattern and vision of practitioners。Yang Xiaohai, Vice President of Sanya Wuzhizhou Island Tourism Zone said,The gap between the top ten well-known islands at home and abroad,It is not China’s island resource endowment、Environment、Passenger flow、Business condition is not good,It’s not that domestic awareness services or products are bad,But everyone has different perspectives on island business。He thinks,Island tourism faces a major challenge,How to pay equal attention to development and protection。

Yang Xiaohai, Vice President of Sanya Wuzhizhou Island Tourism Zone

Gu Yu, Managing Director of Guihai Diving, the only diving center in China with its own confined water training pool,From the perspective of creating a new fashionable urban diving experience,delivered a keynote speech on the full-scenario diving experience。Gu Yu thinks,The urban diving experience center needs a few essential points: 1.Must have diving experience,Bringing the diving experience from the ocean to the doorsteps of citizens;2.Professional diving training;3.Sell diving equipment;4.Customized diving itinerary service。

Gu Yu, Managing Director of Guihai Diving

Round table discussion session,Deep Blue CEO Wei Jiancang、188bet online sports betting Lin Hua, General Manager of Pegasus New Industry Service Center、Sun Jiandong, President of Sunlight Group/Founder of Camping World、Xing Jiayuan, co-founder and CEO of Yinfeng Sports, and Qin Zhen, deputy general manager of China Outdoor Network, focused on "New Opportunities for Coastal Tourism,Theme of "The Implementation Logic of Water Sports Industry Chain",The relationship between “international” positioning and “localization” operations、Positioning for investment in water industry、The relationship between planning and operation,And how to guide consumers to enhance their experience of water sports and other content were discussed。

At the end of the forum,Li Zhigang, deputy general manager of Deep Blue, talks about how to share intelligent technology,delivered a closing speech to delve into hundreds of billions of ocean business opportunities。Li Zhigang said,There is huge room for development in the underwater intelligent equipment market,However, there are major contradictions in the marine sports industry,It just has good business prospects,But the industries are fighting on their own,No united front。This leads to the disordered development of low-level products,Good products cannot be sold as fake ones,Consumers’ diverse needs cannot be met。

Deep Blue Deputy General Manager Li Zhigang

During the forum,Deep Blue United Tmall 6.18 ideal life carnival season,Live broadcast of White Shark MIX products at the Star River Hotel swimming pool,Live broadcast of White Shark MIX products at the Star River Hotel swimming pool。Also,Olympic champion Zou Shiming and the guests also experienced this product that can be used in swimming venues、Water World、White Shark MIX, a product for beach bathing and diving entertainment scenes。

OlympicsChampion Zou Shiming

Cruise experience session,Deep Blue releases a product, White Shark MIX Black Edition,He Ziyou Diving App。This is also Deep Blue’s efforts in the underwater consumer 188bet Online Sports Betting and Casino market,Another big move to lay out the underwater ecosystem。As understood,As the co-organizer of this forum,Deep Blue also displayed its full range of products developed,From military-grade products to commercial-grade products to personal consumer-grade products。

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