Since 2017，Chinese and foreign hotel 188bet sports betting companies charge 30% to 40% of 188bet sports betting fees，At the same time, the reward 188bet sports betting fee is also significantly reduced。What behind this reflects the grim reality of oversupply in China’s hotel industry，But in stark contrast，188bet sports betting companies have not significantly stopped in managing the number of hotels。

As one of the world's leading international hotel 188bet sports betting companies，InterContinental Hotels Group continues to expand its territory in Hainan，Recently，A Crowne Plaza Resort Hotel under the InterContinental Hotels Group opened in Haitang Bay, Sanya，Invested by Singapore real estate developer Yanlord Land，Left to brand 188bet sports betting by Crowne Plaza Hotel。

In recent years，Traditional high-star hotels and budget hotels are experiencing continuous rapid expansion，In comparison, the entrusted 188bet sports betting model has been unable to keep up with the pace of the market，Foreign-funded hotels have also begun to change their models，Gradually opening up franchise rights in China。

Compared with foreign countries，Although the franchise model has spread rapidly in the mainland in recent years，However, the proportion of 188bet sports betting implementing this model is still low。Chinese owners are adapting to the market、Find a model that suits you。

Changes in business 188bet sports betting

InterContinental Hotels Group is the first 188bet sports betting group to enter Sanya，The Crowne Plaza Sanya Haitang Bay Yanlord Resort, its seventh 188bet sports betting in Sanya, started trial operation on February 1 this year。This is also the second step after Crowne Plaza Sanya Bay、The third Crowne Plaza brand 188bet sports betting after Crowne Plaza Sanya Center。

Emer, chief operating officer of InterContinental Hotels Group Greater China, told reporters in Sanya after nearly five months of trial operation of the new 188bet sports betting，Zhong Shengjian, Chairman of the Board of Directors of Yanlord Land Group, is very satisfied with the 188bet sports betting’s operating performance from February to now，Achieved a boost in the business of a brand new resort 188bet sports betting in a short period of time，“And it’s in Haitang Bay, Sanya, where high-end hotels gather。”

In a recent interview with a reporter，Zhong Shengjian thinks，With the development of society，All economic activities today are based on professional division of labor，Only through division of labor can everyone perform their duties，"If we manage it ourselves，May not have such effect。”

Emer told reporters，As a 188bet sports betting company，Creating a very good return on investment for the owner is actually the most important part，“Only owners are satisfied with the return on investment，will continue to cooperate with us，Give us more projects。”

“He will never tell us what he expects，Never say I am satisfied with business performance，Always have higher expectations。" Emer said，Except Yanlord Crowne Plaza 188bet sports betting，The InterContinental 188bet sports betting in Zhuhai, co-operated by InterContinental Group and Yanlord Land, will also open in the second half of this year。

Emell pointed out，For 188bet sports betting fees，Industry standards are similar。There is usually a basic 188bet sports betting fee，A percentage of revenue。The other part is the reward 188bet sports betting fee，That is, a part of the reward given to the brand manager after the operating profit exceeds the owner’s expected operating profit，“So if we want to create more income and profits for owners，We can also have better income for ourselves。" Emerson explained。

2011，InterContinental Hotels Group and Yanlord Land Group Co., Ltd. signed a new hotel 188bet sports betting contract，Started project construction，At that time，InterContinental Hotels Group has not yet opened brand franchise rights in China。

InterContinental Hotels started in China relying on the entrusted 188bet sports betting business model，January 1984，Beijing Lido Hotel Co., Ltd. signed an operation and 188bet sports betting agreement with Holiday Inn Hotel of the InterContinental Hotels Group，Beijing Lido Holiday Hotel opens its doors，Become the first batch of international hotel brands in the Chinese market。

Until 2016, when franchise rights for some brands were first opened in China，Always adopt the entrusted 188bet sports betting model，Before this，InterContinental Hotels Group operates 268 hotels in China。

Except InterContinental Hotels Group，Although Hilton and other foreign 188bet sports betting brands have been operating in China for decades，But it has only been in recent years that franchises have been gradually opened。

Luo Biao, general manager of Lvmama Tourism Netview Wine Division, introduced to reporters，In the early days of China’s hotel industry，The development is relatively backward，Few high-star hotels，In order to introduce international hotel brands and advanced 188bet sports betting concepts of international hotels，The state encourages international brands to enter the Chinese market，Mainly based on the entrusted 188bet sports betting model，These international hotel 188bet sports betting companies often have zero risks in operation and 188bet sports betting and can achieve higher returns。

“Traditional entrusted 188bet sports betting is that the 188bet sports betting company is completely responsible for the operation and 188bet sports betting of the hotel，There is a relatively standardized process，Higher implementation standards are adopted in both hardware and software，Hotel 188bet sports betting company to people、Finance，Have greater 188bet sports betting rights。Entrusted 188bet sports betting is the 188bet sports betting concept output by the 188bet sports betting company，And responsible for supervising the implementation，The owner has full autonomy over daily operations and 188bet sports betting。" Luo Biao said。

Franchising is booming

In Luo Biao’s opinion，Currently there is oversupply in China’s hotel market、Overheated investment、Problems such as slow reporting，The entrusted 188bet sports betting model can no longer keep up with the pace of the market，Therefore，“Flexible charging” and other risk sharing、The win-win franchise model of revenue sharing is recognized by more owners。

Different from the entrusted business model，Franchising usually refers to franchised hotels that are not directly managed by the brand，It is up to the owner according to the specific circumstances of himself and the location of the hotel，Establish hotel 188bet sports betting and obtain relevant authorization。Therefore, international hotel brands only need to provide trademarks、Brand、188bet sports betting System、Training, etc.。

“The owner prefers to be deeply involved in the daily operation and 188bet sports betting of the hotel，Profit and loss are shared with the 188bet sports betting company，So the franchise model began to enter China。” Luo Biao pointed out，Intercontinental、Marriott、Hotel groups such as AccorHotels have opened franchising of some brands in China。

2014，French AccorHotels Group chooses Huazhu Hotel Group as its partner，Huazhu becomes AccorHotels in mainland China、Exclusive general franchisee in Taiwan and Mongolia，Accor will own Grand Mercure、Novotel、Mercure、The 188bet sports betting and development rights of Ibis Styles and several mid- to low-end Ibis brands are handed over to Huazhu as an agent。

Same year，Hilton joins hands with Plateno Group to officially introduce the Hampton 188bet sports betting brand。Hilton begins to try the franchise model，The operation rights will be handed over to Plateno Group，Planned within the next 10-15 years，Hilton and Plateno Group plan to cooperate to launch four to five hundred Hampton hotels。

2016，Marriott cooperates with Dongcheng 188bet sports betting Group，authorizes Dongcheng to launch Marriott's mid-range 188bet sports betting brand "Fairfield" in mainland China through a franchise，And plans to open 140 hotels within five years，100 of them are expected to open before 2021。

This is also Marriott’s first attempt to develop a cooperation model of 188bet sports betting authorization + seamless integration of various systems。And Dongcheng already owns Yishang、Yicheng’s two major mid-range hotel brands。

May 10, 2016，InterContinental Hotels Group announces opening of franchise model in China。The following year 2017，Announced again the opening of franchise rights for its high-end brand Crowne Plaza Hotels & Resorts and mid-range brands "Holiday Inn" and "Holiday Resort 188bet sports betting" in China。

Beijing Lido Metropark Hotel, formerly a self-owned brand owned by China Travel Service Hong Kong, will complete the brand change at the end of 2018，It will be unified into the Beijing Lido Holiday Hotel。At the same time，Crown Plaza Beijing Lido will switch from the existing 188bet sports betting operation model to the franchise model in early 2018，Handed to a wholly-owned subsidiary of China Travel Service Hong Kong，It is also managed by Kew Green Hotels Co., Ltd., one of the largest third-party operating companies of the InterContinental Hotels Group in Europe。

Also，InterContinental Hotels Group also granted the franchise rights of Holiday Inn Shanghai Pudong to Shanghai China Coal Building Co., Ltd.。Shanghai China Coal Tower Co., Ltd. is another long-term partner of InterContinental Hotels Group in China。The Holiday Inn Shanghai Pudong is expected to switch from the current 188bet sports betting operation model to a franchise model in early 2018。

Hyatt Hotels Group also announced this year，Will join hands with Tianfu Minyoun Hotel to jointly expand and expand Hyatt Place under Kai Rui、The brand influence of Hyatt House in China，Tianfu Minyoun Hotel will also become China’s first third-party hotel franchise 188bet sports betting company authorized by Hyatt。

But，Luo Biao thinks，In the short term, the franchise 188bet sports betting has higher requirements for owners，The Chinese market is still adapting in the short term，The ratio will not be too high，Franchising will be a very important business 188bet sports betting in the long run，will occupy more than 50% of the market share。

Zhao Huanyan, chief knowledge officer of Huamei Consulting, once wrote an article，2017，188bet sports betting fees collected by Chinese and foreign hotel 188bet sports betting companies dropped by 30% to 40%，Reduced incentive 188bet sports betting fees reflect declining performance in China’s hotel industry following oversupply，At the same time, the 188bet sports betting company's 188bet sports betting fee income and the number of managed hotels are out of sync。

However，The withdrawal of foreign-funded 188bet sports betting or the decline in performance cannot directly indicate that their development in China has entered a period of decline，Its development momentum is still strong。

188bet sports betting’s first quarter 2018 financial report，Its RevPAR continues to rise in Greater China，Growth of 11%。Marriott Group’s RevPAR in Greater China increased by nearly 12% in the first quarter of 2018 due to business and leisure demand。

*thisWen LaiSource: 21st Century Economic Report，Author: Yang Yueqi, original title: "The "Roadmap" of China's Changes in High-end 188bet sports betting: Behind the "Rise in Popularity" of Franchising》.