Pixar, owned by Disney、Lucas、Marvel Studios has produced popular movies such as "Star Wars" and "Frozen"，Then build an amusement park in a theme park based on the IP characters and storylines in the movie to attract tourists。It is expected that after Disney completes the next wave of park expansion projects，Visitors entering the park will feel as if they are in various movie scenes，This is also the current Huayi Brothers、The reason why entertainment giants such as Huaqiang Fantawild or theme park operators have followed this method。

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Disney recently announced the opening of a new Toy Story Land in Florida at the Hollywood Theme Park。The new campus covers an area of ​​about 4.50,000 square meters，Contains three ride areas，There are many oversized building blocks in the ride area、Construction toy model、Christmas lights、Green Soldier and Woody、Spring Dog、Buzz Lightyear and other popular toys。Toy Story Land officially opens on June 30th，However, the company held a media conference two days in advance。

The park is designed with Andy's backyard in "Toy Story" as the background，The main purpose is to let visitors feel that they are playing various toy characters in the movie during play，Play here when the owner is not at home。The park design is also in line with Disney’188bet app download s consistent focus on paying attention to details，There are big footprints of the animated character Andy on the ground throughout the park。

"You will feel like you are turning into a green soldier，Have fun with your favorite characters from Toy Story，You can even walk around the entire park wearing special toy shoes。" said Ivan Chan, Project Manager, Walt Disney Imagineering，“Having fun here will give you the experience a kid has always wanted，That is to keep interacting with your favorite toys。”

Animated movies like Toy Story provide good IP content for Disney to build a large number of theme parks。"Toy Story 1" was released in 1995，Sequels are still being released one after another。This film series has grossed nearly $2 billion at the global box office，Disney is expected to release "Toy Story 4" next year。

Except "Toy Story"，Disney is also introducing Frozen into its theme park expansions at resorts around the world、"Guardians of the Galaxy"、"Ratatouille"、《Electronic World War》、"Star Wars" and other movie IP。

"In the past ten years，Disney has purchased a large number of movie IPs，They bought Star Wars、Marvel Super Hero Series IP，It’s time to use these IPs，" said Dennis Speigel, President of International Theme Park Consulting Services。He said，Now more than ever, theme parks need to use strong IP to increase park attractions、Attract more tourists to the park。

"What they are doing now is very necessary，It is also a wise choice to invest capital in theme parks，”he said，"But，What Disney needs to pay attention to，Keep a clear mind during the investment process，Make sure the money they invest can successfully attract specific consumer groups。”

Meet the needs of the entire family consumer group

Disney theme park division executives emphasized，188bet app download They wanted Toy Story Land to appeal to generations of family members, from children to grandparents。For example，Woody's Lunch Box offers video including BBQ cheese sandwich、Alcoholic Lemonade、Chocolate hazelnut dessert with sugary bacon。

“The feedback we get from our visitors is，They hope that the family can eat, drink, play and stay together。" said Phil Holmes, Vice President of Theme Park Operations，“Maybe there are a lot of things the family can do in the theme park，But what we have to ask ourselves is，Does Disney have enough space for the entire family to stay together the way they want to?？”

Those Millennials born around 1995 who watched movies like "Toy Story" when they were kids，Now they watch these movies with their own children，Disney pays special attention to this group of consumers。

Ivan Chan, a project manager, is 28 years old，He said that when he was working on the park expansion it reminded him of his childhood。

“The work I’m doing now is also about appealing to the millennials who grew up with these movies，We also want the next generation of children who may not have seen these movies to enjoy these entertainment items in the park，”he said。

Each of the three themed rides in Toy Story Land is extremely unique: Toy Story Mania is an interactive carnival video game themed expansion based on the original venue，There is no height limit for tourist rides，Visitors riding Alien Swirling Saucers and Slinky Dog Dash, known as the "family roller coaster", must be over 81cm and 97cm tall respectively。

“The characters in Toy Story are not quite the same as those in The Incredible Hulk or other movies，" said Duncan Dickson, professor at Central Florida's Rosen College of Hospitality Management，“Young parents and their children aged 6-10 will find these rides fun。To some extent，The 188bet sports betting app download opening of the new park also provides a variety of entertainment products for the entire Hollywood Studios theme park。”

Boost attendance at Disney’s Hollywood Studios theme park

The "2017 Global Theme Park Attendance Report" released by TEA/AECOM shows，Hollywood Studios had 10.7 million visitors in 2017，The theme park with the lowest attendance of all the theme parks at Walt Disney World Resort in Orlando。This number is slightly lower than in 2016，This downward trend is considered a harbinger of the opening of major new attractions。

The new park will bring a big increase in the number of visitors to the Hollywood Studios theme park。According to the above industry report statistics，Pandora-Avatar World Park after its opening，Attendance at Disney’s Animal Kingdom theme park increased 15% year-on-year to 12.5 million。

Greg Antonelle, chief brand officer of MickeyTravels, the only travel agency under Disney, said，He expects that his visiting habits may change due to the 188bet sports betting app download opening of the new park。

"Over the years，We have always been in the habit of visiting Walt Disney World Resort，But in most cases，Our whole family spent half a day in the park，”Antonelle said，"After the opening of Toy Story Land，Our play time may be extended to a whole day。

He said，Many customers also showed great enthusiasm for the 188bet sports betting app download opening of the new park。

“I think their fanatical attitude can be described as ‘a bit hysterical’，”Antonelle said，“We heard，Many people are at 2 o'clock on Saturday、Go and wait in line at 3 or 4 o'clock，A grand event like Black Friday。(Opens at 8 a.m. on Saturday) People hope they can be the first in line。”

End of next year，Wait until Star Wars: Galaxy’s Edge theme park opens，This theme park will be more lively，The number of tourists may increase to another level by then。

188bet app download The Orlando theme park war continues

Pandora-The World of Avatar opened in the same week as Disney and Universal Studios around this time last year、The two paradises of Volcano Bay are different，It’s been relatively quiet this year for theme park operators in Orlando。

However，In the long run，As Universal Studios expands its resorts on a large scale，The war between theme park operators is far from over。Universal Studios will open a 17-story hotel with 700 rooms in August this year，The Nintendo theme park will also open in 2020。The outside world generally believes that，Universal Studios may announce the construction of a new theme park in the future。The most important basis is，As a theme park operator owned by cable network giant Comcast，Universal Studios has been purchasing land for years in preparation for resort expansion。

After Harry Potter Park opened in 2010 and 2014 respectively，Universal Studios’ two major theme parks have seen significant growth in the number of visitors in recent years。

"In the next 3-4 years，Both Disney and Universal Studios will invest a lot of money in online promotion activities，The number of tourists and tourism growth in the theme park market will be greatly affected。”Speigel said，“The two major theme park operators have invested a lot of money in this area，This is the first time in all my years in the industry that I have seen a theme park operator invest so much money online。”

*This article was compiled by Li Haiqiang, an analyst at Zhihui, from skift，Original title:《New Toy Story Land Shows Disney Isn’t Playing With Theme Park Competitors》。