Many years ago，The potential value behind the “188bet online live casino economy”，has attracted the attention of various domestic retail groups，But due to the unreasonable setting of the 188bet online live casino level system、188bet online live casino rights cannot make users feel valuable、Problems such as low user consumption frequency leading to low conversion rate，As a result, the so-called 188bet online live casino system has become "tasteless"，It’s a pity to abandon it” tasteless。

In fact，The "188bet online live casino economy" plan of small offline merchants is becoming more and more popular，In April last year，Word of mouth, a local life service platform jointly established by Alibaba and Ant Financial，Snipe WeChat’s offline “payment + 188bet online live casino” strategy through the code release strategy，Provide merchants with a new business channel of “QR code-store-payment”，At the same time, accelerate the digitization of offline markets，Provide merchants with a platform to digitally manage offline traffic，Complete the closed-loop traffic operation of offline small and medium-sized retail investors。

But facing larger group members，Horizontal needs to meet its needs from single to composite needs，Vertically, it is necessary to realize the transformation from precision to personalized 188bet online live casino rights through cross-domains，It’s quite big，Promoting and retaining customers has become a big problem。Between grafting Alipay and the diverse needs of users，It seems that there is still a lack of such a platform-level handle，Use the form of “payment + 188bet online live casino + sharing” to connect the subdivided vertical 188bet online live casino operation and maintenance scenarios。

Platform-level comprehensive technical service platform

Compared with word-of-mouth, it is gradually achieving its ambition to unify offline business data，Alipay, the “mother”，We still need to develop a platform-level product，centered on the ant level，Integration with 188bet online live casino systems of various groups，Enter different offline scenarios through online direct sales，Complete business closed loop，And this time they chose Kaqu。

As an innovative resource connection platform driven by technology，In the early stage of Kaqu, it was based on the Alipay card and coupon segment，Provide payment for chain brands in various fields、Data Marketing、SaaS operation management system and other cloud services，Thus realizing the unification and sharing of the rights and interests of each 188bet online live casino。

Take the "188bet online live casino" section reservation entrance as an example，Achieved through the following steps:

1. 188bet online live casino system integration

Each hotel brand will be automatically matched based on the user’s ant level (only new hotel users)，Ant high-level members have high-level hotel 188bet online live casino status at the beginning of becoming hotel members。Alipay users share the rights of Alipay members and hotel members。

Picture: Cross-platform point sharing between 188bet online live casino groups

As of now, Alipay card package has launched 5 hotel brand 188bet online live casino cards，Alipay members can directly receive their 188bet online live casino card to make official reservations、Member points, etc.。In order to better meet user needs，A hotel reservation applet based on Alipay hotel 188bet online live casino card will be launched，Users can view the real-time room status of all brands simultaneously，Realizing official direct booking of 188bet online live casino、Points、While enjoying 188bet online live casino benefits，No need to switch between different 188bet online live casino cards，Conveniently book the room you need。

This means that Kaqu will deeply connect the member data of each platform through direct system connection，And establish a unified conversion standard，Enables brands to directly convert Ant Points，At the same time, members can directly use Ant 188bet online live casino rights。At the same time，The equity resources of all parties can also be integrated into the Kaqu member equity pool，Become a standard product，Multi-platform flexible flow，Realized the mutual sharing of 188bet online live casino rights among multiple brands。

Connect the 188bet online live casino systems of different groups，Integration is the first step。

2.Precision 188bet online live casino marketing

Still taking hotel reservation as an example，Compared with bundling on OTA platforms，Reduced member loyalty and satisfaction。Kaqu’s solution is horizontal equity swap，No additional 188bet online live casino fees will be charged。For example, all hotels except the [Future Hotel·Credit Stay] plan，No deposit required、No ward rounds、Skip the queue and Alipay automatic checkout，Will also be on travel rights，Get express airport security check service、High-speed rail VIP room service、Free coffee coupons and other free benefits，And then according to the user’s choice，Make push more accurate，Precipitated member marketing data。

This 188bet online live casino the first time in the industry to share a cross-domain and cross-platform member rights sharing template，Achieving service precision is the second step。

3.Personalized 188bet online live casino needs

Everyone knows，20% of members can bring 80% of profits to the company，The cost of acquiring a new customer is 30 times that of retaining an old customer。Without a doubt，Meeting the personalized needs of old customers 188bet online live casino become the key to the development of the life consumption field，It is also a barrier of advantage against competing products。

Relatively high traffic cost，An independent member ID can be regarded as a virtual credit card account，is cross-platform、The basis of cross-business consumption，Personalized 188bet online live casino relationship is more about consumer behavior、The connection between emotional appeal and consumption power，is within reach of individuals or businesses，Promoting old customers is more important than finding new customers。

Next step，Any points mall can enter the Kaqu system，Direct traffic channel，Deploying all scenarios in the consumer field in a short and fast way，To achieve data integration between offline and online member databases，Provide customers with personalized recommendations，Diversion offline direct store，And realize supply chain automation and real-time inventory management，We have reason to expect that the OMO predicted by Kai-fu Lee 188bet online live casino realized in the new storm of China’s economy。

Before this mode，Content and connections，Directly connected person、Direct Connect Services and Direct Connect Products，Always a pain point and source of anxiety in the industry。Because if the content only meets spiritual needs，The material needs must be provided through services、Product to connect，This is also the so-called "what you see is what you buy"，Future Kaqu will integrate cross-field 188bet online live casino resources，Shortened the industrial chain，Reduce transmission loss，Achieving the vision of maximizing the value of goods and services，With the blessing of Alipay, the traffic monster，Perhaps due date。