The digital 188bet best bookmaker industry has become a new growth point for the development of my country’s 188bet best bookmaker industry。current，The 188bet best bookmaker and creative industry with IP as the core is moving from content integration to industrial ecological integration，New business format、New models are emerging，The industry is developing with new vitality，Presenting new technology leadership、Ecological operation、New trends in industrialization development。

Industry analysis，In the future, the digital 188bet best bookmaker industry will continue to deepen towards ecological competition、Comprehensive integration of "IP + industry"、Promote the widespread application of new technologies。It is expected that my country’s digital economy will reach 16 trillion US dollars by 2035，The digital 188bet best bookmaker industry is also expected to open up a trillion-level market space。

Internet platforms accelerate the layout of the digital 188bet best bookmaker industry

Recently，Tencent announces “New 188bet best bookmaker Creativity” strategy。Vice President of Tencent Group、Introduced by Cheng Wu, CEO of Tencent Pictures，2011，Tencent proposes multi-field symbiosis based on the Internet and mobile Internet，The "pan-entertainment" concept of creating a fan economy for celebrity IP。The core idea of ​​Tencent’s strategic upgrade from “pan-entertainment” to “new 188bet best bookmaker and creative”，That is, through a wider subject connection，Promote the mutual empowerment of 188bet best bookmaker value and industrial value，Achieve more efficient digital 188bet best bookmaker production and IP construction。

For Tencent，“New 188bet best bookmaker creativity” is not just at the conceptual level，There are also a series of substantive strategic layout action plans: establishing a wholly-owned subsidiary of Tengying Publishing，Full copyright development of Gulong series；As an important source of IP content for the new 188bet best bookmaker and creative ecology，Tencent Animation will achieve a more diversified content layout, etc.。

IP generally refers to works created by a certain person or an organizational team，The contents 188bet best bookmaker works include but are not limited to literary and artistic works、Business name, etc.。From a legal perspective，IP is intellectual property。

Industry experts interviewed by the reporter of "Economic Information Daily" believe that，This is not only Tencent’s strategic adjustment to adapt to changes in policy orientation，It also reflects the leadership of new technologies、Ecological operation、New trends in the digital 188bet best bookmaker industry with industrialized development。

“The current policy orientation is to guide the 188bet best bookmaker and creative fields to have feelings and positive energy，Return to elegance and popular taste，Improve 188bet best bookmaker connotation and artistic taste，The road to excessive entertainment is no longer feasible。" said Chen Shaofeng, deputy director of the Institute of 188bet best bookmaker Industry of Peking University，In the rectification activities to purify cyberspace，Online Movie、Live Broadcast、Some obviously vulgar content in the short video has been removed from the shelves，Enterprises are also aware of this trend，The platform cannot just pursue entertainment，Still need positive energy。

“From a global perspective，Simple sensory stimulation is no longer so popular，The lukewarm response to the release of the American blockbuster "Pacific Rim 2" is an example。” Yu Jianing, director of the Institute of Industrial Economics, Information Center of the Ministry of 188bet best bookmaker and Information Technology, believes。

Although the specific strategies are different，Other platforms are also actively exploring the deep 188bet best bookmaker value of IP，Creating a new ecosystem for the industry chain。

Alibaba is based on traffic distribution，Relying on the intensity and depth of mergers and acquisitions，Join UC、Strong traffic from Youku and Tudou，Complement Pictures、Literature、188bet best bookmaker Entertainment，And game monetization channels，Forming a “3+X” large entertainment architecture business matrix。

Youku, which proposes the "big entertainment" strategy, emphasizes the ecological operation of the 188bet best bookmaker。Yang Weidong, rotating president of Alibaba Culture and Entertainment Group and president of Youku Business Group，With the entry of the Internet Army，The entertainment 188bet best bookmaker has evolved to the ecological stage，Production of content、Issue、Publication、Realization，All require platform trading capabilities。

Baidu relies on games、Three key businesses of video and literature are laid out，Focus on the integration of film and television layout，Formed a PGC content ecosystem with Baidu Video as the core、Online film and television 188bet best bookmaker content ecology with iQiyi as the core、Offline movie + performance ecology with Nuomi Movie as the core and fan-based pan-188bet best bookmaker ecology with Baidu Tieba as the core。

From "Idol Producer" who shouted the slogan "The harder you work, the luckier you get"，Go to "Robot Hegemony" to promote robot competition culture，A series of online variety shows launched by iQiyi emphasize values ​​orientation。Wang Xiaohui, chief content officer of iQiyi, said: “188bet best bookmaker can no longer be synonymous with shallowness，188bet best bookmaker should create interesting souls”。

As a leading company in the gaming 188bet best bookmaker，Sanqi Interactive Entertainment actively promotes the ecological development of the online game 188bet best bookmaker，Realized the change of thinking from "emphasis on channels" to "emphasis on products" under ecological development，Promote the common prosperity and development of large and small ecology。

The trend of 188bet best bookmaker competition is gradually emerging

On this year’s International Museum Day，An H5 short video called "The First 188bet best bookmaker Relics and Actors Conference" is "popular" in the circle of friends，View volume exceeded 100 million。In video，The Tang Sancai Hu people transformed into popping dancers and danced the popular "Paihui Dance" on Douyin，Terracotta warriors became rappers，Multiple national treasures and 188bet best bookmaker relics have been reinterpreted in an organic integration with popular elements。Behind this phenomenal product，is the National Museum of China、Hunan Provincial Museum、The "Museum Douyin Creative Video Contest" jointly launched by 7 national first-level museums including Nanjing Museum and Douyin。Such "platform + museum" and "platform + research institute" cooperation methods are already very common。

In fact，With the deep penetration of the Internet，my country’s 188bet best bookmaker and creative industry has shifted from individual competition to ecological competition，The industrial ecology is becoming increasingly mature。Ecological operation，It is to combine various collaborative entities、188bet best bookmaker resources and creative forms are more widely connected，The concentration of high-quality resources，It will bring more possibilities to create Chinese original 188bet best bookmaker products。

“A good IP，You should start thinking about literature when establishing a project、Comics、Voice、Film and TV、Short video、Choices and rhythm control in the development path of online and offline products such as derivatives，This requires a professional team and a powerful platform to connect。Chinese Internet companies have begun to be active、Actively participate in the entire content 188bet best bookmaker chain，In-depth participation in all aspects from production to broadcast to monetization。"Yu Jianing said。

The "2018 China Pan-Entertainment Industry White Paper" issued by the Information Center of the Ministry of Industry and Information Technology pointed out，Under "connection" thinking and "open" strategy，The integration and linkage of 188bet best bookmaker multiple formats has become the development trend of the digital entertainment industry, especially the content industry，With literature、anime、Film and TV、Music、Game、Performance、Opening up of peripheral and other multicultural entertainment forms、Synergy、The pan-entertainment ecosystem of symbiosis and symbiosis is initially formed。

Analysys Information’s “2017-2018 China Pan-Entertainment 188bet best bookmaker Ecological White Paper” proposed，With its user base and multi-content aggregation capabilities，Video platforms are more likely to become ecological manufacturers。In online variety shows，2017，Tencent Video’s total variety show views exceeded 30 billion throughout the year，The total number of broadcasted self-produced variety shows exceeded 12 billion，all ranked first in the entire network。In terms of web dramas，iQiyi、Youku has also launched excellent works such as "River God", "Undocumented Crime", "The Best of Us" and "White Night", which have achieved double word-of-mouth traffic。

Introduction to Cheng Wu，Tencent Pictures has announced that it will jointly launch a ten-year series of Gu Long’s works with Zheng Xiaolong, the eldest son of Gu Long、Full copyright strategic cooperation，And launch a talent training program for young screenwriters。"White Night", which was well received last year and was released overseas, is also preparing for its second season and spin-offs。“The past few years，Some 188bet best bookmaker and creative companies in China are always in a hurry，After the derivatives were produced, the continuous creation of original IP was ignored。And now we are seeing good changes。" said Wang Dong, a professor at Dongmyung University in South Korea。

“Last 5-10 years，China’s 188bet best bookmaker and creative industries have experienced rapid development，But the problem of lack of innovation has not fundamentally changed，The same is true in the field of digital culture。" said Zhu Fangsheng, professor at Communication University of China，Targeting younger audiences、Homogeneous subject matter and content、Shortage of original talents，Plus industrial market imbalance，The 188bet best bookmaker and creative industry has fallen into a bottleneck period after rapid development。And the industry operations caused by “new 188bet best bookmaker creation”、New changes such as IP development will inject new vitality into the 188bet best bookmaker and creative industry。

Trillion-level market space to be opened

Experts pointed out，Future，The ecological operation of the digital 188bet best bookmaker industry will continue to deepen，Other than that，It will also move toward comprehensive integration of “IP + industry”、In-depth advancement in the wide application of new technologies。

On the one hand, it is the comprehensive integration from “IP is king” to “IP + industry”。In the tide of simultaneous upgrading of information consumption and physical consumption，IP will further become the “yeast” of industrial integration，With agriculture、Manufacturing、Further integration of service industry，Formation of a new model of “IP + industry”。Future，“IP+Industry” will become an industrial brand upgrade、A new outlet for 188bet best bookmaker upgrading。

Extending from the 188bet best bookmaker and creative field to the manufacturing field，The connotation of IP will be greatly expanded，Not only covers 188bet best bookmaker images、Copyright, copyright, etc.，Trademarks and brands will also be covered、Technical Application、Business Model、Innovative achievements accumulated over a long period of time by industrial ecology and other enterprises，Become a representative of corporate soft power。

On the other hand, the application of new technologies has gone from initial testing to full bloom。2013，Netflix uses big data to summarize user viewing habits in the production of the American drama "House of Cards"，The method of precise production according to user preferences is the first in the 188bet best bookmaker。In the past two years，Give drama series through “Fish Brain System”、The actor matching plan of variety shows provides data reference，Present the three-dimensional scene transformation effect through "bullet time" technology，have been widely used by Alibaba’s Youku and other platforms。The emerging blockchain technology is also changing the transaction and revenue distribution model of digital copyright、Basic 188bet best bookmaker rules such as user payment mechanism，Formation of integrated copyright parties、Producer、Full 188bet best bookmaker chain value sharing platform for users etc.。

Chen Shaofeng said，The trend of large Internet platforms to create ecological industrial chains will become increasingly obvious，These large platforms will pay more attention to industrial upgrading and content improvement in the next step，Never rely too much on entertainment elements，Move towards integrating more 188bet best bookmaker connotations、Improve artistic standards。Meanwhile，There will also be more and more entrepreneurship based on Internet platforms，Provide space for small businesses with growth potential，Including media、Advertising、Performance、Sports、Travel, etc.，Online and offline layout adjustments are constantly advancing rapidly，And with big data、The Internet of Things and other technologies are further integrated，There will be many cross-border integrations，There will also be a situation where a hundred flowers bloom。

With the increasing emergence of new features，The digital 188bet best bookmaker industry will also open up huge market space。The optimism about the industry’s prospects has attracted a large amount of capital to deploy in the pan-entertainment industry，And invest a lot of money，This not only greatly increases the value of IP，It also promotes the rapid development of my country’s digital economy。

There is a report showing，2016，The scale of China’s digital economy reaches 22.6 trillion，18 year-on-year increase.9%，Accounting for 30% of GDP.3%，And our country’s digital economy will reach 16 trillion US dollars by 2035。The output value of my country’s 188bet best bookmaker and creative industry reached 415.5 billion yuan in 2016，About 18% of the digital economy.4%。The "2018 China Pan-Entertainment Industry White Paper" pointed out，2017，The output value of my country’s pan-entertainment core industry is approximately 548.4 billion yuan，32% year-on-year growth，It is expected to account for more than 1/5 of the digital economy。

The "2018 China Pan-Entertainment 188bet best bookmaker White Paper" pointed out，As of December 2017，The number of online video users reaches 5.7.9 billion，Accounting for 75% of total Internet users.0%，Video users enter the era of universalization。And，User payment habits have been basically developed，Greatly increased willingness to pay。At the same time，Other income models relying on film and television drama IP，Like a game、The income scale of derivative peripherals and other businesses has also increased，Promote a virtuous cycle of 188bet best bookmaker profitability。According to statistics，The total number of paid members of the video website exceeds 1.700 million visitors，The proportion has reached 42 of the total members.9%，Paid members who spend more than 40 yuan per month from 20 in 2016.2% increased to 26% in 2017。

*188bet best bookmaker文来Source: Economic 188bet best bookmaker Daily, author: Sun Shaohua; Li Lingya, original title: "Pan-entertainment turns to new 188bet best bookmaker creation, trillions of market space to be opened》.