Aofei Entertainment may not just pursue becoming a toy business、anime、Film and TV、Game、“Oriental Disney” in theme parks and other fields，The transformation path of 188bet mobile login, a global amusement and entertainment company, may be more useful for it。

July 23，188bet mobile login announced its second quarter financial results ended June 30。Financial report display，188bet mobile login’s second quarter revenue 9.USD 0.5 billion，Down 7% year-on-year，However, as both revenue and earnings per share exceeded analyst expectations，The stock price rose as much as 13% after the financial report was released，The company’s largest single-day increase since February 2017。

188bet mobile login has suffered three consecutive quarters of revenue decline this year，Mainly due to the closure of all toy stores in the United States after the supplier Toys "R" Us went bankrupt，Toy makers including 188bet mobile login have to find ways to fill the chain's .5 billion sales gap last year。But 188bet mobile login’s revenue is 8.USD 4.4 billion and EPS 0.The good performance of US, which both exceeded market expectations, also depends on the real estate tycoon、My Little Pony and other toy and game pillar brands are pulling in。This is related to the fact that Aofei Entertainment is in a capital chain dilemma due to rapid expansion，Leading the company to high debt，Even through executives’ continuous reduction of holdings and cash out, it is a sharp contrast to the company’s blood transfusion。

Transformation from a toy company to a global amusement and 188bet mobile login company

Mention 188bet mobile login，Many people may not be familiar with it yet，But the Transformers IP jointly created by 188bet mobile login and Japanese entertainment company Takara Tomy has been popular around the world for more than 30 years since it was first launched in 1984。

A set of data can illustrate the strong influence of this 188bet mobile login in the world。The total global box office revenue of the six "Transformers" movies is 43.USD 8.5 billion；As of December 2017，Transformers 188bet mobile login including movies、Multimedia franchise revenue including retail and home entertainment business reaches US.4 billion。With the "Transformers" series of movies to be released in the next two years，The influence of the Transformers brand is likely to further expand。

188bet mobile login is currently the world’s second largest toy and game company in terms of market value and revenue, second only to the LEGO Group，Its brands mainly include its own IP authorized brands、Partner IP authorized brand、188bet mobile login games and emerging brands，Can be divided into the United States and Canada、Three major business segments: international, entertainment and brand licensing。where，IP licensing and games are the mainstay of 188bet mobile login’s business，The proportion of revenue from these two major businesses in total revenue in 2017 was 62% respectively.1% and 28.8%。Especially the two major game brands: Real Estate Tycoon and Magic: The Gathering: Magic: Gathering，Can be classified as 188bet mobile login authorization business，can also be included in the game business，The revenue generated by the two major brands in 2017 was as high as 6.USD 0.7 billion。

Transformers by 188bet mobile login、My Little Pony、Play-Doh and other brands

188bet mobile login’s own IP authorized brands mainly include Transformers、My Little Pony、Real Estate Tycoon、Play-Doh、Magic: The Gathering: Magic: The Gathering Reunion、NERF toys、Little Pet Shop。Partners’ authorized brands mainly include Disney Princess、Disney's "Frozen"、Battle Beyblade、Star Wars、Marvel、Sesame Street、DreamWorks "Trolls"、Disney's "Descendants"、Japanese video game "Yo-Kai Watch" etc.。

Although toys and games have always been the mainstay of the business，But 188bet mobile login has begun to transform from a traditional toy manufacturer to a global amusement and entertainment company。In recent years，In addition to improving storytelling capabilities through Allspark Pictures and Allspark Animation film, television and animation studios，188bet mobile login is also focused on further exploring existing brand IP，Create stories from innovative and interesting perspectives，Let companies have a greater sense of control over the content production process。

In the transformation process over the past few years，188bet mobile login with Transformers、My Little Pony、Little Pet Shop and other well-known IP brands have produced movies with themes such as "My Little Pony: My Little Pony Equestria Girls", "Transformers: Online", and "Transformers: Combat Trilogy"、TV series "My Little Pony: The Magic of Friendship", "Littlest Pet Shop" and "Hannah Zuki"，Telling stories through film and television lays a solid foundation for consolidating and strengthening the influence of toy and game brands。2017，188bet mobile login produces the company’s first feature-length animated feature film, “My Little Pony: The Movie”，Distributed by Lionsgate Pictures。The company also plans to launch the sixth Transformers movie "Transformers: Bumblebee" in December 2018。

188bet mobile login Theme Hotel

On the other hand，The transformation into a play and entertainment company also means that 188bet mobile login pays more attention to the development of interactive experience projects。188bet mobile login announced in February this year plans to begin construction of the world’s first hotel themed after the Real Estate Tycoon game brand, Monopoly Mansion by Sirocco, in Kuala Lumpur。In addition，188bet mobile login in February this year cooperated with Kingsmen Xperience, the US subsidiary of Singapore’s Kingsmen Creatives, to design in the Asia-Pacific region、Build and operate a family entertainment center attraction themed around the NERF toy brand。

188bet mobile login not only has strong influence as its own IP brand，Disney in cooperation with it、DreamWorks、Brands such as Paramount are also very well-known around the world。It’s worth noting，In IP authorization business，In 2017, 188bet mobile login’s own IP licensing revenue and partner IP licensing revenue were 32 respectively.US.3 billion and 12.USD 7.2 billion，The proportion of total revenue is 49.2% and 24.4%，This profit framework based on its own IP prevents the company's revenue from being too dependent on external IP or being greatly affected by changes in the external environment。

How 188bet mobile login creates successful IP

188bet mobile login attaches great importance to building a comprehensive brand。The brand blueprint is the company’s strategic framework for building the brand into an experience product，188bet mobile login via Insight、Provide interesting brand experiences to users around the world through storytelling and innovation。A comprehensive storytelling strategy that brings brands and characters into entertainment events to drive innovation，Is an important magic weapon for 188bet mobile login to create differentiated competition。In addition，The 188bet mobile login also sells movies around the world、TV、New media and other forms attract families, parents and children to participate in various experience activities。

188bet mobile login Brand Blueprint

188bet mobile login Global Brand Experience Director Matthew Proulx said in an interview，For potential customers and partners，188bet mobile login’s real advantage is having a stable and long-lasting brand，Transformers、My Little Pony、Brands such as Real Estate Tycoon can be integrated into almost all interactive entertainment spaces。These 188bet mobile login share three attributes: Relevance、Commonality and repeatability。

RelevanceRefers to the fact that most people have a certain awareness of brands such as 188bet mobile login Transformers。These brands have grown up with them，Leave them many wonderful childhood memories，Many even end up becoming fans of the 188bet mobile login brand。The fans will talk to other people laterShare stories,Create more experience products around these brands。For example，Real Estate Tycoon game brand has 86 years of history，Probably many generations of families have played this game at the family dinner table。Now they also have the opportunity to experience the real estate tycoon theme hotel opening in Kuala Lumpur at the end of the year。For the new generation of young consumer groups，188bet mobile login can add interactive and social elements to its products and services。As forRepeatability,Mainly refers to people wanting to return to the original place to experience the same project again，188bet mobile login’s entertainment and game brands share this attribute。For example，NERF attractions reflect friends and family-themed entertainment experience activities，Because the settings will not be completed in advance，So the experience results are different every time。

Similar to Disney，Continuously launching new movies based on existing film and television IP is an important driver of 188bet mobile login’s toy and game revenue growth。188bet mobile login’s self-created IP licensing business revenue fell 8% year-on-year to 5% in the second quarter of 2018.USD 0.7 billion，Real Estate Tycoon、Magic: The Gathering: Magic: The Gathering Reunion、Naughty Baby and other brand-related businesses achieved growth，The revenue of the Transformers brand, which has greater brand influence, declined，This is because the movie "Transformers: The Last Knight" was released at the same time last year。This is also 188bet mobile login’s announcement of 5 in May this year.USD 2.2 billion to acquire Saban Real Estate’s Power Rangers、My Pet Monster and other brands，One of the reasons why we plan to develop new movies based on these brand IPs。

188bet mobile login has a very flexible approach to cooperation with partners or various platforms in creating IP。The company has entered into a partnership with Paramount Pictures，Established joint venture Discovery Family with Discovery Channel，Partners with streaming platform Netflix to create original TV series，Also established an animation studio in Ireland。

Take Paramount Pictures as an example，Back in December 2015，188bet mobile login Pictures has already proposed cooperation with Paramount Pictures，Plan to "Special Forces"、《MSI Superboy》、"Magic Knight"、"The Masked Rider"、"Space Knight" and other 188bet mobile login brands are combined together，Creating a “188bet mobile login Universe” similar to the Marvel Cinematic Universe。In addition，"Transformers: Bumblebee", which will be released in December, will be distributed by Paramount Pictures and DreamWorks。Obviously，188bet mobile login obtained the IP brand authorization from Hollywood Film and Television Company to sell toys，These studios can in turn distribute movies produced by 188bet mobile login，This is undoubtedly a win-win cooperation that is mutually beneficial to both parties。

New product launched、Add new user、While expanding new channels and new platforms，188bet mobile login considers brand licensing for live entertainment and experiential events a priority。Fans around the world have joined NERF、Real Estate Tycoon、Transformers、My Little Pony and other 188bet mobile login brands establish emotional connections，Introducing these brands into live event experiences can provide audiences with new ways to experience them in indoor spaces。

188bet mobile login Live Entertainment Experience Attraction

For example，Universal Studios introduces Transformers-themed attractions in the theme park，188bet mobile login cooperated with Victory Hill Exhibitions, an interactive experience exhibition promotion and design company, to launch the real-life entertainment experience project "Transformers Autobots Tour" in Chongqing Shin Kong World in December last year。In retail，March this year，188bet mobile login collaborates with eight Indonesian designers to design derivatives related to the My Little Pony brand，These items are not only sold in traditional retail stores，Also sold in brand pop-up shops in every corner of big cities around the world。

The value of IP lies in its repeatability。Proulx said，188bet mobile login considers whether an IP will still be influential in 5-7 years，This is also the reason why the company continues to invest in IP brands。He gave an example，Mr. Potato is the first toy to be advertised on TV in the history of toy games，It is still related to the company’s product system，The company has also been promoting this brand through long-term endorsement of Lay's potato chips。For 188bet mobile login，It’s not just a toy，It is also part of the important IP character image and product system。In fact，In addition to relying on the series of movies to obtain high global box office revenue, Transformers，188bet mobile login also through TV shows、Electronic Games、Promote this brand in novels and other forms，This is also in line with 188bet mobile login’s philosophy of creating successful IP。

188bet mobile login’s revenue in 2017 was US.2 billion，International business revenue increased by 8% year-on-year。The cartoon "Nezha and Transformers" co-produced with CCTV will be broadcast on CCTV early next year，Transformers game launched on Tencent platform，188bet mobile login flagship store was awarded the Best Social Interaction Award by JD.com。Maybe，It is not surprising that 188bet mobile login, which focuses on creating and continuously expanding the boundaries of core IP such as Transformers, will have a wider and wider road in the future。