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Aofei Entertainment Author of this article: Duyu 2022-03-06 10:25:00
Youyaoqi who joined Aofei did not survive the "seven-year itch".
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2015,Aofei Entertainment teamed up with Shanda Network and others to acquire the animation platform Youyaoqi at a valuation of 900 million,This is an acquisition that is considered to change China’s animation industry,It was also the largest acquisition in the animation industry at that time;In addition to completing this transaction,The status of the acquirer Aofei Entertainment as the number one domestic animation stock is also considered to be more stable...;…From 2015 to 2022,The Youyouqi who joined Aofei did not survive the seven-year itch,Acquired by Station B,A match made in heaven,Now it seems there are some“Wishful thinking”。

February 18, 2022,Aofei Entertainment Announcement,It said that it has completed the asset delivery matters as agreed and“There is evil spirit”Change of equity of the main company,Received a total of 600 million yuan from the acquirer Shanghai Huandian (a subsidiary of Bilibili)。But through the acquisition and sale of Aofei, there is a demonic process,You can see how a vibrant animation website can become dull,You can also see a dream to become China“Disney”How the listed companies came out of fantasy step by step。Just like what some netizens commented,“Content industry these days,There is no way to survive in this world without a platform”。

As the earliest pioneer of Chinese original animation,The story of evil spirits can be told from two perspectives。

One is from the founder“There is a demon king”Speaking of Zhou Jingqi,2006,He and several friends founded an animation exchange website similar to the 2D forum,It is the predecessor with evil spirit,At first it was mainly transportation,Gradually attracted many original authors,And popular works such as "One Hundred Thousand Bad Jokes" and "Zhenhun Street" that are well-known to the public have emerged。

Another angle,In fact, it is the early capital’s occupation of the content industry。According to data,In 2009, Shanda Literature invested 8 million yuan in Youyaoqi,Not required to make a profit,The one who took the money has an evil spirit and starts 188bet sports betting app download from“Website communication platform”becomes“Evil spirit·China Original Comics Dream Factory”。

Tencent Animation、Watch anime、NetEase animation and others have not yet been born,Domestic animation website、Forum,Most of them mainly transport Japanese comics

To this point,The evil spirit begins to complete its self-transformation,Became one of the most important bases for early domestic original animation,And soon many high-quality animation works emerged。According to introduction,At that time, Youyouqi had a reward system for new cartoonists,High degree of creative freedom,So much so that there are always high-quality comics on the newcomer comics list on the platform。

From the serialization of "One Hundred Thousand Bad Jokes" in 2010 to the serialization of "Duannao" in 2011,Then serialize "Zhenhun Street" in 2012,Many classic comic IP prototypes that are familiar to animation fans were born on the demonic platform……After 2010,China’s animation market has also entered the fast lane,Animation is considered an incremental market for film and television content,Seize the opportunity if you have evil spirit,2012,The animated version of "One Hundred Thousand Bad Jokes" became an instant hit,The 2014 movie version of "One Hundred Thousand Jokes" is online,Harvested 1.200 million yuan box office。

From animation to animation,From animation to movie,There is a demonic spirit that has opened up the second line of Ren and Du in the anime IP,Not only greatly enhances its own commercial value and influence,It also proves the gold content of original animation IP——From this point of view,There is evil in the development process of Chinese original animation,Played a very key role。

Same period,The domestic entertainment industry has set off a vigorous IP craze,All kinds of capital have joined in,It is not uncommon to spend a lot of money for IP。Youyaoqi, who has proven his worth, also ushered in the ";Finance Owner”,It is Aofei Entertainment, which is known as the number one animation stock in China。

Aofei Entertainment,One of the legendary companies in China’s animation industry and content。

Before starting an animation company,Its founder Cai Dongqing has been deeply involved in the toy industry for many years,Classic cases in his early years,Just to sell four-wheel drive toy cars,Hold a four-wheel drive competition and introduce the Japanese cartoon "4WD Boy"——This cartoon has become the childhood memories of many people born in the 80s and 90s,Four-wheel drive toys are still a favorite of many children to this day。

Back in 2004, Aofei Entertainment 188bet Online Sports Betting and Casino has launched its first original animation work "The King of Firepower",Enabled“Anime+Toys”'s first business model。Afterwards,Aofei Entertainment is committed to creating its own IP brand as its main theme,We have successively developed well-known IPs such as "Armor Warrior", "Balala Little Demon Fairy" and "Super Wings"。Especially "Super Wings",Broadcast in more than 130 countries and regions around the world,Also landed in Times Square, New York,International Emmy Children’s Award nomination and more。Also,"Super Wings" related derivatives such as books、Toys, etc. are sold in more than 70 countries and regions around the world,More than 350 contracted licensees worldwide。

The success of transformation,Also makes Aofei Entertainment a lucky one in the capital market。2009,Aofei Entertainment is known as “The first domestic animation toy stock”’s identity is listed on the A-share market,The highest market value was once as high as 80 billion yuan。

2015,Aofei Entertainment’s acquisition is evil,Very optimistic in the comics industry at that time。At that time, Youyaoqi owned 40,000 comic copyrights and multiple classic comic IPs,Even the comic "One Hundred Thousand Bad Jokes" has taken a big step towards commercial realization,Aofei Entertainment is also highly recognized by the market,The stock price is always at a high level。

The press conference for the completion of the acquisition,The person in charge of Aofei Entertainment once said that demonic spirits are a gold mine for Chinese animation,Because of the demonic originality,Is the mainstream of pan-entertainment consumption in the future;The second is platformness,It can continuously produce works and IP;The last is benchmarking,It is a place that retains authors and fans,Able to allow fans to participate in creation,In this way, we can continue to produce high-quality products,Continuously hatching phenomenal IP。So,If you feel evil after the acquisition, you need to invest more,Encourage originality,It was also announced that "Duannao", "Zhenhun Street" and "Hive" will be made into live-action movies。

Everything looks great.

If you have evil spirits, you want to use Aofei,Consolidating the road to platform;Aofei hopes to use the evil IP,Turn animation IP into movies and develop derivatives——This was considered by many comments at the time,It is a merger and acquisition in the direction of China Disney。

But between reality and planning,There is always a huge gap,Neither of the two wishes seems to have been realized after the merger。

188bet sports betting app download Judging from the results,The seven-year integration between Aofei and Youyouqi has basically yielded no results。

From the perspective of diversified development of IP,The plan to make "Duannao", "Zhenhun Street" and "Hive" into live-action movies has come to nothing。But in the field of online dramas,You still gain something despite your evil spirit,The online drama "Duannao" in cooperation with Sohu was launched in 2017,The online drama "Zhenhun Street" co-operated with Youku also received a good reputation in 2017………In addition, the box office of the movie "One Hundred Thousand Jokes 2" reached 1.3.3 billion,Lower than expected。

Overall view,There is evil in the system of Aofei Entertainment,Unsatisfactory in the film and television development of IP,Neither quantity nor quality has achieved the expected results。

But a bigger challenge,Yaoqi’s dominant position as a platform is still being eroded step by step。After 2010,Tencent Animation、Internet giants such as NetEase Animation have begun to deploy comic platforms,The Kuaikan animation launched in 2014 has attracted the favor of creators and netizens。As the saying goes,Sail against the current,If you don’t advance, you will retreat,Perhaps Youyouqi and Aofei Entertainment did nothing wrong,But competing products are more competitive,make“There is evil spirit”’s market share、The number of authors and the magnitude of IPs have both declined。

Data analysis,In addition to changes in the market environment,Aofei’s integration of Youyao Qi doesn’t seem to go smoothly either。Data display,September 2017,There is a demonic founder、CEO Zhou Jingqi and Youyaoqi co-founder and COO Dong Zhiling resigned successively,Afterwards,It is always difficult to stabilize a management with demonic tendencies,Insiders who have worked in evil spirits told the media,7 leaders changed in 6 years,“I didn’t expect it at all,Aofei will appoint an HR (Shen Can) to manage the evil spirit。”

Some analysts believe,Large-scale acquisitions and layout,And poor integration,Due to the decline in performance of Aofei Entertainment、Unfavorable subsequent investment,This is also one of the reasons why Youyaoqi and other M&A targets perform poorly。Data display,39.3 billion yuan,Aofei net profit 3.39.3 billion yuan,First loss since listing in 2018,Net loss reaches 16.300 million yuan,June 2018,Aofei Entertainment’s debt scale reaches 34.7.6 billion yuan,71% of net assets.08%,Short-term borrowing 17.1.8 billion 188bet app download yuan。2019 to 2020,The net profits are 73.45 million yuan and -4 respectively.67.6 billion yuan,2021 Preliminary Loss 3.500 million-3.9.8 billion yuan。

Loss of the parent company,The influence on demonic spirits is obvious。In addition to its competitors from animation to animation film and television, Tencent, Netease, Kuaikan, etc.,There are also more stations B, A, even iQiyi Youku, etc.,Especially the comics,It has replaced Youyaoqi and become the leader of independent animation platforms,as of today,Kuaikan already has 8 rounds of financing,The latest financing was August 23, 2021,Kuaikan announced the completion of 2.USD 400 million financing,By CCB International、One Store、Tencent、Coatue、Tiantu Capital and other investments——Refreshed the comic industry financing record。

The opponents have enough food and grass,There is insufficient reserve of demon energy,Naturally at a disadvantage in competition。

But the bigger change comes from the two-dimensional market starting to transform from animation to animation。Video platforms have an increasingly strong say in the animation market,Animation platforms are also making efforts in the field of animation,At this time, the protagonist of the industry has begun to become a video platform with stronger capital and traffic——Tencent Station B and iQiyi,already called anime、The animation market“vc”,From animation creation to animation production,Inseparable from the platform’s gaze。

Xi’s literary and martial arts,Sold to the Imperial Family,Should be“There is evil spirit”’s destiny。November 2021,Aofei Entertainment announced that it agreed to transfer 100% equity of its wholly-owned subsidiary Beijing April Star Network Technology Co., Ltd. to Shanghai Huandian Information Technology Co., Ltd.,Transfer price is 600 million yuan。When being interviewed by the media,Stated by the relevant person in charge of Aofei Entertainment,The valuation method of 600 million is different from the calculation method of 900 million,But its sales are also based on the company's strategy。

2015—2022,The demons who joined Aofei did not survive“The seven-year itch”。For Aofei,Big acquisition、The dream of becoming Disney has actually been shattered,The future belongs to platform-level players。But Aofei Entertainment’s market value is still nearly 8 billion,Annual revenue in billions,Still has many valuable animated IPs,It has also achieved good results in animation 188bet app derivative development——The giant’s dream is broken,But there is still much to be done by maintaining the backbone,Animations and big movies such as "Super Wings" and "Ji Yang Yang" are still very tempting for platforms。

For those with evil spirits,As an ancient animation platform,Joining hands with Station B, the largest two-dimensional platform in China,Maybe it can boost the morale of his company。After solving the funding and management issues,There is still a lot to be done if you have evil spirit。After all,The two-dimensional market is still in an explosive period,A market worth tens of billions or even hundreds of billions,The chance of getting a piece of the pie is not low。

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The source of this article is Zhihui, and the copyright belongs to the original author. Original title:900 million buy 600 million sell,Farewell to the evil spirits,Aofei Entertainment, the No. 1 animation company, "Disney" is out of fantasy
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