Laying out the sports industry and enclosing land，Rhine Sports has new moves。

Evening of July 26th，Rhine Sports announced，The company plans to participate in the auction of Wuxi Xidong sports and entertainment land，Land area is about 76 acres。If successful bidding，Rhine Sports will construct and operate high-end sports supporting projects in Xidong New City Business District，Including building a badminton court、Table tennis court、Fitness Center、Sports facilities and venues such as roller skating venues。

Rheinland Sports started with real estate，Transforming the sports field since 2014，A lot of action since then，Continue to develop sports town business。Data display of benefit statistics，Rhine Sports has invested more than 20 billion yuan in this business。The continuous investment in the project has also put it in a financial dilemma。188bet sports betting app download

Although sports towns are an investment hot spot at this stage，However, there is still a lack of successful experience in this field that can be used for reference。Rhine Sports is not only facing huge financial needs for subsequent small town business，How the project operates、How to import content IP is a great test。How should Rhine Sports do a good job in the sports town business？

Rhine Sports formerly known as Rhine Real Estate，Established in 1995，Headquarters in Hangzhou。August 2015，The company was officially renamed from Rhine Real Estate to Rhine Sports，And began to make strong efforts in sports towns，188bet online sports betting Frequent action。As of now，Rhine Sports has deployed 5 characteristic towns and an international outdoor sports base across the country，Including Chongqing Liangjiang Green Life Town、Tonglu Football Town、Puyang Rhythm Town, Hangzhou、Gexianshan Sports Town, Pengzhou, Sichuan、Yiwu Sports and Leisure Town and Huangshan International Outdoor Sports Base。according to Zhihui statistics，Rheinland Sports’ total investment in the five major sports town projects has exceeded 20 billion yuan。

Layout of Rhine Sports Town project

To promote the sports town project，Lyin Sports has invested 200 million yuan in its own currency to establish two subsidiaries - Hangzhou Xiaoshan Leyinda Sports Town Investment Co., Ltd. and Leyinda Sports Town Construction and Development Co., Ltd.。

At the same time，Rheinland Sports also acquired Chongqing Panlong Sports Park through entrusted operation and land acquisition for self-construction、Jiaxing Xiuhu City Sports Complex、Hangzhou Xianlin Port (Future Science and Technology City) Sports Complex、Lishui Rhine Sports Complex、Five major complex projects including Nanjing Rhine Sports Complex。Gao Jisheng, chairman of Rhine Sports, previously stated，End of 2018，Rhine Sports plans to deploy comprehensive sports service centers in 10 cities。

Although the sports industry is known as a "trillion market"，Rhine Sports is also an early enterprise in the sports industry，But the company’s sports operating revenue still accounts for a small proportion。

Zhihui learned，Rhine Sports is currently mainly engaged in sports business、Real estate sales and leasing business、Three major sectors of energy business。Full year 2017，Rhine Sports achieved operating income of 13.2.4 billion，65 year-on-year decrease.15%；Net profit attributable to shareholders of listed companies is 2850.210,000 yuan，13 more than the same period last year.14%。Despite many years of transformation，The energy business is still the main source of revenue for Rheinland 188bet sports betting app download Sports。During the reporting period，The company achieved energy and trading sales revenue 9.3.1 billion yuan，Accounting for 70% of operating income.28%；Sports operating income is only 6991.120,000 yuan，Proportion of operating income is 5.28%。

Rhine Sports’ revenue structure in 2017

Not only that，After crazy investment in sports town，Rhine Sports also encounters a huge funding gap，The company had to sell its residential business assets，Blood transfusion for sports business。

March this year，Rhine Sports issued an announcement，Its wholly-owned subsidiary Hangzhou Laiyinda Fengtan Real Estate Co., Ltd. and Shangrao State-owned Assets Management Group Co., Ltd. plan to sign a "Commercial Housing Sales Contract"，Real estate assets located in Gongshu District, Hangzhou will be sold，Quotation 5.2.8 billion yuan。

This is the second time since last year that Rheinland Sports has sold its own properties。August 21, 2017，Rhine Sports announcement，The company plans to locate in Hangzhou、54 vacant properties (commercial properties) in Nantong are sold at market prices，Total proposed selling price 2.0.8 billion yuan，Total area is 7710.47 square meters。

If you go back further，2016，Lhine Sports also transferred its 100% stake in Hangzhou Laiyinda Fengkai Real Estate Co., Ltd.、100% equity of Nantong Laiyinda Intercontinental Real Estate Co., Ltd.、50% equity of Hangzhou Zhongshang Landa Real Estate Co., Ltd.、Sale of 100% equity of Hangzhou Fengjun Real Estate Co., Ltd. held by wholly-owned subsidiary Shanghai Qinfei Real Estate Co., Ltd.，The transferee is Zhejiang Leyinda Intelligent Real Estate Co., Ltd., a wholly-owned subsidiary of the company’s controlling shareholder Leyinda Holding Group Co., Ltd.。

Rhine Sports Real Estate Sales Situation

2016，Company representation，Large-scale transfer is "accelerating the strategic transformation to the sports field"。And the transfers in August 188bet app download 2017 and March this year，Rhine Sports said: "Conducive to further promoting the implementation of the sports ‘space + content’ business model，Revitalize idle assets，Effective withdrawal of funds。”Not only that，Previously, the company also used 95 million idle raised funds to supplement liquidity。

What happened to the funding situation of Rheinland Sports?

Zhihui sorted out the company’s financial report，Abnormal cash flow generated by Rhine Sports’ operating activities in recent years。2014-2017，The net cash flow generated by the company’s operating activities is -1.2 billion、-0.4.8 billion、2.9.2 billion and -1.0.9 billion yuan。Especially in 2017，The amount of cash flow generated from operating activities decreased by 137.53%。In addition，The monetary funds in the company’s current assets in 2017 were 1.7.6 billion yuan，Also decreased by 2596 compared with the same period last year.410,000 yuan，The financial situation is not optimistic either。

Trends of net cash flow generated by Rhine Sports’ operating activities

Betting on sports towns and other initiatives have caused Rheinland Sports to fall into financial difficulties，The subsequent construction of small town business still requires huge investment，You can imagine the pressure in the future。

In recent years，The construction of characteristic towns is in full swing，Cooperative development of sports towns has also become one of the ways for many companies to cultivate new profit growth points。Previously，Ajule joins forces with Liu Guoliang and Wang Nan，Planning to build a characteristic sports industry town in Weihai；Deng Yaping also invested in the sports industry in Henan，Planning to build a "sports + tourism" characteristic town。Various capitals have successively deployed，How to properly plan town projects and implant good content is the key to the success or failure of operations，Strong IP import is a powerful driving force for sustainable content production。

Rhine Sports is not a company with strong IP resources。2017 annual report display，The core IP currently owned and operated by Rheinland Sports mainly includes: Rheinland Women’s Football Team、Stankovic Cup Intercontinental Basketball Game、Asian Professional Basketball League、National Family Fitness Challenge、Marathon and Zhejiang Women’s Hockey Team、Zhejiang Women’s Curling Team, etc.。But the above sports events and IP are slightly weaker，Ice sports are not yet popular in the country，Events including the Stankovic Cup basketball game are not popular...Rheinland Sports' overall IP resources are hard to say high quality。

In addition, although sports towns are an investment hotspot at this stage,But currently there is no successful experience for sports towns in my country to learn from，Both the business model and profit model are immature，Rhine Sports is more in the exploration and trial stage。The sports town project has a large investment scale、Long return period，Facing a huge funding gap and subsequent high investment needs，Rheinland Sports’ own financial situation is obviously difficult to “quench the thirst”。

But even so，Rhine Sports has not slowed down its pace of expansion。Evening of July 26th，The company announced，Whole-owned subsidiary Leinda Sports Town Construction and Development Co., Ltd. plans to participate in the bidding for the use rights of the Hongye Road North plot in Xidong New City Business District, Wuxi，The total area of ​​the project land is about 76 acres。If successful，The company will construct and operate high-end sports supporting projects in Xidong New City Business District，Including building a badminton court、Table tennis court、Fitness Center、Sports facilities and venues such as roller skating venues。

Predictably，Rheinland Sports’ “money-burning” model in the sports industry will continue in the future，After heavy investment，How to run a good town，How to quickly realize cash to make up for the 188bet app download funding gap，It will greatly test its business model and trading ability。

There are many challenges ahead，Whether Rheinland Sports’ “small town dream” can be realized is still a question mark。