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Recently,The well-known domestic children’s scene education platform “188bet” announced the completion of nearly US million in Series B+ financing,Led by listed company Elite Education,Series A shareholder Kaiwu Walden followed the investment,Qingtong Capital serves as the exclusive financial advisor for this round of financing。
"Maitao Family" since its establishment in 2014,Always focus on the extracurricular activities and quality education market for children aged 3 to 12 years old,Through the "self-operated + platform" model,Built a complete product and service system。In terms of business methods,"188bet" uses low-cost and high-frequency parent-child activities to acquire a large number of precise users,Create own IP with high-quality self-operated products,Promote sales and gross profit with high-priced, low-frequency summer camp and study tour products,Now it has accumulated more than 2 million users through word-of-mouth communication。
Xie Zhen, founder of "188bet Parenting" said,This financing will be used for the course research and development of its own IP "188bet Laboratory" and the expansion of offline activity outlets,It is expected that about 300 offline scientific activity points will be opened in 30 cities by 2019。It is reported,"188bet Laboratory" is a member unit of Shanghai Science Popularization Federation,Focus on providing science education (STEM) for children aged 3 to 10 years old,Have physics、Chemistry、Maker、Project、Microorganisms、Seven major themed scientific activity systems such as nature and museums,Now in Shanghai、Beijing、Nanjing、Hangzhou、Suzhou、70 offline activity points have been opened in Qingdao and other places,Also known as Nanjing Yincheng Primary School、More than 20 well-known primary schools including Suzhou Experimental Primary School provide science education courses。
"Maitao Laboratory" has also achieved cross-border cooperation in "188bet + education" with a number of high-star parent-child hotels,Copy self-study fun science courses from the classroom to the hotel、Resort,Utilize the hotel’s existing children’s activity space to provide quality education and childcare services。“Maitao Laboratory” has settled in Qingdao Mangrove Resort Hotel、Sofitel Nanjing Zhongshan、Suzhou Golden Waterfront Hotel、Many well-known family hotels such as Anji Hantian Resort。
Zhang Xi, founder and CEO of Elite Education said,Have had many market cooperations with "Maitao Parents and Children" before this investment,Both parties are very satisfied with the results of the cooperation。This investment is because we are optimistic about the continued cross-border innovation of "188bet" in the field of children's extracurricular activities and quality education,Hope to deepen the win-win cooperation with "188bet",Jointly expand the quality education industry chain。
As the exclusive financial advisor for this round of financing,Qingtong Capital CEO Qiao Jianhua said: “Influenced by consumption upgrades、Second child policy、The influence of multiple factors such as the Ministry of Education’s encouragement of quality education,The parent-child entertainment market has entered a period of scale effect bonus。In this segment,"188bet" integrates multiple categories,It not only meets the diverse entertainment needs of children aged 3-12 years old,It also satisfies parents’ strong need for quality education for their children。I believe that with the strong support of Elite Education,It will greatly accelerate the complete layout of "188bet" in the parent-child industry chain。”
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