36氪learned，On the Road Business Travel announced the completion of a new round of financing of over 100 million yuan。This round of financing was led by Oriental Jiafu、UF and old shareholder DCM、Zhang Tao, founder of Dianping、Jiuhe Venture Capital also invested，Media Capital is the exclusive financial advisor this time。

Zitu Business Travel is an Internet company that provides smart business travel solutions for medium and large groups and listed companies，Established in 2015，Headquarters in Shanghai，Currently more than 300 employees，The founding team is from Alibaba、Tencent、JD.com、Baidu、Deloitte and other companies。

On-the-Go Business Travel’s enterprise business travel expense control platform based on independent research and development，188bet Online Sports Betting and Casino The benchmark company is TripActions in the United States，Currently valued at US$4 billion (Series E)。Based on integrating high-quality upstream supply chain resources，Provide covered machines to enterprises、Wine、Travel booking，Conference Organization、Expense settlement、One-stop service for payment and reimbursement scenarios。At present, it has passed ISO9001/14001/45001/27001/20000/intellectual property management and other management systems and the Ministry of Public Security Level 3 qualification certification，Also for Ping An Group、Fosun Group、Guotai Junan、CIFI Group、China Construction Design Group、More than 1,000 medium and large groups and listed companies including China Wanda Group provide travel management services。

The enterprise-level business travel market is about 2 trillion，But TMC (travel management) penetration rate is only 12%，And the industry is fragmented，Mostly offline ticket agents，System capabilities、Limited supply chain capabilities，And OTA (online travel system) is not convenient for internal management and control of enterprises、Employees need to advance money and reimbursement is troublesome。

Business 188bet app traveler on the way thinks，The new generation of TMC needs to have both: supply chain integration capabilities + system capabilities + financial solutions + service capabilities。Specifically:

Supply relationship: with direct bidding function，Building an OTA+TMC multi-supplier price comparison platform，Achieve diversity、Compliance、Anti-risk；Multi-factor model construction，Dynamic configuration difference strategy。

Booking experience: Search the entire network，Low price warning；AI automatic planning itinerary recommendation plan，New smart travel experience；Intelligent cloud customer service and manual housekeeper 24-hour immediate response。

Management and control relationship: Motivating employees to balance costs and experience through point rewards；Accounting voucher automatically generated，Accounting voucher automatically generated；Multiple modes available、Multi-channel supply chain finance solution。

It is reported，The average annual growth rate of business travel transaction volume in the past three years has reached 200%，In the stage of rapid growth。The total order volume has also doubled in 2020。GMV increased 4 times 188bet Online Sports Betting and Casino month-on-month in March 2021，An increase of more than 12 times year-on-year，Domestic flights and alcohol are popular, and the unit price for travelers increased by 20% year-on-year，Basically restored to pre-epidemic levels。

After this round of financing，On the Road Business Travel will further increase its investment in outstanding talents，And continue to invest more strategic resources for the long-term vision，Create a more transparent and open corporate business travel procurement service platform。

188bet Online Sports Betting and Casino 36氪, author: Wang Yutong, original title: "36Kr first release，“On the Road Business Travel”, which has completed more than 100 million yuan in financing, wants to become a new generation TMC》.