In order to take the initiative in future competition，Chinese families continue to increase investment in their children’s education。Online travel agency Ctrip recently released the "2018 Summer Study Tour Summer Camp Report" (hereinafter referred to as the "Report") stating，More and more Chinese families prefer to go abroad for study tours、Camp tourism，Estimated number of visitors in 2018 will reach 1 million，Spent more than 30 billion yuan。

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Report on the findings of a sample survey of parent-child families aged 8 to 12 years old，The proportion of families willing to participate in parent-child study tours this summer is as high as 80%。

Judging from the booking situation on Ctrip，Online summer domestic、Overseas study tour products are in short supply，Ctrip expects the 188bet app number of study tour registrations this year to double that of last year。Even some products for next summer have started to sign up。

According to statistics，From actual study tour、See summer camp orders，The per capita cost of domestic study tour is around 5,000 yuan，10% increase compared to last year。The most popular routes include Ningxia、Shanghai、Beijing、Qinghai Lake、Hulun Buir, etc.。

The per capita expenditure on overseas study tours is more than 23,000 yuan，Same as last year。Among them，The average long-term price in the UK, US and Australia is 3.20,000 to 3.80,000，The average short-term per capita in Asia is between 8,000 yuan and 1.50,000。The most popular overseas study destination country is the United Kingdom、United States、Australia、New Zealand、Singapore、Thailand。

Report revealed，Some Chinese parents start education from an early age，Children of several years old are also arranged to study abroad。According to statistics，From the user data of study tour registration on the website，Overseas study tours are concentrated among those aged 10 to 15 years old，Accounting for 66%。But those under 6 years old also account for 5%。The study tour users received by Ctrip are at least 5 years old。People who study in China are younger，9% are under 7 years old。The highest proportion is between 7 and 9 years old，Up to 43%，The second is 10 to 12 years old，38%。

“Overseas Study Tour in English-speaking Countries and the United States、UK、Australia，As a traditional country for studying abroad，It is still the most popular destination for overseas study tours，Accounting for more than 80% of the overall bookings。But in recent years, Singapore、Thailand and other Southeast Asian countries，Short-term study tours that are cost-effective are also gradually becoming more popular among parents。”Introduced by Zhang Jie, head of Ctrip’s study tour platform。

Parents choose study tours to be more professional and no longer think that more expensive is better

Parents choose study tour products for their children this year，Not just look at the price。Reported，Parents are choosing specific products online，Mainly consider 6 aspects: security、Study tour ratio、Institutional tutor level、Child interest matching degree、Accommodation and catering、Price、Distance from home。Price is no longer the most important consideration。

“From the perspective of the selection preferences of international study tour products，There are several changing trends。”Introduced by Zhang Jie，First, the requirements for the value of study tours are gradually rising: compared with the previous vague eye-opening of children，In recent years, parents have become more and more 188bet app download professional when considering study tour projects。Information of local host schools、Teachers、International student ratio，Even teaching philosophy，What teaching materials are used，This is a question that parents ask frequently；Second, the selection and classification of study tour products are gradually subdivided: teaching students in accordance with their aptitude，The most suitable one is the best。

Zhang Jie said，As Chinese children’s English proficiency continues to improve，and bilingual、The source of international school students is expanding year by year，Parents’ demands for their children’s overseas study tour，No longer just creating an environment for using English。But I hope it will be based on the characteristics of the child，Recommend suitable products for you。For example, children who are talented in programming，The Parents Association hopes to recommend coding summer camps in the United States，Let children have more exchanges with high-level peers in the world。

*Source of this article: The Paper,Author: Tao Ningning, original title:《The number of Chinese family study tours will reach one million，Per capita spending on overseas study tours 2.30,000 yuan》.