Reviewing the crisis process of Yunyu Group，There are many "straws" that broke the Yunyu Group，But what is the most deadly one？

Zhang Xingping pointed to the closure measures of local government departments，He thinks，Closing measures of local authorities，It means "one size fits all"，For example, a company 188bet Online Sports Betting and Casino has a problem，Maybe you think there is something wrong with the entire market，Or it may not point out which project or a certain business format in the project has a problem，Then fix it，But they are all shut down。

But then again，Before Yunnan issued Article 22，The local authorities have also targeted low-priced tours many times、Remediate compulsive shopping and other phenomena，But with little effect，There is even a sign that it is difficult to return。After the promulgation of Yunnan’s 22 Articles, it does mean that it is an important code for governing "troubled times"，The idea of ​​​​the local authorities is to press the pause button on so-called commercial shopping behavior to quell public opinion against the risk of tourism in Yunnan，Buy time for supporting reforms、Change space。

From a macro perspective，This kind of behavior of pressing the pause button is also different from the supply-side reforms in other industries，It was more like a severe punishment for the loss of order in the tourism market at that time。The so-called strong man cuts his wrist？Of course not always，The industry still needs another year to verify the blood supply from the competent authorities、Hematopoietic Kung Fu，I know the pain and warmth here。

So does Yunyu Group have any problems, and how big is the problem?

Display of materials obtained through the grant，Before all were shut down，Kunming, a subsidiary of Yunyu Group、Chu Xiong、Dali、Many projects in Lijiang have been subject to one or more suspensions for rectification and supervision。

When Zai Zhihui asked about complaints caused by the sale of jewelry and jade，Zhang Xingping said，The company has received few complaints，Because of things like "clear price、Fake one and pay ten、Standards such as "60 days for unconditional return and exchange of goods not caused by man-made damage" are well implemented，"When the size becomes larger，This complaint exists。”He thinks，You should look at the percentage of complaints，There are complaints everywhere，You cannot kill a company just because of a complaint。

Actually，Through Yunyu Group’s industrial layout ideas，There may be assistants who can clarify the reasons behind his remediation。

Although considering the huge investment funds in new business projects，Problems such as long payback period，But Yunyu Group did not look for investors to cooperate at first，My own family is responsible for investment and operation。Zhang Xingping said，Dayan Huaxiang project considers the accumulation of experience and team training，The group takes control of itself to create highlights and features，I didn’t consider looking for a partner at that time。

Display of materials provided by Zhang Xingping 188bet Online Sports Betting and Casino to Zhihui，Yunnan Holiday Scenery International Tourism Group, a subsidiary of Yunyu Group, is the ground travel agency with the largest number of tourists in Yunnan，However, he denied “the biggest” in the interview，And said he didn’t know where he ranked。He revealed，Yunyu Group has more than a dozen travel agencies。

More than 10 new and old commercial projects plus the largest land agency，It is the logic of a whole industry chain，In fact, it is more like a simple closed business loop: travel agencies divert a lot of traffic，Reception of new and old commercial projects，Profit from consumption。

There are two key issues:Does Yunyu Group’s local travel agency accept low-price tours？Whether to guide tourists to spend money in its new and old commercial projects，Even forced consumption？

Zhang Xingping said，The zero-negative group in Yunnan should have basically disappeared since April 15 last year，But there are cases where the price is lower than the cost，This is market behavior，The problem of Yunyu Group is not caused by the low-priced group or the so-called zero-negative group。

When asked whether its local travel agency accepts low-priced tours，He said that the so-called low-priced tours were “speculated” by the media，Now in the market competition，There are too many low-cost things，Make everyone’s single point infinitely larger，This is the problem。

He thinks，There are very few low-price tour groups in Yunnan now，Related to renovation，Renovation has led to an increase in the price of group tours and a sharp decline in group tourists。

Whether its local tour operators will guide tourists to new and old commercial projects，Zhang Xingping said，“Everyone who goes shopping has consumption needs，Consumption demand includes consumption demand wherever you travel，Not in the process of consumption，Do you have any compulsive behavior，Is there any deception?，Is there a clear price tag?，We need to understand correctly，It’s not that shopping is not allowed，Why stop him if he has consumer needs？”

He said，Yunyu Group itself is a complete industrial chain，is a complex，We must receive tourists。FITs are not enough to support the development of a commercial format，Must rely on group tourists。

In previous reports，Zhihui mentioned，Disclosed by an employee of a store owned by Yunyun Jade Group，Among the customers who come to consume，60% are brought by the travel agency of Yunyu Group。

Zhang Xingping revealed，The local tour agency under Yunyu Group accepts “all kinds of tours”，There are various types of product lines，But I won’t take the group now，The reason is that the entire group is an industry，The entire group’s cash flow has been cut off，There is no way to pick up the group。

Display of materials obtained through the grant，188bet app download Due to "Yunnan 22"，Tour tour operators across the country are uncertain about the Yunnan tourism market、The wait-and-see attitude gradually turns negative，And gradually abandon the Yunnan tour group market。

Also，Group、Ground connection、Shopping and other consumption、In the chain of profit realization，The core shopping link is blocked，It is naturally difficult to connect the upper and lower chains。

The above materials are displayed，During the Spring Festival in 2018，The Yunnan Tourism Comprehensive Law Enforcement Department dispatched more than a hundred including tourism law enforcement officers、Temporary external staff、"Vehicle Market Supervisor" including personnel seconded from the department，Follow the travel team，Take the tour bus together to supervise the entire tour。At the same time，Comprehensive tourism law enforcement departments have tourism product operations in each country、The door of the catering service business premises，Set up temporary office desk，Remind tourists to be wary of induced shopping during travel、Coerced shopping，Beware of shopping fraud，And information on consumer rights protection methods。

This kind of supervision method is really embarrassing for practitioners！Where is the dignity of this industry？

But practitioners should reflect more，The derivatives sold by Shanghai Disney are extremely expensive，But millions of tourists still enjoy it，Is there any dispute?？Why shopping disputes in Yunnan tourist stores always happened in the past？There has never been less public criticism before？

Among the six tourism elements: food, accommodation, travel, entertainment and shopping，The most difficult part is the shopping process，The change of scene for off-site shopping must be consistent between the buyer and the seller，Visitors can only feel comfortable if they are satisfied，Will also repurchase or even travel again。This link tests the merchant’s accurate grasp of tourists’ shopping needs，Businessmen carefully select items from different places、The art of careful pricing。

In a word, agreement is the most important thing.