Present，The era of personalized tourism has arrived，Traditional tourism products can no longer meet people’s diverse travel needs，The concept of “tourism + IP” has set off a boom in the tourism industry，IP is becoming the core competitiveness of tourism products in the new tourism era。The IP attributes that come naturally with 188bet sports betting app download，Widely sought after because it satisfies tourists’ sense of adventure and curiosity。

Although 188bet sports betting app download is still a niche category，But major travel companies have already begun to make arrangements，Introducing 188bet sports betting app download products。However, current 188bet sports betting app download products also have IP cognitive biases、Over-reliance on polar resources、Lack of creativity in products and the increase in imitation products，Seriously restricting the healthy development of polar tourism。

After the demand for 188bet sports betting app download exploded，How tourism companies can use the natural IP advantage of Haojidi to create innovative and differentiated tourism products，How to understand the essence of Polar IP to give products more personality and cultural connotation，will directly affect the healthy development of polar tourism。

For the creation of destination 188bet sports betting app download，Industry insiders think，If the product is designed exactly according to the destination，Basically difficult to promote in the market，But if you give the product a unique concept，Packaging with 188bet sports betting app download atmosphere，Find out the characteristics of the product，is more likely to be accepted by customers。

Rich tourism resources, 188bet sports betting app download naturally has IP attributes

The 188bet sports betting app download regions in the traditional sense are a narrow concept，Refers to the Antarctic and Arctic regions of the Earth。The 188bet sports betting app download tours currently on the market have evolved to cover the 188bet sports betting app download regions、Ocean、Mountains and rivers、High-end tourism in scarce natural conditions such as deserts，And ice and snow、Camping、Mountain climbing、Off-road、Adventure、Deep dive、Hunting and other high-end outdoor special tourism。

In recent years，The 188bet sports betting app download trend has changed from sightseeing 188bet sports betting app download to cultural experience 188bet sports betting app download，Travellers’ needs are increasingly personalized、Diversification。188bet sports betting app download, a travel method with its own IP attributes，happens to meet the changing needs of travelers。

Compared with traditional tourist destinations，188bet sports betting app download itself has a natural sense of mystery and scarce natural resources，IP advantages are also very obvious。The pursuit of novelty and scarcity have become two important factors that gave rise to “188bet sports betting app download Fever”。As the last unknown place for mankind，The special geographical location casts a veil of mystery on 188bet sports betting app download，Attracting tourists from all over the world to explore its secrets，Polar tours have a natural advantage in awakening tourists’ curiosity。

In addition，The 188bet sports betting app download regions themselves mean special destination scenarios，Because resources are very scarce，Absolutely “irreplaceable”。Original geography and landforms、Natural environment、Strange ice and snow landscapes and rare wild animals，Inspires many tourists’ desire to explore。

Han Ze, member of the Executive Advisory Committee, thinks，The characteristics of 188bet sports betting app download tourism are scene + content，The resources itself are very scarce，Landscapes vary greatly，It is difficult to find alternative resources for 188bet sports betting app download tourism resources。A series of activities derived from the 188bet sports betting app download tourism scene，Island adventure，188bet sports betting app download Hiking，BBQ on board is based on the special experience in this environment，These are irreplaceable。

Without a doubt，188bet sports betting app download as a high-end travel method，The experience brought to tourists is unique。With the consumption upgrade in the tourism market，Although polar tours have a higher unit price，But people are increasingly willing to pay for this differentiation、Personalized travel experience "payment"。

Although 188bet sports betting app download is still a subdivision、Niche、Unique travel destination，But in recent years, the trend of 188bet sports betting app download has changed from specialization、High-end、The aging population is gradually becoming commoner、Rejuvenation and personalized transformation。

188bet sports betting app download is no longer an unattainable destination，Two sets of data can give you a glimpse of the popularity of polar tourism:

First，The number of Chinese tourists traveling to the 188bet sports betting app download regions shows explosive growth。According to the latest statistics released by the International Association of Antarctic 188bet sports betting app download Operators (IAATO)，The number of Chinese tourists landing in Antarctica increased from 3,944 in 2016 to nearly 5,300 in 2017，China has also become the second largest source country for Antarctic 188bet sports betting app download after the United States。And 2005-2006，This number is only 99 people。

Secondly, the 188bet sports betting app download are rich and the customer base has spread to second and third tier cities.According to the "Chinese 188bet sports betting app download Tourism Report" released by Ctrip in December last year，Antarctica that tourists can choose through various online travel platforms、Arctic、Aurora projects increased to more than 1,000，2017-2018 Arctic and Antarctic tourism registrations tripled，Customer groups spread from first-tier cities in Beijing, Shanghai and Guangzhou to second- and third-tier cities。And Arctic destinations are also experiencing significant growth，In Finland, Europe、Norway、The number of Chinese tourists received by these countries in Iceland is increasing by 50%-100% every year。

It’s worth noting，In terms of consumption，Currently 188bet sports betting app download tours are high-end tours，Higher unit price，The cost ranges from tens of thousands of yuan to hundreds of thousands of yuan，The price of some luxury products is even more than 300,000 yuan。According to Ctrip statistics，Booking for Spring Festival、Tourists traveling to the 188bet sports betting app download regions on New Year’s Day，Per capita spending exceeds 50,000 yuan on tourism products。Although it is expensive，But it is still difficult to resist the mentality of Chinese 188bet sports betting app download to spend money to "fulfill their dreams"。

With the popularity of 188bet sports betting app download market，The number of Chinese tourists continues to rise，China’s polar tourism market still has amazing growth potential in the future，More and more domestic tourism companies are beginning to plan polar tours。

Meanwhile，The resource end of the 188bet sports betting app download market、Demand side、The product side is also changing，How domestic tourism companies can take advantage of polar IP in the future，Create products that meet the new needs of tourists，Become the focus of attention in the next step。

Customer group of 188bet sports betting app download market、Demands, etc. are gradually changing，Therefore，Based on changes in the market，188bet sports betting app download products are also ushering in an era of upgrades。

From the customer perspective，First，The structure of polar tourist groups becomes complicated，Wider age range，Young people have become the “leaders” of 188bet sports betting app download 。"China Polar Tourism Hotspot Report" shows，46% of Antarctic tourists are born in the 1980s，This age group accounts for 70% of Arctic tours；Secondly，The professionalism of tourists participating in polar tours is increasing，The crowd is gradually subdivided，Polar tourists desire a better experience、Deeper experience and more professional service。

From a demand perspective，The needs of polar tourists have also become complicated、Diversification，The previous extensive demands gradually changed into more and more segmented demands，The sense of conquest that 188bet sports betting app download is no longer a simple “trip here”，But we need to get more content through travel，For example, the proportion of polar parent-child tours is increasing rapidly。

Changes in demand for 188bet sports betting app download，Honghu Yiyou COO Guo Ming thinks，Users’ needs vary from person to person，But it is impossible to design a thousand products。Grasp the common 188bet sports betting app download and set the theme to make it a product.

Different from traditional tourism，Polar tours have higher requirements for operators，This means that more attention needs to be spent on product creation and operation。This is also the reason why many travel agencies create various themed travel routes，"Investment"、"Music"、“Literature” is packaged into products for 188bet sports betting app download，Includes video、Polar IP products including documentaries are gradually entering people’s attention。

“188bet sports betting app download + IP” has long become an irreversible trend in the 188bet sports betting app download industry，IP can greatly enrich the connotation of 188bet sports betting app download products，At the same time, it increases the added value of 188bet sports betting app download products，Enables tourists to obtain a more three-dimensional and rich travel experience during their travels。This exactly meets the needs of 188bet sports betting app download product upgrades.

In recent years，In order to attract tourists，Tourism companies have begun to enrich the forms of polar tourism products，On the basis of visiting fixed attractions，Added snow camping、Ice sea drifting、Chasing whales、Exciting itinerary experiences and extreme challenges such as helicopter adventures。188bet sports betting app download IPs are more diverse。Take Flying Pig as an example，One year after the launch of Aurora Line，The number of Arctic tour products on Fliggy’s full platform has tripled，The number of purchases increased by 143% year-on-year。

Laoshan, the designer of Fliggy Antarctic Line, once pointed out when talking about the destination IP strategic experience: "a niche tourist destination，Or niche gameplay in popular destinations，Only the first pioneer is recognized 188bet sports betting app download market，The second one pounces with all his strength，Even if it takes 10 times the effort，It can’t achieve such good results，This is a rule。So we have to build IP，When you take action, be fierce，Be ruthless。”

Another unique travel destination，Also needs to be given new explorations and themes，The deep integration of "188bet sports betting app download + culture" is the way to create differentiation。

Today’s 188bet sports betting app download tourism market is no longer limited to standardized products and services，Travelers’ needs、Interests are more segmented。Therefore，Design themed products based on the needs and interests of customer groups，That is, the creation of the destination IP，Consider how to embed rich cultural content in 188bet sports betting app download products，Use experience、Cultural Sense、Content-sense packaging products，Attract and stimulate the value recognition of 188bet sports betting app download users，That’s the top priority。

For the creation of 188bet sports betting app download products，Honghu Yiyou Guo Ming thinks，Polar products are the same as other tourism products，The most important thing is products and services，Work hard on products and services，Only travel agencies can have value。

The polar regions are a charming destination，Still full of industry opportunities。can be expected，In the future, more unique 188bet sports betting app download routes and experience products will be launched，Provide domestic tourists with a more personalized travel experience。

August 31，By China Tourism Association、Co-sponsored by the China Environmental Protection Federation and other organizations，Hospitalized Hosting，The "2018 Second China 188bet sports betting app download Tourism Forum" with the theme of "Awe and Mission" will be held in Beijing。Many big names in the industry gathered together，Will discuss in depth the integration of 188bet sports betting app download tourism resources、Industrial Innovation、Environmental protection and other issues。