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Unimaginable,Operates the most famous local rafting project in a national 4A-level 188bet sports betting app download spot,Revenue in the first half of this year was only 5.650,000 yuan,Less than 240,000 yuan in the same period last year。
This is the report card submitted by Guiyang 188bet sports betting app download Industry Development Co., Ltd. (referred to as "Guiyang 188bet sports betting app download"),It was listed on the New OTC Market in April 2017,is the first “listed” 188bet sports betting app download company in Guizhou Province。
Guiyang Xiuwen Taoyuan River Scenic Area operated by Guiyang 188bet sports betting app download,Area 16 square kilometers,National 4A level、A state-owned scenic spot with outstanding advantageous resources,It is China’s first magical drifting place,The rafting project is very famous in Guizhou,Known as “the best drifter in central Guizhou”。The scenic area has convenient transportation,Superior location,And supported by the government。
But in the eyes of Guiyang 188bet sports betting app download,Excellent talent cannot withstand the influence of external factors such as weather。Due to low peak season,Its annual income mainly comes from June to September,Depends on rafting tours and water park ticket revenue,Single mode,In case of bad weather or new construction projects, etc.,Revenue dropped。
God has given us good resources,But I blame the world and do nothing for the good,Putting the blame for poor revenue to the long off-season,This is a common problem in many state-owned 188bet sports betting app download spots。
A contrasting detail is,From 2015 to June 2018,Guiyang 188bet sports betting app download has always had nearly 100 million yuan in monetary funds on its account,Little changes,And no long-term or short-term liabilities,There are few important projects or products implemented。
His laziness is evident. Who does 188bet sports betting app download hurt?
The half-year 188bet sports betting app download is only more than 50,000
Half-year 188bet sports betting app download is only more than 50,000 yuan,Who should throw this "blame" to??
Guiyang 188bet sports betting app download is a state-owned enterprise,Guiyang 188bet sports betting app download and Culture Industry Investment (Group) Co., Ltd. (referred to as "Guiyang 188bet sports betting app download Group") holds 95% of the shares,The group is 100% controlled by Guiyang State-owned Assets Supervision and Administration Commission。
The Taoyuan River Scenic Area operated by Guiyang 188bet sports betting app download is a national 4A-level scenic spot,Convenient transportation、Superior location: The scenic spot is located in Liutun Town, Xiuwen County, Guiyang City,18 kilometers from Xiuwen County、45 kilometers from Guiyang city (50 minutes to 1 hour by car),9 kilometers away from the Zazuo exit of Guizun Expressway,6 kilometers away from Damu Exit of Guizun Expressway Second Line。
its official website shows,There is a lake in the 188bet sports betting app download area、山、river、hole、Quan、Waterfall、xia、Fossils and other natural ecological landscapes,In the winding canyon,There are strange peaks formed by hundreds of thousands of years of crustal changes、Cliff、Feiquan,There is also a group of paleontological fossils that reproduce the scenes of marine life hundreds of millions of years ago,The underground wonders in the seams of the river,It is a unique karst landform。
Guiyang 188bet sports betting app download stated in public documents,Taoyuan River Scenic Area has good vegetation and landscape、Excellent water quality,Has strong advantages in local scenic spot resources。There is a regulating reservoir in the scenic area,Complete related supporting facilities,Great reception capacity,High turnover rate,Low average operating costs。
Also,The Taoyuan River rafting channel developed and operated by Guiyang 188bet sports betting app download has a total length of about 9 kilometers,Total drop 194 meters,The river is fast,Known as “the best drifter in central Guizhou” 。
Even so,Guiyang 188bet sports betting app download said it would not “take the blame”。The explanation is that the company’s current main business is outdoor water-friendly projects such as rafting sightseeing and water parks,Subject to geographical location、Influence of climate conditions and holiday arrangements,There are obvious low and peak seasons。The peak season is from June to September every year,Is the main realization period of the company’s revenue and profit,October to May of the following year is the off-season,Low revenue。
Follow this logic,188bet sports betting app download travel information revealed,In the first half of 2017, there was heavy rainfall in June,Failed to carry out operations well,Revenue 23.580,000,Down 76 year-on-year.86%;Except for the weather in the first half of 2018,There are also impacts from peripheral traffic and construction of new projects,Revenue 5.650,000 yuan,Down 76 year-on-year.06%。
Guiyang 188bet sports betting app download’s profit model is based on magic rafting tickets、Mainly revenue from water park tickets,Tourists supplemented by incidental consumption。Tourist consumption mainly consists of goods packaging service fees、Purchase small commodities, etc.。
The main business of Guiyang 188bet sports betting app download in 2014 was rafting and sightseeing,Revenue for the year 700.340,000 yuan,Added water park projects in 2015,Revenue from 2015 to 2017 was 2080.030,000 yuan、2060.150,000 yuan、1515.060,000 yuan。
(Source: Oriental Fortune Network)
The 188bet sports betting app download in 2014 was lower because there were fewer main projects,The second is June to August of that year,Several major floods occurred in the location of the rafting site,Resulting in a significant decline in the number of tourists in tourist areas。
The main reason for the decline in revenue in 2017 is the reconstruction of the Taoyuan River Xiangbafang Reservoir by Guiyang Zhushui Water Conservancy Industry Development Co., Ltd.,Time that affects the company’s drifting operations,As a result, Guiyang 188bet sports betting app download has only been operating since July 15 of that year,Operating 88 days a year,July and August every year are prime time。However,Guiyang 188bet sports betting app download also received compensation of 8.87 million yuan in non-operating income。
Similar to the continuous decline in revenue for many years,Guiyang 188bet sports betting app download’s net profit attributable to the parent company from 2015 to 2017 also showed a downward trend,Three years of data are: 522.530,000、462.710,000、459.400,000。
(Source: Oriental Fortune Network)
A rough summary is,Guiyang 188bet sports betting app download said that it is in a scenic spot with high-quality resources,Operating water projects with outstanding advantages,But because God is not kind,Weather、Transportation and other external factors are not adequate,So the revenue is not good enough。
"Common problems" in state-owned 188bet sports betting app download spots
Objectively speaking,The low and peak seasons are a common problem for many mountainous scenic spots or water projects,Natural disaster、Changeable weather is also irresistible,The impact of reservoir construction is inevitable,But these are not enough to explain all the reasons for the decline in Guiyang 188bet sports betting app download’s revenue and profits for many years,Especially when the half-year income is only more than 50,000 yuan。
Overview from 2014 to the first half of 2018,In addition to adding water park projects in 2015, Guiyang 188bet sports betting app download,Expand business scope and increase revenue,Few other major improvements,Success or failure depends on the revenue from rafting and water park projects from June to September。
Single mode,Can’t bear the troubles that come at any time,Good harvest or poor harvest,Almost all depends on “God”’s decision。
Take the water park as an example,Added from 2015 to 2017,Revenue is on a downward trend (as shown below)。Guiyang 188bet sports betting app download explains the reasons for the decline in water park revenue in 2016:
一、The water park is located in the lower reaches of the lazy river,General tourists first drift to the lower reaches of the river after entering the 188bet sports betting app download area,Enter the water park again。Influence of local municipal construction in 2016,Causing road congestion in 188bet sports betting app download spots,Increased time spent by tourists,Not enough time for water park fun;
二、The same type of water park project in Wudang District, Guiyang City officially opened in 2016,Having a certain competitive impact on the number of tourists who only choose water park projects。Guiyang 188bet sports betting app download once said that its ability to resist market risks is weak。
Also,Guiyang 188bet sports betting app download did not disclose the specific number of tourists for its main business,But said that at present, they are still mainly individual tourists。Among them January-September 2016、The proportion of individual passenger revenue in operating revenue in 2015 and 2014 was 62% respectively.98%、79.87%&84.67%;The proportion of team revenue in operating revenue is 37.02%、20.13% and 15.33%。
The proportion of individual passenger income shows a downward trend year by year,From a broad perspective, this is not a very positive sign。Pursue more autonomy now、In the context of personalized 188bet sports betting app download,The market for individual travelers has more room for imagination,But the requirements for product adaptability are also higher。Changes in the income of individual travelers in Guiyang 188bet sports betting app download,It may also indicate that it is in marketing mode、The shortcomings in product supply and other aspects have become increasingly prominent。
Many status displays,Guiyang 188bet sports betting app download’s scenic spot operation is relatively extensive,Lack of refinement,For example, during the one and a half months (June to July 14) when the reconstruction of 188bet sports betting app download Xiangbafang Reservoir affected operations,You can try to cooperate with the reservoir construction party,Under the premise of ensuring safety,Moderately operate rafting or other projects,Instead of sitting around and waiting。
For rafting,In addition to price marketing during the off-season,More thematic activities can be added,For example, Rafting Festival。Currently,Folk customs in and around Taoyuan River Scenic Area、Natural scenery、History, culture and other 188bet sports betting app download resources are not well integrated,These are between the theme creation of rafting projects and the linkage between old and new projects,can be better utilized。
Guiyang 188bet sports betting app download underwent a major asset reorganization in 2014 through the Guiyang State-owned Assets Supervision and Administration Commission,The company’s unfinished construction projects (hotels and hot springs, etc.) and impairment losses are about to be completed、Currency Funds、Other receivables and corresponding liabilities were divested to Guiyang 188bet sports betting app download Group。The purpose of divestiture is to improve the company’s asset utilization and investment rate of return,Optimize asset structure。Duofangge·Taoyuanhe Hotel, a subsidiary of Guiyang 188bet sports betting app download Group, is located in Taoyuanhe Scenic Area,Known as the largest single tent hotel in the country。
To avoid competition in the same industry,Outside hotels and hot springs,Judging from the resources possessed by Taoyuan River Scenic Area,There are many more businesses or products that Guiyang 188bet sports betting app download can develop,For example, you can take advantage of transportation to carry out self-driving tours,Try to build a self-driving camp,Holding a camping meeting;Building a campsite focusing on parent-child or family travel;Add outdoor expansion adventure projects,Provide free exploration、Sports, leisure and expansion training and other leisure experiences。
Nearly 100 188bet sports betting app download funds have been lying around for three and a half years
Guiyang 188bet sports betting app download also recognizes the operational problems caused by off-peak and peak seasons,It has been mentioned in many annual reports that "we are actively exploring"、Building a diversified development model,Create a set of rafting、Sightseeing、Water Amusement、Spa、 Health care、Conference、Casual、Catering、Entertainment、A comprehensive tourist attraction integrating accommodation and other projects,To reduce the impact of seasonal changes on the company’s operations。”
mentioned in its 2016 annual report,The company’s recent planned investment and construction project: sightseeing train、Glass plank road (air rafting)、Fun Development (Fun Development Base 30,000 square meters and supporting facilities)、Theme Park (188bet sports betting app download Expansion 1.50,000 square meters,Add internal and external packaging、Commercial facilities and equipment)。
However, no clear trends have been seen in these projects yet,Sightseeing train、Projects such as fun expansion continue to appear 188bet sports betting app download "Projects to be developed and constructed" 188bet sports betting app download 2017 annual report。
Don’t have money to invest? No, 188bet sports betting app download plenty of money.
Discovered by Zhihui statistics,2015 to June 2018,The monetary funds of Guiyang 188bet sports betting app download are approximately 95 million respectively、99.1 million yuan、99.14 million yuan、91.6 million yuan,has maintained a scale of nearly 100 million yuan,The direction of funds is mainly bank deposits;In addition, the net cash flows generated from investing activities are: -513.900,000、-191.600,000 yuan、-46.150,000 yuan、-5 million yuan。Mainly “purchase and construction of fixed assets、Cash paid for intangible assets and other long-term assets”。
Same period,Guiyang 188bet sports betting app download’s short-term loan、Long-term borrowings are all blank。
This means that in the past three and a half years,Guiyang 188bet sports betting app download will not talk about moderate debt or moderate use of leverage to expand investment funds to create more projects,It is basically unwilling to use the huge "principal" to invest in projects,Sit back and watch or even let the main business accept the "critical attack" in turn by external factors such as weather。
(Source: Oriental Fortune Network)
In fact, investing in the project,The local government also has supportive policies。July 10, 2014,Guiyang Municipal Finance Bureau、Guiyang 188bet sports betting app download Industry Development Committee issued a municipal loan interest subsidy of 1.47 million yuan for some key scenic spots,Among them, Guiyang 188bet sports betting app download’s “Taoyuan River Scenic Area Upgrading and Renovation Project Construction” received a subsidy of 500,000 yuan,Proportion 34.01%。
August 27, 2014,Guizhou Provincial Department of Finance、Guizhou Provincial 188bet sports betting app download Bureau distributed 1.2 million yuan in incentive funds to Xiuwen County Finance Bureau、188bet sports betting app download Bureau (Committee),Guiyang 188bet sports betting app download received a reward fund of 700,000 yuan,Proportion 58.33%。
And in October 2013,Guiyang City issued policies,For enterprises successfully listed on the "New OTC Market" in this city's jurisdiction,A total of 1.5 million yuan in support and incentive funds will be provided。Guiyang 188bet sports betting app download has caught up with this policy。
Past years,Guiyang 188bet sports betting app download may be "addicted" to its small days,Weather、I can’t blame myself for the influence of external factors such as transportation construction,There is good compensation for the impact of reservoir reconstruction,Annual revenue of more than 10 million or more than 20 million,Poor profits,Maybe it can also be "crossed",Shareholders of state-owned enterprises may not have put too much pressure on them;Also,There is operational pressure in creating new projects,It is better to put the funds in the bank to ensure income during drought and flood,Weak motivation to increase revenue and profits。Under various conditions, 188bet sports betting app download better to be lazy and do less.
But the environment is changing,Little life is not so easy,Guiyang 188bet sports betting app download’s ticket dependence is challenged。
Recent,The national level proposes to reduce the entrance fees to national key 188bet sports betting app download spots,Multiple places including Guizhou have followed up。Guizhou Provincial Development and Reform Commission recently issued the "Guizhou Province Implementation Plan for Reducing Ticket Prices in State-owned 188bet sports betting app download Areas",Guizhou Province implements 5A level government pricing (government-guided price) management、4A-level 188bet sports betting app download spots are within the range of price reduction 188bet sports betting app download spots,At the same time, other 188bet sports betting app download spots in Guizhou Province are encouraged to take the initiative to lower ticket prices。
Guiyang 188bet sports betting app download also recognizes the shortcomings of the internal mechanism of state-owned enterprises,Played "cruel heart"。According to its plan,In 2018, the main body of 188bet sports betting app download and culture in Guiyang will be separated from the Taoyuan River Scenic Area,Complete corporate mixed-ownership reform and core employee stock ownership plan,And established Taoyuan River Scenic Area Operation Branch,Realize independent operation of scenic spots;2018-2022 Phased implementation and completion of scenic spots 6.800 million yuan upgrade and construction project (first phase project investment 2.200 million yuan) ,And began to get involved in 188bet sports betting app download real estate development and management、Production and trade of 188bet sports betting app download products、Tour fleet operation, etc.。
It is not easy to really break through the "lazy" cloak of scenic spot operation that has been worn for many years,What kind of transcript will Guiyang 188bet sports betting app download submit in the future?
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