Overseas cultural 188bet best bookmaker IP attracts money: If Disney remains unchanged for ten years,What will be the result?

Themed entertainment Author of 188bet best bookmaker article: Kou Jiali 2018-09-17
Why Disneyland has achieved such great success?Disney has a huge IP。Continuously introducing new animation works 188bet best bookmaker cartoon image after another,Provide a rich product image for the park,And thus create continuous attraction to the crowd。

Rely on unique natural landscape、National customs, history and culture and other resources,Cultural 188bet best bookmaker can not only bring vitality to the country’s economic development,It can also be a manifestation of the national spirit、Contribute to the shaping of the country’s image,The importance is self-evident。Due to various reasons mentioned above,The current integration of China’s 188bet best bookmaker industry and cultural resources has not yet achieved the expected results。In comparison,Although overseas countries have less research on the concept and mechanism of cultural 188bet best bookmaker industry integration,The rich practical experience is worth our deep thought。

Strong 188bet best bookmaker output is the support

As of now,There is no unified definition and concept of "cultural 188bet best bookmaker" at home and abroad。The reporter discovered when collecting information,When different countries develop cultural 188bet best bookmaker industries,Classification by space carrier,There are 4 common types: theme amusement、Attraction support、Cultural 188bet best bookmaker town and resort hotel。

Theme amusement type uses theme parks as the core attractions,There are different types of amusement facilities inside,For example, roller coaster,With other supporting facilities,such as restaurants and shops。The construction and configuration of amusement parks are usually guided by a specific theme,The most typical representative is Disneyland。Of course,With hot springs、Golf、Cultural 188bet best bookmaker projects with the theme of skiing and other leisure sports also fall into this category。

Attraction-based type,188bet best bookmaker is based on natural scenes,Build high-quality commercial and living supporting facilities around 188bet best bookmaker,For example, China’s famous mountains and rivers。

Cultural 188bet best bookmaker Town,As the name suggests,Pass cultural relics、Special folk customs or leisurely life in ancient towns add quality to 188bet best bookmaker,Developers often do not need to make huge hardware investments。The small town of Matamata in New Zealand is a typical example of this type,After the release of "Lord of the Rings",The town has become a mysterious "Middle-earth" in the hearts of tourists around the world。

Resort hotel type cultural 188bet best bookmaker,In addition to meeting living needs such as housing,With more artistic and cultural elements (auction、Gaming, etc.),For example, the Burj Al Arab Hotel in Dubai。

“It is necessary to sort out a general development model from several types,Difficult。But,We can see the irreplaceable role played by original content or IP。”Hejun Consulting Business Partner、Li Chunbo, a researcher at Hejun Industrial City Development Research Center, said 188bet best bookmaker in an interview with reporters。

Take British film locations as an example。The reason why these buildings with historical marks are well known to the world,Inseparable from the widespread dissemination of original film and television works around the world。People see the movie,It 188bet best bookmaker naturally come to mind,"Where is such a beautiful scenery?" "These buildings are so beautiful,Is it real?”。Once the public’s curiosity is awakened,The search for the filming location has become a high probability event。

“What can highlight the importance of IP more than film and television shooting locations is the theme park。Why Disneyland has achieved such great success?Because Disney has a huge IP。Continuously introducing new animation works will create one cartoon image after another,Provide a rich product image for the park,And thus create continuous attraction to the crowd。Tokyo Disneyland updates about one-third of its products and facilities every year;Imagination,If it remains unchanged for ten years,What will be the result?"Li Chunbo analyzed 188bet best bookmaker。

Why do people keep flocking to the same place for vacation?Why do some people travel to the same attraction multiple times?This is a question that must be considered when developing the cultural 188bet best bookmaker industry。

“Unique culture is a country’s ‘gold mine’,European and American countries and Japan,Very good at digging this gold mine,But we are far behind。In recent years,Chinese people like to go to Japan very much、Visiting South Korea and these neighboring countries,I have friends who go there again and again,Won’t get bored。I asked them why,They say they always feel like they need to go again,I’ll buy something else to bring back。This is the level of Japan’s cultural 188bet best bookmaker industry。They can use one IP,Made comics and animation,Then make a series、Making a movie,Maximize the value of a cultural point。”Executive Chairman of the Organizing Committee of China National Cultural Industry Development Forum、Chen Chen, deputy director of the Small and Medium Enterprises Cooperation and Development Promotion Center, told reporters。

He pointed out,Culture is like a source of water、A well,Well done,Can influence several generations;Not good at digging,Can only quench temporary thirst。And China’s cultural 188bet best bookmaker industry,Need to put more effort into “digging wells”。

Chen Chen said: "European and American countries are engaged in the cultural 188bet best bookmaker industry,Discovered a ‘water source’,Will dig deep,Thinking about how to lay pipes to bring water into homes and factories,How to dig out and influence the next generation and even the next generation。We are not like this,Many people saw a well,I just want to get a bucket of water and take it back to my home,Other effects are not considered。But know it,Culture is a kind of knowledge、A kind of cultivation,Need to continue to dig and accumulate。”

Build the cultural 188bet best bookmaker industry with a soup-making mentality

Jin Yuanpu, professor of the School of Liberal Arts of Renmin University of China, told reporters,Western developed countries promote cultural 188bet best bookmaker industry,It is carried out completely in accordance with the laws of the market,Because culture and 188bet best bookmaker are inseparable,“When a travel agency or cultural 188bet best bookmaker company finds out,188bet best bookmaker with distinctive cultural characteristics can bring more benefits and income,Everyone likes to do this more and more”。

The situation in China is a little different.

“We are now paying extensive attention to the integration of cultural 188bet best bookmaker,Why?Because the country is carrying out large-scale reform,Management departments carry out different levels of integration,A top-to-bottom request appears,To streamline management,Liberating productivity in practice,Enhance economic vitality。From an international perspective,Doing so means that the fit between the domestic market and the international market will be improved,The possibility of improving mutual understanding will also be higher。"Jin Yuanpu emphasized so。

He pointed out,Culture is the soul of 188bet best bookmaker,188bet best bookmaker is the extension of culture。Chinese culture needs to go global,In order to attract more overseas tourists。From this point of view,China’s cultural enterprises are constantly improving。

First quarter of 2018,Douyin becomes the most downloaded application (APP) in the world on Apple mobile phones,45.8 million downloads,More than Facebook、YouTube etc.;Year to date,Many Chinese 188bet best bookmaker companies were successfully listed on Nasdaq,For example,iQiyi、Bilibili、yingke、Huya, etc.;Chinese TV dramas are becoming more and more familiar to overseas consumers,"The Legend of Zhen Huan", "Three Lives Three Worlds Ten Miles of Peach Blossom" and the currently popular "Story of Yanxi Palace",All have gained good reputation abroad;Our online literature spreads as far as Northern Europe,Sales of self-developed online games in overseas markets increased significantly year-on-year。

"The greater the reputation,The more we should cherish our own culture。But look at these domestic tourist attractions,The same thing,The Rabbit Man sold in Nanluogu Lane,None of us will buy it,Because the quality is really bad。Shops in the scenic area,Thinking of so many people across the country,Cheating one is the same。Investors or operators in the cultural 188bet best bookmaker industry are too anxious,So much so that there is no respect for culture that comes from the heart,This is much worse than abroad。Build the cultural 188bet best bookmaker industry,It should be like making soup,It takes time to get the flavor。" Chen Chen told reporters。

Take a characteristic town as an example。In China,Most 188bet best bookmaker developers of characteristic towns are real estate companies,The "developer thinking" is very obvious,Companies often hope to increase the popularity and popularity of small towns,Sell the house later,Not interested in long-term management。

“Yesterday, my colleagues and I were talking about characteristic small towns in China。A certain real estate company has negotiated with the local government,Talk about making a characteristic town。What’s the result,Enterprise commitments to local government,Done nothing,Sports facilities or other supporting facilities,All did not appear,In the end, the company built houses directly、Selling property。188bet best bookmaker model is difficult to succeed,And it will be very difficult to operate later。Abroad is a completely different scene。" Li Chunbo introduced。

June this year,Li Chunbo went to Innsbruck, Austria。This is a city in southwestern Austria,The birthplace of ice and snow 188bet best bookmaker in the Alps。Local cultural 188bet best bookmaker town,They all developed slowly from villages or towns,None of them are controlled by big companies。This is a ski 188bet best bookmaker resort,There are valleys stretching for hundreds of kilometers,The village follows the historical existence,Dispersed yet comfortable。

Meanwhile,Li Chunbo also emphasized,China’s 188bet best bookmaker industry has made great progress,High-end travel、Customized tours have been launched in the market,Parent-child tours and family tours are also gradually grabbing more market share。However,Parent-child travel or family travel has one characteristic,The needs of the children must be met first,Otherwise adults won’t be able to have fun。But,Facing the pressure of life and work,Adults need to have fun too、Have a good time。Therefore,Future,How to better meet the gaming needs of adults,This is something cultural and 188bet best bookmaker companies need to think twice about。Just from this point of view,Domestic and foreign companies are on the same starting line,Operators in my country’s cultural 188bet best bookmaker industry may want to think about how to “fly first”。

*Source of 188bet best bookmaker article: "Economic" Magazine,Author: Kou Jiali,Original title: "Overseas cultural 188bet best bookmaker: IP attracts money, quality retains people

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