Japan’s Karuizawa has risen rapidly in a century，Become a world-renowned resort and leisure 188bet login，And in China，Which tourist destinations can be developed into outstanding towns like Karuizawa？

188bet login, which has an excellent regional location, has many similarities with Karuizawa，It can be said，188bet login is to the major central cities in the Yangtze River Delta what Karuizawa is to Tokyo。The Yangtze River Delta is the largest economic market in the country，188bet login is right in the center of this golden triangle，Radiating the entire economic circle。This is the foundation for 188bet login to become an outstanding town in the world。

The town areas of 188bet login and Karuizawa are similar；Both are villa communities built by Western missionaries before World War II；A community where Eastern and Western people live together；Mountain style，It is a famous summer resort，All have been favored by celebrities and the upper class。

188bet login Mountain Bitmap

Secondly，It has many similar elements to Karuizawa。Their towns have similar 188bet login；Both are villa communities built by Western missionaries before World War II；A community where Eastern and Western people live together；Mountain style，It is a famous summer resort，All have been favored by celebrities and the upper class。Karuizawa is the resort of the emperor and his wife，Mogan Mountain was also the honeymoon place of Chiang Kai-shek and Song Dynasty，Du Yuesheng and other influential figures of the Republic of China once lived here，Mao Zedong、Chen Yi and others left traces here。

This article will start from the overall tourism layout of Mogan Mountain、Industrial economic status quo、In-depth analysis of whether 188bet login can become the second Karuizawa from aspects such as transportation and other infrastructure conditions and the B&B industry。

1、Expansion of town 188bet login，Mountains and water break the single pattern of the mountain landscape

The scope of New 188bet login Town has been expanded

The current 188bet login Town was established in January 2016 from the original 188bet login Town、The withdrawal and merger of Futou Township, Connected to Deqing Wukang Street in the east, Next to Baizhang Town, Yuhang District, Hangzhou City in the south、Huanghu Town, Dipu Town, Anji County, Xilian, North of Daixi Town, Wuxing District, The area is about 185 square kilometers，Jurisdiction over 18 administrative villages, 3 residential areas, Registered population 3.10,000 people。

Surrounded by mountains and rivers, with pleasant scenery and comfortable temperature

188bet login Town is located in the Hangjiahu Plain of the Yangtze River Delta，There are mountains in the territory，High mountains and mountains, It is a typical mountain town。High density of vegetation in the village，There are mountains and forests 11.20,000 acres，Forest coverage reaches 91.7%，forming a green ocean。

The territory is rich in water resources，188bet login are 58 reservoirs in total，Also Yu Yingxi、Fuxi、Three streams of Daixi pass through it，Green mountains and green waters，High negative oxygen ion content，It is a natural oxygen bar。

Located 188bet login subtropical monsoon climate zone，Distinct four seasons，Abundant rainfall，Full sunshine，Average annual temperature 16.0 degrees Celsius，The climate is very pleasant。

2. The prosperity of 188bet login

The tourism development of 188bet login can be analyzed from two dimensions: time and space，And can be divided into three nodes。

Villa complex summer resort (about 1891-1937)

188bet login’s summer resort characteristics began in 1891。Western missionaries come here to build houses on land，Come here to escape the summer heat。The following records were recorded in "Mogan Mountain Chronicles":

"In summer，Most of the people who go to Mogan 188bet login to escape the summer heat are foreigners，Only those with high status in China have the hobby of summer vacation，Even small businessmen from foreign countries will come here，Then build a house here。”

By 1898，Western missionaries poured into Mogan 188bet login in large numbers，And build a summer resort here。

In this period, villas and summer vacation activities in the 188bet login area were all developed around "Yinshan Street"，A large number of Chinese and foreigners live here，The formation of a lively "mountain community"。

One 188bet login four major summer resorts in modern times (1994-2007)

After the outbreak of World War II，Due to war，The villa area in 188bet login once declined。Until 1978，The State Council approved the opening of 188bet login to the outside world；In 1985, Mogan Mountain was approved as the first batch of provincial scenic spots；In 1994, Mogan Mountain was included in the list of national key scenic spots，With Beidaihe、Jigong Mountain、Lushan Mountain was re-named one of the four major summer resorts in China。

At this time, the scope of 188bet login tourism activities expanded from the villa stage on Yinshan Street to four major scenic spots (Dakeng Scenic Area、Luhuadang Park、A scenic spot composed of Wuling Village Scenic Area and Jianchi Scenic Area。

However，Compared with the other three major summer resorts at that time, 188bet login，Always tepid。Enter the 21st century，Still few tourists。

The period 188bet login explosion of homestays led by Naked Valley，（2007——）

The development of 188bet login “Summer Palace” in 2002，Considered to be the first modern B&B。2007，Gao Tiancheng from South Africa rents 8 old houses in Sanjiuwu，Transform it into a boutique B&B "Naked Village"，Become the first foreign-style Jiale，The beginning of the rapid development of 188bet login B&B。Same year，188bet login is a high-end hotel built by a group of foreign owners such as Naked Valley，Regarded as one of the 45 most worthwhile places in the world by the New York Times，Stepping into the international horizon again。

188bet login during this period，The spatial scope is not limited to 188bet login Scenic Area，But rely on it，Develop ecological culture in neighboring villages and towns、International leisure and vacation industry based on farming culture。Changes in spatial extent lead to changes in landscape characteristics，青山、Bamboo Forest、Farmland、Tea Garden、Stream、The three-dimensional rural landscape formed by human settlements satisfies the urban middle class’s yearning for the beautiful rural environment and slow life atmosphere。

3. Group development, each functional 188bet login has its own characteristics

According to the "Protection and Development Control Plan for Western Deqing" promulgated in May 2018，188bet login Town has 6 major planning areas。The overall layout is group development，The core scenic area of ​​Mogan Mountain surrounding the center，The five surrounding areas plan different industries based on their own characteristics。Three tourist service areas (respectively Xiantan tourist service area、Houwu Tourism Service Area、Yatou Tourism Service Area) and 188bet login Tourism Distribution Center connect various groups。

Key Demonstration Village

Key demonstration village in the northwest，Mainly from Xiantan Village、Composed of Houwu Village and Dazaowu Village。This is one of the top ten rural tourism gathering areas in Huzhou City，188bet login Rural Tourism Cluster。

We passed the spatial texture of three villages，Found that they have a common feature: lots of farmland、Many boutique B&Bs，It is a gathering place for boutique B&Bs in 188bet login area。Most B&Bs are built according to fields，Development Manor、Farmhouse and other tourism projects。

Premium project 188bet login

High-quality project 188bet login in the north，Mainly concentrated in Nanlu Village and Hetou Village。This 188bet login is characterized by a lot of farmland，The distribution of hotels and B&Bs is not dense，But each accommodation site covers a larger 188bet login，Developing into a resort style，Focus on brand building。

Let’s look at Nanlu Village first，There are a large concentration of residents here，The administrative functions of the village are perfect，There is a school，Church，Business, etc.。The 188bet login is traversed by the main traffic Xiaoyu Line and Houqiao Line。Resort hotels are located around the main roads。Large farmland 188bet login，There is an ecological agriculture demonstration 188bet login。

Hetou Village is long and narrow，Farmland 188bet login is larger，Not many hotels，Opening of landscape visual corridor。Constitutes a community that gathers multiple settlements with similar spatial structure with a central rice field landscape，Form a "landscape guard"、Surrounded by Human Habitat、Traffic-connected landscape spatial pattern。

The boutique project 188bet login in the southwest is mainly composed of Fotang Village、Fatou Village、Dongchen Village、Qinliu Village consists of four villages。Villages gather in this 188bet login，Complete infrastructure such as schools and hospitals，There are few B&Bs and other related tourism projects in the tourism industry。Farmland of Qinlao Village and Dongchen Village、A bamboo forest，There are secondary industry bamboo art processing factories and other establishments here。

This 188bet login is close to the core tourist 188bet login of ​​Mogan Mountain and borders Wukang Town，The large 188bet login of ​​land involved，It is the only way to go to Mogan Mountain Scenic 188bet login。The Deqing government planned the 188bet login as a health care center in May this year、Sports、Ecological agriculture、Resorts and cultural creation、Large-scale project development zone for exhibitions and other related industries。

The Gaofeng Village of 188bet login Town is located in this area，We can see from the picture below that the village is almost a semi-mountainous countryside，4100 acres of economic forest，Mainly fir trees、Tea Garden、Moso bamboo, etc.。There is 188bet login Xiangyi Ecological Park in the territory，Primary industries such as organic farms and silkworm gardens。The planned 188bet login International Film and Television Cultural and Creative Town is also within the territory。

188bet login Core Scenic Area

In addition to 188bet login Scenic Area, this area also includes two communities in 188bet login Town, namely Yucun Community and 188bet login Community。We can regard the latter two communities as the town centers of 188bet login Town，This is the location of the administrative function center of the entire 188bet login Town，The future 188bet login Tourism Distribution Center will also be here。

Currently，The construction of Yu Village is not yet systematic，The projects are not rich enough，Mainly based on the homestay industry，Not enough to function as a small 188bet login center。Although a Taiwanese cultural and creative team built the Yucun Cultural Market in the past few years，But on a smaller scale，Lack of certain brand influence。

Yucun 188bet login Market

Yucun Cultural Market was renovated into Yucun Silkworm Farm。The site was built during the Republic of China，More than a dozen houses built in the past century have been scattered along with the terrain, leaving a lot of open space。The design team used local Shengchang bamboo to build a bamboo shed on the site，Organize the site based on the terrain relationship，And transform it in a spatial way according to the characteristics of the silkworm farm building，The reconstructed building 188bet login is 5500 square meters。

Taiwanese 188bet login and creative team proposed the concept of 188bet login "market"，will space、Place、Stage、Market、Gathering of elements such as workshops and their functions，Use it as a spatial node for urban-rural interaction、Business nodes for material distribution and community nodes for neighborhood relationships, etc.，And highlight the local 188bet login value。

The renovated cultural market has a cafe，188bet login a bicycle-themed restaurant，A youth hostel full of art and design，There are also unique kiln-baked bread......Contains cultural display、Art Park、Rural Education and Training、Catering Package、Art Hotel, etc.。

Yangjiale

Several ravines surrounding Yucun，188bet login are more than 30 "Yangjiale" opened by investors from various countries and local villagers with low-carbon leisure concepts，Simple style，Advocating environmental protection、A countryside close to nature。

二、The B&B 188bet login is booming but it cannot stop the trend of aging in villages

1. Secondary and tertiary industries are the main source of income

In Deqing County，With the progress of industrialization and urbanization，Farmers are becoming less and less dependent on land。Since around 1999，Deqing has implemented “land transfer” earlier in the country。Many years later，Land transfer is gradually becoming popular in the 188bet login area，Local farmers choose to work in nearby towns rather than stay in the village and work as an important source of family income。Originally made of bamboo、Fruits、188bet login Town, where breeding is the main industry，Major changes have taken place in the industrial form。

Today’s residents of 188bet login villages and towns，“Pure farmers” have basically disappeared，Secondary and tertiary industries have long been the main source of income。Among them，The main economic crops are bamboo forests and tea gardens，Among them, the bamboo forest covers an area of ​​more than 50,000 acres，More than 3,000 acres of tea garden，More than 3,000 acres of dried and fresh fruits。 The secondary industry is bamboo and wood processing、Tea production、Melon and fruit production、Poultry breeding、Mainly developing and mining fluorite and stone materials。Formation of a bamboo products processing industry of a certain scale、Tea processing industry、High-tech energy-saving products industry、Chemical industry and other special industries。

After 2007，The income of the tertiary industry, mainly the homestay industry, is also gradually rising。According to statistics，“Yangjiale” in Deqing County has absorbed more than 4,000 direct employees in the county，Shops supporting rural 188bet login、Transportation and other 188bet login-related industries have attracted more than 10,000 employees in the county，Per capita annual income is 4.50,000 yuan。

The per capita disposable income of rural residents in 188bet login Town reached 24,839 yuan in 2015，Same period，The per capita disposable income of permanent residents in rural areas of Zhejiang Province is 21,125 yuan，11422 yuan nationwide。

2、Aging population，Young labor force leaves rural areas due to medical education and other factors

However，Income growth，There are no 188bet login aboriginals stationed in the mountain。Opposite，In addition to the number of employment opportunities for the vast majority of the young and middle-aged labor force in 188bet login Village，Especially for education and medical resource intake and quality assurance，Go to town，At least work or even settle in nearby towns with more developed industry and commerce。There are only a few entrepreneurs who have returned to the mountains，Those who seek jobs away from the mountains are the mainstream。And，The labor force who stayed in the village to survive，Their education level is generally below high school (mostly account for 80-90% of the remaining village population)，Some villages are higher。In other words，188bet login rural community lacks vitality。

Based on the introduction of 188bet login village and town staff，On the one hand，The aging trend of the local population continues unabated，Including some "B&B Wangcun"，The elderly population accounts for at least 21%；On the other hand，The trend of local young and middle-aged labor force flowing to county industrial and commercial areas continues to increase，Those left behind in villages and towns are mainly the elderly。Take the population data of 188bet login Town in 2015 as an example，The total population is 29889 people，The labor force is 18948，The ratio between the two is 63.3%。January 2016，After Feitou Township was merged into 188bet login Town，There is no change in the proportion of the two mentioned above。

188bet login Town implements "ecological town building、Development Strategy of Strong Tourism Town，Strive to create "the most beautiful international leisure tourism town"，Relying on good natural landscape and historical and cultural heritage，Vigorously promote leisure and vacation tourism、Cultural Industry、Development of ecological agriculture。

The town currently has 188bet login Huangya Boutique Garden、Yiyuan Organic Ecological Park、Sunshine Ecological Park and other organic ecological agriculture bases。Patou Township strives to build a first-class outdoor sports and leisure tourism destination in the Yangtze River Delta，Vigorously develop foreign-style entertainment and farmhouse entertainment。Driven by the leading “Naked Valley”，The leisure and vacation tourism industry is developing rapidly。

Since the birth of the first Yangjiale in 188bet login Town in 2007, As of June 2017, there are more than 70 boutique B&Bs represented by Yangjiale, More than 550 homestays in total。There is 1 national agricultural tourism demonstration site in the town, Province、13 municipal-level farmhouse characteristic villages (sites)，78 farmhouses with star rating or above。

According to statistics, 203 tourists received throughout 2016.60,000 people, 22% year-on-year increase, Realize 188bet login income 22.0.3 billion yuan, 153 B&Bs receive tourists.50,000 people, Realize direct operating income 14.600 million yuan。

1. Convenient transportation with cities inside and outside the province

The location of 188bet login determines that it has great advantages in the leisure tourism destination market。188bet login is located in Shanghai、Ning、Hangzhou Yangtze River Delta Center，Distance from Hangzhou、Huzhou 55 kilometers，210 kilometers from Shanghai，250 kilometers from Nanjing。It can basically be reached in 3 hours by car，Maximize the number of leisure tourists for 2 days on weekends。

In addition, the Deqing government has actively "integrated Hangzhou" in recent years，There is National Highway 104 directly leading to Hangzhou，304 Provincial Road Reconstruction，Opening the first intercity bus 588，As well as the Xuanhang Railway and Hangning Expressway, etc., which shorten the travel time between 188bet login and Nanjing and Hangzhou。

2. The domestic transportation plan is simple and the road conditions are poor

Although there are various and convenient transportation options to Deqing County from major cities in the Yangtze River Delta，However, the transportation route from Deqing County to Mogan Mountain Scenic 188bet login is too simple。

Let’s look at the picture below，Currently, only Provincial Highway 09 and Sanmo Line connect Deqing County Wukang Town and Mogan Mountain Scenic Area。And the roads on the Samo Line are poor，It takes 50 to 70 minutes to drive from Wukang Town to 188bet login Scenic Area。

• The main bus loop is along the Samo Line and Provincial Highway 09，Connecting to Wukang and 188bet login via Yucun and Futou Township。

• Secondary bus loop connecting Yucun and Houwu、Yucun, Paitou and the Mogan 188bet login。

• There are tourist buses around the mountain in the scenic 188bet login，Access to major scenic spots on the mountain、Villa Room。

1. Tourism planning of Mogan Mountain Scenic 188bet login

Let’s first look at the picture below: 188bet login National Scenic Area Master Plan (2015 revised version)。2015 version of planned 188bet login Scenic Area area36 square kilometers, area of ​​peripheral protection zone22 square kilometers. Total planned area58 square kilometers.

The plan forms "one mountain, one lake and one stream，The overall layout structure of "two districts, one 188bet login and multiple points"。

"One 188bet login, one lake and one stream"， referring to Mogan 188bet login、Mogan Lake、Shuangxi natural 188bet login water resources。

“Two districts, one 188bet login and many points”: It is the Mogan Mountain Scenic 188bet login formed by the above three natural resources、Mogan Lake Scenic 188bet login、Shuangxi Scenic 188bet login and many attractions，Different composition features、A scenic spot tour system with complementary functions。

Mogan Mountain and Mogan Lake are located in the north and south of Mogan Mountain Scenic Area respectively，Shuangxi Scenic Area is in the form of a strip，Connecting Mogan Mountain and Mogan Lake，Effectively connects the scenic spots in 188bet login Scenic Area。At the same time，The three scenic spots have four tourist service areas at the nodes，Provide leisure for tourists、Entertainment and consulting services。

2. The “summer resort” label has not been broken yet

The ticket revenue of 188bet login Scenic Area in 2016 was 19.09 million yuan，Number of guests 39.230,000 people。Based on traffic data of 188bet login Scenic Area from May to October 2016，The analysis is as follows:

Traffic peak monitoring

Monthly traffic analysis，188bet login has the largest traffic in July，As of the end of October，Traffic is on a downward trend。See this，188bet login is a summer resort，There are many people in summer，As the weather gets cooler，Reduced foot traffic。

Real-time traffic monitoring

Analysis by dwell time，Average stay time in 188bet login 5.6 hours。Analysis by travel days，Over 71.3% of tourists travel for one day，19.7% of tourists travel for two days，5.6% of tourists travel for three days。According to real-time traffic analysis，188bet login’s daily traffic has only one peak，General presentation at 12:00-15:00。

Holiday traffic monitoring

On May 1st Labor Day、Dragon Boat Festival、Mid-Autumn Festival、During the "National Day" National Day，188bet login has the largest flow of people during National Day，The second is Labor Day，Analyze daily traffic during National Day and Labor Day respectively，Statistical analysis by total traffic，The number of tourists in Mogan Mountain reaches its peak during holidays，The number of tourists is normally distributed，The daily peak hours are 14:00-16:00。

Traffic source monitoring

Statistical information on the destination of tourists in 188bet login，I found that most tourists visiting Mogan Mountain come from the Yangtze River Delta region，Among them，More than 65% of the people are from Zhejiang Province，More than 25% are from Jiangsu and Shanghai，Only about 10% are from other provinces and cities，Excluding Jiangsu, Zhejiang and Shanghai areas，The city with the highest enthusiasm for travel is Anhui，Beijing next、Guangdong、Shandong、Henan、Hubei、Jiangxi。The total proportion of people from cities or countries (regions) outside mainland China who come to visit 188bet login does not exceed 0.01%，Hong Kong, China、United States、Top 3 people in Taiwan, China。

Compared to 188bet login Town’s annual passenger flow of 2.6 million，But there are only more than 300,000 tourists in the scenic area，Indicates that most of 188bet login are holiday guests。Low number of tourists in scenic spots，Limited appeal，Moreover, the location of the scenic spot also cuts off the connection between different vacation groups，Therefore, the quality of the overall scenic spot of Mogan Mountain needs to be optimized，Adapt to the product development needs of this resort-type tourist destination。

1. The development history of 188bet login B&B industry

The rise of "foreign music"

2007，A foreign businessman travels to Mogan Mountain to escape the summer heat。The natural beauty and rural scenery of Mogan Mountain gave him the idea of ​​building a B&B，Established the first "Yangjiale"，That is, Naked Valley。With the improvement of "Yangjiale" residential facilities and the construction of leisure facilities，Gradually attracting residents from cities around 188bet login to visit here，Increasing demand for accommodation，Some local residents began to transform their farmhouses into B&Bs to receive tourists，At the same time, a small number of foreign investors are interested in the value of B&Bs here，Rent a farmhouse and renovate it，Make it more suitable for tourists。

188bet login B&B outbreak

188bet login B&B industry begins to take shape in 2013，B&Bs begin to develop toward "professionalization"。With the rapid development of rural tourism, the number of tourists is gradually increasing，The number of people opening B&Bs has increased，The government guides industrial development in an orderly manner，Building infrastructure、Sewage treatment、Greening projects and other support for the construction of B&Bs，At the same time through financial subsidies and external publicity，Attract more investors and tourists。

The beautiful countryside construction in 2015 and the characteristic town in 2016 made 188bet login B&Bs spring up。As of 2015，There are more than 400 B&Bs in total，Total operating income reaches 6、700 million，According to statistics, the tax revenue is nearly 25 million yuan。

188bet login reshuffle, elimination intensifies

Excessive housing growth，Resulting in a decline in the overall service quality of the B&B，Since 2017，The 188bet login B&B market is showing clear signs of tidal waves，Low occupancy rate is a dilemma faced by all B&B hosts。

To maintain the sustainable development of the 188bet login B&B industry，Deqing County Government is strict in approving new B&Bs that apply to open，And control the total number of beds in 188bet login B&B to about 10,000。Guide high-quality B&Bs to replace low-end B&Bs，Incline resources to B&Bs that already have brands。

2. Development model of 188bet login B&B industry

188bet login B&Bs are located in Yucun Market Town、Liaoyuan Village、Laoling Village and many other villages。The B&B operators are locals、Outlanders and foreigners。

We have gathered the "188bet login Most Influential B&B in 2017 (Yangjiale)" selected by 188bet login Town and some well-known B&B brands，Make a list including the number of rooms in each B&B。

On the distribution of boutique B&Bs，As shown in the picture above，Most of them are concentrated in 188bet login Town，And mainly around the Mogan Mountain Scenic Area or located along the main traffic road。The comprehensive benefits brought by spatial agglomeration are obvious，Not only promotes changes in residents’ concepts、The labor force returns to rural areas for employment、Sales and promotion of agricultural products, etc.，It also effectively promotes the recovery of tourism in the Mogan Mountain area，Rural Culture、Republic of China Culture、Excavation and development of cycling culture and historical culture。

In number of rooms，Except Naked Series，Other boutique B&Bs/hotels are less than 50，Mostly around 20 rooms。With a sense of design、Excellent in quality and service。

Looking at the brand，188bet login B&B currently has insufficient influence as a single brand，Other than nakedness, the only one that everyone is familiar with is the Field of Joy。Cha Cha，These two brands have the trend of large-scale development，Dalezhiye has plans to export the brand as a light asset。

188bet login county-level B&B grading standard "Rural B&B Service Quality Grading and Assessment" issued by Deqing County in 2015，Category B&Bs into boutique B&Bs、Three types of premium B&B and standard B&B。

The overall construction of B&Bs shows a trend of quality，Some boutique B&Bs have also established hotel management companies，Export brands to other places for asset-light operations。

Boutique B&B

Generally, it occupies a larger 188bet login，The architectural style has been designed and refined，The living conditions and facilities of the B&B can reach a high level，And can host some business activities，Spa provided in the B&B、A variety of activities such as hot springs and even horse riding。

Youpin B&B

Has a certain architectural style，Better living conditions and facilities，Provide a place for guests to gather for leisure。

Standard B&B

188bet login public activity space and the living quality is good.

3. Expand 188bet login B&B industry chain

We compare the tax revenue brought by the above-mentioned 188bet login B&B and the ticket revenue of 188bet login Scenic Area，You will find an extremely dangerous signal。That is, 188bet login’s tourism is currently driven entirely by the homestay industry。After the homestay craze that started in 2017 has subsided，The B&B industry in 188bet login Town will naturally be greatly affected。According to statistics，The occupancy rate in 188bet login can only reach 50% in winter。

The status quo of 188bet login’s industry being too single has been exposed，The background of leisure tourism industry，Upgrading the B&B industry and expanding its functions is a top priority。

Based on the homestay industry，Combined with the existing conditions of 188bet login Town，The most expandable industry is: ecological agriculture、Vacation and leisure、Travel visit、Industrial system for cultural and creative experience and business exhibitions。

In terms of improving the homestay 188bet login，It should be "high-quality"、Chainization、Scaling” is the development direction，Expand new markets。

Some B&B operators are already aware of this problem，Established 188bet login Bed and Breakfast College with relevant institutions，This is the education and training industry’s attempt in emerging rural industries，B&B College provides relevant courses to provide guidance on operational skills and management methods，Improve existing business level，Provide intelligent support for the homestay industry，At the same time, B&B College can also become an image outlet of B&B，And then expand publicity，And receive the B&B delegation，Organizing forums and other activities。

Deqing County received 19.98 million domestic and foreign tourists in 2017，Realize total tourism revenue of 21.5 billion yuan，increased by 21 respectively.5% and 21.2%。This is 188bet login Town’s solid tourist base。

Compared to Karuizawa, which has an annual reception of more than 8 million，188bet login Town received 203 tourists in 2016.60,000 people, Obviously there is still a lot of room for development。

Before doing comparative analysis，Let’s look at the general map 188bet login two regions first，The following findings were made:

1、188bet login has richer landscape and natural resources than Karuizawa，And distributed throughout the region。There is a Shuangxi landscape belt between Mogan Mountain and Mogan Lake that connects the two nodes vertically。

2、Karuizawa’s natural landscapes are relatively concentrated，Basically surrounding Karuizawa Station and Nakakaruizawa Station。The two nodes are not far from each other，Laterally via JR China Unicom。

3、In addition to the natural landscape of Mogan Mountain，The 188bet login is relatively single，Only the homestay 188bet login is well-known。Although Karuizawa’s natural scenery is average，But the art and culture 188bet login is more developed，Rich tourist activities，Complete commercial facilities。The entire vacation and leisure 188bet login is fuller and richer。

4、There are many and mixed B&B brands in 188bet login，No international influence。Karuizawa is famous around the world for its two major brands, Hoshinoya and Prince.。

5、There is a commercial street in the center of Karuizawa’s town、There is art、There are outlets、There are villa communities, natural landscapes, etc.，In comparison, the town center of 188bet login Town is not large yet。

6、The scenic spots in Karuizawa are outside the town，The town center is relatively concentrated，The biggest problem in 188bet login is that the center of the town is cut off by the scenic spot，Insufficient accessibility of several major village groups。Therefore, it is necessary to strengthen the radiation of the town center to the entire area。On road system planning，The centralized layout should be more emphasized while taking into account the interoperability of different village groups。

Compare Karuizawa，We summarize the following points on the 188bet login development of Mogan Mountain:

1、The entire 188bet login tourism project is single，Winter projects are almost blank。The overall slope of Mogan Mountain is gentle，And there is more snowfall in winter than in surrounding areas，Surrounding cities such as Hangzhou、Huzhou and other places have almost no or little snowfall in winter，188bet login can take this as an opportunity，Establish ski resorts, etc.，Promote the development of special tourism projects。Like the Oji Ski Resort in Karuizawa，Now it has become a winter ski resort for Tokyo residents。At the same time，Hot spring resources can also be developed，Promote winter tourism。

2、188bet login is a mountainous area，But the current layout of outdoor sports events is scattered，Not systematic，Except Discovery Exploration Extreme Base，No other well-known brands。According to the unique mountain topography of Mogan Mountain，Do different types of rock climbing、Conduct of rafting and other sports events。

3、The overall vitality of the village still needs to be explored and improved。The B&B industry is eliminated at a glance，Other industries are in decline。There is room for improvement in the improvement and expansion of the homestay industry，Can be combined with ecological agriculture、Coordinated development of leisure 188bet login and cultural and creative industries。

4、In addition to Yucun Cultural and Creative Market and Yangjiale in the center of 188bet login Town，Other business formats are almost missing。Comparing Karuizawa’s town center，Except the main commercial street "Ginza Street"，There is also a concert hall、Various cultural constructions such as art museums，Added travel richness。

5、In terms of festival activities，There are many cultural projects that can be explored。Deqing County used to have three important festivals among Chinese people，"Silkworm Flower Temple Fair"，"Qianlong Lantern Festival" and "Mutton and Rice Wine Festival"。They are all festival activities focusing on local customs, specialties and historical extensions。These rich resources combined with the ecological agriculture of 188bet login，For example, bamboo industry、Tea picking industry, etc.，All can be expanded in festival activities。

6、Single mode of transportation in 188bet login，Lack of slow walking trail system。The focus of rural tourism development and positioning is to highlight the rural characteristics that are different from cities—slow life。Karuizawa’s transportation planning and design is worth learning from，Two small town centers except JR connection，And also sort out bicycle lanes and pedestrian paths on the basis of existing roads。The tour map of the entire area is also thoughtfully divided into walking and cycling routes。Experience the countryside scenery for hiking and cycling enthusiasts。

7、The transportation organization in 188bet login Scenic Area is chaotic。Since most of the construction in 188bet login is built near the mountain，Land resources are extremely limited。Vehicles can pass within the scenic area，Greatly reduces the safety of pedestrians walking。Consider setting up a large parking lot at the gate of the scenic spot，Only internal vehicles are allowed inside the scenic area，You can add "Dangdang buses" and other internal shuttle buses that suit local characteristics，This can enhance the safety and orderliness of internal traffic，It can also enable more tourists to choose to walk in Mogan Mountain。

8、Make full use of 188bet login’s geographical location，Develop conference tourism products。188bet login is located in the center of the Yangtze River Delta, the national economic highland，And the famous "188bet login Conference" was held in the 1980s，Can take advantage，Attract regional conferences and tourism activities to be held in 188bet login。

9、Benchmarking Karuizawa，188bet login should cherish the current development opportunities and such excellent endowment resources，In addition to optimizing and improving tourism，We should also focus on developing fashion、Cultural entertainment and sports industry。In other industries，188bet login currently needs to increase investment efforts，Raise high and hit high，Broad vision，Elegant taste，Great vision。With nearby Shanghai，Hangzhou，Suzhou is the base for investment promotion，Even conduct constructive and precise investment recruitment with resources from all over the world，Use modern film, television, music and other cultural and creative industries with popular manufacturing capabilities to drive the industrial upgrading of the entire region，Build into China’s leading international industrial cultural tourism destination。

10、In terms of external transportation，If possible，188bet login should try to introduce rail transit。Rail transit can bring young tourists on a large scale，Comprehensively activate the vitality of various industries within the town。You may also build a special tourist railway based on the model of Kyoto’s Arashiyama train，This will also be the travel mode of various Internet celebrities。

*thisWen LaiSource: WeChatPublic account "Real Estate Observer" (ID: realestatereview)，Author: Dai Xiaoxi、Zou Yi，Expert author of benefit management, general manager of Lingyi Consulting（Personal WeChat ID: brian378183884)，Original title: "The 188bet login phenomenon in Chinese tourism，Except B&B，Will there be a future？》.