September 25th afternoon，OYO Hotel, an economical hotel chain brand, officially announced that it has received an investment of US$600 million in China。This round of financing was led by SoftBank (SBIA)，Lightspeed Venture Partners，Internationally renowned investment institutions such as Sequoia and Greenoaks Capital participated in the investment。

To this point，The industry’s speculation on OYO Hotel’s new round of financing has finally been answered。After the news was announced，About the use of the funds，And the future development direction of OYO Hotels in China，has become the new focus in the industry。The management of OYO Hotel accepted the interview with (this publication) and stated，On the one hand, the company will continue to increase its investment in technology、Investment in talent and brand，And more importantly，The company will continue to be committed to creating high-quality living space，Work with partners to seize the growth dividends brought about by consumption upgrades。

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Different from most chain hotel brands，OYO Hotel since the date of business launch，Select the main market in the economic hotel field with a price range of around 200 yuan。188bet Online Sports Betting and Casino Compared to capital concentration、A mid-to-high-end hotel with a high degree of standardization，There has always been a lack of standards in the field of budget hotels in our country、Resources are dispersed、The difficult problem of branding。According to the survey report of the China Hotel Association，In the past two years，Budget hotels are also facing a slowdown in RevPAR growth，Problems such as low return on investment，Urgent need to find new development paths。To successfully enter this market range，The difficulty can be imagined。

To solve this problem，OYO Hotel has passed more than half a year of attempts，Explore a new path that is different from the traditional hotel chain operation model，Asset-light，Remodeling，Deeply cultivate the revenue management module。

Take the OYO Four Seasons Haiyue Hotel in Taiyuan, Shanxi as an example，Since this hotel opened，The owner, Mr. Zhang, has been entrusting the daily operation of the hotel to a small hotel management company。After this company took over the hotel，Failure to establish an effective management system，Revenue is basically “depending on the weather”。As the industry situation reaches a trough，In addition to the impact of surrounding traffic construction and other factors，The hotel occupancy rate once dropped below 30%。

August this year，Mr. Zhang decided to terminate the cooperation with the former management company，Choose to work with OYO Hotel。After rapid engineering transformation and hotel operations manager "prescribing the right medicine"，Just a few weeks，The hotel has a new look，Occupancy rate also jumped to nearly 60% level。The owner Mr. Zhang thinks，188bet Online Sports Betting and Casino More importantly，The cooperation with OYO Hotel allowed him to see the hotel’s revenue management、Deep-level changes such as operating levels。

The changes in OYO Four Seasons Haiyatt Hotel are not unique。“This successful financing has given us strong capital strength，To significantly enhance our corporate capabilities，" said Li Wei, China partner and CFO of OYO Hotels，“For example, setting up OYO Hotel Management Academy，Continue to increase investment in the renovation of small hotels，As well as leasing, operating and franchising more high-quality living spaces。”

As a "partner", we work with hotel owners for mutual benefit and win-win results

Bejul Somaia, Managing Director of Lightspeed Capital, commented on OYO Hotel’s huge financing: “In the past few months，I am surprised by the rapid development of OYO Hotels。They have brought franchise and entrusted management models to the global market。”

"Franchise"、The business model of “entrusted management” is not uncommon，However, OYO Hotel is between these business models and the demands of hotel owners，Seems to have found the ideal "balance point"。

Facing the majority of hotel owners who are eager to see an increase in revenue，OYO Hotel comes as a "community of interests"，Helping hotel owners quickly increase revenue，Lay a solid foundation for further cooperation。To this，Ms. Zeng, the owner of OYO Ink Jiangnan Hotel in Chenzhou, Hunan, has a deep understanding。She told reporters，Through OYO Hotel’s “Offline Growth Plan” and the assistance of dedicated personnel，The cleanliness of her hotel both inside and outside the store、Facilities and equipment specifications 188bet Online Sports Betting and Casino have been significantly improved，The hotel’s originally weak ability to acquire customers through business channels has been supplemented by the optimization and adjustment of dedicated personnel。After a series of targeted measures，The hotel’s occupancy rate increased from less than 50% to more than 75%，The rooms are often full even during holidays。

Growth in hotel revenue，Inseparable from the operation of professionals。Although OYO Hotel currently has more than 3,000 employees，But Wang He, senior vice president of human resources at OYO Hotels, said: “We will also work at the company’s operations level，Like leasing、Renovation、Recruiting more than 10,000 employees in training and company management。We welcome everyone with lofty ideals to join the OYO team，To achieve our common mission。”

Aim at market opportunities and embrace consumption upgrades

The slowdown in the growth rate of the budget hotel industry，In the eyes of some people, it may mean that the industry dividends have been exhausted，But in the eyes of OYO hotel managers，This may be just a brief calm before the next outbreak。OYO Hotels Chief Financial Officer Levi believes，The next ten years，The consumption upgrade in third-, fourth-, fifth- and sixth-tier cities will bring huge market opportunities to budget hotels。

In the low ebb period of the industry, we have made great achievements，In less than a year，OYO hotels have completed more than 180 cities、Resource accumulation of more than 87,000 rooms，And finally usher in the affirmation of capital and the market。Rapid increase in brand awareness，At the same time, it brings some "happy troubles"，Some hotel 188bet Online Sports Betting and Casino chain brands are beginning to regard OYO hotels as competitors，And benchmark this rising star of the hotel brand in terms of its operating model。To this，Zhang Jiahao, Vice President of OYO Hotel Brand and Public Relations said，“We would love to see more market players join this space，Work together to improve product and service quality。OYO Hotel relies on innovative model，Successfully entered areas that other hotel brands have never ventured into，We focus on bringing better prices within the price range of 100-200 yuan、Better quality living space。”

After completing a new round of financing，OYO Hotel will further improve refined hotel operation management in terms of multi-channel sales and cross-industry cooperation，And in technology、Increase investment in talents and other aspects。

"Over the past few months，OYO Hotel’s entrepreneurial leadership team and every OYO partner have made great efforts，Let the OYO model develop so rapidly in China。” Li Taixi, founder and CEO of OYO Hotels, concluded，“In the future, we will continue to provide living spaces with continuously upgraded quality for middle-income people，Provide employment opportunities for the urban population，Seize business opportunities with OYO hotel owners。”