Compared with foreign countries，The domestic mid-range 188bet game market is yet to be exploited、An area full of potential。After more than ten years of development, the structure of the 188bet game industry is changing from a barbell shape with two large ends to a spindle shape with a large middle，The 188bet game industry market enters the second stage，188bet game groups are scrambling to expand into the mid-range 188bet game market。

Data display，Eastern China is the focus of mid-range 188bet game，The proportion of its newly opened mid-range 188bet game is about 13.9%；Central China followed，Accounting for about 4.8%；simultaneously，The northwest region has become the new location preference for mid-range 188bet game，Same proportion as South China。In comparison，North China is slightly inferior。

The power of domestic mid-range hotels mainly comes from three parts: a large number of budget hotels that are in urgent need of transformation and upgrading、A new mid-range 188bet game brand focusing on boutique and lifestyle，And foreign 188bet game group brands，Foreign 188bet game groups mostly use the franchise model to seize the mid-range 188bet game market。Take the Holiday Inn Express under the InterContinental Hotels Group as an example，It opened its franchise model to China in May 2016，70% of the newly signed Holiday Inn Express hotels in 2017 are franchise models。Visible，Franchising has gradually become the mainstream trend in the development of foreign 188bet game groups in China。

188bet game Shijiazhuang "Smart Space"

“Compared with the mid-range 188bet game market in developed countries，The domestic mid-range 188bet game market has great potential，There is a lot of room for development。With the upgrading of consumption and the country’s One Belt and One Road initiative、The launch of major strategies such as high-speed rail and the Greater Bay Area，The gradual development of these key economic zones，Brings many good opportunities to Holiday Inn Express to expand into more third- and fourth-tier cities。Qiu You, Vice President of Holiday Inn Express Greater China of InterContinental Hotels Group, told the media at the investment tasting meeting at North China Station。

Industry insiders think，Around 2018 will be a new turning point in the development of the domestic 188bet game industry。As the first batch of 30-year contracts for entrusted management of foreign brands expire，The entrusted management model of “local owners + international brands” has begun to change。As an important expansion strategy and business model for many international 188bet game groups to grow into large global companies，Franchising is highly respected in the 188bet game market。

In fact，Each international brand has its own strategic considerations in the Chinese market，There are different ways to open up franchising and develop franchising。October 2014，Hilton begins to try the franchise model，It joins hands with Plateno Group to introduce the Hampton 188bet game brand，The operating rights are handed over to Plateno Group。Same year，Huazhu and Accor are expanding their cooperation on some of Accor’s brands in the form of cross-shareholdings，Become its official website in mainland China、Exclusive general franchisee in Taiwan and Mongolia，Responsible for Mercure, a subsidiary of AccorHotels、Novotel、Mercure、Ibis Styles and ibis management and development。2016，Marriott cooperates with Dongcheng 188bet game Group，authorizes Dongcheng to launch Marriott's mid-range 188bet game brand "Fairfield" in mainland China in a franchise manner。

The earliest foreign 188bet game brand in China to implement the franchise model is Wyndham，Adopts an internationally accepted model，If the owner has many years of experience in operating a 188bet game and a mature management team，Wyndham just needs to provide a good support system、Guarantee mechanism；If the owner has no experience，The management team is also immature，Wyndham will require or recommend owners to find a third-party management company for management。

In comparison，InterContinental’s Holiday Inn Express franchise model has been improved upon launch，Adopted an "improved version" model such as appointing general managers for owners，The owner assigns the 188bet game general manager，Help owners gradually integrate into 188bet game operations，To ensure that the quality is the same as that of the entrusted 188bet game，Avoid the damage to 188bet game brand quality to the greatest extent。As understood，Holiday Inn Express currently does not have a third-party cooperative management company，is directly managed and directly franchised by InterContinental Hotels Group。

24-hour self-service machine

As of the end of August，Holiday Inn Express has 121 188bet game open in Greater China，About 20% of them adopt the franchise model，Of the 163 Holiday Inn Express 188bet game under construction，60% adopt the franchise model。

“This is not the first time that the franchise management model has been implemented in China，Everyone has similar patterns。Compared to other 188bet game brands，InterContinental Hotels Group’s brand system、The brand’s standards and sales system support are relatively high。InterContinental Hotels Group’s franchise model is tailor-made for the Chinese market，A 188bet game general manager will be assigned to the owner，Meet the owner’s desire to become a very experienced 188bet game operator，Help 188bet game owners run their hotels well。"Qiu You responded to the franchise + model。

Key layout in the travel and accommodation 188bet game along the third and fourth tier cities

The rapid development of third- and fourth-tier cities driven by tourism，Mature tourist destinations are the areas with the greatest investment opportunities and market share growth potential for mid-range 188bet game。Holiday Inn Express is supported by the franchise model，Its expanding territory is penetrating into more third- and fourth-tier cities。At the investment tasting meeting at Holiday Inn Express North China Station on September 21st，Newly signed Holiday Inn Express covers North China、East China、Southern China and Southwest China，Mostly located in tourist attractions or cultural expo centers。

Although Holiday Inn Express is positioned as a business select service 188bet game，But it does not only focus on the business travel and accommodation market needs in the city。Currently，Holiday Inn Express hotels are located in cultural and tourist attractions，Emei Mountain Scenic Area、Potala Palace in Lhasa、Daocheng Yading、Holiday Inn Express hotels have been opened in tourist destinations such as Zhangye in Gansu and Qianxia Lake in Zhejiang，Meet the needs of tourists。

188bet game Daocheng Yading

Future-based tourism accommodation market，Will 188bet game build more tourist attractions，Qiu You revealed，The next development plan of 188bet game will mainly focus on key economic zones in the national development strategy，Beijing, Shanghai, Guangzhou and Shenzhen will also continue to pay attention，Mining the second line at the same time，Even transportation points and tourist destinations in third- and fourth-tier cities。

Leisure and Vacation Era，The tourism industry is growing rapidly，It is a good time for the expansion of domestic and foreign resort 188bet game brands。In fact，InterContinental Hotels Group is not the only foreign-funded 188bet game in tourist destinations。Last year，Marriott’s franchised Fairfield Inn has settled in Wuyi Mountain, a national 5A scenic spot，Early this year，Hampton by Hilton, a franchise model owned by Hilton, has settled in Taehwadong, a national 4A scenic spot，The first store in Dongyi Town, Rizhao, a cultural and tourism scenic spot, is about to open，Ramada, owned by the giant Wyndham, already has many hotels in tourist destinations。

While actively deploying through the franchise model，Brands are bound to face the problem of franchise service quality，This is also a problem that major 188bet game groups need to think about and solve。Qiu You thinks，The related problems brought about by the increase in the number of contracts signed and the number under construction can be solved by talents，“We have prepared a series of talent reserve plans，For example, the general manager deepens the project、Three steps to become a general manager project, etc.，In addition, we also cooperate with some vocational schools，Cultivating talents from campus，Ensuring high-quality brand development。”