According to prediction，By 2020，China will become the world’s largest 188bet login market。Although the market pie continues to grow，However, the revenue of domestic theme parks has not increased.。Reporters combed through the first half financial reports of several domestic 188bet login listed companies and found that，The total revenue of the four domestic 188bet login listed companies is 69.8.5 billion yuan，18 year-on-year decrease.79%。Meanwhile，Merlin Entertainments, an internationally renowned 188bet login operating group, recently revealed，Merlin plans to build 20 Legoland parks around the world，At least 5 of them will be launched in China。The entry of more strong players also means the fierce competition situation of "the weak and the strong"，Will continue to be performed in the future，How should China’s theme parks break through in the face of “domestic and foreign troubles”？

Secondary 188bet login is a weakness

First half financial report display，OCT A、Songcheng Performing Arts、Haichang Ocean Park、The total revenue of Dalian Sunya’s four domestic 188bet login listed companies is 69.8.5 billion yuan，18 year-on-year decrease.79%。Except Haichang Ocean Park’s revenue increased from -2 in the same period last year.9% rose to 2 this year.36% outside，Overseas Chinese Town A comprehensive tourism business revenue、The growth rate of Songcheng Performing Arts revenue and Dalian Shengya revenue both declined year-on-year，respectively increased from 11 in the same period last year.01% dropped to -27.31%、17.41% dropped to 8.51%、15.17% dropped to 7.86%。

Lin Huanjie, President of China 188bet login Research Institute, thinks，There are several factors responsible for the decline in revenue of these theme parks，Including the impact of the economic environment，Because tourists will spend according to plan when traveling，Outside of the ticket，Tourists may not make much secondary consumption when entering the park。The low proportion of secondary consumption has always been a weakness of China's theme parks。Lin Huanjie revealed，What he learned is that the ticket revenue of domestic theme parks is still relatively high so far，Around 70%，Second consumption accounts for 30% or less，Many well-known foreign theme parks are contrary to this。He believes that the first main reason is that the consumption habits of Chinese tourists are after buying tickets，If you don’t want to spend money in the 188bet login, don’t spend it，Consumption habits are different from those of foreign tourists；Second, the secondary consumer products of domestic theme parks are unsatisfactory，It is relatively rough，But souvenirs from foreign theme parks are very good，Highly attractive，And it does a better job in allowing tourists to make secondary purchases。

Take Disney as an example，Shanghai Disney products include stationery、Toys、Clothing、Accessories and food, etc.，From two or three-year-old children to adults，all covered，Retail combination products for families and couples。Also，There are many connections between the 188bet login’s products and project experience。For example, its Adventure Island area，Tourists will directly enter the primitive tribe for activities，Mickey for sale in the 188bet login、Donald Duck will wear explorer clothes later，Products such as kettles and shovels with Disney cartoon elements are also available。And Disney World in Orlando has shopping and dining areas such as Disney Springs，Use a themed shopping and dining street to guide consumption，No tickets required，Visitors can enter for free。

Lin Huanjie thinks，The improvement of secondary consumption in domestic theme parks still requires the promotion of a series of improvement measures，Including the need to improve the IP attractiveness and cultural connotation of 188bet login projects，Turn more IPs with content into derivatives，Or make it into an attractive restaurant，Items in restaurants and theme parks are compatible，To be loved by everyone，Must improve its quality and appeal，Let tourists experience the project，Consumption more when the fun is not over。

Strong 188bet login players expand their layout

The domestic 188bet login market is experiencing more intense competition，Because foreign giants are planning a larger market layout。For example, Shanghai Disney has expanded as planned，Universal Studios in Beijing doubles investment，Overtaking Disney for the first time。Merlin Entertainment Group CEO Nick Varney recently stated，Merlin plans to build 20 Legoland parks around the world in the future，At least 5 of them will be launched in China。

Although there is no Legoland in China yet，But Merlin Entertainment has signed relevant agreements with multiple partners，Including Chinese Cultural Fund、Miyun District, Beijing、Sichuan Tianfu New District, etc.。Among them in March last year，Merlin Entertainment Group and Scenic Area International 188bet login Operation Group reached strategic cooperation，Both parties confirm the construction of Legoland in Shanghai，It is expected to be completed and opened before 2022；February this year，Merlin Entertainment Group and Sichuan Tianfu New District signed a framework agreement for the Legoland project，It is expected to be completed and put into operation in 2020。Also，Merlin Entertainment in Beijing、Shanghai、Madame Tussauds built in Wuhan and Hong Kong，As well as projects such as the indoor Lego Discovery Center and the aquarium Changfeng Ocean World that are already operating in Shanghai，They are all exploring the future of Merlin Entertainments Legoland in China，Accumulated certain operational experience。

Spanish Reunion 188bet login Group executives also disclosed previously，Reunion 188bet login will launch movie project Lionsgate Movie 188bet login in China、Parent-child project Nick 188bet login、Science popularization project Atlantis Aquarium、Outdoor project Discovery indoor 188bet login、Sports projects such as Barcelona Club 188bet login and other products。

Six Flags Entertainment is not far behind。Six Flags Entertainment CEO said in April this year，The company will have no less than 10 188bet login in China。That’s exactly what happened。Following its previous announcement of adding a new Nanjing Six Flags Children's Park in China，It has deployed 11 188bet login in China。Different from Disney and Universal Studios, which focus on first-tier cities，Six Flags currently chooses Nanjing、Zhejiang Haiyan、Chongqing and other second and third tier cities。This also means，Chinese 188bet login are facing competition from foreign 188bet login at different levels of cities or regions。

Lin Huanjie thinks，Foreign 188bet login brands entering China have two main influences，On the one hand，Domestic and foreign 188bet login brands can compete on one platform；On the other hand，They will pose a great threat to China’s 188bet login brands，After all, they are an internationally advanced and high-level 188bet login brand。After these theme parks are completed，For those domestic imitations、For a 188bet login with serious homogeneity，There will definitely be a big impact，It will also eliminate a group of domestic companies with poor competitiveness、A 188bet login with no IP and poor management capabilities，"This is survival of the fittest、A cyclical process，Very normal。”

How to break through domestic 188bet login

Although competition is intensifying，Various sizes in the country、There is still a lot of information about the launch or planned launch of theme parks with different themes。Recent，Guangnan County, Yunnan Province will invest 8 billion yuan by a company to build the Dream Babao International Pastoral Tourism and Leisure Resort Project，Plans to become a new landmark of Chinese amusement in 5 years、World-class amusement 188bet login cluster；Universal Dinosaur Discovery World 188bet login Project Landed in Qionghai City, Hainan，Planned investment of nearly 4 billion yuan。Earlier，The theme parks planned to be launched in Hainan or planned to be introduced in Hainan include Chimelong、LEGOLAND、HelloKitty、Angry Birds、Haichang Ocean Park, etc.。

Lin Huanjie thinks，Many new theme parks have been launched or are planned to be launched，Because China’s 188bet login market is still in a rapid development stage，From 2005 to 2016，This is the era of great development of China’s theme parks，And starting from June 2016，China’s theme parks have entered a new period of development。Regarding the phenomenon of many theme parks clustering together in Hainan，He said that although these theme parks are all different brands，But there may still be fierce competition。

In his opinion，With the continuous increase of China’s middle class，China’s 188bet login market is still healthy，The future of Chinese theme parks is bright。But the development of theme parks must be rational，Building that should be built，Don’t build things that shouldn’t be built，Don’t follow the trend，Do a good job in market research，Accurate positioning。He revealed，Because of some blind investment issues，Results in current short driving distance，Many theme parks appear，Shandong、This situation exists in Sichuan and the Yangtze River Delta，“To avoid vicious competition，Theme parks must have their own characteristics，In order to get out of this embarrassing situation。”

Lin Huanjie’s suggestion，Chinese 188bet login brands must achieve major breakthroughs in Chinese cultural element IP，Try to use Chinese cultural elements as entertainment IP such as theme parks。He thinks，After the Chinese cultural element IP is launched in the 188bet login，It can attract not only domestic tourists but also foreign tourists。He advocates that China’s theme parks should not only attract domestic tourists，We also want foreign tourists to understand Chinese culture through 188bet login entertainment and tourism experiences。

*Source of 188bet login article: ScriptureEconomic Reference Newspaper, 188bet loginAuthor: Zhang Limin, original title: "Our own income growth is weak and foreign strong players enter the game，How Chinese 188bet login “break out”》.