The European hotel market is very different from that of the United States，The biggest difference between the two is the number of branded and non-branded 188bet game they own。

188bet game is both a good and bad thing for industry trend watchers。The absence of the same standard indicates that product differentiation is obvious，However, the characteristics of numerous European countries are not conducive for analysts to judge the changing trends of the hotel market in the entire Europe as a whole。

Tourism industry analysts make huge profits by judging industry trends。On the topic of innovation in the European hotel industry，Three experts who have long been following the changes in 188bet game industry give their own insights and opinions。

These three 188bet game experts are Siniša Topalović, managing partner of Horwath HTL, a Serbian tourism consulting agency、Wouter Geerts, an expert in Euromonitor’s international tourism 188bet game consulting firm, and Alexis Gardy, a partner at Roland Berger, a German global strategic consulting firm。 The following is the transcript of the conversation between three people interviewed by Skift。

Skift: First of all, please talk about why 188bet game innovation starts in Europe。

Siniša Topalović: in Europe，Non-chain 188bet game account for a large proportion of the total number of 188bet game，On the one hand it’s because of Germany、Austria、Italy、France and other places have a long history of hotel culture，There are many family 188bet game in every country。In this case，These countries have more market opportunities that can be developed。On the other hand，Due to different preferences of consumers in different countries，Chain 188bet game are not very successful in these places。This is completely different from the situation in the US hotel industry。In the United States，The hotel industry initially adopted a cookie-cutter development model，So we focus more on developing hotel chains。

188bet game is also the reason why Europe pays more attention to innovative products in specific markets，These products are designed with special attention to every touch point in the user experience process。For example，Kinder 188bet game provides high-quality vacation products for family groups、Resorts offering unique viewing experiences such as Loisium Wine and Spa Resorts。Both these two hotel concept brands originate from Austria。

Alexis Gardy: In Europe，There are countless similar innovations，However, the fragmentation characteristics of the entire hotel market are relatively obvious，It is difficult to assess the level of innovation in 188bet game market as a whole。Nevertheless，The Netherlands does better in innovation。Dutch people are highly educated、High level of internationalization、Also strong in understanding different customer needs (largely benefiting from visitors from other European countries)。

Skift: What do you think is the difference in innovation between luxury 188bet game and mid-range 188bet game？

Wouter Geerts: in Europe，Most of the innovation comes from the mid-range hotel market。Mid-range 188bet game need to be more innovative，This is because these 188bet game are sandwiched between luxury 188bet game with good performance and budget 188bet game with continuous improvement in quality and service。In this case，Mid-range 188bet game are forced to enhance their awareness of innovation，For example，These 188bet game are more willing to try new technologies。

These mid-range 188bet game realized this early，Building size is not the only criterion for quality service，What’s more important is people’s service、Seamless experience and authenticity。Due to the rise of the sharing economy，These factors become increasingly important。

Luxury 188bet game tend to be a step behind when it comes to innovation。This type of hotel brand thinks，Guests have certain psychological expectations for accommodation standards。For some reason，This concept gives them the idea of ​​“value for money”。But luxury 188bet game should abandon the idea of ​​judging value based on material aspects，Pay more attention to the gains from the guest experience。

Gardy: The question here is how to improve the ability to transform 188bet game into profitability。The problem that many 188bet game are currently facing is: whether it is by increasing room prices、Improve user loyalty，Or increase the occupancy rate，Can the cost of innovation be rewarded？According to franchise authorization mode，Onsite investment fees shall be paid by the authorized party。For mid-range 188bet game，It’s not that difficult to replicate a similar value proposition from one place to another。If there are 300 rooms in the same mid-range hotel brand，First test innovative technologies or products on a small scale that can bring good benefits to owners，Then copy to other rooms under the brand。But luxury 188bet game are different，Every luxury hotel provides different services or products。

Skift: Please talk about how luxury 188bet game meet customer needs by providing personalized experiences。

Geerts: People’s understanding of the concept of luxury has changed a lot now。We all live in a world that pays more attention to personalization，But people are looking for a sense of belonging。The rise of the sharing economy has intensified 188bet game trend。

The concept of 188bet game should be both unique and inclusive。Always，188bet game brand loyalty is related to consumption，The more you consume，The greater the scope of service permissions enjoyed by members。But some guests who are not very loyal to the brand also want to experience some special projects。The problem is，How luxury 188bet game provide unique services，All guests can enjoy these services。To achieve this goal，You can’t judge based on how much the guests spend。If the original loyalty program is not redesigned，Provide special activities and experiences，Ordinary customers will not be loyal to the brand，Won’t spend money on these services。

Gardy: for me，What remains unchanged in the concept of luxury is the product itself，such as location、Room quality，These will always be there。Continuous changes are more about services，As people’s demand for personalization and unique user experiences increases，188bet game trend is even more obvious。188bet game trend is currently accelerating，Even before the visitor enters the lobby，The hotel can know the guest’s information。

Skift: What can luxury 188bet game learn from Europe’s new segmented mid-range hotel products？

Topalović: When it comes to developing niche products，The company should start with more focused products。Focus on specific experience projects first，Then use 188bet game as a starting point to expand outward。In other words，Don’t start with a design concept，Want to design a cool lobby。Start 188bet game the most basic experience，Then extend outward。

25hours 188bet game、Jaz in the City、CitizenM、What makes 188bet game such as Mama Shelterd different from traditional 188bet game，They use innovative ways to break down the boundaries between guests and employees。They make guests and employees feel like home and have a sense of belonging。They also have carefully formulated standard operating procedures，But it also advocates encouraging communication between people in a more friendly way。

*188bet game article was compiled by Zhihui analyst Li Haiqiang from skift，OriginalTitle:《What European Luxury 188bet game Can Learn From Their Midscale Cousins》.