Geopolitical tensions and the Sino-US trade war are affecting the global economic situation，But 188bet mobile login consumer demand does not seem to be affected，And there is a trend of further strengthening。

Tax Free World Association President Erik Juul-Mortensen in the recentPointed out at TFWA World Exhibition Conference，2017，Global 188bet mobile login channel sales increased by 9% year-on-year.5% to US.3 billion，First quarter of 2018，188bet mobile login sales increased by 10% year-on-year.7% to US.8 billion。

View by category，Beauty and perfume are the most popular，Especially the “ace products” of each 188bet mobile login，Like Clarins’ Double Serum。Wine and Spirits in Second Place，Fashion accessories category ranks third。

• 2017，Total 188bet mobile login of beauty and fragrance categories increased by 20% year-on-year to US.6 billion，First quarter of 2018，Grown 16% year-on-year to US.6 billion；

• 2017，Wine and spirits category total 188bet mobile login .4 billion；

• 2017，Total 188bet mobile login of fashion accessories category increased by 4% year-on-year.5% to US.5 billion；

Although 188bet mobile login sales in all regions have achieved growth，But the difference between the increases is obvious。View by region:

• The Asia-Pacific region has the highest 188bet mobile login growth，12 year-on-year increase.6% to US.8 billion；

• 188bet mobile login in Europe increased by 7% year-on-year to US billion；

• 188bet mobile login in the Americas increased by 7% year-on-year.4% to US.7 billion；

• 188bet mobile login in the Middle East increased by 7% year-on-year.3% to US billion；

• 188bet mobile login in Africa and other regions increased year-on-year 1.1% to US0 million；

General Manager of 188bet mobile login of French beauty giant L’OréalVincent Boinay pointed out，Compared with previous years，The differences in 188bet mobile login business in various regions in 2017 are more obvious，“Asia grows strongly by double digits。Mediocre performance in Europe。America，Especially South America，suffered currency devaluation、Adverse effects of market difficulties and political factors。”

General Manager of L’Oreal Americas 188bet mobile login RetailYannick Raynaud said，The situation in the American market is slightly complicated。“We performed well in fiscal 2017，Good start to fiscal year 2018，But now 75% of people are experiencing economic crisis。Overall，The number of tourists in the Americas has dropped significantly，The average consumption of tourists is also declining by double digits。The market is tough，But this is only temporary。”

Yannick Raynaud thinks，The breakthrough point of 188bet mobile login business in America is American tourists。“Among inbound tourists from the Americas，One-third are Americans，But only 2% of them will spend money in duty-free shops。”

Juul-Mortensen expected，The further strengthening of urbanization on a global scale will stimulate the continued growth of 188bet mobile login sales。"By 2030，The number of megacities in the world will increase from the current 33 to 43。The wealth accumulated in megacities will drive 188bet mobile login growth，By 2040，The number of global tourists will increase from the current 7.8 billion to 21.3 billion。”

Mainland Chinese 188bet mobile login become the main driving force

The rise of mainland Chinese consumers has a major impact on the 188bet mobile login market。2017，Total 1.200 million mainland Chinese tourists travel abroad，Half of them went to Hong Kong and Macao，Other popular destinations are mainly Thailand and Japan。

Pointed out by Erik Juul-Mortensen，Growth in 188bet mobile login channel sales，Mainly attributed to the growth of Millennials and mainland Chinese tourists。By 2020，Mainland China will have 200 million outbound tourists，1 in 2015.6 times，By 2030，It is expected that 300 million mainland Chinese tourists will travel abroad，And the number of independent travelers will increase significantly。

General Manager of L’Oréal Asia Pacific 188bet mobile login RetailPointed out by Emmanuel Goulin，With the help of mainland Chinese tourists，“Strong” sales growth in Asia Pacific。

According to previous reports by Luxe.CO，A world-renowned high-end 188bet mobile login retailer owned by French luxury goods group LVMHDFSExecutive Vice President of Global Merchandise Planning of the GroupAriel Gentzbourger says，70% of the company’s current performance is contributed by mainland Chinese consumers。(For details, see: World-renowned high-end 188bet mobile login retailer DFS: 70% of its performance is contributed by mainland Chinese consumers)

French beauty giant Estée Lauder Cos. Inc）International Business PresidentCedric Prouvé says，Mainland Chinese tourists drive growth in the group’s 188bet mobile login business。“We have physical stores in 120 cities around the world，But online can reach consumers in 650 cities。This means that some customers are only traveling，Or buy our products when shopping online。Currently，Only 9% of Chinese people have passports，It shows the potential of the future。”

Japanese beauty giant Shiseido Group (Shiseido) is also a beneficiary of the growing consumer base in mainland China。Over the past two years，Promoted by Chinese tourists visiting Japan，Shiseido Group’s Japanese market sales rebounded significantly。Vice President of Marketing and Innovation, Shiseido Travel RetailElisabeth Jouguelet says，Mainland Chinese tourists visiting Japan contribute 30 to 70% of local sales to Japanese beauty brands。“Compared to people who don’t travel，Tourists spend 33% more annually on skin care products。The farther you go，The more money you spend on skin care products。One more thing，188bet mobile login channel is to increase brand awareness，One of the important ways to convey information to customers。”

188bet mobile login consumers’ shopping preferences

With more mainland Chinese tourists traveling abroad，The demographic structure of consumers is also changing。Ariel Gentzbourger pointed out，The time variable for changes in consumption behavior is 5 years。In other words，Also a Chinese Millennial，Shopping patterns of people born after 1985，Very different from those born between 1990 and 1995。"The former and his family、Child、Grandparents 188bet mobile login together，The latter’s 188bet mobile login focuses on experiences including food。Traveling in the future，At least 15% of expenditures will be spent on food。”

Ariel Gentzbourger also pointed out，Compared to tourists from first-tier cities in China，Tourists from other Chinese cities spend 10% more on average on 188bet mobile login。“Take tourists from second-tier cities as an example，The average trip costs ,500 – they prepare their shopping list in advance，Also brings gifts to friends and family。”

In addition，Perfume usage rate among 188bet mobile login people is increasing。Javier Bach, COO of Spanish beauty giant Puig Asia, pointed out: "In recent years，Perfume consumption in Asia has changed a lot compared to before，Also shifted from well-known designer brands to niche and luxury brands。”

There is another interesting phenomenon，Due to discount activities and the popularity of e-commerce, etc.，The original price advantage that was the most attractive in 188bet mobile login channels is no longer obvious，And discounted prices are far less attractive than providing an engaging experience。Italian beauty companyPresident of EuroItaliaGiovanni Sgariboldi speaking out，Discounting will destroy many companies，We are losing our professionalism。”

Stéphanie Metz-Thevenod revealed，Although some Chinese tourists will buy beauty sets worth 500 to 700 euros。“But in mature markets，Most of the sales growth is related to Millennials’ awareness of budget 188bet mobile login and savings。”

With the increasing awareness of savings among the younger generation，The number of tourists flying on low-cost airlines is also growing，General Manager, 188bet mobile login, Europe, Middle East, Africa and India, L'OréalPointed out by Gianguido Bianco，Half of European tourists choose to fly low-cost airlines，And in the past five years，Low-cost airline passenger numbers increased by 55%。"Corresponding，Visitor spending decreases，(Europe) is more obvious than other regions。We are faced with attracting new customers、The challenge of increasing penetration。”

Optimize shopping experience

Both brands and retailers，Everyone wants a unique experience，Increase customer penetration rate in 188bet mobile login channels。Although the number of tourists is increasing at an annual growth rate of 7 to 8%，But the customer penetration rate is always less than 15%。French 188bet mobile login GroupExecutive Vice President, Marketing and Digital, Lagardere Travel RetailStéphanie Metz-Thevenod said: “To a certain extent，We have ‘disengaged from the masses’，They must be re-sensitized to the appeal of purchasing goods in duty-free and 188bet mobile login channels。”

Amélie Watteau, Commercial Manager Global 188bet mobile login and Export, Groupe Clarins，Past，Price advantage is the main reason why consumers choose 188bet mobile login channels，But now，Many local markets often have discounts，Enable service、Attention and touchpoints become very important。In order to increase contact points with customers，The brand launches a five-minute moisturizing hand massage、Convenient services such as skin brightening。“A clear shift in behavioral preferences can be seen，Millennials want services，Even if it’s only two minutes。”

Swiss high-end skin care brand La Prairie also launched a 5-20 minute free skin care experience service。Global 188bet mobile login Business Development Director, La Prairie GroupPointed out by Katharina Walther，I want consumers to remember the brand，Services are about to be provided。“A brand does not necessarily have to have a top product，But there must be identification，People are eager for luxury goods。”Brands are investing more in store design，And pay more attention to the brand history and cultural heritage。

There are also French luxury brands that create the ultimate brand experience for consumersChanel，Like a brand-named golf cart、Providing shuttle services at Copenhagen Airport, etc.。Brand European Export ManagerJean-Guillaume Trouvin said，Must create a good time for customers to spend with the brand。2017，Chanel European 188bet mobile login sales increased 6% year-on-year，Asia market grows by double digits。

Global President of 188bet mobile login and Retail Development, The Estée Lauder CompaniesPointed out by Olivier Bottrie，The (customer) demand for uniqueness is growing，If region exclusive、Occasionally exclusive、Personalization, etc.，To meet gift giving or trendy suit needs。

Inter Parfums SA. Chairman of the Board and CEOPhilippe Benacin pointed out，Brands are facing more pressures besides the product itself，Such as brand message、Concept、Story、Shopping gift，And what 188bet mobile login would like to do in the store。a few years ago，Inter Parfums has already been involved in the game and film production industry。“We are no longer just a perfume manufacturer。Only make perfume，Just lost。”

Lagardère thinks，In addition to focusing on products and activities，Also add entertainment，Make the retail positioning of 188bet mobile login more unique and interesting。It is reported，188bet mobile login channel exclusive products contributed 10% of the company’s beauty category sales。Thoughts by Stéphanie Metz-Thevenod，Another major factor driving sales growth is impulse purchase products，such asRecently launched by Christian DiorJ’adore new packaging。“Brands continue to develop products that combine convenience and brand DNA，Digitalization gives us the opportunity to bring content into stores。”

Gebr. Heinemann Fragrance and Beauty Purchasing DirectorBritta Hoffmann says: “My vision for the 188bet mobile login channel is to create a beauty hotspot。Our stores have a large number of low-budget or young tourists，We must achieve differentiation。Need to create a space that stimulates consumption，New design concept，Introducing many new brands，Of course, we must also provide high-quality shopping areas for the target customers-the younger generation。”

Britta Hoffmann thinks，188bet mobile login store clerks also need to be different，“They (the clerks) need to be bolder，Focus on a certain category rather than a certain brand，But also to reach customers in different ways。We are still learning，The most important thing is to make the entire industry accept and embrace new concepts。”Gebr. Heinemann has tested a new digital beauty product concept store at Copenhagen Airport#LookLab，It may be extended to other large airports in the future。

Skin care products，Gebr. Heinemann may introduce new categories，If you focus on vegetarian food、Organic、Animal-free skin testing brand，It will 188bet mobile login open up new space，Let customers “truly understand this category”，The company even plans to open a men-only space。“We are still thinking about how much space can be allocated to mass perfume brands，We must consider the future development of popular perfume brands in the beauty industry。”

Realistic problems

For beauty giants like Estee Lauder，One of the key strategies of the 188bet mobile login channel is to offer as comprehensive a range of brands and merchandise as possible，But the brand、There is also poor communication between retailers and airport operators。Olivier Bottrie says: “The 188bet mobile login channel wants long-term success，The key is for airport partners to know，We can no longer maintain the status quo，Structural barriers must be addressed for long-term success，If the existing airport retail contract structure drives down margins for brands and retailers，Resulting in insufficient funds to improve customer experience。”

Lagardère 188bet mobile login Chairman and CEODag Rasmussen says: The 188bet mobile login business itself is not risky，The risk is the business model。“The cake is getting bigger，But the business model is unsustainable。”

The 188bet mobile login business model is also facing the impact of e-commerce。Dufry CEOJulién Diaz Gonazélez says: “Things change quickly，We have advantages，But are you ready for the challenge？I doubt it。We know exactly what to do，But no progress。We also want to let the owners know，This is a collaboration，Not war。”

Giovanni Sgariboldi says，The challenge in 188bet mobile login is “a good point of sale、High-quality professionalism in recommending products。No high quality service，Consumers will buy goods based on discounts。”

Some brands have strengthened cooperation with airports。Javier Bach said: "You can see it，Some 188bet mobile login operators are trying different ways to reach customers。We are working hard to change the consumption experience of this channel。”

Gonzalez Sebastiani pointed out，Although it is not yet known how to build a complete 188bet mobile login ecosystem，But the operator can use the data、Closer cooperation with airports，To better understand customers and their needs，Achieve sales growth。

*Source of this 188bet mobile login: Luxe.CO，Author: Jiang Jingjin，Original title: "In-depth｜Global 188bet mobile login market report: Chinese outbound tourists drive growth，Optimizing the shopping experience is the key》.