As a cultural and 188bet login industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet login era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet login during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet login industry，The value points brought to us。

Cultural 188bet login Review【Week 109】，Cultural and 188bet login frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet login giants

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Termination of the merger between Caesars 188bet login and Us 188bet login，Announcement of this controversial industry deal，Towards the end in less than half a year。

The reasons for the termination 188bet login merger mentioned by both parties，Mainly because this major asset reorganization adopts the method of absorption and merger，Involving many links，Affected by the epidemic and changes in the market environment of this transaction，Continuing to promote this major asset restructuring may face greater uncertainties, etc.。

Three days after the announcement announcing the termination of the merger (December 8)，Uoxin 188bet login announced that Alibaba Network plans to 2.Total price of 4.2 billion yuan，Assigned by Zhongxin 188bet login 6.04% of shares，Alibaba Network becomes the second largest shareholder of UX 188bet login。

The transfer price of UX 188bet login is 4.41 yuan/share，is the stock price on December 7th 4.10% off 9 yuan，Compared to September 8 last year.Transfer price of 46 yuan/share，It’s even close to a 50% discount，Ali is buying the bottom？

End of September last year，Alibaba Networks and Feng Bin signed the "Share Transfer Agreement"，Feng Bin intends to use 8.46 yuan/share transfer 5% of unrestricted shares to Alibaba Network，Total 4547.030,000 shares，The total transfer price is about 3.8.5 billion yuan，After transfer，Alibaba Network becomes the third largest shareholder of UX 188bet login。

At the same time，Uxin Travel and Alibaba Travel jointly established a joint venture，Mainly engaged in 188bet login product distribution solution system capability output and 188bet login product distribution platform business。

About this investment cooperation，The senior executive of Uoxin 188bet login once said，The introduction of Alibaba by Uoxin is not only a financial consideration，It is also the introduction of resources，Open space for the company’s future development。

Cooperation between Uoxin 188bet login and Alibaba，There is room for imagination in at least three aspects:

1、The wholesale advantage of Uoxin 188bet login is also the supply chain advantage，Can complement Fliggy’s retail sales；

2、Alibaba’s digital technology and capabilities、New retail capabilities，The supply chain of Zhongxin Travel can be modified or even upgraded to some extent，And help open up online and offline traffic，This is important for UX Travel, which is seeking to expand the domestic 188bet login market，More important。For Ali，The domestic 188bet login market is relatively highly fragmented resource attribute，It can be regarded as providing it with a“Training Ground”And penetration into the action space。Refer to the layout of Alibaba’s new retail offline shopping malls，It wants to connect online and offline，Compliance with the supply chain of traditional shopping malls、Service chain etc. to be transformed，Also implant your own payment scenarios, etc.。

3、Alibaba brings direct financial support，The possibility of more support 188bet login future is not ruled out。

These may actually constitute one of the obstacles to the merger of Caesar’s faith，That is, Alibaba may vote against the merger as a dissenting shareholder，After all, Ali、JD.com is Zhongxin、Important shareholder behind Caesar，Alibaba and JD.com are direct competitors，Unless there is consistent interest，It is difficult to agree with the merger。But judging from the merger proposal，This may also reflect the longer time and uncertainty surrounding the recovery of outbound travel，It is not easy for UX Travel to develop in the domestic 188bet login market、Resource integration is difficult, etc.，Will affect Alibaba’s search for supply chain support、Confidence or enthusiasm for new retail practices，Far water cannot quench near thirst，This also affects Alibaba’s support for Zhongxin，It is difficult to maximize the interests of both parties in a short period of time，Alleviation of the dilemma or crisis of Zhongxin Travel，The effect may be limited，There are helpless factors when choosing to merge。

A comprehensive analysis from this，Termination of Caesars Trust Merger，It is not ruled out that Alibaba may oppose the merger，At the same time, the current situation of the outbound 188bet login market、The current situation of the two companies is also closely related。

As of the third quarter of this year，Caesar and Uoxin’s revenue declined year-on-year，Loss continues，No substantial change yet。At the same time，The current situation of inbound and outbound 188bet login is still relatively complicated，Cross-border 188bet login has recovered well，Still takes a long time，In addition, how much complementary and mutual assistance effects can the merger of the two parties bring，In fact, I have always had doubts，How necessary the merger is is also a question。These are difficult problems to solve on the way to merger。

With Alibaba’s new funds and support，Can Zhongxin’s life be alleviated？Merge not completed，What will happen to Caesar’s days and direction？To say the least，The crisis faced by both sides，188bet login is far from substantial relief。

Europe’s largest travel group，It can even be said that TUI (TUI), the world’s largest travel group，Founded in 1968，Revenue in fiscal year 2019: 19 billion euros，equivalent to about 155.5 billion yuan) situation，It is one of the epitome of cross-border 188bet login。

TUI’s latest financial report shows，The company’s loss in the 2020-2021 fiscal year exceeds 2 billion euros。Company estimate，By summer 2022，188bet login bookings will return to pre-pandemic levels，But due to the Ormycron virus，The company is unable to make forecasts for the fiscal year from October 1 this year to September 30 next year。The company also calls it，Depending on the severity of the fourth wave of the epidemic and the impact of Omicron on policy decisions，TUI may adjust its winter operating plan to the lower end of the 2019 target of 60-80%。

roughly，Severe losses in the past fiscal 188bet login，The recovery trend was improving，But new changes due to the epidemic，The performance situation in the next period is not optimistic enough。

In March and April last 188bet login，TUI has encountered its biggest crisis in 52 years。

TUI serving over 20 million users，I had to announce the cancellation of my packaged vacation in mid-March last year、Cruise、Hotels and other 188bet login products，Restore time to be determined。No product requirements，No income either，Asset-heavy model、TUI, with tens of thousands of employees, is in huge trouble，April 1 last year，TUI announces its 1.10,000 employees (1 in total.More than 30,000 employees) are on unpaid leave。

In addition to seeking government help，One of TUI’s self-rescue measures is，Announced around August last 188bet login，TUI Asia-Pacific regional headquarters and joint venture will be established in Hainan。

At the same time，TUI technology platform and products，Cruise Line、Charter flight route、Hotel、Overseas marketing, etc.，Both 188bet login cooperate with Hainan。

China’s outbound travel demand is partially internalized into domestic travel、Possibility of early resumption of inbound 188bet login，All for TUI’s existing products and services、Provide a place for passenger flow，According to the possibility of market recovery，And market potential value，TUI needs to consider seizing the opportunity，Hainan is one of the most preferred areas。

Look back at the domestic hotel 188bet login.

December 8，Beijing 188bet login Group releases non-public stock issuance report。According to the announcement，As of November 23, 2021，It raised 3 billion yuan。Of which 2.1 billion yuan is planned to be used for hotel expansion and decoration upgrade projects，900 million yuan used to repay loans from financial institutions。

December 9，Tongcheng Yilong announced the establishment 188bet login Yilong Hotel Technology Platform，Qi Shiji Hotel Management、A comprehensive platform for the accommodation industry integrating information technology and procurement trade。This platform adopts technology、Hotel Marketing and Operations、Supply chain、Capital and other all-round empowerment system，Help improve the efficiency 188bet login accommodation industry。At the same time，Xi Dandan, CEO of Elong Hotel Technology, introduced at the press conference，As of November 2021，Various wine management companies on the eLong hotel technology platform have more than 300 operating hotels in 17 provinces, autonomous regions and municipalities across the country，More than 500 contracted hotels。

188bet login can be seen，Competition in the domestic hotel market is intensifying，Scale expansion、Product and service upgrades are in two aspects，The improvement of energy efficiency in hotel operation management is another focus，Platforms empowered by operational capabilities will be favorable competitors，Seeking in“Operational capabilities + hotel scale”Realize two-way function。

Destination 188bet login Barometer

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This winter 188bet login is still not“太平”。

Heilongjiang suspends the operation of inter-provincial group travel and 188bet login special trains；Guangdong suspends inter-provincial group travel and“Flight + Hotel”Business；Zhejiang suspends inter-provincial group 188bet login and“Flight + Hotel”Business；Zhejiang Ningbo Theater and other places are temporarily closed，50% traffic limit in scenic spots；Shanghai Health Commission proposes not to leave Shanghai unless necessary during New Year’s Day and Spring Festival。

The new epidemic has caused some provinces and cities to continue to tighten the opening of inter-provincial travel，It will have a certain impact on the recovery of the cultural 188bet login industry this year，Among them, "Shanghai Health Commission proposed";Don’t leave Shanghai unless necessary during New Year’s Day and Spring Festival”Another signal to celebrate the New Year on the spot，In fact, some provinces and cities have recently directly proposed it，Reduce the potential risks and pressures of epidemic prevention caused by large-scale crowd movements，There is a high probability that relevant policies will be introduced in large areas this year，Restrictions on the recovery of winter 188bet login。

In consumption distance、When 188bet login is restricted，The overall recovery of consumption relies more on domestic demand。

Official news from Shunyi District, Beijing，Next five years，Shunyi District will focus on promoting the construction of an international consumption bridgehead，Based on the airport and the five surrounding areas，Focus on eight characteristic consumption areas，Promote strong functions、Smooth circulation、Increase traffic、wide radiation、Five major actions to make up for weaknesses。According to Shunyi District’s plan，In 2025, Capital International Airport will enter the“World-class large international hub airport”Range，The annual passenger service capacity reaches more than 100 million，International tourists account for more than 20%，Strive to achieve a cargo and mail throughput of more than 2 million tons；Cultivation and formation of 2 to 3 key business districts、5 to 8 internet celebrity check-in locations，In the past five years, 188bet login has attracted well-known international and domestic brands to open their first stores in Shunyi、Innovation Store、More than 100 flagship stores，The number of departure tax refund shops reaches 30。

The Ministry of Culture and 188bet login recently issued a notice，Confirm Dalian City, Liaoning Province、Huangpu District, Shanghai、Zhenjiang City, Jiangsu Province、14 regions including Rizhao City in Shandong Province are pilot areas for the development of credit economy in the cultural and 188bet login markets。As understood，The pilot tasks of each pilot area are mainly to cultivate credit brands、Improving the credit evaluation system、Promote credit consumption, etc.。

Other information is displayed，Guangdong Province has created a total of 42 beautiful leisure villages in China、604 provincial leisure agriculture and rural 188bet login demonstration towns，6628 cultivating country B&Bs，A number of standardizations have emerged、Featured、Branded country B&B business location，formed Guangzhou Conghua and Zengcheng、Shenzhen Dapeng New District、Huizhou Nankun Mountain and Shuangyue Bay、Qingyuan, Qingcheng, Qingcheng and Yingde、Nanao County, Shantou、Yangjiang Hailing Island and other rural B&B gathering areas。

188bet login, opening of first stores, and duty-free shops are the key words.

Urban business districts have increasingly become an important place for urban residents to consume，And the destination attribute is becoming more and more obvious，Also requires in-product supply、Quality upgrade in services and other aspects、Quantity increased，Bringing the cutting edge、Rich and comprehensive consumer experience。And the first store，That is typical new traffic、New product supply logic，I have what I don’t have、I am better than others (quantity or quality advantage、Price advantage)，188bet login is the irrefutable truth in supply，Tax exemption is a very intuitive example，Rich products and price advantage，At least one of them，Both，Needless to say。

In the credit economy, the model of consumption first and payment later，With obvious intention of stimulating or promoting early consumption，To stimulate consumption conversion。As early as September this year，Notice issued by the Ministry of Culture and 188bet login，Proposes to carry out pilot project of credit evaluation of cultural 188bet login enterprises，Explore consumer services such as travel now, pay later。Previous "“14th Five-Year Plan”Cultural and 188bet login Development Plan" also proposed ";Expand credit application scenarios”，《“14th Five-Year Plan”Cultural and 188bet login Market Development Plan" proposes";Explore and launch pilot projects for credit economic development”Other requirements。

Cultural and 188bet login Market Credit Economy Pilot，There are at least three considerations: First, to stimulate people’s enthusiasm for consumption through credit consumption，Personal credit、Enterprise credit and other mechanisms are more widely used in cultural 188bet login consumption，In the current context of promoting the recovery and development of the consumer market，Also important；The second is more collection of credit information data、Summary and analysis，Promote information sharing、Innovative application scenarios，Helping companies with good credit, especially small, medium and micro enterprises, to increase financing facilities，At the same time, enrich the precise supply of cultural 188bet login products；The third is to provide more support for cultural 188bet login market supervision。

In addition, country B&Bs and country B&B gathering areas，Is an important carrier for observing both supply and demand ends of destination cultural 188bet login。

The demand for travel and leisure vacations around the city is rising，Promoted more conversions of country B&Bs，Make it usher in the policy、Two-way support from the market，It has become a more prominent category in the new supply of cultural 188bet login products in destinations。And homestay clusters have become a common choice for many destinations in creating this category，The logic is，Via cluster or complex mode，Form a collaborative whole through multiple B&Bs，Also solves the continuous traffic problem of a single B&B、Problems such as weak operation and high cost of infrastructure，At the same time, it also gathers through multiple brands，Provide a rich accommodation experience，Improve stickiness and increase the possibility of mutual traffic between brands。

Cultural 188bet login consumption insights, innovative business formats

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Winter 188bet login, a touch of joy is the ski market.

Public information display，Last week，Ski resorts in Beijing have opened one after another，Beijing ski season starts。The number of skiers increases，Promoted relevant training、Ski equipment sales and the development 188bet login B&B industry around the ski resort。As understood，B&Bs around ski resorts on weekends、Holiday occupancy rate can reach 80%。Data display，From 2014 to 2020，The number of continuously operating ski resorts in China has increased from 460，Increased to 715，Snow resort aerial ropeway、Magic carpet in the snow field、The number of snowmaking machines and other related equipment has also increased significantly。

At the same time，Xueleshan, a ski training institution, recently completed a new round of financing，Financing amount 100 million yuan，Led by Zhengxin Investment。188bet login round of funds will be mainly used for brand promotion、Ski equipment sales、Event preparation and other fields，And accelerate the nationwide store layout。As understood，Xueleshan was established in 2015，is a national brand chain organization focusing on the ski field，Provide full-service skiing for teenagers and adults。Currently，Xueleshan has nearly 100 stores across the country，Has more than 50,000 students，Received more than 300,000 skiing experiences。

These information reflect each other，Revealing that domestic consumer demand for skiing/ice and snow 188bet login is releasing more，And promote the development of related industrial chains，This trend will continue for a long time，However, the development foundation of the domestic ice and snow industry is still relatively weak，Outstanding performance in many aspects，Including Four Seasons’ insufficient operating capabilities，Industrial Development“Uneven hot and cold”；Ice and snow products are relatively simple，Facing homogeneity，And the long investment cycle，Higher income uncertainty, etc.。And destinationization、Industrial chainization、Product iteration will be the three key points of the ice and snow industry development strategy。