November 21，The "2018 China Cultural 188bet Online Sports Betting and Casino Accommodation Industry New Future Outlook" co-organized by Zhihui and Jinjiang International Convention and Exhibition was held at the Shanghai National Convention and Exhibition Center。

This forum brings together cultural and tourism comprehensive groups、Domestic 188bet Online Sports Betting and Casino Group、188bet Online Sports Betting and Casino Owner、Investment institution、188bet Online Sports Betting and Casino service provider、Practitioners in large accommodation upstream and downstream industries such as marketing service agencies，With the theme of "Five New Changes: How to Build a Big Accommodation Ecosystem"，Discussed the new future of the accommodation industry after changes in consumption structure and demand、How to do new marketing、How to control the integration and boundaries of brands，And how to pass innovative content，Revitalizing existing and incremental markets and other issues。Jia Chao, Chairman of Youxi Movie 188bet Online Sports Betting and Casino, attended the summit and delivered a keynote speech。

Jia Chao said，It is estimated that the mid-range 188bet Online Sports Betting and Casino market will definitely be a bigger market in the future，With the continuous increase of China’s middle class，We believe that the number of mid-range hotels will increase。

The following is the full text of Jia Chao’s speech:

(188bet Online Sports Betting and Casino article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Hello everyone，I am Jia Chao, chairman of Youxi Movie 188bet Online Sports Betting and Casino，Tell me about my experience，My family has been in the 188bet Online Sports Betting and Casino business since 1993，Wanhao Lin just now is a teacher I admire very much，We talked a lot about the future development of hotels in China in the past two days。I am an entrepreneur in 1985，Regarded as a young old hotelier，I started my business in college，Regarded as a local entrepreneur who has been starting a business。Opened my first store after graduating from university，Slowly opening stores across the country，I am also a senior franchisee，I have been doing chain and franchise business before，Now I actually want to create my own brand - Youxi Movie 188bet Online Sports Betting and Casino。

We actually integrated the IP of the movie into the 188bet Online Sports Betting and Casino，Selling time and space，We also built a booth on site today，Our booth is different from others，It is a relatively closed booth，Each developer will accompany us around to learn about film culture，Make interactive games in a model room，Relatively speaking, it is a luxury exhibition that is a bit like a 188bet Online Sports Betting and Casino exhibition，This is also the first time to participate in a national exhibition，We hope more 188bet Online Sports Betting and Casino colleagues can criticize and correct us。

I am the total investor of this project。About 2015，A junior student from Hebei University found me，Said he wanted to open a movie 188bet Online Sports Betting and Casino next to the school，I said we want to position a mid-to-high-end 188bet Online Sports Betting and Casino，We think with products，All 188bet Online Sports Betting and Casino rooms and positioning are for young people to position themselves，Most of our team are born in the 1980s、Post-90s。We will make various rooms，Let everyone choose，The room that young people like is the room we want to make，This is why we are different from others，Many company bosses do whatever they like，Most of the current customer base is born in the 1980s、Post-90s，So we should let customers position our products。We actually had a vision when doing this，I want to do something fun，Let our employees be happy，Because the 188bet Online Sports Betting and Casino industry is very hard，When our employees are happy，It is possible to serve our personal happiness。Similarly our occupancy rate is also high，Making employees satisfied again，Satisfy our investors，Finally, the company may have a small value。This may be the difference between us and many 188bet Online Sports Betting and Casino groups。

My home was a 188bet Online Sports Betting and Casino in 1993，Always paying attention to this industry，I have also witnessed the 188bet Online Sports Betting and Casino group grow from a few to thousands，There are also crashes，Our positioning is relatively clear now，The first positioning is mid-to-high-end chain、The second positioning is called a 188bet Online Sports Betting and Casino where you can watch movies，Because we think hotels are urgently needed，On the basis of rigid needs，Not only a good night’s sleep，Take a good bath，A good network，At the same time, we also have an upgrade in the audio-visual experience，So our positioning is very clear - mid-to-high-end hotels。

So we use three-star costs to make four-star prices，Let customers have a five-star experience，We are currently mainly in Beijing, Shanghai, Guangzhou and Shenzhen，But not within the inner ring road，We don’t want too big a quantity，Every store needs to be very profitable，Very profitable，Our store’s profit is probably 6 million、Seven million，Not looking for too high speed，But develop at a moderate speed，188bet Online Sports Betting and Casino the difference between us and OYO。

Why did you choose movies at that time？Actually, many people come to me，Those who do sports，Some people make pets，There are 188bet Online Sports Betting and Casino two dimensions、Esports，Why choose movies？In fact, it is based on three reasons:

188bet Online Sports Betting and Casino、Movies are constantly being updated，More than a dozen new movies are updated every year。

Second、Movies are a symbol of culture，It’s easier to show off，You can go to our exhibition hall，There are many movie derivatives，188bet Online Sports Betting and Casino a huge screen and 5.1’s audio，It is extremely easy to express。

Third、As a derivative，There are many things that can be derived from the backend，We chose a culture based on these three points，called cultural IP movie。Movies are not just something that can be updated，More is 188bet Online Sports Betting and Casino a carrier and a container，Everyone can laugh inside、cry、Expression。

I don’t know if you have watched foreign movies，Including male protagonist，After completing all tasks，Usually there is a scene where I go to see my daughter or watch my girlfriend’s drama，Or watch a drama together，Because in the West, truth-telling drama is the highest enjoyment，So actually we call 188bet Online Sports Betting and Casino Youxi，Drama is like life，Life is like a play。I have a lot to do later，Now let’s make the first IP first。

China’s film market has the highest growth rate in the Asia-Pacific region，188bet Online Sports Betting and Casino the highest growth rate in the world，Now it is nearly 60 billion yuan，USD is 7.9 billion，And the numbers are growing。In foreign markets，The box office and derivatives in European and American countries are about three to seven，For example, a box office of 10 billion is about 30 to 40 billion in derivative revenue，The derivatives market in China has just opened，Looking at the box office based on the 1.4 billion people in China, there is still a lot of room for expansion。This is our room is the first flagship store，Made in my hometown。He was 188bet Online Sports Betting and Casino our mayor at the time、Provincial Party Committee Secretary and many leaders came to see，It has become a part of our local culture，The leader gave us a lot of encouragement at that time，We will come to Beijing to do this project，Doing pretty well now。

This is our guest room，From children watching cartoons to young couples watching movies together，There is 188bet Online Sports Betting and Casino a business trip，Some more parties，Everyone can watch football，Watch some old movies，Not only can you watch movies but you can 188bet Online Sports Betting and Casino follow TV series，For example, iQiyi’s drama，You can 188bet Online Sports Betting and Casino watch TV，In fact, turning a traditional TV into a larger screen，Better real-life display。

This is our new version of the room，This is our first time attending the exhibition，188bet Online Sports Betting and Casino 2.The first show of version 0。We have met many state-owned enterprises across the country, including those with joint venture backgrounds，We are currently cooperating with joint ventures in several provinces，They say the product is too cool、Too young，Can you be more calm?。Our 2.Version 0 is more technological，Mainly renovate four-star hotels and five-star hotels，At the same time, the selling price was increased by 2 times。

The screen may be larger，Previously we had a 130-inch screen，This screen is a wall，After entering the room, there is a wall full of screens，Now it is produced by a single projector，I will use dual projectors to make movies in the future，We will 188bet Online Sports Betting and Casino have more advanced equipment to do more extensions and more interactivity on this screen，So 2.0Products are more technological、Businessization，The screen is big，The first one to come out should be the Lujiazui store in Shanghai，Please experience it。Occupancy rate often exceeds 150%，There are more hourly rooms，Profit is pretty good。

The current revenue from 188bet Online Sports Betting and Casino operations is 90%，There are also some publicity platforms for product income，There is also advertising revenue。

The current customer base is basically composed of people born in the 1990s，No mark after 00。We also like this wave now，Maybe it will go down in the future，We will plan things in advance。80、Post-90s account for 80% or more，It is estimated that the mid-range 188bet Online Sports Betting and Casino market will definitely be a bigger market in the future，With the continuous increase of China’s middle class，We believe that the number of mid-range hotels will increase。

This is our immersive experience，Our room including the entire corridor feels a bit like entering a movie museum or a bit like entering a cinema。Ours is 5.1 Audiophile-level super shocking sound effects，The sound insulation we do should 188bet Online Sports Betting and Casino be very good。Our large screen is a 133-inch 1080P ultra-clear large screen，The damage caused by the curtain to the eyes is one-tenth that of the TV。

You can go to our booth later to have a look at facial recognition，Our philosophy believes more in our machines，The future should be more intelligent。If you have done face registration，Our block will turn green，If there is no registration, it will turn red，Our security and front desk can easily know who is registered and who is not。We boasted about being the safest 188bet Online Sports Betting and Casino。

We have made a one-click smart check-in，No one is needed，There is no cash in the 188bet Online Sports Betting and Casino，Everyone thinks it’s incredible when they hear it，We feel that paying cash now is not the way our young people like，So we stopped the cash，Some customers had objections when it was first stopped，But it’s fine now，Alipay、WeChat、Swiping your card can handle all payments for in-store guests，We don’t need cash and save finance、Personnel，Our store has no finance、No personnel，Extremely low operating costs，Our cost is not much higher than that of a fast 188bet Online Sports Betting and Casino。

The screen activation rate in our 188bet Online Sports Betting and Casino is 98%，Basically, 98 of the 100 rooms have the TV on，It is actively triggered instead of inserting the card to turn on the TV and watch TV，We have 6 hours of movies and TV per room，Watch at least three movies。Many traditional hotels have an operating rate of only 20%，30% is not bad。

The country issued relevant policies in March，We are very lucky，As we say, "theatre synchronization"，We can release the movie on the seventh or fifth day after it is released。Current Hardware、Software includes satellite transmission、Device decoding and watermarking are now fully implemented，Just wait for the country to issue implementation details。As soon as the national implementation details come out，We saw the first batch to be synchronized with theaters，No need to go to the cinema anymore，It’s okay for guests to come to my place，You can watch it at any time you want，No need to customize，Guests can come early in the morning，You can 188bet Online Sports Betting and Casino come at 8 am，We will implement theater synchronization soon，I estimate it will increase by 30%-40%。

188bet Online Sports Betting and Casino took a little more than two years before I actually became CEO and chairman of the board，Bringing the team to Beijing again，Received angel round financing in June，Received an investment of 100 million some time ago，Series B is being expanded，The development is relatively smooth。

Because all require Samsung stores，Instead of just changing a door header，We have 14 stores open，Business is very good，The price has increased 3-5 times than before。Currently signed contracts with 100 stores，Signed up with many more stores today，We 188bet Online Sports Betting and Casino start at 12:30 today，Face recognition has received 3,000 people，Our more than 50 employees are exhausted，Estimated to sign 200 stores this year，In April, they said they would sign contracts for 200 stores，It took me more than 2 years to push a group from 200 companies to 600 companies，We have some experience。

Our first store in all cities，All franchise fees are free，We are a directly operated store，We have a presence in Beijing, Shanghai and Guangzhou，All of these cities have our directly operated stores，We believe in our products，We believe our investors can do a good job，We can 188bet Online Sports Betting and Casino help you with franchise stores。

188bet Online Sports Betting and Casino our signing plan，The speed of mid-range hotels is still acceptable。200 in 2018、To 500 in 2019、Sign up 1,000 stores in 2020，Expand nationwide。

Not only are we a business，And we actually have some sense of social responsibility，Why do 188bet Online Sports Betting and Casino say there are some？In fact, the charity we do is still limited，Including all donations signed today to all our mountain children，Created many job opportunities for our society。The salary level of our front-line employees is about 1.5 times，Because our performance is still acceptable。

There is also a city partnership program，All 188bet Online Sports Betting and Casino colleagues here can become city partners with us，What does it mean？We will use 50% of the city’s revenue and brand，All profits can be shared with everyone。These are some of our core film sources and platforms。

And we will share the equity of the management company with the first 1,000 stores opened，If our company is valued at 10 billion，Each of our stores has an equity income of 1 million，In addition to store income, there is 188bet Online Sports Betting and Casino equity income。I should be the first to share the company’s equity with all franchisees，A franchisee is more than just a franchisee，But my partner，Let’s enjoy the benefits of the company’s future equity together。Thank you everyone！