"2018 China Cultural Tourism New Marketing Summit" will be held at Guangzhou Library on November 30, 2018。The theme of this summit is “The Great Era of Culture and Tourism ，Strategy determines success or failure" as the theme ，will delve into the latest trends in the cultural tourism industry，Keep a pulse on new trends in the cultural tourism industry，Guide a new path for industry development。

This is also the first national summit in Guangzhou with the theme of cultural tourism industry marketing。its appearance，It makes up for the regret that Guangzhou has the most successful tourist attraction in the country but does 188bet sports betting app download not have a first-class wisdom exchange platform。

China is ushering in the third consumption upgrade，Related industries are growing rapidly。In a new round of consumption upgrade，The cultural tourism industry is the first to be affected: According to the "2018 China Tourism Consumption Investment Development Report" by Zhihui Research Institute，current，The growth rate of China’s tourism consumption has exceeded the growth rate of total retail sales of consumer goods，The scale of tourism consumption continues to grow every year。2017，The tourism industry’s contribution to GDP has further increased，reached 11.4%，has become a pillar industry of the national economy。

However，Because the cultural tourism industry has its own unique business rules，Resulting in the coexistence of opportunities and challenges for enterprises: many domestic cultural tourism projects ignore the foresight，Lack of planning，Don’t understand precise operations，Especially lacks strategic marketing thinking，causing the project to be in trouble。

For opportunities and difficulties，This summit will keep abreast of new trends in the cultural tourism industry，Interpretation of the latest government policies、Trend，In-depth analysis of classic cases，Sharing the development trends and directions of the cultural tourism industry。

The summit will start from the marketing strategy，Discussing new marketing trends in cultural tourism industry，New gameplay，188bet app Solve the marketing strategy confusion of scenic spots；Entertainment marketing for cultural tourism projects、IP Marketing、Smart Scenic Area、Comprehensive dismantling of corporate self-media and other topics、Finding innovation and breakthrough points for the industry。It is reported，Wang Zhigang, a famous strategic consulting expert in China、Xiong Xiaojie, a well-known practical expert in cultural tourism marketing、Jiang Ying, one of the founders of China’s live performance, and other industry figures will give keynote speeches。This summit forum will also combine the life list、Jinan University Lifestyle Research Institute，Released the "Travel Experience Report of Post-90s" for young people，Conduct exchanges and discussions on multiple issues related to the development of the cultural tourism industry at the same time。

2018 China Cultural Tourism New Marketing Summit is organized by Times Cultural Tourism (Guangzhou) Brand Marketing Consulting Co., Ltd.、Initiated by the Organizing Committee of the Second China Cultural and Creative Industry Conference，Co-sponsored by the People’s Daily App Client Travel Channel，Guangdong Scenic Area Industry Association、EMI Travel、Zhigang Think Tank、188bet app Global Travel News participates in co-organizing，And invite self-media、IP Marketing、Entertainment Marketing、Smart Scenic Area、Big names in various fields such as lifestyle research attended，More than 500 industry elites will come to the site to learn and communicate。