With the development of social economy。People’s demand for 188bet app continues to increase。From meeting the standards of hardware facilities，To improve the quality of software services，And then become emotional、Personalized demands，The people’s growing spiritual and cultural needs are fully reflected in the 188bet app industry。5 billion annual domestic 188bet app volume，Per capita 3.High frequency of 7 times，The contradiction with 80% of domestic scenic spots not making money highlights the urgent need for connotation in the 188bet app industry、Strong demand for quality development。IP originating from intellectual property，It is the best carrier for the integrated development of cultural 188bet app。

There are currently many opinions on the concept of IP in the market，In response to this phenomenon，The think tank department of Lvmama Group is the Joint IP of Scenic Area Cultural 188bet app Industry Institute and the Joint Laboratory of Scenic Areas (China 188bet app Academy、Lvmama Group)、China 188bet app Association 188bet app Education Branch、China 188bet app Training Network held an advanced training course on cultural 188bet app IP from November 20th to 22nd，A seminar on the connection between high-quality cultural 188bet app IP and tourist destinations was launched at the Shanghai Tower on the bank of the Huangpu River in Shanghai。This training class is held to clarify the origin and systematic interpretation of the IP concept，At the same time, build a docking platform between high-quality cultural 188bet app IP and tourist destinations。The national 188bet app market is actively signing up，On a first-come basis，From the tourist destination management department、Tourist Attraction、100 people in charge of tourist towns participated in this training。

This training course integrates information from the Culture and Art Development Center of the Ministry of Culture and 188bet app、Beijing Forbidden City Culture、Shendi Cultural Development Research Institute、Merlin Entertainment Group、Zhejiang Kaiyuan Group、Wuhan Zall Football Club、The main person in charge of StarQing Culture and other organizations，Integrated with the Forbidden City Cultural Creation、Disneyland、Peppa Pig Theme Park、Legoland Theme Park、188bet app application of sports IP、Town development of cultural 188bet app IP、A large number of practical cases such as the creation of special accommodation IP，Wonderful sharing with the students in the training class。Also，All participants in the training class also went to Anji, Zhejiang for field study and study。Feeling the IP charm of “Tent Guest”, an Internet celebrity hotel that has been featured in the “People’s Daily” three times，Visited the rural revitalization of Lujia Village，The development process of farmers becoming rich，Understood the application examples of IP in rural 188bet app development。

IP has originality、Personalization、ductility、Concretization、Personality and other traits，Can well enhance the connotation and value of the destination、Increase brand viscosity、Increase marketing awareness，Therefore, IP is becoming the destination’s traffic entrance and money-attracting tool。Lvmama Group provides full life cycle chain services，From consultation、Planning、Marketing、Culture and Creativity、Destination operation to online and offline tourist introduction，With super industry insight、Planning creativity、Product Creativity、Market explosive power、IP operation capabilities provide one-stop service for the development of the 188bet app industry。The founder of the group, Hong Qinghua, is an advocate of 188bet app IP，Propose Group from Channel IP、Service IP、Three major aspects of product IP and nine major matrices to create comprehensive 188bet app IP。Jingyu Cultural 188bet app Industry College under Lvmama Group combines industry development trends，Integrate high-quality IP resources，Gathering industry elites，For tourist destinations across the country，Create an intelligent communication platform and resource docking platform for government, industry, academia and research。