The smoke in the theme park market continues，A larger streaming media war is about to begin。

From Harry Potter、DC Comics Universe Heroes，Then to classic film and television shows such as "Gone with the Wind" and "Friends"，Warner Media has very large content assets，But these resources may not be enough to gain a competitive advantage in the streaming media war that will begin next year，Especially since Disney also announced the launch of streaming service Disney+ next year。

Because of this，Not long ago, WarnerMedia CEO John Stankey and Universal Studios NBCUniversal CEO Steve Burke met to discuss the former’s launch of a streaming service，After the news of cooperation with the latter in film and television IP licensing was reported，This is not a big surprise。

The cooperation between the two parties on streaming media services is of great significance。Telecom giant AT&T can transfer Universal Studios’ popular film and television resources such as “The Fast and the Furious”, “Sherlock Holmes”, “Back to the Future” and “Jurassic Park”，Join WarnerMedia’s streaming platform with 188bet sports betting app download 7,000 movies and more than 5,000 TV episodes。On the other hand，NBCUniversal, which holds a 30% stake in the streaming video platform Hulu, is also working hard not to be affected by NetFlix、Amazon and other giants have fallen too far behind。

Not long ago，CNBC reports that Amazon is in the running for 22 local sports TV networks acquired from Disney’s acquisition of Fox assets，This is the second time that the e-commerce giant has obtained the live broadcast rights of NFL’s “Thursday Night Football”、After 20 English Premier League live broadcast rights，Another major move to add sports streaming content。Although Amazon does not have as huge film and television resources and theme park business as Disney or Universal Studios，However, its more than 100 million paid members on its e-commerce platform are bound to have a great impact on the streaming services of Disney and other media giants。

According to analyst estimates，These Fox deals divest businesses worth up to $20 billion。Except Amazon，Companies participating in the bid include Blackstone Group、KKR、Apollo Global Management and other large investment institutions。Foreign media reports，Fox may even participate in the second round of bidding，Plan to bring these high-quality assets back into the fold。

AT&T realizes，With Netflix、Disney、The best way for Amazon to compete is to build a company with HBO as its core、A one-stop large-scale streaming platform with many content brands，”8th & Ben Weiss, Chief Investment Officer of Jackson Capital Investment said。Without a doubt，The telecom giant plans to build a new、Covering various types of content、A platform targeting a wider audience to attract 188bet online sports betting more users，Further expansion。

In order to execute this strategy，From mid-October，The integration of the two companies has begun，Some of HBO’s original niche streaming services have been suspended。For example，WarnerMedia shuts down South Korea after nine years、DramaFever, a streaming platform for Chinese and Japanese film and television programs，And closed on November 29th, FilmStruck, a vertical website that had provided Turner Classic Movies services to members for three years。

On the other hand，Stankey once said，HBO’s current monthly subscription fee is 14.USD 99，In the future, it will become a platform that independently provides content such as "Game of Thrones", "Westworld", and "The Sopranos"。Also，He also plans to create a streaming platform featuring content from other film and television companies，And open up WarnerMedia’s content resources to streaming media competitors。

The risk of this approach is quite high。Compared to fast-rising industry disruptor Netflix，Wall Street thinks AT&T has become a relatively rigid telecommunications giant。The stock price on the stock market is the best proof: in the past five years，AT&T stock price fell 15%，And Netflix’s stock price soared 480%。“Netflix seems to have proven，Adopting a model of producing different types and styles of content for everyone can be successful-at least in terms of the number of subscribers，Netflix is ​​successful，" said Steven Birenberg, founder of investment advisory firm Northlake Capital Management。

Previously，HBO and Universal Studios signed an agreement in 2013，Allows HBO limited network users to watch Universal Studios movies on the platform，Until 188bet app download 2020。But，If WarnerMedia can obtain more content resources from NBCU，Then the company will have a total of 1 on the platform.20,000 movies and 5,000 TV shows，And NBCU a total of 100,000 new and old TV episodes。The sum of these resources far exceeds the total number of Netflix movies and TV shows, which is less than 6,000。

Theoretically，Warner Media will become one of Netflix’s strong competitors。However，Netflix has two major advantages，First, it started 11 years earlier than Warner Media，The second is to have 1 all over the world.3.7 billion users。The most important thing is，Netflix has a high reputation for meeting user needs: Netflix ranks first among video service companies in the US User Satisfaction Index，Much higher than belonging to AT like WarnerMedia&DirecTV, T Asset’s satellite TV service provider。

However，Compare to Netflix，The biggest advantage of WarnerMedia and Disney is，These two giants are both wired networks、Radio and television content producer，Another distributor of content in theaters，Starting a streaming service won’t cost much。In comparison，Netflix’s total spending on content originality and licensing from other film and television companies this year is as high as US$13 billion。

“AT&T explains how to put NBCU content resources on its own platform，The telecom giant believes that offering as much content as possible is key to the success of the streaming platform，" Birenberg said。Except DirecTV，AT&T also provides telephone and Internet services，Extensive experience in managing large content resources，If WarnerMedia wants to create a successful streaming product，Experience in this area is indispensable。188bet online sports betting Financial report display，AT&T has abundant reserves of high-quality content，On wireless、More than 1 in video and broadband business.700 million users。

In addition，Warner Media also needs to accumulate a large amount of content resources to compete with Disney，Because Disney can easily attract more family users to subscribe to streaming services with its strong brand influence。Disney CEO Bob Iger once said，Disney+ is mainly a content resource that gathers families as user groups，Adult content resources are mainly provided by the streaming media platform Hulu, which holds a 60% stake after acquiring Fox for US$71.3 billion (except for the 30% stake in Universal Studios，Warner Media holds the remaining 10% equity)。

“The reason why Disney does this，Mainly due to the value of its unique corporate and operational brands，Warner Bros. is not a well-known brand，The DC universe heroes are not developed enough，Far less famous than the heroes of Disney’s Marvel Universe，" Birenberg said，"So，The two companies adopt different strategies，It is determined by the actual situation of the respective companies，It is also the result of the company’s adjustment according to market demand。”