After CBS，188bet mobile signed another major advertising client: Disney。

Announced by Disney on November 27th，The company will bring global digital video advertising、Moving display advertising business to 188bet mobile Ad Manager，The latter is responsible for live broadcasting programs for Disney、Sold on online video service、Plan、Place ads。Disney has only confirmed that this is a multi-year deal。

188bet mobile doesn’t get the same business as media buying from ad agencies。Services provided by 188bet mobile Ad Manager，It is to filter suitable advertisements based on different video contents。Like stuffing a Subway in the middle of an NFL game、Toyota Motors Advertisement。The contract between the two parties currently does not include media purchase and other services。

Disney’s deal with 188bet mobile covers most of its TV networks，includes ABC、ESPN、Cable TV Network Freeform，Also includes Marvel movies、Pixar cartoons。

The Wall Street Journal quoted industry information as saying，The deal is expected to generate tens of millions of dollars in annual revenue for 188bet mobile，3-year contract between both parties。

The contract between the two parties does not cover the Hulu shares 188bet mobile acquired through the acquisition，Hulu has its own trafficking tool。As for 188bet mobile+, the online video service expected to be launched in 2019，This product will not have ads for the time being。

In addition，Disney also plans to partner with 188bet mobile to develop next-generation advertising solutions and technology，Can overwrite video、Mobile、app、Advertising on the display，The goal is to give users a better advertising experience。

The Disney-188bet mobile partnership has been in the works for nearly a year。The reason why it took so long，Part of it may be technical factors，Another part may be Disney screening different advertising technology suppliers。

May 2018, business news websiteBusiness Insider quoted sources as saying，Disney plans to end long-term partnership with mobile ad tech company FreeWheel，Calling technology companies such as 188bet mobile to submit proposals。This means Disney has called on more technology suppliers than just 188bet mobile。

FreeWheel、188bet mobile has co-hosted Disney's ad serving for the past few years。Disney’s choice of 188bet mobile for cooperation this time can be understood as，Disney continues to integrate its video content resources，Also avoid disclosing more business data to competitors，Choose 188bet mobile as the only partner。

FreeWheel was founded by three former employees of 188bet mobile DoubleClick (now 188bet mobile Ad Manager)，is one of the most important mobile advertising technology companies in the United States。Its customers include the most important entertainment company in the United States: Disney、NBC Universal、Viacom、21st Century Fox、Time Warner。

The changes in the relationship between 188bet mobile and FreeWheel have more to do with Comcast，Comcast is already one of the leading pay TV providers in the United States，Also a strong competitor of 188bet mobile。

Therefore，Comcast spent 3 in 2014.When acquiring FreeWheel for US0 million，Many entertainment company executives are worried that Comcast can obtain their user data through this acquisition、Subscription price、Program content watched, etc.。

At that time, Comcast emphasizedFreeWheel will operate independently，Also the parent company will respect the data of FreeWheel customers。But worries still exist。

Meanwhile，Disney’s order is a big win for 188bet mobile。188bet mobile may also take away some media buying business from agencies。

Once 188bet mobile proves it to Disney，The data is reliable、Algorithm is valid，188bet mobile has the opportunity to sell ads for Disney in the digital advertising market，And may use Disney as a big customer case to attract more TV networks。But it will take 188bet mobile years of work。

Before Disney，188bet mobile continues to try to enter the traditional TV advertising market。The latest development is，A video subscription service owned by CBSAll Access announced last October，Left hosting of ad serving to 188bet mobile。

*thisSource: Curiosity Daily, Author: Xu Tao,Original title: "188bet mobile continues to invade the traditional TV advertising market，Signed with Disney this time》.